44
NPS
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Ranked
#12
Energy and Manufacturing Brands
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Caterpillar Inc.
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Caterpillar Inc. is ranked #12 in Energy and Manufacturing Brands
Caterpillar Inc. is ranked #12 in Energy and Manufacturing Brands
About Caterpillar Inc. Brand
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. We are a leader and proudly have the largest global presence in the industries we serve. Learn more about our Strategy, Governance, History and Brands, as well as the values that guide our conduct. Caterpillar Inc.’s brand is ranked #171 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Caterpillar Inc.. When compared to other organizations within the Energy and Manufacturing industry, Caterpillar Inc. is ranked #12. Among its major competitors, Caterpillar Inc. is ranked in 2nd place for NPS while Komatsu Ltd is 1st, and Oshkosh Corporation is 3rd. Overall, Caterpillar Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $126.91B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Caterpillar Inc. Ranking
- #171 in Global Best Brands
- #12 in Energy and Manufacturing
- #2 / 4 of its competitors
Caterpillar Inc. NPS
Caterpillar Inc.'s Net Promoter Score (NPS) is a 44 with 60% Promoters, 24% Passives, and 16% Detractors. Net Promoter Score tracks whether Caterpillar Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Caterpillar Inc. Overall NPS
| 60% | Promoters |
|---|---|
| 24% | Passives |
| 16% | Detractors |
Caterpillar Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 43 | Jun 2021 | 43 |
Jul 2021 46 | Jul 2021 | 46 |
Aug 2021 47 | Aug 2021 | 47 |
Sep 2021 42 | Sep 2021 | 42 |
Oct 2021 41 | Oct 2021 | 41 |
Nov 2021 40 | Nov 2021 | 40 |
Dec 2021 38 | Dec 2021 | 38 |
Jan 2022 38 | Jan 2022 | 38 |
Feb 2022 41 | Feb 2022 | 41 |
Mar 2022 40 | Mar 2022 | 40 |
Apr 2022 42 | Apr 2022 | 42 |
May 2022 45 | May 2022 | 45 |
How Other Brands Compare
Caterpillar Inc. is ranked second for NPS among its competitors. Komatsu Ltd and Oshkosh Corporation come in first and third, with John Deere coming in at #4. Among those competitors, it is the most valued company.
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PRO Demo Our Brand Intelligence Solutions
Caterpillar Inc. |  John Deere |  Komatsu Ltd |  Oshkosh Corporation | |
| Global Ranking | #171 | #187 | #- | #- |
| NPS | 44 | 26 | 46 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $126.91B | $116.64B | $30.38B | $8.11B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Caterpillar Inc. NPS by Gender
Female customers rated Caterpillar Inc.'s NPS 16 points higher than Male customers.
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Male
51
Caterpillar Inc.'s NPS was rated 51 by Male customers on Comparably.
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61%
Promoters
29%
Passives
10%
Detractors
Female
67
Caterpillar Inc.'s NPS was rated 67 by Female customers on Comparably.
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67%
Promoters
33%
Passives
0%
Detractors
Caterpillar Inc. NPS by Ethnicity
Caterpillar Inc.'s NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino 80 | Hispanic or Latino | 80 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Caterpillar Inc. NPS by Age
Caterpillar Inc.'s NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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Caterpillar Inc. NPS by Usage
Caterpillar Inc.'s NPS was rated the highest by customers who have used Caterpillar Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
Over 10 Years 57 | Over 10 Years | 57 |
Caterpillar Inc. NPS vs. Competitors
Compared to its competitors, Caterpillar Inc.'s NPS is rated right above Oshkosh Corporation, and is preceded by Komatsu Ltd.
| COMPANY | NPS Score | |
|---|---|---|
| Komatsu Ltd | 46 |
| Caterpillar Inc. | 44 |
| Oshkosh Corporation | 40 |
| John Deere | 26 |
| Alamo Group | 0 |
 | Columbus McKinnon | 0 |
 | Astec Industries | N/A |
 | Dresser-Rand | -100 |
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Caterpillar Inc. NPS vs Companies in Energy and Manufacturing
In the Energy and Manufacturing industry, Caterpillar Inc.'s NPS is rated right above Audi, and is preceded by Toyota.
| COMPANY | NPS Score | |
|---|---|---|
 | Mercedes-Benz USA | 51 |
 | Toyota | 47 |
| Caterpillar Inc. | 44 |
 | Audi | 43 |
 | Honda | 42 |
 | Tesla Motors | 39 |
 | Stanley Black & Decker | 34 |
 | 3M | 32 |
 | Ford Motor Company | 18 |
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Caterpillar Inc. Customer Reviews
Out of the 7 Caterpillar Inc. customer reviews 7 were positive and 0 were constructive. Caterpillar Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Caterpillar Inc. Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Caterpillar Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Caterpillar Inc. Customer Loyalty Score by Gender
Female customers rated Caterpillar Inc.'s Customer Loyalty score 21% higher than Male customers.
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Male
79%
Yes
Female
100%
Yes
Caterpillar Inc. Customer Loyalty Score by Ethnicity
Caterpillar Inc.'s Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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70
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
Caterpillar Inc. Customer Loyalty Score by Age
Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
31-35 100% | 31-35 | 100% |
36-40 40% | 36-40 | 40% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 85% | 51-55 | 85% |
Caterpillar Inc. Customer Loyalty Score by Usage
Caterpillar Inc.'s Customer Loyalty score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Caterpillar Inc. Customer Loyalty Score by Industry
Caterpillar Inc.'s Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Caterpillar Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Caterpillar Inc.'s Customer Loyalty score is rated right above Komatsu Ltd, and is preceded by Alamo Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Columbus McKinnon | 100% |
| John Deere | 83% |
| Alamo Group | 83% |
| Caterpillar Inc. | 79% |
| Komatsu Ltd | 78% |
| Oshkosh Corporation | 76% |
| Dresser-Rand | 73% |
| Astec Industries | N/A |
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Customer Loyalty for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Loyalty score is rated right above Ford Motor Company, and is preceded by Tesla Motors.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 88% |
| Stanley Black & Decker | 87% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 84% |
| Tesla Motors | 80% |
| Caterpillar Inc. | 79% |
| Ford Motor Company | 79% |
| 3M | 78% |
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Caterpillar Inc. Product Quality
4/5
Caterpillar Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Caterpillar Inc. Product Information
Caterpillar Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Caterpillar Inc.'s product the highest. Reviewers from the Accounting industry rated Caterpillar Inc. the lowest at 3.3.
- Website
- http://www.caterpillar.com
- Company Size
- 10,000+ Employees
Industry
Manufacturing and Machinery
Quick Insights into Caterpillar Inc. Product Quality
Caterpillar Inc.'s Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.
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Ranked Caterpillar Inc. Product Quality the Highest
Ranked Caterpillar Inc. Product Quality the Lowest
Caterpillar Inc. Product Quality Score by Gender
Female customers rated Caterpillar Inc.'s Product Quality score 0.6 stars higher than Male customers.
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Male
4/5
Female
4.6/5
Caterpillar Inc. Product Quality Score by Ethnicity
Caterpillar Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Caterpillar Inc. Product Quality Score by Age
Caterpillar Inc.'s Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.6 | 31-35 | 4.6 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.8 | 51-55 | 3.8 |
Caterpillar Inc. Product Quality Score by Usage
Caterpillar Inc.'s Product Quality score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Caterpillar Inc. Product Quality Score by Industry
Caterpillar Inc.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Caterpillar Inc. Product Quality vs. Competitors
Compared to its competitors, Caterpillar Inc.'s Product Quality score is rated right above John Deere, and is preceded by Komatsu Ltd.
| COMPANY | Product Quality Score | |
|---|---|---|
| Oshkosh Corporation | 4.2/5 |
| Komatsu Ltd | 4/5 |
| Caterpillar Inc. | 4/5 |
| John Deere | 4/5 |
| Alamo Group | 4/5 |
| Columbus McKinnon | 4/5 |
| Dresser-Rand | 2.9/5 |
| Astec Industries | N/A |
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Product Quality for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Caterpillar Inc.'s Product Quality score is rated right above Ford Motor Company, and is preceded by 3M.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mercedes-Benz USA | 4.3/5 |
| Honda | 4.3/5 |
| Toyota | 4.2/5 |
| Stanley Black & Decker | 4.2/5 |
| Audi | 4.1/5 |
| Tesla Motors | 4.1/5 |
| 3M | 4/5 |
| Caterpillar Inc. | 4/5 |
| Ford Motor Company | 3.7/5 |
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Caterpillar Inc. Pricing
Caterpillar Inc. ROI & Value For Money
3.9/5
Caterpillar Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Caterpillar Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Construction industry think that they had the lowest ROI from Caterpillar Inc..
Quick Insights into Caterpillar Inc. ROI
Caterpillar Inc.'s ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked Caterpillar Inc. ROI the Highest
Ranked Caterpillar Inc. ROI the Lowest
Caterpillar Inc. ROI Score by Gender
Female customers rated Caterpillar Inc.'s ROI score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Caterpillar Inc. ROI Score by Ethnicity
Caterpillar Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Caterpillar Inc. ROI Score by Age
Caterpillar Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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1
2
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4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3 | 36-40 | 3 |
41-45 4 | 41-45 | 4 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.7 | 51-55 | 3.7 |
Caterpillar Inc. ROI Score by Usage
Caterpillar Inc.'s ROI score was rated the highest by customers who have used Caterpillar Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Caterpillar Inc. ROI Score by Industry
Caterpillar Inc.'s ROI score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
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Caterpillar Inc. Pricing vs. Competitors
Compared to its competitors, Caterpillar Inc.'s ROI score is rated right above Alamo Group, and is preceded by John Deere.
| COMPANY | Pricing Score | |
|---|---|---|
| Komatsu Ltd | 4.2/5 |
| John Deere | 3.9/5 |
| Caterpillar Inc. | 3.9/5 |
| Alamo Group | 3.8/5 |
| Oshkosh Corporation | 3.7/5 |
| Columbus McKinnon | 3.5/5 |
| Dresser-Rand | 2.5/5 |
| Astec Industries | N/A |
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ROI for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Caterpillar Inc.'s ROI score is rated right above 3M, and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Tesla Motors | 4.1/5 |
| Mercedes-Benz USA | 4.1/5 |
| Stanley Black & Decker | 4.1/5 |
| Honda | 4/5 |
| Audi | 3.9/5 |
| Caterpillar Inc. | 3.9/5 |
| 3M | 3.9/5 |
| Ford Motor Company | 3.6/5 |
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Caterpillar Inc. Customer Service
4/5
Caterpillar Inc. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Caterpillar Inc.'s Customer Service
Address
510 Lake Cook Rd, Deerfield, IL 60015
Website
http://www.caterpillar.com
Phone Number
1-309-675-2337
Caterpillar Inc.'s Social Links
Quick Insights into Caterpillar Inc. Customer Service
Caterpillar Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked Caterpillar Inc. Customer Service the Highest
Ranked Caterpillar Inc. Customer Service the Lowest
Caterpillar Inc. Customer Service Score by Gender
Female customers rated Caterpillar Inc.'s Customer Service score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Caterpillar Inc. Customer Service Score by Ethnicity
Caterpillar Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Caterpillar Inc. Customer Service Score by Age
Caterpillar Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3 | 36-40 | 3 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.6 | 51-55 | 3.6 |
Caterpillar Inc. Customer Service Score by Usage
Caterpillar Inc.'s Customer Service score was rated the highest by customers who have used Caterpillar Inc.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Caterpillar Inc. Customer Service Score by Industry
Caterpillar Inc.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
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Caterpillar Inc. Customer Service vs. Competitors
Compared to its competitors, Caterpillar Inc.'s Customer Service score is rated right above John Deere, and is preceded by Komatsu Ltd.
| COMPANY | Customer Service Score | |
|---|---|---|
| Komatsu Ltd | 4.2/5 |
| Caterpillar Inc. | 4/5 |
| John Deere | 3.9/5 |
| Oshkosh Corporation | 3.8/5 |
| Alamo Group | 3.8/5 |
| Dresser-Rand | 3/5 |
| Columbus McKinnon | 1.5/5 |
| Astec Industries | N/A |
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Customer Service for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Caterpillar Inc.'s Customer Service score is rated right above Audi, and is preceded by Tesla Motors.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mercedes-Benz USA | 4.3/5 |
| Stanley Black & Decker | 4.2/5 |
| Toyota | 4.1/5 |
| Honda | 4.1/5 |
| Tesla Motors | 4/5 |
| Caterpillar Inc. | 4/5 |
| Audi | 4/5 |
| 3M | 3.9/5 |
| Ford Motor Company | 3.7/5 |
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Caterpillar Inc. as an Employer
3.1/5
Caterpillar Inc. has a 3.1/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Caterpillar Inc. scored a 44 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Caterpillar Inc. would recommend the brand to a friend. ENPS measures how likely Caterpillar Inc. employees would recommend working at Caterpillar Inc. to a friend.
Net Promoter Score
44
NPS Score
| 60% | Promoters |
|---|---|
| 24% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 39% | Promoters |
|---|---|
| 18% | Passive |
| 43% | Detractors |
Global Ranking Snapshot
Caterpillar Inc. is ranked #171 in the Global Top 100 Brands. It ranks just behind Hyatt and just ahead of WebMD.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
169 |  | Xerox Corporation |  | John Visentin | Tech |
170 |  | Hyatt |  | Mark Hoplamazian | Travel and Hospitality |
171 | | Caterpillar Inc. | | Jim Umpleby | Energy and Manufacturing |
172 |  | WebMD |  | Steven Zatz | Health and Wellness |
173 |  | Oracle |  | Safra Catz | Tech |
174 |  | MGM Resorts International |  | Bill Hornbuckle | Travel and Hospitality |
175 |  | DuPont |  | Edward Breen | Energy and Manufacturing |
Energy and Manufacturing Ranking Snapshot
Caterpillar Inc. is ranked #12 in the Energy and Manufacturing Industry. It ranks just behind Western Digital Corporation and just ahead of DuPont.
| RANK | COMPANY | Location | |
|---|---|---|---|
10 |  | Chevrolet | Detroit, MI |
11 |  | Western Digital Corporation | Irvine, CA |
12 | | Caterpillar Inc. | Deerfield, IL |
13 | | DuPont | Wilmington, DE |
14 |  | BP | Houston, TX |
15 |  | Honeywell | Charlotte, NC |
16 | | John Deere | Moline, IL |
Popular Brands in the Industry
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