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Amazon is
Ranked
#5
in
Global Top 100 Brands
Brand Page
Amazon
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Amazon is ranked #2 in Top Brands for Millennials

Awards & Recognition

  • Top Brands for Millenials 2021
  • Top Brands for Gen-Z 2021
  • Top 100 Brands 2021

About Amazon's Brand

Amazon.com is an international e-commerce website for consumers, sellers, and content creators. Amazon’s brand is ranked #5 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Amazon. When compared to other organizations within the Retail industry, Amazon is ranked #2. Among its major competitors, Amazon is ranked in 2nd place for NPS while Costco is 1st, and Google is 3rd. Overall, Amazon has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.64T

Brand at a Glance

90%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service

Amazon Ranking

Amazon NPS

Amazon's Net Promoter Score (NPS) is a 53 with 68% Promoters, 17% Passives, and 15% Detractors. Net Promoter Score tracks whether Amazon's customers would recommend using the product based on a scale of -100 to 100.

Amazon Overall NPS

53
NPS
68%Promoters
17%Passives
15%Detractors
Amazon Overall NPS

Amazon NPS Trend

-100
-50
0
50
100
Jun 2021
54
Jun 202154
Jul 2021
54
Jul 202154
Aug 2021
54
Aug 202154
Sep 2021
54
Sep 202154
Oct 2021
54
Oct 202154
Nov 2021
52
Nov 202152
Dec 2021
52
Dec 202152
Jan 2022
52
Jan 202252
Feb 2022
52
Feb 202252
Mar 2022
52
Mar 202252
Apr 2022
52
Apr 202252
May 2022
52
May 202252

How Other Brands Compare

Amazon is ranked second for NPS among its competitors. Costco and Google come in first and third, with Target coming in at #4. Among those competitors, it is the most valued company.

Sign Up for Brand Profile PRO to get the full Comparison data of Amazon vs Competitors.

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Amazon's Logo
Amazon
Costco's Logo
Costco
Target's Logo
Target
Google's Logo
Google
Global Ranking#5#3#8#9
NPS53594949
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral-Neutral
Valuation Updated every 24 hours for public companies$1.64T$157.15B$94.56B$1.42T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Amazon NPS by Gender

Female customers rated Amazon's NPS 11 points higher than Male customers.

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Male

54

Amazon's NPS was rated 54 by Male customers on Comparably.

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67%
Promoters
20%
Passives
13%
Detractors

Female

65

Amazon's NPS was rated 65 by Female customers on Comparably.

Sign Up to learn about Amazon's NPS Score rated by Female customers on Comparably.
75%
Promoters
15%
Passives
10%
Detractors

Amazon NPS by Ethnicity

Amazon's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Amazon.
-100
-50
0
50
100
Caucasian
66
Caucasian66
Hispanic or Latino
74
Hispanic or Latino74
African American/Black
61
African American/Black61
Asian or Pacific Islander
51
Asian or Pacific Islander51
Native American
17
Native American17
Other
40
Other40

Amazon NPS by Age

Amazon's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Amazon.
0
20
40
60
80
100
Promoters
68%
Passives
19%
Detractors
13%
18-2568%19%13%
Promoters
67%
Passives
19%
Detractors
14%
26-3067%19%14%
Promoters
73%
Passives
18%
Detractors
9%
31-3573%18%9%
Promoters
72%
Passives
17%
Detractors
11%
36-4072%17%11%
Promoters
66%
Passives
21%
Detractors
13%
41-4566%21%13%
Promoters
72%
Passives
15%
Detractors
13%
46-5072%15%13%
Promoters
71%
Passives
16%
Detractors
13%
51-5571%16%13%
Promoters
87%
Passives
9%
Detractors
4%
56-6087%9%4%
Promoters
75%
Passives
16%
Detractors
9%
61-6575%16%9%
Promoters
88%
Passives
6%
Detractors
6%
66+88%6%6%

Amazon NPS by Usage

Amazon's NPS was rated the highest by customers who have used Amazon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Amazon.
-100
-50
0
50
100
Less than 1 Year
26
Less than 1 Year26
1 to 2 Years
44
1 to 2 Years44
2 to 5 Years
63
2 to 5 Years63
5 to 10 Years
64
5 to 10 Years64
Over 10 Years
65
Over 10 Years65

Amazon NPS vs. Competitors

Compared to its competitors, Amazon's NPS is rated right above Google, and is preceded by Costco.

COMPANYNPS Score
Costco
59
Amazon
53
Google
49
Target
49
Walmart
14
Best Buy
0
eBay
-3

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Amazon's Logo
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Costco's Logo
Google's Logo
Target's Logo
Walmart's Logo
Best Buy's Logo
eBay's Logo

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Amazon NPS vs Companies in Retail

In the Retail industry, Amazon's NPS is rated right above Target, and is preceded by Trader Joe's.

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Amazon's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Target's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Amazon Customer Reviews

Out of the 312 Amazon customer reviews 270 were positive and 42 were constructive. Amazon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
that your products are correct and the shipments are very fast and good
Review from San Diego, CA / Male / Hispanic or Latino / 18-25Posted 19 days ago
What do you value most about this brand?
Thanks for the update and feedback
Review from Tampa, FL / Male / Other / 41-45Posted 13 days ago
What do you value most about this brand?
The way you treat the customers and company morels and values
Review from Seattle, WA / Male / Asian or Pacific Islander / 31-35Posted 14 days ago
What can this brand most improve?
Packaging and the quality of things
Review from Female / African American/Black / 18-25Posted 16 days ago
What do you value most about this brand?
they are good at delivering products on time
Review from Seattle, WA / Male / Asian or Pacific Islander / 18-25Posted a month ago

Amazon Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Amazon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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90
90%
10
10%
Amazon Customer Loyalty

Amazon Customer Loyalty Score by Gender

Female customers rated Amazon's Customer Loyalty score 5% higher than Male customers.

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Male
90%
Yes
Female
95%
Yes

Amazon Customer Loyalty Score by Ethnicity

Amazon's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Amazon.
94
out of 100
Caucasian
93
out of 100
Hispanic or Latino
93
out of 100
African American/Black
92
out of 100
Asian or Pacific Islander
84
out of 100
Native American
92
out of 100
Other

Amazon Customer Loyalty Score by Age

Amazon's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Amazon.
0
20%
40%
60%
80%
100%
18-25
88%
18-2588%
26-30
92%
26-3092%
31-35
93%
31-3593%
36-40
93%
36-4093%
41-45
94%
41-4594%
46-50
95%
46-5095%
51-55
94%
51-5594%
56-60
97%
56-6097%
61-65
97%
61-6597%
66+
95%
66+95%

Amazon Customer Loyalty Score by Usage

Amazon's Customer Loyalty score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
73%
1 to 2 Years
87%
2 to 5 Years
93%
5 to 10 Years
96%
Over 10 Years
95%

Amazon Customer Loyalty Score by Industry

Amazon's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Venture Capital and Private Equity industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
92%
Accounting
90%
Aerospace and Aviation
82%
Fashion and Beauty
87%
Architecture and Planning
84%
Arts and Entertainment
91%
Automotive and Transportation
97%
Banking and Financial Services
91%
Beverage, Wine and Spirits
89%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
94%
Business Supplies and Equipment
95%
Chemicals
100%
Civic and Social Organization
100%
Commercial Real Estate
100%
Computer Hardware
100%
Construction
96%
Consulting
94%
Consumer Electronics
100%
Consumer Goods
100%
Consumer Services
96%
Education
92%
Environmental Services
78%
Events Services
100%
Facilities Services
84%
Fishing and Farming
100%
Furniture
70%
Government and Public Policy
95%
Healthcare, Hospitals and Medicine
97%
Hospitality
95%
Import and Export
100%
Individual and Family Services
100%
Insurance
91%
International Trade and Development
78%
Legal
95%
Travel and Hospitality
100%
Logistics and Supply Chain
91%
Luxury Goods and Jewelry
100%
Manufacturing and Machinery
95%
Marine
100%
Marketing, Advertising and Research
92%
Mechanical, Civil or Industrial Engineering
70%
Media and Entertainment
100%
Military and Defense
92%
Non-Profit
94%
Energy and Manufacturing
95%
Package, Freight Delivery or Containers
100%
Philanthropy
100%
Professional Services
93%
Public Relations and Communications
100%
Public Safety
100%
Real Estate
94%
Religious Institutions
100%
Restaurants
96%
Retail
91%
Security and Investigations
87%
Sporting Goods
100%
Staffing and Recruiting
100%
Telecommunications
96%
Transportation
96%
Utilities
100%
Venture Capital and Private Equity
70%
Warehousing
94%
Wholesale
100%

Amazon Customer Loyalty vs. Competitors

Compared to its competitors, Amazon's Customer Loyalty score is rated right above Google, and is preceded by Costco.

COMPANYCustomer Loyalty Score
Costco91%
Amazon90%
Google88%
Target85%
Walmart74%
Best Buy74%
eBay68%

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Costco's Logo
Google's Logo
Target's Logo
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Best Buy's Logo
eBay's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Amazon's Customer Loyalty score is rated right above REI, and is preceded by Costco.

Unlock Amazon Customer Loyalty vs. Companies in Retail Data

Amazon's Logo
VS
Costco's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Target's Logo
Chipotle's Logo

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Amazon Product Quality

4.3/5

Amazon has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Amazon Product Information

Amazon serves markets in the United States, Asia, Europe, Japan, Australia, Canada, United Kingdom, Latin America, Germany, Brazil, and Mexico. Amazon supports Web devices and offers products for small, medium, and large sized businesses.

Amazon’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Import and Export industry rated Amazon's product the highest. Reviewers from the Computer Hardware industry rated Amazon the lowest at 4.8.

Website
https://www.amazon.com/
Company Size
10,000+ Employees

Industry

Tech
Furniture
AI, Big Data and Analytics
Big Data
Consumer Services

Languages Supported

English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Norwegian
Taiwanese

Quick Insights into Amazon Product Quality

Amazon's Product Quality score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Amazon Product Quality the Highest

Import and Export
5
46-50
4.5
5 to 10 Years
4.5

Ranked Amazon Product Quality the Lowest

Less than 1 Year
4.1
Native American
3.5
Security and Investigations
2.8

Amazon Product Quality Score by Gender

Female customers rated Amazon's Product Quality score 0.1 stars higher than Male customers.

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Male

4.3/5

Female

4.4/5

Amazon Product Quality Score by Ethnicity

Amazon's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
Hispanic or Latino
4.4
Hispanic or Latino4.4
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3.5
Native American3.5
Other
4.2
Other4.2

Amazon Product Quality Score by Age

Amazon's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.3
26-304.3
31-35
4.4
31-354.4
36-40
4.4
36-404.4
41-45
4.4
41-454.4
46-50
4.5
46-504.5
51-55
4.3
51-554.3
56-60
4.5
56-604.5
61-65
4.4
61-654.4
66+
4.4
66+4.4

Amazon Product Quality Score by Usage

Amazon's Product Quality score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.2
2 to 5 Years
4.4
5 to 10 Years
4.5
Over 10 Years
4.4

Amazon Product Quality Score by Industry

Amazon's Product Quality score was rated the highest by Import and Export industry customers, and the lowest by Security and Investigations industry customers.

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Tech
4.4
Accounting
4.1
Aerospace and Aviation
4.1
Fashion and Beauty
4.3
Architecture and Planning
3.8
Arts and Entertainment
4.2
Automotive and Transportation
4.7
Banking and Financial Services
4.3
Beverage, Wine and Spirits
4.5
Biotech and Pharmaceuticals
4.2
Business and Consumer Services
4.5
Business Supplies and Equipment
4.4
Chemicals
4.2
Civic and Social Organization
4.6
Commercial Real Estate
4.5
Computer Hardware
4.8
Construction
4.5
Consulting
4.6
Consumer Electronics
4.4
Consumer Goods
4.3
Consumer Services
4.5
Education
4.3
Environmental Services
4.2
Events Services
4.6
Facilities Services
4.3
Fishing and Farming
4
Furniture
3.9
Government and Public Policy
4.4
Healthcare, Hospitals and Medicine
4.5
Hospitality
4.5
Import and Export
5
Individual and Family Services
4.5
Insurance
4.7
International Trade and Development
3.9
Legal
4.6
Travel and Hospitality
4.7
Logistics and Supply Chain
4.4
Luxury Goods and Jewelry
4.8
Manufacturing and Machinery
4.7
Marine
4
Marketing, Advertising and Research
4.3
Mechanical, Civil or Industrial Engineering
4
Media and Entertainment
4.4
Military and Defense
4.6
Non-Profit
4.6
Energy and Manufacturing
4.3
Package, Freight Delivery or Containers
4.7
Philanthropy
5
Printing
4.3
Professional Services
4.8
Public Relations and Communications
4.8
Public Safety
4
Real Estate
4.7
Religious Institutions
3.8
Restaurants
4.6
Retail
4.5
Security and Investigations
2.8
Sporting Goods
4.4
Staffing and Recruiting
4.5
Telecommunications
4.6
Transportation
4.8
Utilities
5
Venture Capital and Private Equity
4.1
Warehousing
4.5
Wholesale
4.7

Amazon Product Quality vs. Competitors

Compared to its competitors, Amazon's Product Quality score is rated right above Google, and is preceded by Target.

COMPANYProduct Quality Score
Costco4.4/5
Target4.3/5
Amazon4.3/5
Google4.3/5
Walmart3.6/5
eBay3.4/5
Best Buy3.2/5

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Costco's Logo
Target's Logo
Google's Logo
Walmart's Logo
eBay's Logo
Best Buy's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Amazon's Product Quality score is rated right above American Eagle Outfitters, and is preceded by Chipotle.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.1/5

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Amazon's Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Amazon Pricing

Amazon ROI & Value For Money

4.1/5

Amazon has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Amazon Pricing Plans

Amazon has a pricing structure that accommodates small, medium, and large businesses. Starting from $0.01/month, Amazon uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Computer Hardware industry. The users from the Furniture industry think that they had the lowest ROI from Amazon.

Who Uses Amazon?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Amazon ROI

Amazon's ROI score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.

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Ranked Amazon ROI the Highest

Computer Hardware
4.8
56-60
4.4
5 to 10 Years
4.3

Ranked Amazon ROI the Lowest

Less than 1 Year
3.9
Native American
3.6
Mechanical, Civil or Industrial Engineering
3.4

Amazon ROI Score by Gender

Female customers rated Amazon's ROI score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Amazon ROI Score by Ethnicity

Amazon's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Amazon.
0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
3.6
Native American3.6
Other
3.9
Other3.9

Amazon ROI Score by Age

Amazon's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Amazon.
0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4.1
26-304.1
31-35
4.3
31-354.3
36-40
4.2
36-404.2
41-45
4.2
41-454.2
46-50
4.3
46-504.3
51-55
4.3
51-554.3
56-60
4.4
56-604.4
61-65
4.2
61-654.2
66+
4.3
66+4.3

Amazon ROI Score by Usage

Amazon's ROI score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4
2 to 5 Years
4.2
5 to 10 Years
4.3
Over 10 Years
4.2

Amazon ROI Score by Industry

Amazon's ROI score was rated the highest by Computer Hardware industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.2
Accounting
3.9
Aerospace and Aviation
4.1
Fashion and Beauty
4.1
Architecture and Planning
3.9
Arts and Entertainment
4.1
Automotive and Transportation
4.5
Banking and Financial Services
4.2
Beverage, Wine and Spirits
4.6
Biotech and Pharmaceuticals
4.3
Business and Consumer Services
4.1
Business Supplies and Equipment
3.9
Chemicals
4.1
Civic and Social Organization
4.3
Commercial Real Estate
3.5
Computer Hardware
4.8
Construction
4.4
Consulting
4.4
Consumer Electronics
4.2
Consumer Goods
4.1
Consumer Services
4.3
Education
4.3
Environmental Services
4.4
Events Services
4.5
Facilities Services
3.9
Fishing and Farming
3.8
Furniture
3.4
Government and Public Policy
4.3
Healthcare, Hospitals and Medicine
4.3
Hospitality
4.4
Import and Export
3.6
Individual and Family Services
4.5
Insurance
4.3
International Trade and Development
3.9
Legal
4.1
Travel and Hospitality
4.5
Logistics and Supply Chain
4.1
Luxury Goods and Jewelry
4.5
Manufacturing and Machinery
4.4
Marine
4
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
3.4
Media and Entertainment
4.1
Military and Defense
4.3
Non-Profit
4.4
Energy and Manufacturing
3.9
Package, Freight Delivery or Containers
4.6
Philanthropy
4.6
Printing
3.8
Professional Services
4.5
Public Relations and Communications
4.5
Public Safety
4
Railroad Manufacturing
3.8
Real Estate
4.6
Religious Institutions
4.1
Restaurants
4.7
Retail
4.3
Security and Investigations
3.5
Sporting Goods
4
Staffing and Recruiting
4.2
Telecommunications
4.2
Transportation
4.5
Utilities
4.8
Venture Capital and Private Equity
4.1
Warehousing
4.3
Wholesale
4.2

Amazon Pricing vs. Competitors

Compared to its competitors, Amazon's ROI score is rated right above Google, and is preceded by Costco.

COMPANYPricing Score
Costco4.3/5
Amazon4.1/5
Google4.1/5
Target4.1/5
Walmart3.6/5
eBay3.4/5
Best Buy3.1/5

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Amazon's Logo
VS
Costco's Logo
Google's Logo
Target's Logo
Walmart's Logo
eBay's Logo
Best Buy's Logo

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ROI for Other Retail Brands

In the Retail industry, Amazon's ROI score is rated right above REI, and is preceded by Trader Joe's.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4.1/5
Chipotle4/5
American Eagle Outfitters3.9/5
Bath & Body Works3.7/5

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Amazon's Logo
VS
Costco's Logo
Trader Joe's' Logo
REI's Logo
Target's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Amazon Customer Service

4.2/5

Amazon has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Amazon's Customer Service

Address

345 Boren Ave N, Seattle, WA 98109


Website

https://www.amazon.com/


Phone Number

206-266-1000

Quick Insights into Amazon Customer Service

Amazon's Customer Service score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Amazon Customer Service the Highest

Computer Hardware
4.8
56-60
4.5
5 to 10 Years
4.4

Ranked Amazon Customer Service the Lowest

Less than 1 Year
4
Native American
3.9
Security and Investigations
3.4

Amazon Customer Service Score by Gender

Female customers rated Amazon's Customer Service score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Amazon Customer Service Score by Ethnicity

Amazon's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
4.4
Hispanic or Latino4.4
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
3.9
Native American3.9
Other
4.1
Other4.1

Amazon Customer Service Score by Age

Amazon's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.2
26-304.2
31-35
4.3
31-354.3
36-40
4.3
36-404.3
41-45
4.3
41-454.3
46-50
4.3
46-504.3
51-55
4.3
51-554.3
56-60
4.5
56-604.5
61-65
4.2
61-654.2
66+
4.5
66+4.5

Amazon Customer Service Score by Usage

Amazon's Customer Service score was rated the highest by customers who have used Amazon's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4.3
5 to 10 Years
4.4
Over 10 Years
4.3

Amazon Customer Service Score by Industry

Amazon's Customer Service score was rated the highest by Computer Hardware industry customers, and the lowest by Security and Investigations industry customers.

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Tech
4.2
Accounting
4
Aerospace and Aviation
4
Fashion and Beauty
4.3
Architecture and Planning
3.8
Arts and Entertainment
4.2
Automotive and Transportation
4.6
Banking and Financial Services
4.2
Beverage, Wine and Spirits
4.5
Biotech and Pharmaceuticals
4.1
Business and Consumer Services
4.3
Business Supplies and Equipment
4.3
Chemicals
3.9
Civic and Social Organization
4.5
Commercial Real Estate
4.5
Computer Hardware
4.8
Construction
4.4
Consulting
4.4
Consumer Electronics
4.2
Consumer Goods
4.1
Consumer Services
4.4
Education
4.3
Environmental Services
4.4
Events Services
4.4
Facilities Services
4.1
Fishing and Farming
3.8
Furniture
3.6
Government and Public Policy
4.2
Healthcare, Hospitals and Medicine
4.4
Hospitality
4.6
Import and Export
4.8
Individual and Family Services
4.3
Insurance
4.5
International Trade and Development
4.2
Legal
4.4
Travel and Hospitality
4.4
Logistics and Supply Chain
4.2
Luxury Goods and Jewelry
4.6
Manufacturing and Machinery
4.5
Marine
4.2
Marketing, Advertising and Research
4.3
Mechanical, Civil or Industrial Engineering
3.7
Media and Entertainment
4.2
Military and Defense
4.4
Non-Profit
4.5
Energy and Manufacturing
3.9
Package, Freight Delivery or Containers
4.6
Philanthropy
4.5
Professional Services
4.7
Public Relations and Communications
4.7
Public Safety
4
Real Estate
4.5
Religious Institutions
3.6
Restaurants
4.5
Retail
4.4
Security and Investigations
3.4
Sporting Goods
3.9
Staffing and Recruiting
4.1
Telecommunications
4.4
Transportation
4.6
Utilities
4.8
Venture Capital and Private Equity
4.3
Warehousing
4.5
Wholesale
4.3

Amazon Customer Service vs. Competitors

Compared to its competitors, Amazon's Customer Service score is rated right above Target, and is preceded by Costco.

COMPANYCustomer Service Score
Costco4.3/5
Amazon4.2/5
Target4.2/5
Google4.1/5
Walmart3.5/5
eBay3.3/5
Best Buy3/5

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Costco's Logo
Target's Logo
Google's Logo
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eBay's Logo
Best Buy's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Amazon's Customer Service score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5

Unlock Amazon Customer Service vs. Companies in Retail Data

Amazon's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Amazon as an Employer

4.5/5

Amazon has a 4.5/5 stars for its overall company culture rated by their employees

  Amazon CEO
top
20%
CEO of Amazon

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Amazon scored a 53 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Amazon would recommend the brand to a friend. ENPS measures how likely Amazon employees would recommend working at Amazon to a friend.

Net Promoter Score

53
NPS Score
68%Promoters
17%Passive
15%Detractors

Employee Net Promoter Score

15
eNPS Score
45%Promoters
25%Passive
30%Detractors

Global Ranking Snapshot

Amazon is ranked #5 in the Global Top 100 Brands. It ranks just behind Chick-fil-A and just ahead of Apple.

RANKCOMPANYCEOINDUSTRY
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech

Retail Ranking Snapshot

Amazon is ranked #2 in the Retail Industry. It ranks just behind Costco and just ahead of Target.

RANKCOMPANYLocation
1
Costco
Seattle, WA
2
Amazon
Seattle, WA
3
Target
Minneapolis, MN
4
Trader Joe's
Monrovia, CA
5
REI
Seattle, WA
6
American Eagle Outfitters
Pittsburgh, PA
7
Bath & Body Works
Reynoldsburg, OH