{"id":23410,"date":"2020-07-24T11:58:41","date_gmt":"2020-07-24T18:58:41","guid":{"rendered":"https:\/\/www.comparably.com\/blog\/?p=23410"},"modified":"2020-07-27T09:02:23","modified_gmt":"2020-07-27T16:02:23","slug":"loreal-looks-to-future-after-multi-faceted-pandemic-response","status":"publish","type":"post","link":"https:\/\/www.comparably.com\/blog\/loreal-looks-to-future-after-multi-faceted-pandemic-response\/","title":{"rendered":"L\u2019Or\u00e9al Looks to Future After Multi-Faceted Pandemic Response"},"content":{"rendered":"<p>World beauty tech leader L\u2019Or\u00e9al\u2019s response to the Covid-19 crisis, both internationally and here in the U.S., was a model of how an organization can spearhead a multi-faceted response making the best use of processes, technology, and partnerships already in place to support communities that were highly affected by the pandemic.<\/p>\n<p>Immediately, L\u2019Or\u00e9al USA modified its production facilities to focus on much-needed alcohol-based hand sanitizer, provided free of charge to U.S. employees, partners, and frontline healthcare professionals. Donations of surgical and N95 respirator masks were sent to communities surrounding L\u2019Or\u00e9al operations facilities in places including North Little Rock, Arkansas, and Franklin, New Jersey.<\/p>\n<p>A $250,000 donation was made to the Feeding America hunger-relief organization, with L\u2019Or\u00e9al also matching employee donations up to $25,000. L\u2019Or\u00e9al also announced plans to donate more than $1 million worth of personal care products to the non-profit Feed the Children.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_7dL49oyWP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_7dL49oyWP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_7dL49oyWP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#lorealtakespart with our plants around the world \ud83c\udf0d Since the beginning of the pandemic, 28 plants have been mobilized to produce hand sanitizers for those on the front line. A big MERCI to our Operations teams in the world who are demonstrating extraordinary courage and solidarity to fight against the virus \ud83d\ude4c  #weareloreal #operations<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by @<a href=\"https:\/\/www.instagram.com\/loreal\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> loreal<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-05-08T13:44:51+00:00\">May 8, 2020 at 6:44am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><b>Supporting the Small Businesses<span class=\"apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-23549\" src=\"https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.50.28-AM.png\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.50.28-AM-300x149.png 300w, https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.50.28-AM.png 600w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>L\u2019Or\u00e9al initiatives were designed to aid the communities the company directly works with, including a partnership with the Professional Beauty Association to support hair salons. The partnership included a program of frozen payments for salon and stylist partner customers with outstanding credit balances until those businesses are able to resume; an extension of L\u2019Or\u00e9al Level Loyalty rewards points that had initially been set to expire in March or April; and a donation of $200,000 to the PBA Covid-19 Relief Fund, which supports licensed professionals who are unable to work due to COVID-19.<\/p>\n<p>L\u2019Or\u00e9al USA also announced an #SupportYourStylist program on National Stylist Appreciation Day, which many major brands falling under the L\u2019Or\u00e9al umbrella. Meant as a call-to-action with the aim of inspiring both customers and clients to get involved with the campaign via their social media posts, the program also encouraged donations.<\/p>\n<p>\u201cThis is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry\u2019s recovery from it,\u201d\u00a0said David Greenberg, President of L&#8217;Or\u00e9al USA\u2019s Professional Products Division.<\/p>\n<p><b>Utilizing Technology to Connect with Consumers at Home<\/b><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-23550\" src=\"https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.53.19-AM.png\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.53.19-AM-300x150.png 300w, https:\/\/cdn.comparably.com\/00000000\/b\/2020\/07\/Screen-Shot-2020-07-24-at-9.53.19-AM.png 600w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>L\u2019Or\u00e9al became the first beauty company to work with Snap Camera. The company partnered with Snap Inc. for an augmented reality campaign involving the desktop application, which gives users the chance to try on\u00a0Snapchat\u00a0Lenses in conference calls, Twitch live-streams, Skype, YouTube, and other video platforms. L\u2019Or\u00e9al also announced the debut of eight branded Lenses for Garnier, Lanc\u00f4me, L\u2019Or\u00e9al Paris and Maybelline, making it the first beauty company to work with Snap Camera.<\/p>\n<p>Many of the company\u2019s 34 international brands made similar tech-driven pivots in response to the virus outbreak, including the first-ever hair commercial ever to be shot at home on an iPhone by L\u2019Or\u00e9al Paris brand ambassador, Eva Longoria.<\/p>\n<p>&#8220;When my L\u2019Or\u00e9al family approached me to do this campaign, I was excited to direct this first of its kind commercial. It\u2019s a challenging time for everyone right now as we try and juggle all of our responsibilities and the needs of our loved ones, but it\u2019s also important to remember to take care of ourselves,&#8221; said Longoria. &#8220;In this commercial, viewers can see how easy it is to get expert results and the confidence boost they deserve while at home.&#8221;<\/p>\n<p><b>Looking Towards the Future<\/b><\/p>\n<p>As restrictions due to COVID-19 are being lifted, L&#8217;Oreal is looking to hire people who can continue to drive their beauty tech business forward. Interested? Check their open opportunities @ <a href=\"https:\/\/careers.loreal.com\/\">https:\/\/careers.loreal.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World beauty tech leader L\u2019Or\u00e9al\u2019s response to the Covid-19 crisis, both internationally and here in the U.S., was a model of how an organization can spearhead a multi-faceted response making the best use of processes, technology, and partnerships already in place to support communities that were highly affected by the pandemic. Immediately, L\u2019Or\u00e9al USA modified &hellip; <a href=\"https:\/\/www.comparably.com\/blog\/loreal-looks-to-future-after-multi-faceted-pandemic-response\/\" class=\"more-link\">Read full-story <i class=\"cm cm-right-chevron\"><\/i><\/a><\/p>\n","protected":false},"author":9,"featured_media":23548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/posts\/23410"}],"collection":[{"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/comments?post=23410"}],"version-history":[{"count":1,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/posts\/23410\/revisions"}],"predecessor-version":[{"id":23725,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/posts\/23410\/revisions\/23725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/media\/23548"}],"wp:attachment":[{"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/media?parent=23410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/categories?post=23410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comparably.com\/blog\/wp-json\/wp\/v2\/tags?post=23410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}