Alston & Bird NPS

Alston & Bird's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Alston & Bird's customers would recommend using the product based on a scale of -100 to 100.

Alston & Bird Overall NPS

100

NPS

100%	Promoters
0%	Passives
0%	Detractors

Alston & Bird NPS Trend

-100

-50

0

50

100

Summary	Date	Score
Oct 2020 100	Oct 2020	100
Mar 2021 100	Mar 2021	100
Nov 2021 100	Nov 2021	100
Dec 2021 100	Dec 2021	100
Jan 2022 100	Jan 2022	100
Mar 2022 100	Mar 2022	100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.