54
NPS
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Apple is ranked #2 in Top Brands for Gen ZAwards & Recognition
Apple is ranked #2 in Top Brands for Gen Z
Awards & Recognition
About Apple's Brand
Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software. Apple’s brand is ranked #6 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Apple. When compared to other organizations within the Tech industry, Apple is ranked #3. Among its major competitors, Apple is ranked in 1st place for NPS while Amazon is 2nd, and Google is 3rd. Overall, Apple has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.11T
Brand at a Glance
87%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Apple CMO
Apple Ranking
- #6 / 100 in Global Best Brands
- #5 in Top Brands for Millennials
- #2 in Top Brands for Gen Z
- #3 in Tech
- #1 / 4 of its competitors
Apple NPS
Apple's Net Promoter Score (NPS) is a 54 with 68% Promoters, 18% Passives, and 14% Detractors. Net Promoter Score tracks whether Apple's customers would recommend using the product based on a scale of -100 to 100.
Apple Overall NPS
| 68% | Promoters |
|---|---|
| 18% | Passives |
| 14% | Detractors |
Apple NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 52 | Jun 2021 | 52 |
Jul 2021 54 | Jul 2021 | 54 |
Aug 2021 55 | Aug 2021 | 55 |
Sep 2021 55 | Sep 2021 | 55 |
Oct 2021 54 | Oct 2021 | 54 |
Nov 2021 54 | Nov 2021 | 54 |
Dec 2021 52 | Dec 2021 | 52 |
Jan 2022 53 | Jan 2022 | 53 |
Feb 2022 53 | Feb 2022 | 53 |
Mar 2022 53 | Mar 2022 | 53 |
Apr 2022 52 | Apr 2022 | 52 |
May 2022 52 | May 2022 | 52 |
How Other Brands Compare
Apple is ranked first for NPS among its competitors. Amazon and Google come in second and third, with Microsoft coming in at #4. Among those competitors, it is the most valued company.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apple NPS by Gender
Male customers rated Apple's NPS 10 points higher than Female customers.
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Male
64
Apple's NPS was rated 64 by Male customers on Comparably.
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73%
Promoters
18%
Passives
9%
Detractors
Female
54
Apple's NPS was rated 54 by Female customers on Comparably.
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66%
Promoters
22%
Passives
12%
Detractors
Apple NPS by Ethnicity
Apple's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
Hispanic or Latino 73 | Hispanic or Latino | 73 |
African American/Black 63 | African American/Black | 63 |
Asian or Pacific Islander 51 | Asian or Pacific Islander | 51 |
Native American 61 | Native American | 61 |
Other 52 | Other | 52 |
Apple NPS by Age
Apple's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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Apple NPS by Usage
Apple's NPS was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 61 | 5 to 10 Years | 61 |
Over 10 Years 63 | Over 10 Years | 63 |
Apple NPS vs. Competitors
Compared to its competitors, Apple's NPS is rated right above Amazon.
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Apple NPS vs Companies in Tech
In the Tech industry, Apple's NPS is rated right above Zoom Video Communications, and is preceded by Spotify.
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Apple Customer Reviews
Out of the 235 Apple customer reviews 211 were positive and 24 were constructive. Apple customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Apple Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Apple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Apple Customer Loyalty Score by Gender
Apple's Customer Loyalty score was rated 90 by both Female and Male customers on Comparably.
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Male
90%
Yes
Female
90%
Yes
Apple Customer Loyalty Score by Ethnicity
Apple's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
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93
out of 100
Caucasian
95
out of 100
Hispanic or Latino
91
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
93
out of 100
Native American
86
out of 100
Other
Apple Customer Loyalty Score by Age
Apple's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 88% | 26-30 | 88% |
31-35 90% | 31-35 | 90% |
36-40 86% | 36-40 | 86% |
41-45 85% | 41-45 | 85% |
46-50 92% | 46-50 | 92% |
51-55 95% | 51-55 | 95% |
56-60 97% | 56-60 | 97% |
61-65 93% | 61-65 | 93% |
66+ 84% | 66+ | 84% |
Apple Customer Loyalty Score by Usage
Apple's Customer Loyalty score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple Customer Loyalty Score by Industry
Apple's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Consumer Electronics industry customers.
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Apple Customer Loyalty vs. Competitors
Compared to its competitors, Apple's Customer Loyalty score is rated right above Microsoft, and is preceded by Google.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Apple's Customer Loyalty score is rated right above Spotify, and is preceded by Zoom Video Communications.
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Apple Product Quality
4.4/5
Apple has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Apple Product Information
Apple’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Apple's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated Apple the lowest at 4.8.
- Website
- http://www.apple.com
- Company Size
- 10,000+ Employees
Industry
Consumer Electronics
Quick Insights into Apple Product Quality
Apple's Product Quality score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the International Trade and Development industry.
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Ranked Apple Product Quality the Highest
Ranked Apple Product Quality the Lowest
Apple Product Quality Score by Gender
Apple's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.
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Male
4.5/5
Female
4.5/5
Apple Product Quality Score by Ethnicity
Apple's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 4.6 | Native American | 4.6 |
Other 4.4 | Other | 4.4 |
Apple Product Quality Score by Age
Apple's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.8 | 51-55 | 4.8 |
56-60 4.4 | 56-60 | 4.4 |
61-65 4.7 | 61-65 | 4.7 |
66+ 3.9 | 66+ | 3.9 |
Apple Product Quality Score by Usage
Apple's Product Quality score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple Product Quality Score by Industry
Apple's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by International Trade and Development industry customers.
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Apple Product Quality vs. Competitors
Compared to its competitors, Apple's Product Quality score is rated right above Amazon.
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Product Quality for Other Tech Brands
In the Tech industry, Apple's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
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Apple Pricing
Apple ROI & Value For Money
4.1/5
Apple has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Apple Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the International Trade and Development industry think that they had the lowest ROI from Apple.
Quick Insights into Apple ROI
Apple's ROI score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the International Trade and Development industry.
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Ranked Apple ROI the Highest
Ranked Apple ROI the Lowest
Apple ROI Score by Gender
Male customers rated Apple's ROI score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Apple ROI Score by Ethnicity
Apple's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.3 | Native American | 4.3 |
Other 4 | Other | 4 |
Apple ROI Score by Age
Apple's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4.6 | 61-65 | 4.6 |
66+ 3.7 | 66+ | 3.7 |
Apple ROI Score by Usage
Apple's ROI score was rated the highest by customers who have used Apple's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple ROI Score by Industry
Apple's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by International Trade and Development industry customers.
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Apple Pricing vs. Competitors
Compared to its competitors, Apple's ROI score is rated right above Microsoft, and is preceded by Google.
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ROI for Other Tech Brands
In the Tech industry, Apple's ROI score is rated right above Netflix, and is preceded by Nintendo.
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Apple Customer Service
4.2/5
Apple has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Apple's Customer Service
Address
1 Infinite Loop, Cupertino, CA 95014
Website
http://www.apple.com
Phone Number
(408)996-1010
Apple's Social Links
Quick Insights into Apple Customer Service
Apple's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Environmental Services industry.
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Ranked Apple Customer Service the Highest
Ranked Apple Customer Service the Lowest
Apple Customer Service Score by Gender
Male customers rated Apple's Customer Service score 0.1 stars higher than Female customers.
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Male
4.3/5
Female
4.2/5
Apple Customer Service Score by Ethnicity
Apple's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.2 | Native American | 4.2 |
Other 4.2 | Other | 4.2 |
Apple Customer Service Score by Age
Apple's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4.7 | 61-65 | 4.7 |
66+ 3.8 | 66+ | 3.8 |
Apple Customer Service Score by Usage
Apple's Customer Service score was rated the highest by customers who have used Apple's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Apple Customer Service Score by Industry
Apple's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Environmental Services industry customers.
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Apple Customer Service vs. Competitors
Compared to its competitors, Apple's Customer Service score is rated right above Amazon.
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Customer Service for Other Tech Brands
In the Tech industry, Apple's Customer Service score is rated right above Zoom Video Communications, and is preceded by Peloton.
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Apple as an Employer
4.3/5
Apple has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Apple scored a 54 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Apple would recommend the brand to a friend. ENPS measures how likely Apple employees would recommend working at Apple to a friend.
Net Promoter Score
54
NPS Score
| 68% | Promoters |
|---|---|
| 18% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Apple is ranked #6 in the Global Top 100 Brands. It ranks just behind Amazon and just ahead of Nike.
Popular Brands in the Industry
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