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Caterpillar Inc. is

Ranked

#12

Energy and Manufacturing Brands

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Caterpillar Inc.

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Caterpillar Inc.

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Caterpillar Inc. is ranked #12 in Energy and Manufacturing Brands

About Caterpillar Inc. Brand

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. We are a leader and proudly have the largest global presence in the industries we serve. Learn more about our Strategy, Governance, History and Brands, as well as the values that guide our conduct. Caterpillar Inc.’s brand is ranked #171 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Caterpillar Inc.. When compared to other organizations within the Energy and Manufacturing industry, Caterpillar Inc. is ranked #12. Among its major competitors, Caterpillar Inc. is ranked in 1st place for NPS while Oshkosh Corporation is 2nd, and Komatsu Ltd is 3rd. Overall, Caterpillar Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $126.91B

Brand at a Glance

78%

Customer Loyalty

4/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Caterpillar Inc. Ranking

Caterpillar Inc. NPS

Caterpillar Inc.'s Net Promoter Score (NPS) is a 43 with 59% Promoters, 25% Passives, and 16% Detractors. Net Promoter Score tracks whether Caterpillar Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Caterpillar Inc. Overall NPS

NPS

59%	Promoters
25%	Passives
16%	Detractors

Caterpillar Inc. NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2021 47	Aug 2021	47
Sep 2021 42	Sep 2021	42
Oct 2021 41	Oct 2021	41
Nov 2021 40	Nov 2021	40
Dec 2021 38	Dec 2021	38
Jan 2022 38	Jan 2022	38
Feb 2022 41	Feb 2022	41
Mar 2022 40	Mar 2022	40
Apr 2022 42	Apr 2022	42
May 2022 44	May 2022	44
Jun 2022 42	Jun 2022	42
Jul 2022 43	Jul 2022	43

How Other Brands Compare

Caterpillar Inc. is ranked first for NPS among its competitors. Oshkosh Corporation and Komatsu Ltd come in second and third, with John Deere coming in at #4. Among those competitors, it is the most valued company.

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	Caterpillar Inc.	John Deere	Komatsu Ltd	Oshkosh Corporation
Global Ranking	#171	#187	#-	#-
NPS	43	25	29	40
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$126.91B	$116.64B	$30.38B	$8.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Caterpillar Inc. NPS by Gender

Female customers rated Caterpillar Inc.'s NPS 17 points higher than Male customers.

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Male

Caterpillar Inc.'s NPS was rated 50 by Male customers on Comparably.

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59%

Promoters

32%

Passives

Detractors

Female

Caterpillar Inc.'s NPS was rated 67 by Female customers on Comparably.

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67%

Promoters

33%

Passives

Detractors

Caterpillar Inc. NPS by Ethnicity

Caterpillar Inc.'s NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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-100

-50

100

Summary	Ethnicity	Score
Caucasian 49	Caucasian	49
Hispanic or Latino 80	Hispanic or Latino	80
African American/Black 33	African American/Black	33
Asian or Pacific Islander 25	Asian or Pacific Islander	25

Caterpillar Inc. NPS by Age

Caterpillar Inc.'s NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

25%

31-35

67%

33%

36-40

67%

33%

41-45

50%

46-50

60%

20%

51-55

67%

33%

Caterpillar Inc. NPS by Usage

Caterpillar Inc.'s NPS was rated the highest by customers who have used Caterpillar Inc.'s products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100

-50

100

Summary	Usage	Score
Less than 1 Year 20	Less than 1 Year	20
1 to 2 Years 16	1 to 2 Years	16
2 to 5 Years 50	2 to 5 Years	50
Over 10 Years 57	Over 10 Years	57

Caterpillar Inc. NPS vs. Competitors

Compared to its competitors, Caterpillar Inc.'s NPS is rated right above Oshkosh Corporation.

COMPANY		NPS Score
	Caterpillar Inc.	43
	Oshkosh Corporation	40
	Komatsu Ltd	29
	John Deere	25
	Alamo Group	0
	Astec Industries	N/A
	Columbus McKinnon	-50
	Dresser-Rand	-100

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Caterpillar Inc. NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, Caterpillar Inc.'s NPS is rated right above Audi, and is preceded by Toyota.

COMPANY		NPS Score
	Mercedes-Benz USA	53
	Toyota	48
	Caterpillar Inc.	43
	Audi	43
	Honda	41
	Tesla	39
	Stanley Black & Decker	34
	3M	30
	Ford Motor Company	18

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Caterpillar Inc. Customer Reviews

Out of the 9 Caterpillar Inc. customer reviews 9 were positive and 0 were constructive. Caterpillar Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Caterpillar Inc. Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Caterpillar Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78%

22%

Caterpillar Inc. Customer Loyalty Score by Gender

Female customers rated Caterpillar Inc.'s Customer Loyalty score 20% higher than Male customers.

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Male

80%

Yes

Female

100%

Yes

Caterpillar Inc. Customer Loyalty Score by Ethnicity

Caterpillar Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

100

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

Caterpillar Inc. Customer Loyalty Score by Age

Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%
31-35 100%	31-35	100%
36-40 40%	36-40	40%
41-45 78%	41-45	78%
46-50 100%	46-50	100%
51-55 85%	51-55	85%

Caterpillar Inc. Customer Loyalty Score by Usage

Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	55%
2 to 5 Years	100%
Over 10 Years	100%

Caterpillar Inc. Customer Loyalty Score by Industry

Caterpillar Inc.'s Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.

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Tech	82%
Accounting	40%
Construction	82%

Caterpillar Inc. Customer Loyalty vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Customer Loyalty score is rated right above Oshkosh Corporation, and is preceded by John Deere.

COMPANY		Customer Loyalty Score
	Columbus McKinnon	100%
	Alamo Group	83%
	Komatsu Ltd	82%
	John Deere	82%
	Caterpillar Inc.	78%
	Oshkosh Corporation	76%
	Dresser-Rand	73%
	Astec Industries	N/A

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Loyalty score is rated right above 3M, and is preceded by Ford Motor Company.

COMPANY		Customer Loyalty Score
	Honda	89%
	Stanley Black & Decker	87%
	Mercedes-Benz USA	85%
	Audi	84%
	Toyota	84%
	Tesla	80%
	Ford Motor Company	79%
	Caterpillar Inc.	78%
	3M	78%

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Caterpillar Inc. Product Quality

4/5

Caterpillar Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Caterpillar Inc. Product Information

Caterpillar Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Caterpillar Inc.'s product the highest. Reviewers from the Accounting industry rated Caterpillar Inc. the lowest at 3.3.

Website: http://www.caterpillar.com

Company Size: 10,000+ Employees

Industry

Manufacturing and Machinery

Quick Insights into Caterpillar Inc. Product Quality

Caterpillar Inc.'s Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. Product Quality the Highest

31-35	4.6
African American/Black	4.6
Female	4.6

Ranked Caterpillar Inc. Product Quality the Lowest

Accounting	3.3
1 to 2 Years	3.1
36-40	2.3

Caterpillar Inc. Product Quality Score by Gender

Female customers rated Caterpillar Inc.'s Product Quality score 0.6 stars higher than Male customers.

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Male

4/5

Female

4.6/5

Caterpillar Inc. Product Quality Score by Ethnicity

Caterpillar Inc.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2

Caterpillar Inc. Product Quality Score by Age

Caterpillar Inc.'s Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.1	18-25	4.1
31-35 4.6	31-35	4.6
36-40 2.3	36-40	2.3
41-45 3.9	41-45	3.9
46-50 4.3	46-50	4.3
51-55 3.8	51-55	3.8

Caterpillar Inc. Product Quality Score by Usage

Caterpillar Inc.'s Product Quality score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.1
2 to 5 Years	4.5
Over 10 Years	4

Caterpillar Inc. Product Quality Score by Industry

Caterpillar Inc.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	3.9
Accounting	3.3
Construction	3.6

Caterpillar Inc. Product Quality vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Product Quality score is rated right above John Deere, and is preceded by Oshkosh Corporation.

COMPANY		Product Quality Score
	Oshkosh Corporation	4.2/5
	Caterpillar Inc.	4/5
	John Deere	4/5
	Alamo Group	4/5
	Columbus McKinnon	4/5
	Komatsu Ltd	3.9/5
	Dresser-Rand	2.9/5
	Astec Industries	N/A

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Product Quality score is rated right above Ford Motor Company, and is preceded by 3M.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.3/5
	Honda	4.3/5
	Toyota	4.2/5
	Stanley Black & Decker	4.2/5
	Audi	4.1/5
	Tesla	4.1/5
	3M	4/5
	Caterpillar Inc.	4/5
	Ford Motor Company	3.7/5

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Caterpillar Inc. Pricing

Caterpillar Inc. ROI & Value For Money

3.9/5

Caterpillar Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Caterpillar Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Construction industry think that they had the lowest ROI from Caterpillar Inc..

Quick Insights into Caterpillar Inc. ROI

Caterpillar Inc.'s ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. ROI the Highest

18-25	4.5
Female	4.5
Caucasian	4.3

Ranked Caterpillar Inc. ROI the Lowest

Hispanic or Latino	3.4
Construction	3.1
36-40	3

Caterpillar Inc. ROI Score by Gender

Female customers rated Caterpillar Inc.'s ROI score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Caterpillar Inc. ROI Score by Ethnicity

Caterpillar Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4

Caterpillar Inc. ROI Score by Age

Caterpillar Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.5	18-25	4.5
31-35 4.5	31-35	4.5
36-40 3	36-40	3
41-45 4	41-45	4
46-50 4.2	46-50	4.2
51-55 3.7	51-55	3.7

Caterpillar Inc. ROI Score by Usage

Caterpillar Inc.'s ROI score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.6
2 to 5 Years	4.1
Over 10 Years	3.8

Caterpillar Inc. ROI Score by Industry

Caterpillar Inc.'s ROI score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech	4.2
Accounting	3.6
Construction	3.1

Caterpillar Inc. Pricing vs. Competitors

Compared to its competitors, Caterpillar Inc.'s ROI score is rated right above John Deere, and is preceded by Komatsu Ltd.

COMPANY		Pricing Score
	Komatsu Ltd	4.2/5
	Caterpillar Inc.	3.9/5
	John Deere	3.9/5
	Alamo Group	3.8/5
	Oshkosh Corporation	3.7/5
	Columbus McKinnon	3.5/5
	Dresser-Rand	2.5/5
	Astec Industries	N/A

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s ROI score is rated right above 3M, and is preceded by Audi.

COMPANY		Pricing Score
	Mercedes-Benz USA	4.1/5
	Toyota	4.1/5
	Tesla	4.1/5
	Stanley Black & Decker	4.1/5
	Honda	4/5
	Audi	3.9/5
	Caterpillar Inc.	3.9/5
	3M	3.9/5
	Ford Motor Company	3.6/5

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Caterpillar Inc. Customer Satisfaction (CSAT)

Caterpillar Inc. Customer Satisfaction (CSAT) Score

74 / 100

Caterpillar Inc. has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	43%
Satisfied	31%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	3%
Very Dissatisfied	10%

Very Satisfied

43%

Satisfied

31%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Caterpillar Inc. Customer Satisfaction

Caterpillar Inc.'s Customer Satisfaction score was rated highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and rated lowest by customers who have used Caterpillar Inc.'s products/services for Less than 1 Year.

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Ranked Caterpillar Inc. Customer Satisfaction the Highest

2 to 5 Years	100%
41-45	100%
African American/Black	100%

Ranked Caterpillar Inc. Customer Satisfaction the Lowest

Hispanic or Latino	67%
51-55	60%
Less than 1 Year	50%

Caterpillar Inc. Customer Satisfaction Score by Gender

Caterpillar Inc.'s Customer Satisfaction score was rated 79 by Male customers on Comparably.

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79 / 100

Male

	Very Satisfied	36%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	7%
	Very Dissatisfied	14%

Caterpillar Inc. Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Caterpillar Inc. Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

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83 / 100

Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Caterpillar Inc. Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to African American/Black

Caterpillar Inc. Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Caterpillar Inc. Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Caterpillar Inc. Customer Satisfaction Score by Age

Caterpillar Inc.'s Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

41-45

100%

51-55

60%

Caterpillar Inc. Customer Satisfaction Score by Usage

Caterpillar Inc.'s Customer Satisfaction score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	80
2 to 5 Years	100
Over 10 Years	67

Caterpillar Inc. Customer Satisfaction Score by Industry

Caterpillar Inc.'s Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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{
	"title": "Caterpillar Inc. Customer Satisfaction Score by Industry",
	"text": "Caterpillar Inc.'s Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Caterpillar Inc.'s Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 80
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 67,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 67
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}

Tech	80
Construction	67

Caterpillar Inc. Customer Satisfaction vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Customer Satisfaction score is rated right above Oshkosh Corporation, and is preceded by John Deere.

COMPANY		Customer Satisfaction (CSAT) Score
	Alamo Group	100%
	Komatsu Ltd	79%
	John Deere	77%
	Caterpillar Inc.	74%
	Oshkosh Corporation	50%
	Columbus McKinnon	0%
	Dresser-Rand	0%
	Astec Industries	0%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Satisfaction score is rated right above Stanley Black & Decker, and is preceded by Tesla.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	87%
	Honda	86%
	Mercedes-Benz USA	86%
	Audi	81%
	3M	80%
	Tesla	78%
	Caterpillar Inc.	74%
	Stanley Black & Decker	66%
	Ford Motor Company	61%

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Caterpillar Inc. Customer Service

4/5

Caterpillar Inc. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Caterpillar Inc.'s Customer Service

Address

510 Lake Cook Rd, Deerfield, IL 60015

Website

http://www.caterpillar.com

Phone Number

1-309-675-2337

Caterpillar Inc.'s Social Links

Quick Insights into Caterpillar Inc. Customer Service

Caterpillar Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. Customer Service the Highest

18-25	4.5
Female	4.5
African American/Black	4.1

Ranked Caterpillar Inc. Customer Service the Lowest

Hispanic or Latino	3.4
Construction	3.1
36-40	3

Caterpillar Inc. Customer Service Score by Gender

Female customers rated Caterpillar Inc.'s Customer Service score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Caterpillar Inc. Customer Service Score by Ethnicity

Caterpillar Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4

Caterpillar Inc. Customer Service Score by Age

Caterpillar Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.5	18-25	4.5
31-35 4.5	31-35	4.5
36-40 3	36-40	3
41-45 4	41-45	4
46-50 4.1	46-50	4.1
51-55 3.6	51-55	3.6

Caterpillar Inc. Customer Service Score by Usage

Caterpillar Inc.'s Customer Service score was rated the highest by customers who have used Caterpillar Inc.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.6
2 to 5 Years	3.9
Over 10 Years	3.8

Caterpillar Inc. Customer Service Score by Industry

Caterpillar Inc.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech	4
Accounting	3.6
Construction	3.1

Caterpillar Inc. Customer Service vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Customer Service score is rated right above John Deere, and is preceded by Komatsu Ltd.

COMPANY		Customer Service Score
	Komatsu Ltd	4.2/5
	Caterpillar Inc.	4/5
	John Deere	3.9/5
	Oshkosh Corporation	3.8/5
	Alamo Group	3.8/5
	Dresser-Rand	3/5
	Columbus McKinnon	1.5/5
	Astec Industries	N/A

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Service score is rated right above Audi, and is preceded by Honda.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.3/5
	Stanley Black & Decker	4.2/5
	Toyota	4.1/5
	Tesla	4/5
	Honda	4/5
	Caterpillar Inc.	4/5
	Audi	4/5
	3M	3.9/5
	Ford Motor Company	3.7/5

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Caterpillar Inc. as an Employer

3.1/5

Caterpillar Inc. has a 3.1/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Caterpillar Inc.

Jim Umpleby

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Caterpillar Inc. scored a 43 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Caterpillar Inc. would recommend the brand to a friend. ENPS measures how likely Caterpillar Inc. employees would recommend working at Caterpillar Inc. to a friend.

Net Promoter Score

NPS Score

59%	Promoters
25%	Passive
16%	Detractors

Employee Net Promoter Score

-3

eNPS Score

39%	Promoters
19%	Passive
42%	Detractors

Global Ranking Snapshot

Caterpillar Inc. is ranked #171 in the Global Top 100 Brands. It ranks just behind Hyatt and just ahead of WebMD.

RANK			INDUSTRY
169	Xerox Corporation	John Visentin	Tech
170	Hyatt	Mark Hoplamazian	Travel and Hospitality
171	Caterpillar Inc.	Jim Umpleby	Energy and Manufacturing
172	WebMD	Steven Zatz	Health and Wellness
173	Oracle	Safra Catz	Tech
174	MGM Resorts International	Bill Hornbuckle	Travel and Hospitality
175	DuPont	Edward Breen	Energy and Manufacturing

Energy and Manufacturing Ranking Snapshot

Caterpillar Inc. is ranked #12 in the Energy and Manufacturing Industry. It ranks just behind Western Digital Corporation and just ahead of DuPont.

RANK		Location
10	Chevrolet	Detroit, MI
11	Western Digital Corporation	Irvine, CA
12	Caterpillar Inc.	Deerfield, IL
13	DuPont	Wilmington, DE
14	BP	Houston, TX
15	Honeywell	Charlotte, NC
16	John Deere	Moline, IL