The launch of our inaugural Best Brands list in 2021 – as seen in Business Insider – honors companies with the most loyal and satisfied customers across a variety of brand benchmarks, according to hundreds of thousands of customer ratings across tens of thousands of companies on Comparably.com.
|Q1||Best Brands, According to Women & People of Color|
|Q2||Best Brands by Industry|
|Q3||Best Global Brands|
|Q4||Best Brands, According to Gen Z + Millennials|
There is no application process or fee. Best Brands is based solely on consumer feedback of large brands on Comparably.com within the previous 12 months. Consumers are asked to rate brands in a variety of areas such as quality of the product/service, customer service, ROI, overall satisfaction with the company, loyalty, and how likely they are to recommend the brand to a friend. For more information or questions, contact [email protected].
Receive coverage in national media and on Comparably.com.
Credibility with partners, investors, and stakeholders that they are in business with the best.
Drive interest from prospective customers with a positive brand reputation.
Comparably launched in 2016 with a mission to provide the most transparent and comprehensive look at what it’s like to work at companies from compensation to culture, all based on those who know best – employees. Since 2017, our annual Best Places to Work Awards have recognized the top-rated CEOs and workplaces in 16 different categories throughout the year, determined by millions of ratings across tens of thousands of organizations.
In 2020, we expanded our platform to collect customer ratings on companies. While our annual Best Places to Work Awards are based on millions of employee ratings, Best Brands are determined by how consumers rate the world’s biggest companies. With our new consumer ratings, Comparably is now a trusted and comprehensive resource for both Company Cultures and Corporate Brand Reputations.
There is no application process or fee. Best Brands is based solely on consumer feedback of companies on Comparably.com. Employee ratings on company culture are not included.
Customers rate brands by going to the company pages on Comparably.com and answering questions in key areas. For more details, refer to Methodology section.
Best Brands will be published on an annual basis, with segmented lists every quarter, including Best Brands according to Gen Z and Millennials (Q4 2021), Best Brands according to Women and People of Color (Q1 2022), and Best Brands by Industry (Q2 2022).
Comparably Best Brand Awards and rankings are determined by a variety of online signals, including a proprietary dataset of customer and consumer feedback on Comparably.com. The relevance of this feedback is then weighted for statistical significance, determined in part by the number of customer responses. For category-specific lists, only feedback provided by that demographic (i.e. Gen Z, Millennials, Women, or People of Color) are considered.
All our lists are based on a 12-month look-back period prior to publish date. For our inaugural Best Brands list launched on August 18, 2021, we took into consideration consumer ratings provided from August 1, 2020 through August 1, 2021.
Thousands of the biggest consumer and most recognizable B2B brands in the world are available on Comparably.com to be rated.
National Exposure: Receive coverage in national media and on Comparably.com.
Validation: Credibility with partners, investors, and stakeholders that they are in business with the best.
Status and Influence: Drive interest from prospective customers with your positive brand reputation.
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