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CARTO
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About CARTO's Brand

Carto is an open platform for discovering and predicting key insights for underlying location data. Among its major competitors, CARTO is ranked in 2nd place for NPS while Esri is 1st, and Tableau Software is 3rd.Their current valuation is $95.00M

Brand at a Glance

60%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
2.1/5
Customer Service

CARTO Ranking

CARTO NPS

CARTO's Net Promoter Score (NPS) is a 53 with 71% Promoters, 11% Passives, and 18% Detractors. Net Promoter Score tracks whether CARTO's customers would recommend using the product based on a scale of -100 to 100.

CARTO Overall NPS

53
NPS
71%Promoters
11%Passives
18%Detractors
CARTO Overall NPS

CARTO NPS Trend

-100
-50
0
50
100
Aug 2020
78
Aug 202078
Sep 2021
53
Sep 202153

How Other Brands Compare

CARTO is ranked first for NPS among its competitors. Tableau Software and Google come in second and third, with Palantir Technologies coming in at #4. Among those competitors, it is the most valued company behind Google.

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CARTO's Logo
CARTO
Google's Logo
Google
Palantir Technologies' Logo
Palantir Technologies
Tableau Software's Logo
Tableau Software
Global Ranking#-#9#271#397
NPS53482651
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$95.00M$1.42T$20.40B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CARTO NPS by Usage

CARTO's NPS was rated the highest by customers who have used CARTO's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
28
Less than 1 Year28
2 to 5 Years
83
2 to 5 Years83
5 to 10 Years
90
5 to 10 Years90

CARTO NPS vs. Competitors

Compared to its competitors, CARTO's NPS is rated right above Tableau Software, and is preceded by Esri.

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CARTO's Logo
VS
Esri's Logo
Tableau Software's Logo
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HERE Technologies' Logo
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CARTO Customer Reviews

What can this brand most improve?
Not possble New management required stupid management
Review from New York, NY / Non-Binary / Other / 46-50

CARTO Customer Loyalty

60%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

60% of CARTO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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60
60%
40
40%
CARTO Customer Loyalty

CARTO Customer Loyalty vs. Competitors

Compared to its competitors, CARTO's Customer Loyalty score is rated right above Azavea, and is preceded by Mapbox.

Unlock CARTO Customer Loyalty vs. Competitors Data

CARTO's Logo
VS
Mode Analytics' Logo
Google's Logo
Tableau Software's Logo
Esri's Logo
HERE Technologies' Logo
Palantir Technologies' Logo
Mapbox's Logo
Azavea's Logo

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CARTO Product Quality

4/5

CARTO has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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CARTO Product Information

CARTO serves markets in the United States. CARTO supports Web devices and offers products for small, medium, and large sized businesses.

CARTO’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://carto.com
Company Size
51-200 Employees

Industry

Tech
Analytics
Big Data
Enterprise
SaaS
Travel

Languages Supported

English

Product Type

Business Intelligence (BI) Software
Location Intelligence Software
GIS Software

CARTO Product Quality vs. Competitors

Compared to its competitors, CARTO's Product Quality score is rated right above Mode Analytics, and is preceded by Palantir Technologies.

COMPANYProduct Quality Score
Esri4.3/5
Tableau Software4.3/5
Google4.2/5
Palantir Technologies4.2/5
CARTO4/5
Mode Analytics4/5
HERE Technologies3.5/5
Mapbox3.3/5
AzaveaN/A

Unlock CARTO Product Quality vs. Competitors Data

CARTO's Logo
VS
Esri's Logo
Tableau Software's Logo
Google's Logo
Palantir Technologies' Logo
Mode Analytics' Logo
HERE Technologies' Logo
Mapbox's Logo
Azavea's Logo

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CARTO Pricing

CARTO ROI & Value For Money

3.8/5

CARTO has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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CARTO Pricing Plans

CARTO has a pricing structure that accommodates small, medium, and large businesses. Starting from $149/month, CARTO uses a subscription model and offers the following: For Enterprise pricing information, contact CARTO.. For the users that are not ready to commit yet, CARTO also offers a free trial.

Who Uses CARTO?

Small Businesses
Medium Businesses
Large Enterprises

CARTO Pricing vs. Competitors

Compared to its competitors, CARTO's ROI score is rated right above HERE Technologies, and is preceded by Mode Analytics.

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CARTO's Logo
VS
Tableau Software's Logo
Google's Logo
Esri's Logo
Palantir Technologies' Logo
Mode Analytics' Logo
HERE Technologies' Logo
Mapbox's Logo
Azavea's Logo

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CARTO Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

CARTO Customer Satisfaction vs. Competitors

Compared to its competitors, CARTO's Customer Satisfaction score is rated right above Mode Analytics, and is preceded by HERE Technologies.

COMPANYCustomer Satisfaction (CSAT) Score
Mapbox89%
Google84%
Esri82%
Palantir Technologies80%
Tableau Software69%
HERE Technologies50%
CARTO0%
Mode Analytics0%
Azavea0%

Unlock CARTO Customer Satisfaction vs. Competitors Data

CARTO's Logo
VS
Mapbox's Logo
Google's Logo
Esri's Logo
Palantir Technologies' Logo
Tableau Software's Logo
HERE Technologies' Logo
Mode Analytics' Logo
Azavea's Logo

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CARTO Customer Service

2.1/5

CARTO has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About CARTO's Customer Service

Address

201 Moore Street, Brooklyn, New York City, NY 11206


Website

https://carto.com


Phone Number

1(917)463-3232

CARTO Customer Service vs. Competitors

Compared to its competitors, CARTO's Customer Service score is rated right above Azavea, and is preceded by Mapbox.

COMPANYCustomer Service Score
Palantir Technologies4.2/5
Esri4.1/5
Google4.1/5
Tableau Software4/5
Mode Analytics4/5
HERE Technologies3.5/5
Mapbox3.2/5
CARTO2.1/5
AzaveaN/A

Unlock CARTO Customer Service vs. Competitors Data

CARTO's Logo
VS
Palantir Technologies' Logo
Esri's Logo
Google's Logo
Tableau Software's Logo
Mode Analytics' Logo
HERE Technologies' Logo
Mapbox's Logo
Azavea's Logo

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CARTO as an Employer

3.7/5

CARTO has a 3.7/5 stars for its overall company culture rated by their employees

  CARTO CEO
top
15%
CEO of CARTO

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CARTO scored a 53 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of CARTO would recommend the brand to a friend. ENPS measures how likely CARTO employees would recommend working at CARTO to a friend.

Net Promoter Score

53
NPS Score
71%Promoters
11%Passive
18%Detractors

Employee Net Promoter Score

60
eNPS Score
60%Promoters
40%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty