36
NPS
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Ranked
#72
Global Top 100 Brands
Brand Page
JPMorgan Chase & Co
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JPMorgan Chase & Co is ranked #72 in Global Top 100 BrandsAwards & Recognition
JPMorgan Chase & Co is ranked #72 in Global Top 100 Brands
Awards & Recognition
About JPMorgan Chase & Co's Brand
JP Morgan Chase & Co. is a global financial services provider that offers investment banking, asset management, treasury and other services. JPMorgan Chase & Co’s brand is ranked #72 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of JPMorgan Chase & Co. When compared to other organizations within the Banking and Financial Services industry, JPMorgan Chase & Co is ranked #5. Among its major competitors, JPMorgan Chase & Co is ranked in 1st place for NPS while Citi is 2nd, and Credit Suisse is 3rd.Their current market cap is $451.20B
Brand at a Glance
83%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
JPMorgan Chase & Co CMO
JPMorgan Chase & Co Ranking
- #72 / 100 in Global Best Brands
- #5 in Banking and Financial Services
- #1 / 4 of its competitors
JPMorgan Chase & Co NPS
JPMorgan Chase & Co's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether JPMorgan Chase & Co's customers would recommend using the product based on a scale of -100 to 100.
JPMorgan Chase & Co Overall NPS
| 59% | Promoters |
|---|---|
| 18% | Passives |
| 23% | Detractors |
JPMorgan Chase & Co NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 42 | Jun 2021 | 42 |
Jul 2021 38 | Jul 2021 | 38 |
Aug 2021 39 | Aug 2021 | 39 |
Sep 2021 38 | Sep 2021 | 38 |
Oct 2021 40 | Oct 2021 | 40 |
Nov 2021 37 | Nov 2021 | 37 |
Dec 2021 37 | Dec 2021 | 37 |
Jan 2022 37 | Jan 2022 | 37 |
Feb 2022 39 | Feb 2022 | 39 |
Mar 2022 38 | Mar 2022 | 38 |
Apr 2022 37 | Apr 2022 | 37 |
May 2022 36 | May 2022 | 36 |
How Other Brands Compare
JPMorgan Chase & Co is ranked first for NPS among its competitors. Wells Fargo and Bank of America come in second and third, with Morgan Stanley coming in at #4. Among those competitors, it is the most valued company.
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JPMorgan Chase & Co |  Wells Fargo |  Bank of America |  Morgan Stanley | |
| Global Ranking | #72 | #139 | #152 | #199 |
| NPS | 36 | 11 | -3 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $451.20B | $156.41B | $298.80B | $147.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JPMorgan Chase & Co NPS by Gender
Male customers rated JPMorgan Chase & Co's NPS 30 points higher than Female customers.
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Male
52
JPMorgan Chase & Co's NPS was rated 52 by Male customers on Comparably.
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71%
Promoters
10%
Passives
19%
Detractors
Female
22
JPMorgan Chase & Co's NPS was rated 22 by Female customers on Comparably.
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47%
Promoters
28%
Passives
25%
Detractors
JPMorgan Chase & Co NPS by Ethnicity
JPMorgan Chase & Co's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 35 | Caucasian | 35 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 39 | African American/Black | 39 |
Asian or Pacific Islander 30 | Asian or Pacific Islander | 30 |
Other -25 | Other | -25 |
JPMorgan Chase & Co NPS by Age
JPMorgan Chase & Co's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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JPMorgan Chase & Co NPS by Usage
JPMorgan Chase & Co's NPS was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Over 10 Years 22 | Over 10 Years | 22 |
JPMorgan Chase & Co NPS vs. Competitors
Compared to its competitors, JPMorgan Chase & Co's NPS is rated right above Citi.
| COMPANY | NPS Score | |
|---|---|---|
| JPMorgan Chase & Co | 36 |
 | Citi | 34 |
 | Credit Suisse | 22 |
 | EXPRESS | 14 |
| Wells Fargo | 11 |
| Bank of America | -3 |
| Morgan Stanley | -13 |
 | Ally Financial Inc. | -28 |
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JPMorgan Chase & Co NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, JPMorgan Chase & Co's NPS is rated right above American Express, and is preceded by Visa.
| COMPANY | NPS Score | |
|---|---|---|
 | Square | 46 |
 | Visa | 39 |
| JPMorgan Chase & Co | 36 |
 | American Express | 31 |
 | Mastercard | 30 |
 | Stripe | 29 |
 | USAA | 28 |
 | PayPal | 16 |
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JPMorgan Chase & Co Customer Reviews
Out of the 19 JPMorgan Chase & Co customer reviews 15 were positive and 4 were constructive. JPMorgan Chase & Co customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
JPMorgan Chase & Co Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of JPMorgan Chase & Co users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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JPMorgan Chase & Co Customer Loyalty Score by Gender
Male customers rated JPMorgan Chase & Co's Customer Loyalty score 7% higher than Female customers.
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Male
85%
Yes
Female
78%
Yes
JPMorgan Chase & Co Customer Loyalty Score by Ethnicity
JPMorgan Chase & Co's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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87
out of 100
Caucasian
73
out of 100
Hispanic or Latino
78
out of 100
African American/Black
73
out of 100
Asian or Pacific Islander
55
out of 100
Other
JPMorgan Chase & Co Customer Loyalty Score by Age
JPMorgan Chase & Co's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 83% | 26-30 | 83% |
31-35 75% | 31-35 | 75% |
36-40 58% | 36-40 | 58% |
41-45 85% | 41-45 | 85% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
JPMorgan Chase & Co Customer Loyalty Score by Usage
JPMorgan Chase & Co's Customer Loyalty score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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JPMorgan Chase & Co Customer Loyalty Score by Industry
JPMorgan Chase & Co's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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JPMorgan Chase & Co Customer Loyalty vs. Competitors
Compared to its competitors, JPMorgan Chase & Co's Customer Loyalty score is rated right above Bank of America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| JPMorgan Chase & Co | 83% |
| Bank of America | 83% |
| Citi | 80% |
| Credit Suisse | 78% |
| EXPRESS | 73% |
| Ally Financial Inc. | 73% |
| Wells Fargo | 72% |
| Morgan Stanley | 70% |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, JPMorgan Chase & Co's Customer Loyalty score is rated right above Mastercard, and is preceded by American Express.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 92% |
| Visa | 87% |
| American Express | 84% |
| JPMorgan Chase & Co | 83% |
| Mastercard | 80% |
| PayPal | 78% |
| Stripe | 78% |
| Square | 77% |
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JPMorgan Chase & Co Product Quality
4.1/5
JPMorgan Chase & Co has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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JPMorgan Chase & Co Product Information
JPMorgan Chase & Co’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated JPMorgan Chase & Co's product the highest. Reviewers from the Aerospace and Aviation industry rated JPMorgan Chase & Co the lowest at 3.4.
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into JPMorgan Chase & Co Product Quality
JPMorgan Chase & Co's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked JPMorgan Chase & Co Product Quality the Highest
Ranked JPMorgan Chase & Co Product Quality the Lowest
JPMorgan Chase & Co Product Quality Score by Gender
Female customers rated JPMorgan Chase & Co's Product Quality score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
JPMorgan Chase & Co Product Quality Score by Ethnicity
JPMorgan Chase & Co's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.1 | Other | 2.1 |
JPMorgan Chase & Co Product Quality Score by Age
JPMorgan Chase & Co's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
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3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.5 | 46-50 | 4.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.1 | 56-60 | 4.1 |
66+ 2 | 66+ | 2 |
JPMorgan Chase & Co Product Quality Score by Usage
JPMorgan Chase & Co's Product Quality score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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JPMorgan Chase & Co Product Quality Score by Industry
JPMorgan Chase & Co's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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JPMorgan Chase & Co Product Quality vs. Competitors
Compared to its competitors, JPMorgan Chase & Co's Product Quality score is rated right above Citi.
| COMPANY | Product Quality Score | |
|---|---|---|
| JPMorgan Chase & Co | 4.1/5 |
| Citi | 4/5 |
| Credit Suisse | 3.9/5 |
| EXPRESS | 3.9/5 |
| Bank of America | 3.6/5 |
| Wells Fargo | 3.5/5 |
| Morgan Stanley | 3.5/5 |
| Ally Financial Inc. | 2.3/5 |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, JPMorgan Chase & Co's Product Quality score is rated right above Square, and is preceded by Visa.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.2/5 |
| JPMorgan Chase & Co | 4.1/5 |
| Square | 4.1/5 |
| Mastercard | 4/5 |
| Stripe | 3.9/5 |
| American Express | 3.8/5 |
| USAA | 3.8/5 |
| PayPal | 3.7/5 |
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JPMorgan Chase & Co Pricing
JPMorgan Chase & Co ROI & Value For Money
4/5
JPMorgan Chase & Co has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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JPMorgan Chase & Co Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Environmental Services industry think that they had the lowest ROI from JPMorgan Chase & Co.
Quick Insights into JPMorgan Chase & Co ROI
JPMorgan Chase & Co's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.
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Ranked JPMorgan Chase & Co ROI the Highest
Ranked JPMorgan Chase & Co ROI the Lowest
JPMorgan Chase & Co ROI Score by Gender
Male customers rated JPMorgan Chase & Co's ROI score 0.4 stars higher than Female customers.
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Male
4/5
Female
3.6/5
JPMorgan Chase & Co ROI Score by Ethnicity
JPMorgan Chase & Co's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.6 | Other | 2.6 |
JPMorgan Chase & Co ROI Score by Age
JPMorgan Chase & Co's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4.4 | 46-50 | 4.4 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.6 | 56-60 | 3.6 |
66+ 2.1 | 66+ | 2.1 |
JPMorgan Chase & Co ROI Score by Usage
JPMorgan Chase & Co's ROI score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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JPMorgan Chase & Co ROI Score by Industry
JPMorgan Chase & Co's ROI score was rated the highest by Consulting industry customers, and the lowest by Environmental Services industry customers.
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JPMorgan Chase & Co Pricing vs. Competitors
Compared to its competitors, JPMorgan Chase & Co's ROI score is rated right above Citi.
| COMPANY | Pricing Score | |
|---|---|---|
| JPMorgan Chase & Co | 4/5 |
| Citi | 3.9/5 |
| Credit Suisse | 3.7/5 |
| Wells Fargo | 3.4/5 |
| EXPRESS | 3.4/5 |
| Morgan Stanley | 3.3/5 |
| Bank of America | 3.1/5 |
| Ally Financial Inc. | 2.4/5 |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, JPMorgan Chase & Co's ROI score is rated right above Mastercard, and is preceded by Visa.
| COMPANY | Pricing Score | |
|---|---|---|
| Square | 4.1/5 |
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.9/5 |
| American Express | 3.6/5 |
| USAA | 3.6/5 |
| PayPal | 3.6/5 |
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JPMorgan Chase & Co Customer Service
4.2/5
JPMorgan Chase & Co has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About JPMorgan Chase & Co's Customer Service
Address
New York City, NY 10017
Website
http://www.jpmorganchase.com/
Phone Number
212-270-6000
Quick Insights into JPMorgan Chase & Co Customer Service
JPMorgan Chase & Co's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.
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Ranked JPMorgan Chase & Co Customer Service the Highest
Ranked JPMorgan Chase & Co Customer Service the Lowest
JPMorgan Chase & Co Customer Service Score by Gender
Male customers rated JPMorgan Chase & Co's Customer Service score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
JPMorgan Chase & Co Customer Service Score by Ethnicity
JPMorgan Chase & Co's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.5 | Other | 2.5 |
JPMorgan Chase & Co Customer Service Score by Age
JPMorgan Chase & Co's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4 | 56-60 | 4 |
66+ 2 | 66+ | 2 |
JPMorgan Chase & Co Customer Service Score by Usage
JPMorgan Chase & Co's Customer Service score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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JPMorgan Chase & Co Customer Service Score by Industry
JPMorgan Chase & Co's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Environmental Services industry customers.
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JPMorgan Chase & Co Customer Service vs. Competitors
Compared to its competitors, JPMorgan Chase & Co's Customer Service score is rated right above Citi.
| COMPANY | Customer Service Score | |
|---|---|---|
| JPMorgan Chase & Co | 4.2/5 |
| Citi | 3.9/5 |
| Credit Suisse | 3.8/5 |
| Wells Fargo | 3.6/5 |
| EXPRESS | 3.6/5 |
| Bank of America | 3.4/5 |
| Morgan Stanley | 3.3/5 |
| Ally Financial Inc. | 2.5/5 |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, JPMorgan Chase & Co's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
| JPMorgan Chase & Co | 4.2/5 |
| Visa | 4.1/5 |
| Square | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| USAA | 3.7/5 |
| American Express | 3.7/5 |
| PayPal | 3.4/5 |
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JPMorgan Chase & Co as an Employer
3.5/5
JPMorgan Chase & Co has a 3.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
JPMorgan Chase & Co scored a 36 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of JPMorgan Chase & Co would recommend the brand to a friend. ENPS measures how likely JPMorgan Chase & Co employees would recommend working at JPMorgan Chase & Co to a friend.
Net Promoter Score
36
NPS Score
| 59% | Promoters |
|---|---|
| 18% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 39% | Promoters |
|---|---|
| 25% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
JPMorgan Chase & Co is ranked #72 in the Global Top 100 Brands. It ranks just behind Cisco and just ahead of Bungie.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
70 | | USAA |  | Wayne Peacock | Banking and Financial Services |
71 |  | Cisco |  | Chuck Robbins | Tech |
72 | | JPMorgan Chase & Co | | Jamie Dimon | Banking and Financial Services |
73 |  | Bungie |  | Pete Parsons | Media and Entertainment |
74 |  | MAC Cosmetics |  | Fabrizio Freda | Fashion and Beauty |
75 |  | YouTube |  | Susan Wojcicki | Media and Entertainment |
76 |  | LVMH |  | Bernard Arnault | Fashion and Beauty |
Banking and Financial Services Ranking Snapshot
JPMorgan Chase & Co is ranked #5 in the Banking and Financial Services Industry. It ranks just behind USAA and just ahead of Mastercard.
| RANK | COMPANY | Location | |
|---|---|---|---|
3 | | Square | San Francisco, CA |
4 | | USAA | San Antonio, TX |
5 | | JPMorgan Chase & Co | New York City, NY |
6 | | Mastercard | Purchase, NY |
7 | | PayPal | San Jose, CA |
8 | | Stripe | San Francisco, CA |
9 | | Wells Fargo | San Francisco, CA |
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