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About ADP's Brand

Passion for Life & Work Isn’t this what life is all about? Finding something meaningful that you enjoy doing? A career at ADP gives you that opportunity. Among its major competitors, ADP is ranked in 3rd place for NPS while SyncHR is 1st, and Workday is 2nd. Overall, ADP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $72.45B

Brand at a Glance

74%
Customer Loyalty
2.9/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service

ADP Ranking

ADP NPS

ADP's Net Promoter Score (NPS) is a -6 with 42% Promoters, 10% Passives, and 48% Detractors. Net Promoter Score tracks whether ADP's customers would recommend using the product based on a scale of -100 to 100.

ADP Overall NPS

-6
NPS
42%Promoters
10%Passives
48%Detractors
ADP Overall NPS

ADP NPS Trend

-100
-50
0
50
100
Mar 2021
-16
Mar 2021-16
Apr 2021
-15
Apr 2021-15
May 2021
-15
May 2021-15
Jul 2021
-16
Jul 2021-16
Aug 2021
-16
Aug 2021-16
Oct 2021
-12
Oct 2021-12
Dec 2021
-8
Dec 2021-8
Jan 2022
-6
Jan 2022-6
Feb 2022
-7
Feb 2022-7
Mar 2022
-8
Mar 2022-8
Apr 2022
-5
Apr 2022-5
May 2022
-5
May 2022-5

How Other Brands Compare

ADP is ranked third for NPS among its competitors. SyncHR and Workday come in first and second, with Paychex coming in at #4. Among those competitors, it is the most valued company.

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ADP's Logo
ADP
Paychex's Logo
Paychex
Workday's Logo
Workday
SyncHR's Logo
SyncHR
Global Ranking#-#195#298#-
NPS-6-73452
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$72.45B$35.62B$49.74B$100.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ADP NPS by Gender

Male customers rated ADP's NPS 54 points higher than Female customers.

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Male

22

ADP's NPS was rated 22 by Male customers on Comparably.

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54%
Promoters
14%
Passives
32%
Detractors

Female

-32

ADP's NPS was rated -32 by Female customers on Comparably.

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30%
Promoters
8%
Passives
62%
Detractors

ADP NPS by Ethnicity

ADP's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
34
Caucasian34
Other
-34
Other-34

ADP NPS by Age

ADP's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
26-3067%0%33%
Promoters
25%
Passives
25%
Detractors
50%
31-3525%25%50%
Promoters
71%
Passives
15%
Detractors
14%
36-4071%15%14%
Promoters
100%
Passives
0%
Detractors
0%
41-45100%0%0%
Promoters
60%
Passives
20%
Detractors
20%
46-5060%20%20%
Promoters
0%
Passives
33%
Detractors
67%
51-550%33%67%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%

ADP NPS by Usage

ADP's NPS was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-56
Less than 1 Year-56
1 to 2 Years
-21
1 to 2 Years-21
2 to 5 Years
20
2 to 5 Years20
5 to 10 Years
-12
5 to 10 Years-12
Over 10 Years
0
Over 10 Years0

ADP NPS vs. Competitors

Compared to its competitors, ADP's NPS is rated right above Paychex, and is preceded by Workday.

COMPANYNPS Score
SyncHR
52
Workday
34
ADP
-6
Paychex
-7

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ADP Customer Reviews

Out of the 4 ADP customer reviews 2 were positive and 2 were constructive. ADP customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service in taxes do not return calls or immediately address tax problems with the IRS. CAUSES A LOT OF PROBLEMS because of this.
Review from Pittsburgh, PA / Male / Caucasian / 61-65Posted 21 days ago
What do you value most about this brand?
Quality, Dependability and speed of resolutioon
Review from New York, NY / Male / Caucasian / 46-50
What do you value most about this brand?
It provides very reliable service.
Review from New York, NY / Male / Asian or Pacific Islander / 36-40
What can this brand most improve?
The most painful process I have ever been through
Review from Baltimore, MD / Female / Caucasian / 56-60

ADP Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of ADP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
ADP Customer Loyalty

ADP Customer Loyalty Score by Gender

Male customers rated ADP's Customer Loyalty score 3% higher than Female customers.

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Male
75%
Yes
Female
72%
Yes

ADP Customer Loyalty Score by Ethnicity

ADP's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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85
out of 100
Caucasian
40
out of 100
Other

ADP Customer Loyalty Score by Age

ADP's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
26-30
85%
26-3085%
31-35
78%
31-3578%
36-40
74%
36-4074%
41-45
100%
41-45100%
46-50
64%
46-5064%
51-55
70%
51-5570%
56-60
70%
56-6070%
61-65
55%
61-6555%

ADP Customer Loyalty Score by Usage

ADP's Customer Loyalty score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
1 to 2 Years
68%
2 to 5 Years
91%
5 to 10 Years
80%
Over 10 Years
90%

ADP Customer Loyalty Score by Industry

ADP's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
70%
Accounting
100%
Banking and Financial Services
70%
Healthcare, Hospitals and Medicine
78%
Manufacturing and Machinery
70%

ADP Customer Loyalty vs. Competitors

Compared to its competitors, ADP's Customer Loyalty score is rated right above SyncHR, and is preceded by Workday.

COMPANYCustomer Loyalty Score
Paychex82%
Workday81%
ADP74%
SyncHR10%

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ADP Product Quality

2.9/5

ADP has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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ADP Product Information

ADP’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated ADP's product the highest. Reviewers from the Manufacturing and Machinery industry rated ADP the lowest at 2.

Website
http://jobs.adp.com
Company Size
10,000+ Employees

Industry

Business and Consumer Services

Quick Insights into ADP Product Quality

ADP's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.

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Ranked ADP Product Quality the Highest

41-45
5
Banking and Financial Services
4
Male
3.5

Ranked ADP Product Quality the Lowest

Other
2
Less than 1 Year
1.6
61-65
1.5

ADP Product Quality Score by Gender

Male customers rated ADP's Product Quality score 0.9 stars higher than Female customers.

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Male

3.5/5

Female

2.6/5

ADP Product Quality Score by Ethnicity

ADP's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Other
2
Other2

ADP Product Quality Score by Age

ADP's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
26-30
4.1
26-304.1
31-35
3.4
31-353.4
36-40
4.2
36-404.2
41-45
5
41-455
46-50
3.7
46-503.7
51-55
1.6
51-551.6
56-60
1.6
56-601.6
61-65
1.5
61-651.5

ADP Product Quality Score by Usage

ADP's Product Quality score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.6
1 to 2 Years
2.9
2 to 5 Years
3.4
5 to 10 Years
2.5
Over 10 Years
3

ADP Product Quality Score by Industry

ADP's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.9
Accounting
2.9
Banking and Financial Services
4
Healthcare, Hospitals and Medicine
2.5
Manufacturing and Machinery
2

ADP Product Quality vs. Competitors

Compared to its competitors, ADP's Product Quality score is rated right above Paychex, and is preceded by SyncHR.

COMPANYProduct Quality Score
Workday4/5
SyncHR3.8/5
ADP2.9/5
Paychex2.9/5

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ADP Pricing

ADP ROI & Value For Money

2.9/5

ADP has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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ADP Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from ADP.

Quick Insights into ADP ROI

ADP's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used ADP's products/services for Less than 1 Year.

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Ranked ADP ROI the Highest

41-45
5
Tech
4.1
2 to 5 Years
3.7

Ranked ADP ROI the Lowest

Healthcare, Hospitals and Medicine
2.4
61-65
1.5
Less than 1 Year
1.5

ADP ROI Score by Gender

Male customers rated ADP's ROI score 0.5 stars higher than Female customers.

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Male

3.3/5

Female

2.8/5

ADP ROI Score by Ethnicity

ADP's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Other
2.5
Other2.5

ADP ROI Score by Age

ADP's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
26-30
3.8
26-303.8
31-35
3
31-353
36-40
4
36-404
41-45
5
41-455
46-50
4
46-504
51-55
2.5
51-552.5
56-60
1.6
56-601.6
61-65
1.5
61-651.5

ADP ROI Score by Usage

ADP's ROI score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
2.8
2 to 5 Years
3.7
5 to 10 Years
2.9
Over 10 Years
2.9

ADP ROI Score by Industry

ADP's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.1
Accounting
2.6
Banking and Financial Services
4
Healthcare, Hospitals and Medicine
2.4
Manufacturing and Machinery
2.5

ADP Pricing vs. Competitors

Compared to its competitors, ADP's ROI score is rated right below Paychex.

COMPANYPricing Score
SyncHR4/5
Workday3.9/5
Paychex2.9/5
ADP2.9/5

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ADP Customer Service

2.8/5

ADP has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About ADP's Customer Service

Address

1 Adp Blvd, Roseland, NJ 07068


Website

http://jobs.adp.com


Phone Number

(800) 225-5237

Quick Insights into ADP Customer Service

ADP's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.

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Ranked ADP Customer Service the Highest

41-45
5
Banking and Financial Services
4.1
Caucasian
3.5

Ranked ADP Customer Service the Lowest

Other
2
Less than 1 Year
1.6
61-65
1.5

ADP Customer Service Score by Gender

Male customers rated ADP's Customer Service score 1 stars higher than Female customers.

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Male

3.3/5

Female

2.3/5

ADP Customer Service Score by Ethnicity

ADP's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Other
2
Other2

ADP Customer Service Score by Age

ADP's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
26-30
3.6
26-303.6
31-35
3.7
31-353.7
36-40
4
36-404
41-45
5
41-455
46-50
3.9
46-503.9
51-55
2
51-552
56-60
1.5
56-601.5
61-65
1.5
61-651.5

ADP Customer Service Score by Usage

ADP's Customer Service score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.6
1 to 2 Years
2.8
2 to 5 Years
3.1
5 to 10 Years
2.6
Over 10 Years
3

ADP Customer Service Score by Industry

ADP's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.9
Accounting
2.6
Banking and Financial Services
4.1
Healthcare, Hospitals and Medicine
2.4
Manufacturing and Machinery
2

ADP Customer Service vs. Competitors

Compared to its competitors, ADP's Customer Service score is rated right above Paychex, and is preceded by SyncHR.

COMPANYCustomer Service Score
Workday4/5
SyncHR3.5/5
ADP2.8/5
Paychex2.3/5

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ADP as an Employer

4.7/5

ADP has a 4.7/5 stars for its overall company culture rated by their employees

  ADP CEO
top
5%
CEO of ADP

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ADP scored a -6 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of ADP would recommend the brand to a friend. ENPS measures how likely ADP employees would recommend working at ADP to a friend.

Net Promoter Score

-6
NPS Score
42%Promoters
10%Passive
48%Detractors

Employee Net Promoter Score

53
eNPS Score
68%Promoters
17%Passive
15%Detractors

Global Ranking Snapshot

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4
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5
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Retail
6
Apple  Apple CEO
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Tech
7
Nike  Nike CEO
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Fashion and Beauty