27
NPS
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Akamai is ranked #95 in Tech Brands
Akamai is ranked #95 in Tech Brands
About Akamai's Brand
Akamai(R) is the leading provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device. Akamai’s brand is ranked #333 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Akamai. When compared to other organizations within the Tech industry, Akamai is ranked #95. Among its major competitors, Akamai is ranked in 6th place for NPS while Limelight Networks is 1st, and Amazon is 2nd.Their current market cap is $16.09B
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Akamai CMO
Monique Bonner
Ms. Monique Bonner has been the Chief Marketing Officer and Senior Vice President at Akamai Technologies, Inc. since July 11, 2016. Ms. Bonner leads Akamai's global corporate marketing and communications initiatives, including all facets of the Akamai brand, as well as the Akamai's digital marketing strategy and go-to-market programs. She held several global leadership roles at Dell, also served as its Vice President of Global Digital, Technology and Innovation with a focus on optimizing marketing operations effectiveness. She worked at Dell since 2000 and served as its Vice President of Global Brand, Digital and Solutions Marketing and Vice President of Americas Marketing. She spent seven years overseas managing Dell's European marketing and sales teams. She served on the Ad Council's Board of Directors and Conference Board's Council for Brand Management. Ms. Bonner earned her Bachelor of Arts from Middlebury College and her Master of Business from the University of Michigan.
Akamai Ranking
- #333 in Global Best Brands
- #95 in Tech
- #3 / 4 of its competitors
Akamai NPS
Akamai's Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Akamai's customers would recommend using the product based on a scale of -100 to 100.
Akamai Overall NPS
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
Akamai NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 19 | May 2021 | 19 |
Jun 2021 22 | Jun 2021 | 22 |
Aug 2021 28 | Aug 2021 | 28 |
Sep 2021 12 | Sep 2021 | 12 |
Oct 2021 7 | Oct 2021 | 7 |
Nov 2021 12 | Nov 2021 | 12 |
Dec 2021 17 | Dec 2021 | 17 |
Jan 2022 15 | Jan 2022 | 15 |
Feb 2022 17 | Feb 2022 | 17 |
Mar 2022 19 | Mar 2022 | 19 |
Apr 2022 29 | Apr 2022 | 29 |
May 2022 27 | May 2022 | 27 |
How Other Brands Compare
Akamai is ranked third for NPS among its competitors. Limelight Networks and Amazon come in first and second, with Fastly coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
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 Akamai |  Amazon |  Fastly |  Limelight Networks | |
| Global Ranking | #333 | #5 | #963 | #- |
| NPS | 27 | 53 | 25 | 66 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $16.09B | $1.64T | $7.21B | $455.58M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Akamai NPS by Gender
Male customers rated Akamai's NPS 75 points higher than Female customers.
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Male
50
Akamai's NPS was rated 50 by Male customers on Comparably.
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50%
Promoters
50%
Passives
0%
Detractors
Female
-25
Akamai's NPS was rated -25 by Female customers on Comparably.
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25%
Promoters
25%
Passives
50%
Detractors
Akamai NPS by Ethnicity
Akamai's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Akamai NPS by Age
Akamai's NPS was rated -33 points by customers ages 26-30 on Comparably.
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Akamai NPS by Usage
Akamai's NPS was rated the highest by customers who have used Akamai's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
Akamai NPS vs. Competitors
Compared to its competitors, Akamai's NPS is rated right above Fastly, and is preceded by Level 3 Communications.
| COMPANY | NPS Score | |
|---|---|---|
| Limelight Networks | 66 |
| Amazon | 53 |
 | PFSweb | 50 |
 | Dhi Group | 50 |
 | Level 3 Communications | 34 |
| Akamai | 27 |
| Fastly | 25 |
 | Rakuten | 15 |
 | Instart | N/A |
 | Internap | N/A |
 | Qwilt | N/A |
 | Intershop Communications | N/A |
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Akamai NPS vs Companies in Tech
In the Tech industry, Akamai's NPS is rated right below ROBLOX.
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Akamai Customer Reviews
Out of the 2 Akamai customer reviews 2 were positive and 0 were constructive. Akamai customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Akamai Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Akamai users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Akamai Customer Loyalty Score by Gender
Female customers rated Akamai's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Akamai Customer Loyalty Score by Ethnicity
Akamai's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
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100
out of 100
Caucasian
40
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
Akamai Customer Loyalty Score by Age
Akamai's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Akamai Customer Loyalty Score by Usage
Akamai's Customer Loyalty score was rated the highest by customers who have used Akamai's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Customer Loyalty Score by Industry
Akamai's Customer Loyalty score was rated 85% by Tech industry customers.
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Akamai Customer Loyalty vs. Competitors
Compared to its competitors, Akamai's Customer Loyalty score is rated right above Level 3 Communications, and is preceded by Limelight Networks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PFSweb | 100% |
| Dhi Group | 100% |
| Amazon | 90% |
| Limelight Networks | 85% |
| Akamai | 84% |
| Level 3 Communications | 83% |
| Fastly | 77% |
| Rakuten | 73% |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Akamai's Customer Loyalty score is rated right below Spotify.
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Akamai Product Quality
3.9/5
Akamai has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Akamai Product Information
Akamai’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Akamai's product the highest.
- Website
- http://www.akamai.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Enterprise
Media
SaaS
Quick Insights into Akamai Product Quality
Akamai's Product Quality score was rated highest by customers who have used Akamai's products/services for 1 to 2 Years, and rated lowest by customers who have used Akamai's products/services for Less than 1 Year.
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Ranked Akamai Product Quality the Highest
Ranked Akamai Product Quality the Lowest
Akamai Product Quality Score by Gender
Male customers rated Akamai's Product Quality score 0.6 stars higher than Female customers.
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Male
4.5/5
Female
3.9/5
Akamai Product Quality Score by Ethnicity
Akamai's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Akamai Product Quality Score by Age
Akamai's Product Quality score was rated 3.1 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
Akamai Product Quality Score by Usage
Akamai's Product Quality score was rated the highest by customers who have used Akamai's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Product Quality Score by Industry
Akamai's Product Quality score was rated 4.2 stars by Tech industry customers.
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Akamai Product Quality vs. Competitors
Compared to its competitors, Akamai's Product Quality score is rated right above Rakuten, and is preceded by PFSweb.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.3/5 |
| Dhi Group | 4/5 |
| Fastly | 4/5 |
| Limelight Networks | 3.9/5 |
| PFSweb | 3.9/5 |
| Akamai | 3.9/5 |
| Rakuten | 3.7/5 |
| Level 3 Communications | 3.5/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Akamai's Product Quality score is rated right below ROBLOX.
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Akamai Pricing
Akamai ROI & Value For Money
3.7/5
Akamai has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Akamai Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Akamai ROI
Akamai's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by Female customers.
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Ranked Akamai ROI the Highest
Ranked Akamai ROI the Lowest
Akamai ROI Score by Gender
Male customers rated Akamai's ROI score 1.1 stars higher than Female customers.
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Male
4.3/5
Female
3.2/5
Akamai ROI Score by Ethnicity
Akamai's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Akamai ROI Score by Age
Akamai's ROI score was rated 3.3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Akamai ROI Score by Usage
Akamai's ROI score was rated the highest by customers who have used Akamai's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Akamai ROI Score by Industry
Akamai's ROI score was rated 3.6 stars by Tech industry customers.
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Akamai Pricing vs. Competitors
Compared to its competitors, Akamai's ROI score is rated right above Limelight Networks, and is preceded by Level 3 Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| PFSweb | 5/5 |
| Amazon | 4.1/5 |
| Fastly | 4.1/5 |
| Level 3 Communications | 3.8/5 |
| Akamai | 3.7/5 |
| Limelight Networks | 3.7/5 |
| Dhi Group | 3.5/5 |
| Rakuten | 3.4/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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ROI for Other Tech Brands
In the Tech industry, Akamai's ROI score is rated right below ROBLOX.
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Akamai Customer Service
3.8/5
Akamai has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Akamai's Customer Service
Address
8 Cambridge Center, Cambridge, MA 02142
Website
http://www.akamai.com
Phone Number
(877) 325-2624
Akamai's Social Links
Quick Insights into Akamai Customer Service
Akamai's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Female customers.
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Ranked Akamai Customer Service the Highest
Ranked Akamai Customer Service the Lowest
Akamai Customer Service Score by Gender
Male customers rated Akamai's Customer Service score 0.6 stars higher than Female customers.
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Male
4.3/5
Female
3.7/5
Akamai Customer Service Score by Ethnicity
Akamai's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Akamai Customer Service Score by Age
Akamai's Customer Service score was rated 3.3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Akamai Customer Service Score by Usage
Akamai's Customer Service score was rated the highest by customers who have used Akamai's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Customer Service Score by Industry
Akamai's Customer Service score was rated 4.1 stars by Tech industry customers.
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Akamai Customer Service vs. Competitors
Compared to its competitors, Akamai's Customer Service score is rated right above Level 3 Communications, and is preceded by Fastly.
| COMPANY | Customer Service Score | |
|---|---|---|
| PFSweb | 5/5 |
| Amazon | 4.2/5 |
| Fastly | 4/5 |
| Akamai | 3.8/5 |
| Level 3 Communications | 3.8/5 |
| Rakuten | 3.6/5 |
| Limelight Networks | 3.5/5 |
| Dhi Group | 3.5/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Akamai's Customer Service score is rated right above ROBLOX, and is preceded by Nintendo.
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Akamai as an Employer
4.4/5
Akamai has a 4.4/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Akamai scored a 27 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Akamai would recommend the brand to a friend. ENPS measures how likely Akamai employees would recommend working at Akamai to a friend.
Net Promoter Score
27
NPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
45
eNPS Score
| 61% | Promoters |
|---|---|
| 23% | Passive |
| 16% | Detractors |
Global Ranking Snapshot
Akamai is ranked #333 in the Global Top 100 Brands. It ranks just behind Roche and just ahead of Univision.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
331 |  | ServiceNow |  | Bill McDermott | Tech |
332 |  | Roche |  | Severin Schwan | Health and Wellness |
333 | | Akamai | | Tom Leighton | Tech |
334 |  | Univision |  | Vincent Sadusky | Media and Entertainment |
335 |  | Dollar General |  | Todd Vasos | Retail |
336 |  | General Electric |  | Lawrence Culp | Energy and Manufacturing |
337 |  | InVision |  | Clark Valberg | Tech |
Tech Ranking Snapshot
Akamai is ranked #95 in the Tech Industry. It ranks just behind ServiceNow and just ahead of InVision.
Popular Brands in the Industry
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