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Blackboard Inc.
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About Blackboard Inc. Brand

We are education’s partner in change.

Brand at a Glance

78%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.5/5
Customer Service

Blackboard Inc. NPS

Blackboard Inc.'s Net Promoter Score (NPS) is a 13 with 48% Promoters, 17% Passives, and 35% Detractors. Net Promoter Score tracks whether Blackboard Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Blackboard Inc. Overall NPS

13
NPS
48%Promoters
17%Passives
35%Detractors
Blackboard Inc. Overall NPS

Blackboard Inc. NPS Trend

-100
-50
0
50
100
Aug 2020
13
Aug 202013
Sep 2020
11
Sep 202011
Oct 2020
13
Oct 202013
Nov 2020
10
Nov 202010
Jun 2021
14
Jun 202114
Jul 2021
13
Jul 202113
Aug 2021
15
Aug 202115
Jan 2022
16
Jan 202216
Feb 2022
12
Feb 202212
Mar 2022
11
Mar 202211

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Blackboard Inc. NPS by Age

Blackboard Inc.'s NPS was rated 0 points by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Blackboard Inc..
0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
18-2533%34%33%

Blackboard Inc. NPS by Usage

Blackboard Inc.'s NPS was rated the highest by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Blackboard Inc..
-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
37
2 to 5 Years37
5 to 10 Years
11
5 to 10 Years11

Blackboard Inc. Customer Reviews

What do you value most about this brand?
The importance and detail of education assistance and dedication to class and professor accessibility.
Review from Baltimore, MD / Female / African American/Black / 18-25

Blackboard Inc. Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Blackboard Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

PRO Demo Our Brand Intelligence Solutions

78
78%
22
22%
Blackboard Inc. Customer Loyalty

Blackboard Inc. Customer Loyalty Score by Age

Blackboard Inc.'s Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Blackboard Inc..
0
20%
40%
60%
80%
100%
18-25
100%
18-25100%

Blackboard Inc. Product Quality

4/5

Blackboard Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Blackboard Inc. Product Information

Blackboard Inc. serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Blackboard Inc. supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Blackboard Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Blackboard Inc.'s product the highest. Reviewers from the Tech industry rated Blackboard Inc. the lowest at 4.1.

Website
http://www.blackboard.com/
Company Size
1,001-5,000 Employees

Industry

Tech

Languages Supported

English
French
German
Portuguese
Spanish
Italian

Quick Insights into Blackboard Inc. Product Quality

Blackboard Inc.'s Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked Blackboard Inc. Product Quality the Highest

18-25
4.6
Retail
4.6
2 to 5 Years
4.5

Ranked Blackboard Inc. Product Quality the Lowest

Less than 1 Year
3.9
Manufacturing and Machinery
3.5

Blackboard Inc. Product Quality Score by Age

Blackboard Inc.'s Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Blackboard Inc..
0
1
2
3
4
5
18-25
4.6
18-254.6

Blackboard Inc. Product Quality Score by Usage

Blackboard Inc.'s Product Quality score was rated the highest by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.9
1 to 2 Years
4.4
2 to 5 Years
4.5
5 to 10 Years
4.1

Blackboard Inc. Product Quality Score by Industry

Blackboard Inc.'s Product Quality score was rated the highest by Retail industry customers, and the lowest by Manufacturing and Machinery industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.1
Consulting
4.3
Education
4.3
Healthcare, Hospitals and Medicine
4.4
Hospitality
4.4
Manufacturing and Machinery
3.5
Mechanical, Civil or Industrial Engineering
4.2
Retail
4.6
Content
4.2

Blackboard Inc. Pricing

Blackboard Inc. ROI & Value For Money

4/5

Blackboard Inc. has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Blackboard Inc. Pricing Plans

Blackboard Inc. has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Education industry think that they had the lowest ROI from Blackboard Inc..

Who Uses Blackboard Inc.?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Blackboard Inc. ROI

Blackboard Inc.'s ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Education industry.

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Ranked Blackboard Inc. ROI the Highest

Healthcare, Hospitals and Medicine
4.4
18-25
4.3

Ranked Blackboard Inc. ROI the Lowest

Education
3.9

Blackboard Inc. ROI Score by Age

Blackboard Inc.'s ROI score was rated 4.3 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Blackboard Inc..
0
1
2
3
4
5
18-25
4.3
18-254.3

Blackboard Inc. ROI Score by Industry

Blackboard Inc.'s ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Consulting
4.3
Education
3.9
Healthcare, Hospitals and Medicine
4.4
Hospitality
4.3
Education
3.9

Blackboard Inc. Customer Service

3.5/5

Blackboard Inc. has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Blackboard Inc.'s Customer Service

Address

1111 19th St NW, Washington, DC 20036


Website

http://www.blackboard.com/


Phone Number

(800) 424-9299

Quick Insights into Blackboard Inc. Customer Service

Blackboard Inc.'s Customer Service score was rated highest by customers ages 18-25.

Sign Up Sign Up to unlock insights into how customers have ranked Blackboard Inc. Customer Service score.

Ranked Blackboard Inc. Customer Service the Highest

18-25
3.6

Blackboard Inc. Customer Service Score by Age

Blackboard Inc.'s Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Blackboard Inc..
0
1
2
3
4
5
18-25
3.6
18-253.6

Blackboard Inc. as an Employer

2.8/5

Blackboard Inc. has a 2.8/5 stars for its overall company culture rated by their employees

  Blackboard Inc. CEO
bottom
35%
CEO of Blackboard Inc.

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Blackboard Inc. scored a 13 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackboard Inc. would recommend the brand to a friend. ENPS measures how likely Blackboard Inc. employees would recommend working at Blackboard Inc. to a friend.

Net Promoter Score

13
NPS Score
48%Promoters
17%Passive
35%Detractors

Employee Net Promoter Score

-31
eNPS Score
24%Promoters
21%Passive
55%Detractors

Global Ranking Snapshot

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