Comparably is excited to introduce our all-new Best Brands Award winners
Learn More
Apple is
Ranked
#6
in
Global Top 100 Brands
Brand Page
Apple
Marketing or Exec? Claim Your Free Account

Apple is ranked #2 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About Apple's Brand

Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software. Apple’s brand is ranked #6 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Apple. When compared to other organizations within the Tech industry, Apple is ranked #3. Among its major competitors, Apple is ranked in 1st place for NPS while Amazon is 2nd, and Google is 3rd. Overall, Apple has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.11T

Brand at a Glance

87%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service

Apple CMO

Apple Ranking

Apple NPS

Apple's Net Promoter Score (NPS) is a 54 with 68% Promoters, 18% Passives, and 14% Detractors. Net Promoter Score tracks whether Apple's customers would recommend using the product based on a scale of -100 to 100.

Apple Overall NPS

54
NPS
68%Promoters
18%Passives
14%Detractors
Apple Overall NPS

Apple NPS Trend

-100
-50
0
50
100
Aug 2021
55
Aug 202155
Sep 2021
55
Sep 202155
Oct 2021
54
Oct 202154
Nov 2021
54
Nov 202154
Dec 2021
52
Dec 202152
Jan 2022
53
Jan 202253
Feb 2022
53
Feb 202253
Mar 2022
53
Mar 202253
Apr 2022
52
Apr 202252
May 2022
52
May 202252
Jun 2022
52
Jun 202252
Jul 2022
52
Jul 202252

How Other Brands Compare

Apple is ranked first for NPS among its competitors. Amazon and Google come in second and third, with Microsoft coming in at #4. Among those competitors, it is the most valued company.

Sign Up for Brand Profile PRO to get the full Comparison data of Apple vs Competitors.

Apple's Logo
Apple
Amazon's Logo
Amazon
Google's Logo
Google
Microsoft's Logo
Microsoft
Global Ranking#6#5#9#22
NPS54534844
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$2.11T$1.64T$1.42T$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Apple NPS by Gender

Male customers rated Apple's NPS 7 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full NPS by Gender data of Apple.

Male

64

Apple's NPS was rated 64 by Male customers on Comparably.

Sign Up to learn about Apple's NPS Score rated by Male customers on Comparably.
73%
Promoters
18%
Passives
9%
Detractors

Female

57

Apple's NPS was rated 57 by Female customers on Comparably.

Sign Up to learn about Apple's NPS Score rated by Female customers on Comparably.
68%
Promoters
21%
Passives
11%
Detractors

Apple NPS by Ethnicity

Apple's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Apple.
-100
-50
0
50
100
Caucasian
69
Caucasian69
Hispanic or Latino
74
Hispanic or Latino74
African American/Black
60
African American/Black60
Asian or Pacific Islander
53
Asian or Pacific Islander53
Native American
61
Native American61
Other
54
Other54

Apple NPS by Age

Apple's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Apple.
0
20
40
60
80
100
Promoters
69%
Passives
21%
Detractors
10%
18-2569%21%10%
Promoters
71%
Passives
19%
Detractors
10%
26-3071%19%10%
Promoters
66%
Passives
18%
Detractors
16%
31-3566%18%16%
Promoters
68%
Passives
20%
Detractors
12%
36-4068%20%12%
Promoters
67%
Passives
25%
Detractors
8%
41-4567%25%8%
Promoters
70%
Passives
20%
Detractors
10%
46-5070%20%10%
Promoters
82%
Passives
9%
Detractors
9%
51-5582%9%9%
Promoters
83%
Passives
7%
Detractors
10%
56-6083%7%10%
Promoters
57%
Passives
29%
Detractors
14%
61-6557%29%14%
Promoters
65%
Passives
9%
Detractors
26%
66+65%9%26%

Apple NPS by Usage

Apple's NPS was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Apple.
-100
-50
0
50
100
Less than 1 Year
50
Less than 1 Year50
1 to 2 Years
42
1 to 2 Years42
2 to 5 Years
56
2 to 5 Years56
5 to 10 Years
61
5 to 10 Years61
Over 10 Years
66
Over 10 Years66

Apple NPS vs. Competitors

Compared to its competitors, Apple's NPS is rated right above Amazon.

Unlock Apple NPS vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Sony's Logo
Qualcomm's Logo
IBM's Logo
Dell Technologies' Logo
Toshiba's Logo
Samsung's Logo
Samsung Electronics' Logo
Acer's Logo
HP Inc. Logo
Comcast's Logo

Sign Up for Brand Profile PRO to get the full Apple NPS vs. Competitors data and gain insights into your customers today.

Apple NPS vs Companies in Tech

In the Tech industry, Apple's NPS is rated right above Zoom Video Communications, and is preceded by Spotify.

Unlock Apple NPS vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

Sign Up for Brand Profile PRO to get the full Apple NPS vs. Companies in Tech data and gain insights into your customers today.

Apple Customer Reviews

Out of the 281 Apple customer reviews 256 were positive and 25 were constructive. Apple customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Apple is a company that exemplifies excellence, and forward thinking. Apple pushes the boundaries of technology while also making sure all of their products are user friendly. Apple's customer service is also very dependable and knowledgable which ensures that the customer has a great experience.
Review from Houston, TX / Male / Other / 31-35Posted 5 days ago
What do you value most about this brand?
Nice company with great features and it is biggest brand in the world all are willing to take apple products due to wonderful features included
Review from San Francisco, CA / Male / Other / 18-25Posted 7 days ago
What do you value most about this brand?
The quality of apple products is unmatched by other institutions.
Review from Male / Caucasian / 18-25Posted 14 days ago
What do you value most about this brand?
quality ,customer, service, durability, look ,features,
Review from San Francisco, CA / Female / African American/Black / 31-35Posted 16 days ago
What do you value most about this brand?
Very reliable and easy to use
Review from Oklahoma City, OK / Male / Caucasian / 56-60Posted 17 days ago

Apple Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Apple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87
87%
13
13%
Apple Customer Loyalty

Apple Customer Loyalty Score by Gender

Apple's Customer Loyalty score was rated 90 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Apple.
Male
90%
Yes
Female
90%
Yes

Apple Customer Loyalty Score by Ethnicity

Apple's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Apple.
93
out of 100
Caucasian
94
out of 100
Hispanic or Latino
90
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
93
out of 100
Native American
85
out of 100
Other

Apple Customer Loyalty Score by Age

Apple's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Apple.
0
20%
40%
60%
80%
100%
18-25
90%
18-2590%
26-30
89%
26-3089%
31-35
90%
31-3590%
36-40
88%
36-4088%
41-45
85%
41-4585%
46-50
89%
46-5089%
51-55
95%
51-5595%
56-60
94%
56-6094%
61-65
94%
61-6594%
66+
84%
66+84%

Apple Customer Loyalty Score by Usage

Apple's Customer Loyalty score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
67%
1 to 2 Years
70%
2 to 5 Years
92%
5 to 10 Years
93%
Over 10 Years
95%

Apple Customer Loyalty Score by Industry

Apple's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Energy and Manufacturing industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
90%
Accounting
87%
Aerospace and Aviation
85%
Fashion and Beauty
79%
Architecture and Planning
86%
Arts and Entertainment
84%
Automotive and Transportation
91%
Banking and Financial Services
87%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
85%
Business and Consumer Services
94%
Business Supplies and Equipment
82%
Computer Hardware
100%
Construction
100%
Consulting
93%
Consumer Electronics
67%
Consumer Services
79%
Education
90%
Environmental Services
70%
Events Services
70%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
92%
Hospitality
87%
Insurance
100%
International Trade and Development
100%
Legal
91%
Travel and Hospitality
100%
Logistics and Supply Chain
100%
Manufacturing and Machinery
84%
Marketing, Advertising and Research
89%
Mechanical, Civil or Industrial Engineering
94%
Media and Entertainment
100%
Military and Defense
100%
Non-Profit
74%
Energy and Manufacturing
64%
Public Relations and Communications
85%
Real Estate
78%
Restaurants
100%
Retail
100%
Staffing and Recruiting
100%
Telecommunications
100%
Transportation
100%

Apple Customer Loyalty vs. Competitors

Compared to its competitors, Apple's Customer Loyalty score is rated right above Microsoft, and is preceded by Google.

Unlock Apple Customer Loyalty vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Sony's Logo
Samsung's Logo
IBM's Logo
Dell Technologies' Logo
Qualcomm's Logo
Samsung Electronics' Logo
Toshiba's Logo
Acer's Logo
Comcast's Logo
HP Inc. Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Tech Brands

In the Tech industry, Apple's Customer Loyalty score is rated right above Spotify, and is preceded by Zoom Video Communications.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify86%

Unlock Apple Customer Loyalty vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Spotify's Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.

Apple Product Quality

4.4/5

Apple has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Apple's overall Product Quality score rated by its users and customers.

Apple Product Information

Apple’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Apple's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated Apple the lowest at 4.8.

Website
http://www.apple.com
Company Size
10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Apple Product Quality

Apple's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the International Trade and Development industry.

Sign Up to unlock insights into how customers have ranked Apple's Product Quality.

Ranked Apple Product Quality the Highest

Insurance
5
51-55
4.8
Hispanic or Latino
4.7

Ranked Apple Product Quality the Lowest

Less than 1 Year
4.2
66+
4
International Trade and Development
3.8

Apple Product Quality Score by Gender

Apple's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Apple.

Male

4.5/5

Female

4.5/5

Apple Product Quality Score by Ethnicity

Apple's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Apple.
0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6
Hispanic or Latino
4.7
Hispanic or Latino4.7
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Native American
4.6
Native American4.6
Other
4.5
Other4.5

Apple Product Quality Score by Age

Apple's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Apple.
0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.5
26-304.5
31-35
4.5
31-354.5
36-40
4.5
36-404.5
41-45
4.4
41-454.4
46-50
4.5
46-504.5
51-55
4.8
51-554.8
56-60
4.4
56-604.4
61-65
4.6
61-654.6
66+
4
66+4

Apple Product Quality Score by Usage

Apple's Product Quality score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.2
1 to 2 Years
4.3
2 to 5 Years
4.5
5 to 10 Years
4.6
Over 10 Years
4.6

Apple Product Quality Score by Industry

Apple's Product Quality score was rated the highest by Insurance industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.6
Accounting
4.5
Aerospace and Aviation
4.1
Fashion and Beauty
4.6
Architecture and Planning
4.4
Arts and Entertainment
4.3
Automotive and Transportation
4.3
Banking and Financial Services
4.6
Beverage, Wine and Spirits
4.8
Biotech and Pharmaceuticals
4.6
Business and Consumer Services
4.6
Business Supplies and Equipment
4.4
Computer Hardware
4
Construction
4.6
Consulting
4.1
Consumer Electronics
4.7
Consumer Services
4.6
Education
4.6
Environmental Services
3.8
Events Services
4.6
Government and Public Policy
4.7
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.4
Insurance
5
International Trade and Development
3.8
Legal
4.8
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.5
Marketing, Advertising and Research
4.3
Mechanical, Civil or Industrial Engineering
4.8
Media and Entertainment
4.3
Military and Defense
4.6
Non-Profit
4.3
Energy and Manufacturing
4.2
Public Relations and Communications
4.5
Real Estate
4.7
Restaurants
5
Retail
4.4
Staffing and Recruiting
5
Telecommunications
4.6
Transportation
5

Apple Product Quality vs. Competitors

Compared to its competitors, Apple's Product Quality score is rated right above Amazon.

COMPANYProduct Quality Score
Apple4.4/5
Amazon4.3/5
Sony4.3/5
Google4.2/5
Microsoft4.2/5
IBM4/5
Toshiba4/5
Qualcomm4/5
Samsung Electronics3.9/5
Acer3.9/5
Samsung3.9/5
Dell Technologies3.7/5
HP Inc.3.3/5
Comcast2.9/5

Unlock Apple Product Quality vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Sony's Logo
Google's Logo
Microsoft's Logo
IBM's Logo
Toshiba's Logo
Qualcomm's Logo
Samsung Electronics' Logo
Acer's Logo
Samsung's Logo
Dell Technologies' Logo
HP Inc. Logo
Comcast's Logo

Sign Up for Brand Profile PRO to get the full Apple Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Tech Brands

In the Tech industry, Apple's Product Quality score is rated right above Netflix, and is preceded by Nintendo.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
ROBLOX4.1/5

Unlock Apple Product Quality vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

Sign Up for Brand Profile PRO to get the full Apple Product Quality vs. Companies in Tech data and gain insights into your customers today.

Apple Pricing

Apple ROI & Value For Money

4.1/5

Apple has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Apple's overall ROI score rated by its users and customers.

Apple Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the International Trade and Development industry think that they had the lowest ROI from Apple.

Quick Insights into Apple ROI

Apple's ROI score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the International Trade and Development industry.

Sign Up to unlock insights into how customers have ranked Apple's ROI score.

Ranked Apple ROI the Highest

Logistics and Supply Chain
5
61-65
4.6
Hispanic or Latino
4.3

Ranked Apple ROI the Lowest

2 to 5 Years
3.9
66+
3.8
International Trade and Development
2.8

Apple ROI Score by Gender

Male customers rated Apple's ROI score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Apple.

Male

4.1/5

Female

4/5

Apple ROI Score by Ethnicity

Apple's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Apple.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
4.3
Native American4.3
Other
4.1
Other4.1

Apple ROI Score by Age

Apple's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Apple.
0
1
2
3
4
5
18-25
4
18-254
26-30
4.2
26-304.2
31-35
4
31-354
36-40
4
36-404
41-45
4
41-454
46-50
4.2
46-504.2
51-55
4.3
51-554.3
56-60
4.1
56-604.1
61-65
4.6
61-654.6
66+
3.8
66+3.8

Apple ROI Score by Usage

Apple's ROI score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
4
1 to 2 Years
3.9
2 to 5 Years
3.9
5 to 10 Years
4.1
Over 10 Years
4.2

Apple ROI Score by Industry

Apple's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.1
Accounting
4
Aerospace and Aviation
3.8
Fashion and Beauty
4.2
Architecture and Planning
4.1
Arts and Entertainment
4.1
Automotive and Transportation
4.4
Banking and Financial Services
4.1
Beverage, Wine and Spirits
4.4
Biotech and Pharmaceuticals
3.6
Business and Consumer Services
4
Business Supplies and Equipment
4.3
Computer Hardware
3.5
Construction
4.4
Consulting
3.3
Consumer Electronics
4.6
Consumer Services
3.9
Education
4.2
Environmental Services
3.1
Events Services
3.8
Government and Public Policy
4.2
Healthcare, Hospitals and Medicine
4.3
Hospitality
4
Insurance
4.6
International Trade and Development
2.8
Legal
4.2
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.1
Marketing, Advertising and Research
3.8
Mechanical, Civil or Industrial Engineering
4.2
Media and Entertainment
4.2
Military and Defense
4
Non-Profit
3.4
Energy and Manufacturing
4.3
Public Relations and Communications
4
Real Estate
4.4
Restaurants
3.6
Retail
4.2
Staffing and Recruiting
4.6
Telecommunications
3.5
Transportation
4.5

Apple Pricing vs. Competitors

Compared to its competitors, Apple's ROI score is rated right above Google, and is preceded by Amazon.

COMPANYPricing Score
Amazon4.1/5
Apple4.1/5
Google4.1/5
Microsoft4/5
IBM4/5
Sony4/5
Qualcomm3.9/5
Toshiba3.7/5
Acer3.7/5
Dell Technologies3.7/5
Samsung3.6/5
Samsung Electronics3.5/5
HP Inc.3.1/5
Comcast2.6/5

Unlock Apple ROI vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
IBM's Logo
Sony's Logo
Qualcomm's Logo
Toshiba's Logo
Acer's Logo
Dell Technologies' Logo
Samsung's Logo
Samsung Electronics' Logo
HP Inc. Logo
Comcast's Logo

Sign Up for Brand Profile PRO to get the full Apple ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Tech Brands

In the Tech industry, Apple's ROI score is rated right above Google, and is preceded by Spotify.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5

Unlock Apple ROI vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Spotify's Logo
Google's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

Sign Up for Brand Profile PRO to get the full Apple ROI vs. Companies in Tech data and gain insights into your customers today.

Apple Customer Satisfaction (CSAT)

Apple Customer Satisfaction (CSAT) Score

87 / 100

Apple has an overall Customer Satisfaction score of 87 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied55%
Satisfied32%
Neither Satisfied nor Dissatisfied8%
Dissatisfied2%
Very Dissatisfied3%
Very Satisfied
55%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Apple Customer Satisfaction

Apple's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Environmental Services industry.

Sign Up to unlock insights into how customers have ranked Apple's Customer Satisfaction.

Ranked Apple Customer Satisfaction the Highest

51-55
100%
Biotech and Pharmaceuticals
100%
Native American
100%

Ranked Apple Customer Satisfaction the Lowest

1 to 2 Years
83%
66+
67%
Environmental Services
67%

Apple Customer Satisfaction Score by Gender

Female customers rated Apple's Customer Satisfaction score 4 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Apple.
90 / 100
Male
Very Satisfied
59%
Satisfied
31%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
1%
94 / 100
Female
Very Satisfied
55%
Satisfied
39%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
1%

Apple Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Apple's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
92 / 100
Very Satisfied58%
Satisfied34%
Neither Satisfied nor Dissatisfied6%
Dissatisfied1%
Very Dissatisfied1%
Very Satisfied
58%
Satisfied
34%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
1%
Very Dissatisfied
1%

CSAT according to Hispanic or Latino

Apple's Customer Satisfaction (CSAT) score was rated 95% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
95 / 100
Very Satisfied61%
Satisfied34%
Neither Satisfied nor Dissatisfied3%
Dissatisfied0%
Very Dissatisfied2%
Very Satisfied
61%
Satisfied
34%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
2%

CSAT according to African American/Black

Apple's Customer Satisfaction (CSAT) score was rated 90% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
90 / 100
Very Satisfied63%
Satisfied27%
Neither Satisfied nor Dissatisfied8%
Dissatisfied1%
Very Dissatisfied1%
Very Satisfied
63%
Satisfied
27%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
1%

CSAT according to Asian or Pacific Islander

Apple's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
90 / 100
Very Satisfied53%
Satisfied37%
Neither Satisfied nor Dissatisfied6%
Dissatisfied2%
Very Dissatisfied2%
Very Satisfied
53%
Satisfied
37%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
2%

CSAT according to Native American

Apple's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
100 / 100
Very Satisfied60%
Satisfied40%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Apple's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Apple.
88 / 100
Very Satisfied51%
Satisfied37%
Neither Satisfied nor Dissatisfied8%
Dissatisfied1%
Very Dissatisfied3%
Very Satisfied
51%
Satisfied
37%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
3%

Apple Customer Satisfaction Score by Age

Apple's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Apple.
0
20
40
60
80
100
18-25 CSAT Score
90%
Very Satisfied
54%
Satisfied
36%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
2%
18-2590%
26-30 CSAT Score
91%
Very Satisfied
58%
Satisfied
33%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
1%
26-3091%
31-35 CSAT Score
95%
Very Satisfied
59%
Satisfied
36%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
1%
31-3595%
36-40 CSAT Score
90%
Very Satisfied
52%
Satisfied
38%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
2%
36-4090%
41-45 CSAT Score
91%
Very Satisfied
47%
Satisfied
44%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
6%
41-4591%
46-50 CSAT Score
87%
Very Satisfied
57%
Satisfied
30%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
3%
46-5087%
51-55 CSAT Score
100%
Very Satisfied
77%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
51-55100%
56-60 CSAT Score
90%
Very Satisfied
65%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
56-6090%
61-65 CSAT Score
100%
Very Satisfied
70%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
61-65100%
66+ CSAT Score
67%
Very Satisfied
56%
Satisfied
11%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
6%
66+67%

Apple Customer Satisfaction Score by Usage

Apple's Customer Satisfaction score was rated the highest by customers who have used Apple's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
88
1 to 2 Years
83
2 to 5 Years
95
5 to 10 Years
91
Over 10 Years
91

Apple Customer Satisfaction Score by Industry

Apple's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Environmental Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
91
Accounting
94
Aerospace and Aviation
90
Fashion and Beauty
100
Architecture and Planning
82
Arts and Entertainment
81
Automotive and Transportation
84
Banking and Financial Services
89
Biotech and Pharmaceuticals
100
Business and Consumer Services
100
Computer Hardware
67
Construction
78
Consulting
76
Consumer Electronics
100
Consumer Services
80
Education
92
Environmental Services
67
Government and Public Policy
100
Healthcare, Hospitals and Medicine
93
Hospitality
87
Insurance
100
International Trade and Development
100
Legal
100
Travel and Hospitality
100
Logistics and Supply Chain
100
Manufacturing and Machinery
84
Marketing, Advertising and Research
84
Mechanical, Civil or Industrial Engineering
100
Military and Defense
100
Non-Profit
80
Energy and Manufacturing
67
Restaurants
100
Retail
100

Apple Customer Satisfaction vs. Competitors

Compared to its competitors, Apple's Customer Satisfaction score is rated right above Amazon, and is preceded by IBM.

COMPANYCustomer Satisfaction (CSAT) Score
IBM90%
Apple87%
Amazon87%
Samsung Electronics86%
Sony85%
Google84%
Microsoft83%
Qualcomm78%
Samsung78%
Acer76%
Dell Technologies73%
Toshiba67%
HP Inc.50%
Comcast31%

Unlock Apple Customer Satisfaction vs. Competitors Data

Apple's Logo
VS
IBM's Logo
Amazon's Logo
Samsung Electronics' Logo
Sony's Logo
Google's Logo
Microsoft's Logo
Qualcomm's Logo
Samsung's Logo
Acer's Logo
Dell Technologies' Logo
Toshiba's Logo
HP Inc. Logo
Comcast's Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Tech Brands

In the Tech industry, Apple's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Apple87%
Netflix87%
Spotify87%
Google84%
Zoom Video Communications79%
Peloton77%
ROBLOX75%

Unlock Apple Customer Satisfaction vs. Companies in Tech Data

Apple's Logo
VS
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
Zoom Video Communications' Logo
Peloton's Logo
ROBLOX's Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.

Apple Customer Service

4.2/5

Apple has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Apple's overall Customer Service score rated by its users and customers.

About Apple's Customer Service

Address

1 Infinite Loop, Cupertino, CA 95014


Website

http://www.apple.com


Phone Number

(408)996-1010

Quick Insights into Apple Customer Service

Apple's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Environmental Services industry.

Sign Up to unlock insights into how customers have ranked Apple's Customer Service score.

Ranked Apple Customer Service the Highest

Logistics and Supply Chain
5
61-65
4.7
Hispanic or Latino
4.5

Ranked Apple Customer Service the Lowest

Less than 1 Year
4.1
66+
3.9
Environmental Services
3.3

Apple Customer Service Score by Gender

Male customers rated Apple's Customer Service score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Apple.

Male

4.3/5

Female

4.2/5

Apple Customer Service Score by Ethnicity

Apple's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Apple.
0
20
40
60
80
100
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
4.2
Native American4.2
Other
4.2
Other4.2

Apple Customer Service Score by Age

Apple's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Apple.
0
20
40
60
80
100
18-25
4.3
18-254.3
26-30
4.4
26-304.4
31-35
4.1
31-354.1
36-40
4.1
36-404.1
41-45
4.3
41-454.3
46-50
4.3
46-504.3
51-55
4.4
51-554.4
56-60
4.3
56-604.3
61-65
4.7
61-654.7
66+
3.9
66+3.9

Apple Customer Service Score by Usage

Apple's Customer Service score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
4.1
1 to 2 Years
4.2
2 to 5 Years
4.2
5 to 10 Years
4.3
Over 10 Years
4.3

Apple Customer Service Score by Industry

Apple's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Environmental Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
4.3
Accounting
4.1
Aerospace and Aviation
4.1
Fashion and Beauty
4.2
Architecture and Planning
4.3
Arts and Entertainment
4.3
Automotive and Transportation
4
Banking and Financial Services
4.3
Beverage, Wine and Spirits
4
Biotech and Pharmaceuticals
4
Business and Consumer Services
4.3
Business Supplies and Equipment
4.7
Computer Hardware
3.8
Construction
4.4
Consulting
3.7
Consumer Electronics
4.6
Consumer Services
4
Education
4.4
Environmental Services
3.3
Events Services
4.5
Government and Public Policy
4.4
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.3
Insurance
4.7
International Trade and Development
3.5
Legal
4.3
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.3
Marketing, Advertising and Research
3.9
Mechanical, Civil or Industrial Engineering
4.6
Media and Entertainment
4.5
Military and Defense
3.8
Non-Profit
3.8
Energy and Manufacturing
4.3
Public Relations and Communications
4
Real Estate
4.5
Restaurants
3.9
Retail
4.2
Staffing and Recruiting
4.6
Telecommunications
4
Transportation
4.8

Apple Customer Service vs. Competitors

Compared to its competitors, Apple's Customer Service score is rated right above Amazon.

COMPANYCustomer Service Score
Apple4.2/5
Amazon4.2/5
IBM4.1/5
Google4.1/5
Microsoft4.1/5
Sony4/5
Qualcomm4/5
Toshiba3.9/5
Samsung Electronics3.8/5
Samsung3.7/5
Acer3.7/5
Dell Technologies3.7/5
HP Inc.3/5
Comcast2.6/5

Unlock Apple Customer Service vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
IBM's Logo
Google's Logo
Microsoft's Logo
Sony's Logo
Qualcomm's Logo
Toshiba's Logo
Samsung Electronics' Logo
Samsung's Logo
Acer's Logo
Dell Technologies' Logo
HP Inc. Logo
Comcast's Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Tech Brands

In the Tech industry, Apple's Customer Service score is rated right above Zoom Video Communications, and is preceded by Peloton.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5

Unlock Apple Customer Service vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

Sign Up for Brand Profile PRO to get the full Apple Customer Service vs. Companies in Tech data and gain insights into your customers today.

Apple as an Employer

4.3/5

Apple has a 4.3/5 stars for its overall company culture rated by their employees

  Apple CEO
top
5%
CEO of Apple

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Apple scored a 54 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Apple would recommend the brand to a friend. ENPS measures how likely Apple employees would recommend working at Apple to a friend.

Net Promoter Score

54
NPS Score
68%Promoters
18%Passive
14%Detractors

Employee Net Promoter Score

20
eNPS Score
48%Promoters
24%Passive
28%Detractors

Global Ranking Snapshot

Apple is ranked #6 in the Global Top 100 Brands. It ranks just behind Amazon and just ahead of Nike.

RANKCOMPANYCEOINDUSTRY
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech
10
Spotify  Spotify CEO
Daniel Ek
Tech

Tech Ranking Snapshot

Apple is ranked #3 in the Tech Industry. It ranks just behind Netflix and just ahead of Google.

RANKCOMPANYLocation
1
Peloton
New York City, NY
2
Netflix
Los Gatos, CA
3
Apple
Cupertino, CA
4
Google
Mountain View, CA
5
Spotify
New York
6
Zoom Video Communications
San Jose, CA
7
ROBLOX
San Mateo, CA