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Apple is
Ranked
#6
in
Global Top 100 Brands
Brand Page
Apple
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Apple is ranked #2 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About Apple's Brand

Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software. Apple’s brand is ranked #6 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Apple. When compared to other organizations within the Tech industry, Apple is ranked #3. Among its major competitors, Apple is ranked in 1st place for NPS while Amazon is 2nd, and Google is 3rd. Overall, Apple has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.11T

Brand at a Glance

87%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Apple CMO

Apple Ranking

Apple NPS

Apple's Net Promoter Score (NPS) is a 54 with 68% Promoters, 18% Passives, and 14% Detractors. Net Promoter Score tracks whether Apple's customers would recommend using the product based on a scale of -100 to 100.

Apple Overall NPS

54
NPS
68%Promoters
18%Passives
14%Detractors
Apple Overall NPS

Apple NPS Trend

-100
-50
0
50
100
Jun 2021
52
Jun 202152
Jul 2021
54
Jul 202154
Aug 2021
55
Aug 202155
Sep 2021
55
Sep 202155
Oct 2021
54
Oct 202154
Nov 2021
54
Nov 202154
Dec 2021
52
Dec 202152
Jan 2022
53
Jan 202253
Feb 2022
53
Feb 202253
Mar 2022
53
Mar 202253
Apr 2022
52
Apr 202252
May 2022
52
May 202252

How Other Brands Compare

Apple is ranked first for NPS among its competitors. Amazon and Google come in second and third, with Microsoft coming in at #4. Among those competitors, it is the most valued company.

Sign Up for Brand Profile PRO to get the full Comparison data of Apple vs Competitors.

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Apple's Logo
Apple
Amazon's Logo
Amazon
Google's Logo
Google
Microsoft's Logo
Microsoft
Global Ranking#6#5#9#22
NPS54534944
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$2.11T$1.64T$1.42T$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Apple NPS by Gender

Male customers rated Apple's NPS 10 points higher than Female customers.

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Male

64

Apple's NPS was rated 64 by Male customers on Comparably.

Sign Up to learn about Apple's NPS Score rated by Male customers on Comparably.
73%
Promoters
18%
Passives
9%
Detractors

Female

54

Apple's NPS was rated 54 by Female customers on Comparably.

Sign Up to learn about Apple's NPS Score rated by Female customers on Comparably.
66%
Promoters
22%
Passives
12%
Detractors

Apple NPS by Ethnicity

Apple's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Apple.
-100
-50
0
50
100
Caucasian
66
Caucasian66
Hispanic or Latino
73
Hispanic or Latino73
African American/Black
63
African American/Black63
Asian or Pacific Islander
51
Asian or Pacific Islander51
Native American
61
Native American61
Other
52
Other52

Apple NPS by Age

Apple's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Apple.
0
20
40
60
80
100
Promoters
69%
Passives
21%
Detractors
10%
18-2569%21%10%
Promoters
70%
Passives
19%
Detractors
11%
26-3070%19%11%
Promoters
64%
Passives
20%
Detractors
16%
31-3564%20%16%
Promoters
66%
Passives
21%
Detractors
13%
36-4066%21%13%
Promoters
69%
Passives
23%
Detractors
8%
41-4569%23%8%
Promoters
69%
Passives
22%
Detractors
9%
46-5069%22%9%
Promoters
82%
Passives
9%
Detractors
9%
51-5582%9%9%
Promoters
85%
Passives
8%
Detractors
7%
56-6085%8%7%
Promoters
54%
Passives
31%
Detractors
15%
61-6554%31%15%
Promoters
64%
Passives
9%
Detractors
27%
66+64%9%27%

Apple NPS by Usage

Apple's NPS was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Apple.
-100
-50
0
50
100
Less than 1 Year
46
Less than 1 Year46
1 to 2 Years
42
1 to 2 Years42
2 to 5 Years
55
2 to 5 Years55
5 to 10 Years
61
5 to 10 Years61
Over 10 Years
63
Over 10 Years63

Apple NPS vs. Competitors

Compared to its competitors, Apple's NPS is rated right above Amazon.

Unlock Apple NPS vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Qualcomm's Logo
Sony's Logo
Dell Technologies' Logo
IBM's Logo
Toshiba's Logo
Samsung's Logo
Samsung Electronics' Logo
Acer's Logo
HP Inc. Logo
Comcast's Logo

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Apple NPS vs Companies in Tech

In the Tech industry, Apple's NPS is rated right above Zoom Video Communications, and is preceded by Spotify.

Unlock Apple NPS vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

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Apple Customer Reviews

Out of the 235 Apple customer reviews 211 were positive and 24 were constructive. Apple customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Reliability! Apple is reliable with all of their services and products and couldn't be more loyal to their customers.
Review from Ann Arbor, MI / Female / Caucasian / 18-25Posted 12 days ago
What do you value most about this brand?
this is prolly the best brand ive used so far recommend it to everyone.
Review from San Francisco, CA / Female / Asian or Pacific Islander / 18-25Posted 10 days ago
What do you value most about this brand?
Consistency and innovation of products
Review from Portland, OR / Male / Hispanic or Latino / 26-30Posted 10 days ago
What do you value most about this brand?
Their customer service and applecare
Review from Chicago, IL / Female / African American/Black / 18-25Posted 11 days ago
What do you value most about this brand?
What I value most is the brand recognition
Review from Male / African American/Black / 18-25Posted 12 days ago

Apple Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Apple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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87
87%
13
13%
Apple Customer Loyalty

Apple Customer Loyalty Score by Gender

Apple's Customer Loyalty score was rated 90 by both Female and Male customers on Comparably.

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Male
90%
Yes
Female
90%
Yes

Apple Customer Loyalty Score by Ethnicity

Apple's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Apple.
93
out of 100
Caucasian
95
out of 100
Hispanic or Latino
91
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
93
out of 100
Native American
86
out of 100
Other

Apple Customer Loyalty Score by Age

Apple's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Apple.
0
20%
40%
60%
80%
100%
18-25
90%
18-2590%
26-30
88%
26-3088%
31-35
90%
31-3590%
36-40
86%
36-4086%
41-45
85%
41-4585%
46-50
92%
46-5092%
51-55
95%
51-5595%
56-60
97%
56-6097%
61-65
93%
61-6593%
66+
84%
66+84%

Apple Customer Loyalty Score by Usage

Apple's Customer Loyalty score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
70%
1 to 2 Years
70%
2 to 5 Years
91%
5 to 10 Years
93%
Over 10 Years
94%

Apple Customer Loyalty Score by Industry

Apple's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Consumer Electronics industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
90%
Accounting
86%
Aerospace and Aviation
89%
Fashion and Beauty
78%
Architecture and Planning
88%
Arts and Entertainment
83%
Automotive and Transportation
90%
Banking and Financial Services
87%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
78%
Business and Consumer Services
94%
Business Supplies and Equipment
82%
Computer Hardware
100%
Construction
100%
Consulting
92%
Consumer Electronics
67%
Consumer Services
79%
Education
91%
Environmental Services
70%
Events Services
70%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
91%
Hospitality
87%
Insurance
100%
International Trade and Development
100%
Legal
91%
Travel and Hospitality
100%
Logistics and Supply Chain
100%
Manufacturing and Machinery
84%
Marketing, Advertising and Research
95%
Mechanical, Civil or Industrial Engineering
93%
Media and Entertainment
100%
Military and Defense
100%
Non-Profit
74%
Energy and Manufacturing
78%
Public Relations and Communications
82%
Real Estate
70%
Restaurants
100%
Retail
100%
Staffing and Recruiting
100%
Telecommunications
100%
Transportation
100%

Apple Customer Loyalty vs. Competitors

Compared to its competitors, Apple's Customer Loyalty score is rated right above Microsoft, and is preceded by Google.

Unlock Apple Customer Loyalty vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Sony's Logo
Dell Technologies' Logo
Samsung's Logo
IBM's Logo
Samsung Electronics' Logo
Qualcomm's Logo
Toshiba's Logo
Acer's Logo
Comcast's Logo
HP Inc. Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Apple's Customer Loyalty score is rated right above Spotify, and is preceded by Zoom Video Communications.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%

Unlock Apple Customer Loyalty vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Spotify's Logo

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Apple Product Quality

4.4/5

Apple has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Apple Product Information

Apple’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Apple's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated Apple the lowest at 4.8.

Website
http://www.apple.com
Company Size
10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Apple Product Quality

Apple's Product Quality score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the International Trade and Development industry.

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Ranked Apple Product Quality the Highest

Biotech and Pharmaceuticals
5
51-55
4.8
Hispanic or Latino
4.7

Ranked Apple Product Quality the Lowest

Less than 1 Year
4.2
66+
3.9
International Trade and Development
3.8

Apple Product Quality Score by Gender

Apple's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

Apple Product Quality Score by Ethnicity

Apple's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Apple.
0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6
Hispanic or Latino
4.7
Hispanic or Latino4.7
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Native American
4.6
Native American4.6
Other
4.4
Other4.4

Apple Product Quality Score by Age

Apple's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Apple.
0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.5
26-304.5
31-35
4.5
31-354.5
36-40
4.5
36-404.5
41-45
4.4
41-454.4
46-50
4.5
46-504.5
51-55
4.8
51-554.8
56-60
4.4
56-604.4
61-65
4.7
61-654.7
66+
3.9
66+3.9

Apple Product Quality Score by Usage

Apple's Product Quality score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.3
2 to 5 Years
4.5
5 to 10 Years
4.6
Over 10 Years
4.5

Apple Product Quality Score by Industry

Apple's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by International Trade and Development industry customers.

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Tech
4.5
Accounting
4.5
Aerospace and Aviation
4.1
Fashion and Beauty
4.6
Architecture and Planning
4.4
Arts and Entertainment
4.2
Automotive and Transportation
4.2
Banking and Financial Services
4.6
Beverage, Wine and Spirits
4.8
Biotech and Pharmaceuticals
5
Business and Consumer Services
4.6
Business Supplies and Equipment
4.4
Computer Hardware
4
Construction
4.6
Consulting
4.2
Consumer Electronics
4.7
Consumer Services
4.6
Education
4.6
Environmental Services
3.8
Events Services
4.6
Government and Public Policy
4.7
Healthcare, Hospitals and Medicine
4.7
Hospitality
4.4
Insurance
5
International Trade and Development
3.8
Legal
4.8
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.5
Marketing, Advertising and Research
4.3
Mechanical, Civil or Industrial Engineering
4.8
Media and Entertainment
4.3
Military and Defense
4.6
Non-Profit
4.3
Energy and Manufacturing
4.2
Public Relations and Communications
4.4
Real Estate
4.6
Restaurants
5
Retail
4.4
Staffing and Recruiting
5
Telecommunications
4.6
Transportation
5

Apple Product Quality vs. Competitors

Compared to its competitors, Apple's Product Quality score is rated right above Amazon.

COMPANYProduct Quality Score
Apple4.4/5
Amazon4.3/5
Google4.3/5
Sony4.3/5
Microsoft4.2/5
IBM4/5
Toshiba4/5
Qualcomm3.9/5
Samsung Electronics3.9/5
Samsung3.9/5
Acer3.9/5
Dell Technologies3.8/5
HP Inc.3.3/5
Comcast2.9/5

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Apple's Logo
VS
Amazon's Logo
Google's Logo
Sony's Logo
Microsoft's Logo
IBM's Logo
Toshiba's Logo
Qualcomm's Logo
Samsung Electronics' Logo
Samsung's Logo
Acer's Logo
Dell Technologies' Logo
HP Inc. Logo
Comcast's Logo

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Product Quality for Other Tech Brands

In the Tech industry, Apple's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5

Unlock Apple Product Quality vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Nintendo's Logo
Zoom Video Communications' Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

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Apple Pricing

Apple ROI & Value For Money

4.1/5

Apple has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Apple Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the International Trade and Development industry think that they had the lowest ROI from Apple.

Quick Insights into Apple ROI

Apple's ROI score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the International Trade and Development industry.

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Ranked Apple ROI the Highest

Logistics and Supply Chain
5
61-65
4.6
Hispanic or Latino
4.3

Ranked Apple ROI the Lowest

Less than 1 Year
3.9
66+
3.7
International Trade and Development
2.8

Apple ROI Score by Gender

Male customers rated Apple's ROI score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Apple ROI Score by Ethnicity

Apple's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Apple.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4
African American/Black4
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
4.3
Native American4.3
Other
4
Other4

Apple ROI Score by Age

Apple's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Apple.
0
1
2
3
4
5
18-25
4
18-254
26-30
4.3
26-304.3
31-35
4
31-354
36-40
4
36-404
41-45
4
41-454
46-50
4.2
46-504.2
51-55
4.3
51-554.3
56-60
4.1
56-604.1
61-65
4.6
61-654.6
66+
3.7
66+3.7

Apple ROI Score by Usage

Apple's ROI score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
3.9
2 to 5 Years
3.9
5 to 10 Years
4.1
Over 10 Years
4.2

Apple ROI Score by Industry

Apple's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by International Trade and Development industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.1
Accounting
4
Aerospace and Aviation
3.9
Fashion and Beauty
4.1
Architecture and Planning
4.1
Arts and Entertainment
4.1
Automotive and Transportation
4.3
Banking and Financial Services
4
Beverage, Wine and Spirits
4.4
Biotech and Pharmaceuticals
3.9
Business and Consumer Services
4
Business Supplies and Equipment
4.3
Computer Hardware
3.5
Construction
4.4
Consulting
3.5
Consumer Electronics
4.6
Consumer Services
3.9
Education
4.2
Environmental Services
3.1
Events Services
3.8
Government and Public Policy
4.2
Healthcare, Hospitals and Medicine
4.3
Hospitality
4
Insurance
4.6
International Trade and Development
2.8
Legal
4.2
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.1
Marketing, Advertising and Research
3.6
Mechanical, Civil or Industrial Engineering
4.1
Media and Entertainment
4.2
Military and Defense
4
Non-Profit
3.4
Energy and Manufacturing
4.5
Public Relations and Communications
3.8
Real Estate
4.1
Restaurants
3.6
Retail
4.1
Staffing and Recruiting
4.6
Telecommunications
3.5
Transportation
4.5

Apple Pricing vs. Competitors

Compared to its competitors, Apple's ROI score is rated right above Microsoft, and is preceded by Google.

COMPANYPricing Score
Amazon4.1/5
Google4.1/5
Apple4.1/5
Microsoft4/5
IBM4/5
Sony4/5
Qualcomm3.9/5
Dell Technologies3.7/5
Toshiba3.7/5
Acer3.7/5
Samsung3.6/5
Samsung Electronics3.4/5
HP Inc.3.1/5
Comcast2.6/5

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Apple's Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
IBM's Logo
Sony's Logo
Qualcomm's Logo
Dell Technologies' Logo
Toshiba's Logo
Acer's Logo
Samsung's Logo
Samsung Electronics' Logo
HP Inc. Logo
Comcast's Logo

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ROI for Other Tech Brands

In the Tech industry, Apple's ROI score is rated right above Netflix, and is preceded by Nintendo.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Netflix4/5
ROBLOX3.9/5

Unlock Apple ROI vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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Apple Customer Service

4.2/5

Apple has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Apple's Customer Service

Address

1 Infinite Loop, Cupertino, CA 95014


Website

http://www.apple.com


Phone Number

(408)996-1010

Quick Insights into Apple Customer Service

Apple's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Environmental Services industry.

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Ranked Apple Customer Service the Highest

Logistics and Supply Chain
5
61-65
4.7
Hispanic or Latino
4.5

Ranked Apple Customer Service the Lowest

Less than 1 Year
4.1
66+
3.8
Environmental Services
3.3

Apple Customer Service Score by Gender

Male customers rated Apple's Customer Service score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Apple Customer Service Score by Ethnicity

Apple's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
4.2
Native American4.2
Other
4.2
Other4.2

Apple Customer Service Score by Age

Apple's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.4
26-304.4
31-35
4.1
31-354.1
36-40
4.1
36-404.1
41-45
4.3
41-454.3
46-50
4.3
46-504.3
51-55
4.4
51-554.4
56-60
4.3
56-604.3
61-65
4.7
61-654.7
66+
3.8
66+3.8

Apple Customer Service Score by Usage

Apple's Customer Service score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.2
2 to 5 Years
4.1
5 to 10 Years
4.3
Over 10 Years
4.3

Apple Customer Service Score by Industry

Apple's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Environmental Services industry customers.

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Tech
4.3
Accounting
4.1
Aerospace and Aviation
4.1
Fashion and Beauty
4.1
Architecture and Planning
4.3
Arts and Entertainment
4.2
Automotive and Transportation
3.9
Banking and Financial Services
4.3
Beverage, Wine and Spirits
4
Biotech and Pharmaceuticals
4.1
Business and Consumer Services
4.3
Business Supplies and Equipment
4.7
Computer Hardware
3.8
Construction
4.4
Consulting
3.6
Consumer Electronics
4.6
Consumer Services
4
Education
4.4
Environmental Services
3.3
Events Services
4.5
Government and Public Policy
4.4
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.3
Insurance
4.7
International Trade and Development
3.5
Legal
4.3
Travel and Hospitality
4.3
Logistics and Supply Chain
5
Manufacturing and Machinery
4.3
Marketing, Advertising and Research
3.8
Mechanical, Civil or Industrial Engineering
4.6
Media and Entertainment
4.5
Military and Defense
3.8
Non-Profit
3.8
Energy and Manufacturing
4.4
Public Relations and Communications
3.8
Real Estate
4.5
Restaurants
3.9
Retail
4.2
Staffing and Recruiting
4.6
Telecommunications
4
Transportation
4.8

Apple Customer Service vs. Competitors

Compared to its competitors, Apple's Customer Service score is rated right above Amazon.

COMPANYCustomer Service Score
Apple4.2/5
Amazon4.2/5
IBM4.1/5
Google4.1/5
Microsoft4.1/5
Qualcomm4/5
Sony4/5
Toshiba3.8/5
Dell Technologies3.7/5
Samsung3.7/5
Samsung Electronics3.7/5
Acer3.7/5
HP Inc.3/5
Comcast2.6/5

Unlock Apple Customer Service vs. Competitors Data

Apple's Logo
VS
Amazon's Logo
IBM's Logo
Google's Logo
Microsoft's Logo
Qualcomm's Logo
Sony's Logo
Toshiba's Logo
Dell Technologies' Logo
Samsung's Logo
Samsung Electronics' Logo
Acer's Logo
HP Inc. Logo
Comcast's Logo

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Customer Service for Other Tech Brands

In the Tech industry, Apple's Customer Service score is rated right above Zoom Video Communications, and is preceded by Peloton.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5

Unlock Apple Customer Service vs. Companies in Tech Data

Apple's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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Apple as an Employer

4.3/5

Apple has a 4.3/5 stars for its overall company culture rated by their employees

  Apple CEO
top
5%
CEO of Apple

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Apple scored a 54 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Apple would recommend the brand to a friend. ENPS measures how likely Apple employees would recommend working at Apple to a friend.

Net Promoter Score

54
NPS Score
68%Promoters
18%Passive
14%Detractors

Employee Net Promoter Score

19
eNPS Score
47%Promoters
25%Passive
28%Detractors

Global Ranking Snapshot

Apple is ranked #6 in the Global Top 100 Brands. It ranks just behind Amazon and just ahead of Nike.

RANKCOMPANYCEOINDUSTRY
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech
10
Spotify  Spotify CEO
Daniel Ek
Tech

Tech Ranking Snapshot

Apple is ranked #3 in the Tech Industry. It ranks just behind Netflix and just ahead of Google.

RANKCOMPANYLocation
1
Peloton
New York City, NY
2
Netflix
Los Gatos, CA
3
Apple
Cupertino, CA
4
Google
Mountain View, CA
5
Spotify
New York
6
Zoom Video Communications
San Jose, CA
7
ROBLOX
San Mateo, CA