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Caterpillar Inc. is
Ranked
#12
in
Energy and Manufacturing Brands
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Caterpillar Inc. is ranked #12 in Energy and Manufacturing Brands

About Caterpillar Inc. Brand

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. We are a leader and proudly have the largest global presence in the industries we serve. Learn more about our Strategy, Governance, History and Brands, as well as the values that guide our conduct. Caterpillar Inc.’s brand is ranked #171 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Caterpillar Inc.. When compared to other organizations within the Energy and Manufacturing industry, Caterpillar Inc. is ranked #12. Among its major competitors, Caterpillar Inc. is ranked in 2nd place for NPS while Komatsu Ltd is 1st, and Oshkosh Corporation is 3rd. Overall, Caterpillar Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $126.91B

Brand at a Glance

79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

Caterpillar Inc. Ranking

Caterpillar Inc. NPS

Caterpillar Inc.'s Net Promoter Score (NPS) is a 44 with 60% Promoters, 24% Passives, and 16% Detractors. Net Promoter Score tracks whether Caterpillar Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Caterpillar Inc. Overall NPS

44
NPS
60%Promoters
24%Passives
16%Detractors
Caterpillar Inc. Overall NPS

Caterpillar Inc. NPS Trend

-100
-50
0
50
100
Jun 2021
43
Jun 202143
Jul 2021
46
Jul 202146
Aug 2021
47
Aug 202147
Sep 2021
42
Sep 202142
Oct 2021
41
Oct 202141
Nov 2021
40
Nov 202140
Dec 2021
38
Dec 202138
Jan 2022
38
Jan 202238
Feb 2022
41
Feb 202241
Mar 2022
40
Mar 202240
Apr 2022
42
Apr 202242
May 2022
45
May 202245

How Other Brands Compare

Caterpillar Inc. is ranked second for NPS among its competitors. Komatsu Ltd and Oshkosh Corporation come in first and third, with John Deere coming in at #4. Among those competitors, it is the most valued company.

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Caterpillar Inc. Logo
Caterpillar Inc.
John Deere's Logo
John Deere
Komatsu Ltd's Logo
Komatsu Ltd
Oshkosh Corporation's Logo
Oshkosh Corporation
Global Ranking#171#187#-#-
NPS44264640
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral--
Valuation Updated every 24 hours for public companies$126.91B$116.64B$30.38B$8.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Caterpillar Inc. NPS by Gender

Female customers rated Caterpillar Inc.'s NPS 16 points higher than Male customers.

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Male

51

Caterpillar Inc.'s NPS was rated 51 by Male customers on Comparably.

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61%
Promoters
29%
Passives
10%
Detractors

Female

67

Caterpillar Inc.'s NPS was rated 67 by Female customers on Comparably.

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67%
Promoters
33%
Passives
0%
Detractors

Caterpillar Inc. NPS by Ethnicity

Caterpillar Inc.'s NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Caucasian
49
Caucasian49
Hispanic or Latino
80
Hispanic or Latino80
Asian or Pacific Islander
25
Asian or Pacific Islander25

Caterpillar Inc. NPS by Age

Caterpillar Inc.'s NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%
Promoters
67%
Passives
33%
Detractors
0%
31-3567%33%0%
Promoters
0%
Passives
67%
Detractors
33%
36-400%67%33%
Promoters
67%
Passives
33%
Detractors
0%
41-4567%33%0%
Promoters
60%
Passives
20%
Detractors
20%
46-5060%20%20%
Promoters
67%
Passives
33%
Detractors
0%
51-5567%33%0%

Caterpillar Inc. NPS by Usage

Caterpillar Inc.'s NPS was rated the highest by customers who have used Caterpillar Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
20
1 to 2 Years20
2 to 5 Years
50
2 to 5 Years50
Over 10 Years
57
Over 10 Years57

Caterpillar Inc. NPS vs. Competitors

Compared to its competitors, Caterpillar Inc.'s NPS is rated right above Oshkosh Corporation, and is preceded by Komatsu Ltd.

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Caterpillar Inc. Logo
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Komatsu Ltd's Logo
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John Deere's Logo
Alamo Group's Logo
Columbus McKinnon's Logo
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Dresser-Rand's Logo

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Caterpillar Inc. NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, Caterpillar Inc.'s NPS is rated right above Audi, and is preceded by Toyota.

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Caterpillar Inc. Logo
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Mercedes-Benz USA's Logo
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Honda's Logo
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Caterpillar Inc. Customer Reviews

Out of the 7 Caterpillar Inc. customer reviews 7 were positive and 0 were constructive. Caterpillar Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
This is a great organization and that is built on the foundation of great employees.
Review from Chicago, IL / Male / Hispanic or Latino / 31-35Posted 14 days ago
What do you value most about this brand?
Strong fast portable adaptive and useful
Review from Chicago, IL / Male / Hispanic or Latino / 51-55Posted 12 days ago
What do you value most about this brand?
Not applocable at this point
Review from Bloomington, IL / Male / Caucasian / 41-45
What do you value most about this brand?
There is a consistent quality.
Review from Bloomington, IL / Female / Caucasian / 51-55
What do you value most about this brand?
Caterpillar is the most efficient organization which provides better products with moderate price
Review from Bloomington, IL / Male / Asian or Pacific Islander / 26-30

Caterpillar Inc. Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Caterpillar Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
Caterpillar Inc. Customer Loyalty

Caterpillar Inc. Customer Loyalty Score by Gender

Female customers rated Caterpillar Inc.'s Customer Loyalty score 21% higher than Male customers.

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Male
79%
Yes
Female
100%
Yes

Caterpillar Inc. Customer Loyalty Score by Ethnicity

Caterpillar Inc.'s Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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70
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander

Caterpillar Inc. Customer Loyalty Score by Age

Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
55%
18-2555%
31-35
100%
31-35100%
36-40
40%
36-4040%
41-45
70%
41-4570%
46-50
100%
46-50100%
51-55
85%
51-5585%

Caterpillar Inc. Customer Loyalty Score by Usage

Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
46%
2 to 5 Years
100%
Over 10 Years
100%

Caterpillar Inc. Customer Loyalty Score by Industry

Caterpillar Inc.'s Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.

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Tech
82%
Accounting
40%
Construction
82%

Caterpillar Inc. Customer Loyalty vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Customer Loyalty score is rated right above Komatsu Ltd, and is preceded by Alamo Group.

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Caterpillar Inc. Logo
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Alamo Group's Logo
Komatsu Ltd's Logo
Oshkosh Corporation's Logo
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Astec Industries' Logo

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Loyalty score is rated right above Ford Motor Company, and is preceded by Tesla Motors.

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Caterpillar Inc. Logo
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Honda's Logo
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Tesla Motors' Logo
Ford Motor Company's Logo
3M's Logo

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Caterpillar Inc. Product Quality

4/5

Caterpillar Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Caterpillar Inc. Product Information

Caterpillar Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Caterpillar Inc.'s product the highest. Reviewers from the Accounting industry rated Caterpillar Inc. the lowest at 3.3.

Website
http://www.caterpillar.com
Company Size
10,000+ Employees

Industry

Manufacturing and Machinery

Quick Insights into Caterpillar Inc. Product Quality

Caterpillar Inc.'s Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. Product Quality the Highest

31-35
4.6
Female
4.6
2 to 5 Years
4.5

Ranked Caterpillar Inc. Product Quality the Lowest

Accounting
3.3
1 to 2 Years
2.9
36-40
2.3

Caterpillar Inc. Product Quality Score by Gender

Female customers rated Caterpillar Inc.'s Product Quality score 0.6 stars higher than Male customers.

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Male

4/5

Female

4.6/5

Caterpillar Inc. Product Quality Score by Ethnicity

Caterpillar Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
3.9
Hispanic or Latino3.9
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Caterpillar Inc. Product Quality Score by Age

Caterpillar Inc.'s Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.1
18-254.1
31-35
4.6
31-354.6
36-40
2.3
36-402.3
41-45
3.8
41-453.8
46-50
4.3
46-504.3
51-55
3.8
51-553.8

Caterpillar Inc. Product Quality Score by Usage

Caterpillar Inc.'s Product Quality score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
2.9
2 to 5 Years
4.5
Over 10 Years
4

Caterpillar Inc. Product Quality Score by Industry

Caterpillar Inc.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
3.9
Accounting
3.3
Construction
3.6

Caterpillar Inc. Product Quality vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Product Quality score is rated right above John Deere, and is preceded by Komatsu Ltd.

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Caterpillar Inc. Logo
VS
Oshkosh Corporation's Logo
Komatsu Ltd's Logo
John Deere's Logo
Alamo Group's Logo
Columbus McKinnon's Logo
Dresser-Rand's Logo
Astec Industries' Logo

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Product Quality score is rated right above Ford Motor Company, and is preceded by 3M.

COMPANYProduct Quality Score
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
Stanley Black & Decker4.2/5
Audi4.1/5
Tesla Motors4.1/5
3M4/5
Caterpillar Inc.4/5
Ford Motor Company3.7/5

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Stanley Black & Decker's Logo
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Tesla Motors' Logo
3M's Logo
Ford Motor Company's Logo

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Caterpillar Inc. Pricing

Caterpillar Inc. ROI & Value For Money

3.9/5

Caterpillar Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Caterpillar Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Construction industry think that they had the lowest ROI from Caterpillar Inc..

Quick Insights into Caterpillar Inc. ROI

Caterpillar Inc.'s ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. ROI the Highest

18-25
4.5
Female
4.5
Caucasian
4.3

Ranked Caterpillar Inc. ROI the Lowest

Hispanic or Latino
3.4
Construction
3.1
36-40
3

Caterpillar Inc. ROI Score by Gender

Female customers rated Caterpillar Inc.'s ROI score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Caterpillar Inc. ROI Score by Ethnicity

Caterpillar Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
3.4
Hispanic or Latino3.4
Asian or Pacific Islander
4
Asian or Pacific Islander4

Caterpillar Inc. ROI Score by Age

Caterpillar Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.5
18-254.5
31-35
4.5
31-354.5
36-40
3
36-403
41-45
4
41-454
46-50
4.2
46-504.2
51-55
3.7
51-553.7

Caterpillar Inc. ROI Score by Usage

Caterpillar Inc.'s ROI score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.6
2 to 5 Years
4.1
Over 10 Years
3.8

Caterpillar Inc. ROI Score by Industry

Caterpillar Inc.'s ROI score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
4.2
Accounting
3.6
Construction
3.1

Caterpillar Inc. Pricing vs. Competitors

Compared to its competitors, Caterpillar Inc.'s ROI score is rated right above Alamo Group, and is preceded by John Deere.

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John Deere's Logo
Alamo Group's Logo
Oshkosh Corporation's Logo
Columbus McKinnon's Logo
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Astec Industries' Logo

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s ROI score is rated right above 3M, and is preceded by Audi.

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Caterpillar Inc. Customer Service

4/5

Caterpillar Inc. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Caterpillar Inc.'s Customer Service

Address

510 Lake Cook Rd, Deerfield, IL 60015


Website

http://www.caterpillar.com


Phone Number

1-309-675-2337

Quick Insights into Caterpillar Inc. Customer Service

Caterpillar Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.

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Ranked Caterpillar Inc. Customer Service the Highest

18-25
4.5
Female
4.5
Caucasian
4.1

Ranked Caterpillar Inc. Customer Service the Lowest

Hispanic or Latino
3.4
Construction
3.1
36-40
3

Caterpillar Inc. Customer Service Score by Gender

Female customers rated Caterpillar Inc.'s Customer Service score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Caterpillar Inc. Customer Service Score by Ethnicity

Caterpillar Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
3.4
Hispanic or Latino3.4
Asian or Pacific Islander
4
Asian or Pacific Islander4

Caterpillar Inc. Customer Service Score by Age

Caterpillar Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.5
18-254.5
31-35
4.5
31-354.5
36-40
3
36-403
41-45
4
41-454
46-50
4.1
46-504.1
51-55
3.6
51-553.6

Caterpillar Inc. Customer Service Score by Usage

Caterpillar Inc.'s Customer Service score was rated the highest by customers who have used Caterpillar Inc.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.6
2 to 5 Years
3.9
Over 10 Years
3.8

Caterpillar Inc. Customer Service Score by Industry

Caterpillar Inc.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech
4
Accounting
3.6
Construction
3.1

Caterpillar Inc. Customer Service vs. Competitors

Compared to its competitors, Caterpillar Inc.'s Customer Service score is rated right above John Deere, and is preceded by Komatsu Ltd.

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Caterpillar Inc. Logo
VS
Komatsu Ltd's Logo
John Deere's Logo
Oshkosh Corporation's Logo
Alamo Group's Logo
Dresser-Rand's Logo
Columbus McKinnon's Logo
Astec Industries' Logo

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Service score is rated right above Audi, and is preceded by Tesla Motors.

COMPANYCustomer Service Score
Mercedes-Benz USA4.3/5
Stanley Black & Decker4.2/5
Toyota4.1/5
Honda4.1/5
Tesla Motors4/5
Caterpillar Inc.4/5
Audi4/5
3M3.9/5
Ford Motor Company3.7/5

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Toyota's Logo
Honda's Logo
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Audi's Logo
3M's Logo
Ford Motor Company's Logo

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Caterpillar Inc. as an Employer

3.1/5

Caterpillar Inc. has a 3.1/5 stars for its overall company culture rated by their employees

  Caterpillar Inc. CEO
bottom
25%
CEO of Caterpillar Inc.

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Caterpillar Inc. scored a 44 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Caterpillar Inc. would recommend the brand to a friend. ENPS measures how likely Caterpillar Inc. employees would recommend working at Caterpillar Inc. to a friend.

Net Promoter Score

44
NPS Score
60%Promoters
24%Passive
16%Detractors

Employee Net Promoter Score

-4
eNPS Score
39%Promoters
18%Passive
43%Detractors

Global Ranking Snapshot

Caterpillar Inc. is ranked #171 in the Global Top 100 Brands. It ranks just behind Hyatt and just ahead of WebMD.

RANKCOMPANYCEOINDUSTRY
169
Xerox Corporation  Xerox Corporation CEO
John Visentin
Tech
170
Hyatt  Hyatt CEO
Mark Hoplamazian
Travel and Hospitality
171
Caterpillar Inc.  Caterpillar Inc. CEO
Jim Umpleby
Energy and Manufacturing
172
WebMD  WebMD CEO
Steven Zatz
Health and Wellness
173
Oracle  Oracle CEO
Safra Catz
Tech
174
MGM Resorts International  MGM Resorts International CEO
Bill Hornbuckle
Travel and Hospitality
175
DuPont  DuPont CEO
Edward Breen
Energy and Manufacturing

Energy and Manufacturing Ranking Snapshot

Caterpillar Inc. is ranked #12 in the Energy and Manufacturing Industry. It ranks just behind Western Digital Corporation and just ahead of DuPont.

RANKCOMPANYLocation
10
Chevrolet
Detroit, MI
11
Western Digital Corporation
Irvine, CA
12
Caterpillar Inc.
Deerfield, IL
13
DuPont
Wilmington, DE
14
BP
Houston, TX
15
Honeywell
Charlotte, NC
16
John Deere
Moline, IL