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JPMorgan Chase & Co is
Ranked
#72
in
Global Top 100 Brands
Brand Page
JPMorgan Chase & Co
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JPMorgan Chase & Co is ranked #72 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021

About JPMorgan Chase & Co's Brand

JP Morgan Chase & Co. is a global financial services provider that offers investment banking, asset management, treasury and other services. JPMorgan Chase & Co’s brand is ranked #72 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of JPMorgan Chase & Co. When compared to other organizations within the Banking and Financial Services industry, JPMorgan Chase & Co is ranked #5. Among its major competitors, JPMorgan Chase & Co is ranked in 1st place for NPS while Citi is 2nd, and Credit Suisse is 3rd.Their current market cap is $451.20B

Brand at a Glance

83%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
JPMorgan Chase & Co CMO

JPMorgan Chase & Co Ranking

JPMorgan Chase & Co NPS

JPMorgan Chase & Co's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether JPMorgan Chase & Co's customers would recommend using the product based on a scale of -100 to 100.

JPMorgan Chase & Co Overall NPS

36
NPS
59%Promoters
18%Passives
23%Detractors
JPMorgan Chase & Co Overall NPS

JPMorgan Chase & Co NPS Trend

-100
-50
0
50
100
Jun 2021
42
Jun 202142
Jul 2021
38
Jul 202138
Aug 2021
39
Aug 202139
Sep 2021
38
Sep 202138
Oct 2021
40
Oct 202140
Nov 2021
37
Nov 202137
Dec 2021
37
Dec 202137
Jan 2022
37
Jan 202237
Feb 2022
39
Feb 202239
Mar 2022
38
Mar 202238
Apr 2022
37
Apr 202237
May 2022
36
May 202236

How Other Brands Compare

JPMorgan Chase & Co is ranked first for NPS among its competitors. Wells Fargo and Bank of America come in second and third, with Morgan Stanley coming in at #4. Among those competitors, it is the most valued company.

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JPMorgan Chase & Co's Logo
JPMorgan Chase & Co
Wells Fargo's Logo
Wells Fargo
Bank of America's Logo
Bank of America
Morgan Stanley's Logo
Morgan Stanley
Global Ranking#72#139#152#199
NPS3611-3-13
Social Sentiment Calculated by analyzing social media and other online mentions--NeutralNeutral
Valuation Updated every 24 hours for public companies$451.20B$156.41B$298.80B$147.94B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

JPMorgan Chase & Co NPS by Gender

Male customers rated JPMorgan Chase & Co's NPS 30 points higher than Female customers.

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Male

52

JPMorgan Chase & Co's NPS was rated 52 by Male customers on Comparably.

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71%
Promoters
10%
Passives
19%
Detractors

Female

22

JPMorgan Chase & Co's NPS was rated 22 by Female customers on Comparably.

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47%
Promoters
28%
Passives
25%
Detractors

JPMorgan Chase & Co NPS by Ethnicity

JPMorgan Chase & Co's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of JPMorgan Chase & Co.
-100
-50
0
50
100
Caucasian
35
Caucasian35
Hispanic or Latino
20
Hispanic or Latino20
African American/Black
39
African American/Black39
Asian or Pacific Islander
30
Asian or Pacific Islander30
Other
-25
Other-25

JPMorgan Chase & Co NPS by Age

JPMorgan Chase & Co's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of JPMorgan Chase & Co.
0
20
40
60
80
100
Promoters
64%
Passives
25%
Detractors
11%
18-2564%25%11%
Promoters
68%
Passives
19%
Detractors
13%
26-3068%19%13%
Promoters
73%
Passives
0%
Detractors
27%
31-3573%0%27%
Promoters
46%
Passives
23%
Detractors
31%
36-4046%23%31%
Promoters
50%
Passives
50%
Detractors
0%
41-4550%50%0%
Promoters
60%
Passives
20%
Detractors
20%
46-5060%20%20%
Promoters
40%
Passives
20%
Detractors
40%
51-5540%20%40%
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%
Promoters
33%
Passives
0%
Detractors
67%
66+33%0%67%

JPMorgan Chase & Co NPS by Usage

JPMorgan Chase & Co's NPS was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of JPMorgan Chase & Co.
-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
42
1 to 2 Years42
2 to 5 Years
60
2 to 5 Years60
5 to 10 Years
49
5 to 10 Years49
Over 10 Years
22
Over 10 Years22

JPMorgan Chase & Co NPS vs. Competitors

Compared to its competitors, JPMorgan Chase & Co's NPS is rated right above Citi.

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JPMorgan Chase & Co's Logo
VS
Citi's Logo
Credit Suisse's Logo
EXPRESS' Logo
Wells Fargo's Logo
Bank of America's Logo
Morgan Stanley's Logo
Ally Financial Inc. Logo

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JPMorgan Chase & Co NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, JPMorgan Chase & Co's NPS is rated right above American Express, and is preceded by Visa.

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JPMorgan Chase & Co's Logo
VS
Square's Logo
Visa's Logo
American Express' Logo
Mastercard's Logo
Stripe's Logo
USAA's Logo
PayPal's Logo

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JPMorgan Chase & Co Customer Reviews

Out of the 19 JPMorgan Chase & Co customer reviews 15 were positive and 4 were constructive. JPMorgan Chase & Co customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
There are far too many things to list. Your customer service is on the other side of the world and they are horrible at their jobs. You play with peoples money for days on in-house account to account transactions. Everything about what you do is wrong.
Review from New York, NY / Male / Hispanic or Latino / 31-35
What can this brand most improve?
diveristy of staff - especially women
Review from New York, NY / Female / Caucasian / 18-25Posted 21 days ago
What do you value most about this brand?
Great products and service and top brand in financial services!!
Review from New York, NY / Male / Caucasian / 46-50
What do you value most about this brand?
Money Saving Account And Checking Account
Review from New York, NY / Male / African American/Black / 26-30
What can this brand most improve?
Need to be able to hold someone accountable
Review from New York, NY / Male / Other / 66+

JPMorgan Chase & Co Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of JPMorgan Chase & Co users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
JPMorgan Chase & Co Customer Loyalty

JPMorgan Chase & Co Customer Loyalty Score by Gender

Male customers rated JPMorgan Chase & Co's Customer Loyalty score 7% higher than Female customers.

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Male
85%
Yes
Female
78%
Yes

JPMorgan Chase & Co Customer Loyalty Score by Ethnicity

JPMorgan Chase & Co's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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87
out of 100
Caucasian
73
out of 100
Hispanic or Latino
78
out of 100
African American/Black
73
out of 100
Asian or Pacific Islander
55
out of 100
Other

JPMorgan Chase & Co Customer Loyalty Score by Age

JPMorgan Chase & Co's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
93%
18-2593%
26-30
83%
26-3083%
31-35
75%
31-3575%
36-40
58%
36-4058%
41-45
85%
41-4585%
46-50
82%
46-5082%
51-55
100%
51-55100%
56-60
70%
56-6070%
66+
100%
66+100%

JPMorgan Chase & Co Customer Loyalty Score by Usage

JPMorgan Chase & Co's Customer Loyalty score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
72%
1 to 2 Years
86%
2 to 5 Years
96%
5 to 10 Years
70%
Over 10 Years
85%

JPMorgan Chase & Co Customer Loyalty Score by Industry

JPMorgan Chase & Co's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
83%
Accounting
88%
Aerospace and Aviation
64%
Banking and Financial Services
95%
Business and Consumer Services
100%
Education
100%
Environmental Services
70%

JPMorgan Chase & Co Customer Loyalty vs. Competitors

Compared to its competitors, JPMorgan Chase & Co's Customer Loyalty score is rated right above Bank of America.

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JPMorgan Chase & Co's Logo
VS
Bank of America's Logo
Citi's Logo
Credit Suisse's Logo
EXPRESS' Logo
Ally Financial Inc. Logo
Wells Fargo's Logo
Morgan Stanley's Logo

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, JPMorgan Chase & Co's Customer Loyalty score is rated right above Mastercard, and is preceded by American Express.

COMPANYCustomer Loyalty Score
USAA92%
Visa87%
American Express84%
JPMorgan Chase & Co83%
Mastercard80%
PayPal78%
Stripe78%
Square77%

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JPMorgan Chase & Co's Logo
VS
USAA's Logo
Visa's Logo
American Express' Logo
Mastercard's Logo
PayPal's Logo
Stripe's Logo
Square's Logo

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JPMorgan Chase & Co Product Quality

4.1/5

JPMorgan Chase & Co has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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JPMorgan Chase & Co Product Information

JPMorgan Chase & Co’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated JPMorgan Chase & Co's product the highest. Reviewers from the Aerospace and Aviation industry rated JPMorgan Chase & Co the lowest at 3.4.

Website
http://www.jpmorganchase.com/
Company Size
10,000+ Employees

Industry

FinTech

Quick Insights into JPMorgan Chase & Co Product Quality

JPMorgan Chase & Co's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.

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Ranked JPMorgan Chase & Co Product Quality the Highest

46-50
4.5
Business and Consumer Services
4.5
2 to 5 Years
4.4

Ranked JPMorgan Chase & Co Product Quality the Lowest

Aerospace and Aviation
3.4
Other
2.1
66+
2

JPMorgan Chase & Co Product Quality Score by Gender

Female customers rated JPMorgan Chase & Co's Product Quality score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

JPMorgan Chase & Co Product Quality Score by Ethnicity

JPMorgan Chase & Co's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
2.1
Other2.1

JPMorgan Chase & Co Product Quality Score by Age

JPMorgan Chase & Co's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.2
26-304.2
31-35
3.8
31-353.8
36-40
3.5
36-403.5
41-45
4.3
41-454.3
46-50
4.5
46-504.5
51-55
3.6
51-553.6
56-60
4.1
56-604.1
66+
2
66+2

JPMorgan Chase & Co Product Quality Score by Usage

JPMorgan Chase & Co's Product Quality score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.9
2 to 5 Years
4.4
5 to 10 Years
4
Over 10 Years
3.9

JPMorgan Chase & Co Product Quality Score by Industry

JPMorgan Chase & Co's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.1
Accounting
4.1
Aerospace and Aviation
3.4
Banking and Financial Services
4.4
Business and Consumer Services
4.5
Consulting
4.3
Education
4.3
Environmental Services
3.5

JPMorgan Chase & Co Product Quality vs. Competitors

Compared to its competitors, JPMorgan Chase & Co's Product Quality score is rated right above Citi.

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JPMorgan Chase & Co's Logo
VS
Citi's Logo
Credit Suisse's Logo
EXPRESS' Logo
Bank of America's Logo
Wells Fargo's Logo
Morgan Stanley's Logo
Ally Financial Inc. Logo

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, JPMorgan Chase & Co's Product Quality score is rated right above Square, and is preceded by Visa.

COMPANYProduct Quality Score
Visa4.2/5
JPMorgan Chase & Co4.1/5
Square4.1/5
Mastercard4/5
Stripe3.9/5
American Express3.8/5
USAA3.8/5
PayPal3.7/5

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JPMorgan Chase & Co's Logo
VS
Visa's Logo
Square's Logo
Mastercard's Logo
Stripe's Logo
American Express' Logo
USAA's Logo
PayPal's Logo

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JPMorgan Chase & Co Pricing

JPMorgan Chase & Co ROI & Value For Money

4/5

JPMorgan Chase & Co has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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JPMorgan Chase & Co Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Environmental Services industry think that they had the lowest ROI from JPMorgan Chase & Co.

Quick Insights into JPMorgan Chase & Co ROI

JPMorgan Chase & Co's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.

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Ranked JPMorgan Chase & Co ROI the Highest

Consulting
4.8
46-50
4.4
2 to 5 Years
4.2

Ranked JPMorgan Chase & Co ROI the Lowest

Environmental Services
2.8
Other
2.6
66+
2.1

JPMorgan Chase & Co ROI Score by Gender

Male customers rated JPMorgan Chase & Co's ROI score 0.4 stars higher than Female customers.

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Male

4/5

Female

3.6/5

JPMorgan Chase & Co ROI Score by Ethnicity

JPMorgan Chase & Co's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
2.6
Other2.6

JPMorgan Chase & Co ROI Score by Age

JPMorgan Chase & Co's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.3
26-304.3
31-35
4
31-354
36-40
3.7
36-403.7
41-45
3.3
41-453.3
46-50
4.4
46-504.4
51-55
3.7
51-553.7
56-60
3.6
56-603.6
66+
2.1
66+2.1

JPMorgan Chase & Co ROI Score by Usage

JPMorgan Chase & Co's ROI score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
4.1
2 to 5 Years
4.2
5 to 10 Years
3.8
Over 10 Years
3.5

JPMorgan Chase & Co ROI Score by Industry

JPMorgan Chase & Co's ROI score was rated the highest by Consulting industry customers, and the lowest by Environmental Services industry customers.

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Tech
3.8
Accounting
4.3
Aerospace and Aviation
3.9
Banking and Financial Services
4.1
Business and Consumer Services
4.4
Consulting
4.8
Education
3.1
Environmental Services
2.8

JPMorgan Chase & Co Pricing vs. Competitors

Compared to its competitors, JPMorgan Chase & Co's ROI score is rated right above Citi.

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JPMorgan Chase & Co's Logo
VS
Citi's Logo
Credit Suisse's Logo
Wells Fargo's Logo
EXPRESS' Logo
Morgan Stanley's Logo
Bank of America's Logo
Ally Financial Inc. Logo

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, JPMorgan Chase & Co's ROI score is rated right above Mastercard, and is preceded by Visa.

COMPANYPricing Score
Square4.1/5
Visa4.1/5
JPMorgan Chase & Co4/5
Mastercard4/5
Stripe3.9/5
American Express3.6/5
USAA3.6/5
PayPal3.6/5

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Square's Logo
Visa's Logo
Mastercard's Logo
Stripe's Logo
American Express' Logo
USAA's Logo
PayPal's Logo

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JPMorgan Chase & Co Customer Service

4.2/5

JPMorgan Chase & Co has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About JPMorgan Chase & Co's Customer Service

Address

New York City, NY 10017


Website

http://www.jpmorganchase.com/


Phone Number

212-270-6000

Quick Insights into JPMorgan Chase & Co Customer Service

JPMorgan Chase & Co's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.

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Ranked JPMorgan Chase & Co Customer Service the Highest

Consulting
4.8
2 to 5 Years
4.5
18-25
4.3

Ranked JPMorgan Chase & Co Customer Service the Lowest

Environmental Services
2.6
Other
2.5
66+
2

JPMorgan Chase & Co Customer Service Score by Gender

Male customers rated JPMorgan Chase & Co's Customer Service score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

JPMorgan Chase & Co Customer Service Score by Ethnicity

JPMorgan Chase & Co's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
2.5
Other2.5

JPMorgan Chase & Co Customer Service Score by Age

JPMorgan Chase & Co's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.3
26-304.3
31-35
4.1
31-354.1
36-40
3.8
36-403.8
41-45
4.1
41-454.1
46-50
4.3
46-504.3
51-55
3.5
51-553.5
56-60
4
56-604
66+
2
66+2

JPMorgan Chase & Co Customer Service Score by Usage

JPMorgan Chase & Co's Customer Service score was rated the highest by customers who have used JPMorgan Chase & Co's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.1
2 to 5 Years
4.5
5 to 10 Years
4
Over 10 Years
3.8

JPMorgan Chase & Co Customer Service Score by Industry

JPMorgan Chase & Co's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Environmental Services industry customers.

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Tech
3.9
Accounting
4.5
Aerospace and Aviation
3.9
Banking and Financial Services
4.2
Business and Consumer Services
4.4
Consulting
4.8
Education
4.1
Environmental Services
2.6

JPMorgan Chase & Co Customer Service vs. Competitors

Compared to its competitors, JPMorgan Chase & Co's Customer Service score is rated right above Citi.

COMPANYCustomer Service Score
JPMorgan Chase & Co4.2/5
Citi3.9/5
Credit Suisse3.8/5
Wells Fargo3.6/5
EXPRESS3.6/5
Bank of America3.4/5
Morgan Stanley3.3/5
Ally Financial Inc.2.5/5

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Wells Fargo's Logo
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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, JPMorgan Chase & Co's Customer Service score is rated right above Visa.

COMPANYCustomer Service Score
JPMorgan Chase & Co4.2/5
Visa4.1/5
Square4/5
Mastercard4/5
Stripe3.8/5
USAA3.7/5
American Express3.7/5
PayPal3.4/5

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Square's Logo
Mastercard's Logo
Stripe's Logo
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PayPal's Logo

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JPMorgan Chase & Co as an Employer

3.5/5

JPMorgan Chase & Co has a 3.5/5 stars for its overall company culture rated by their employees

  JPMorgan Chase & Co CEO
top
10%
CEO of JPMorgan Chase & Co

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

JPMorgan Chase & Co scored a 36 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of JPMorgan Chase & Co would recommend the brand to a friend. ENPS measures how likely JPMorgan Chase & Co employees would recommend working at JPMorgan Chase & Co to a friend.

Net Promoter Score

36
NPS Score
59%Promoters
18%Passive
23%Detractors

Employee Net Promoter Score

3
eNPS Score
39%Promoters
25%Passive
36%Detractors

Global Ranking Snapshot

JPMorgan Chase & Co is ranked #72 in the Global Top 100 Brands. It ranks just behind Cisco and just ahead of Bungie.

RANKCOMPANYCEOINDUSTRY
70
USAA  USAA CEO
Wayne Peacock
Banking and Financial Services
71
Cisco  Cisco CEO
Chuck Robbins
Tech
72
JPMorgan Chase & Co  JPMorgan Chase & Co CEO
Jamie Dimon
Banking and Financial Services
73
Bungie  Bungie CEO
Pete Parsons
Media and Entertainment
74
MAC Cosmetics  MAC Cosmetics CEO
Fabrizio Freda
Fashion and Beauty
75
YouTube  YouTube CEO
Susan Wojcicki
Media and Entertainment
76
LVMH  LVMH CEO
Bernard Arnault
Fashion and Beauty

Banking and Financial Services Ranking Snapshot

JPMorgan Chase & Co is ranked #5 in the Banking and Financial Services Industry. It ranks just behind USAA and just ahead of Mastercard.

RANKCOMPANYLocation
3
Square
San Francisco, CA
4
USAA
San Antonio, TX
5
JPMorgan Chase & Co
New York City, NY
6
Mastercard
Purchase, NY
7
PayPal
San Jose, CA
8
Stripe
San Francisco, CA
9
Wells Fargo
San Francisco, CA