7
NPS
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CDK Global
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About CDK Global's Brand
CDK Global is transforming how cars, trucks and vehicles of all kinds are marketed, sold and serviced around the world.
Brand at a Glance
81%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
CDK Global NPS
CDK Global's Net Promoter Score (NPS) is a 7 with 46% Promoters, 15% Passives, and 39% Detractors. Net Promoter Score tracks whether CDK Global's customers would recommend using the product based on a scale of -100 to 100.
CDK Global Overall NPS
| 46% | Promoters |
|---|---|
| 15% | Passives |
| 39% | Detractors |
CDK Global NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 -17 | Nov 2020 | -17 |
Jan 2021 0 | Jan 2021 | 0 |
Apr 2021 17 | Apr 2021 | 17 |
Aug 2021 20 | Aug 2021 | 20 |
Sep 2021 6 | Sep 2021 | 6 |
Oct 2021 0 | Oct 2021 | 0 |
Dec 2021 0 | Dec 2021 | 0 |
Jan 2022 -6 | Jan 2022 | -6 |
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 -1 | Mar 2022 | -1 |
Apr 2022 8 | Apr 2022 | 8 |
May 2022 7 | May 2022 | 7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CDK Global NPS by Gender
CDK Global's NPS was rated 60 by Male customers on Comparably.
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Male
60
CDK Global's NPS was rated 60 by Male customers on Comparably.
Sign Up to learn about CDK Global's NPS Score rated by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
N/A
CDK Global's NPS is not yet rated by Female customers.
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0%
Promoters
0%
Passives
0%
Detractors
CDK Global NPS by Ethnicity
CDK Global's NPS was rated 34 points by Caucasian customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
CDK Global NPS by Usage
CDK Global's NPS was rated 0 points by customers who have used CDK Global's products/services for 2 to 5 Years.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
CDK Global Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of CDK Global users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CDK Global Customer Loyalty Score by Gender
CDK Global's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
CDK Global Customer Loyalty Score by Ethnicity
CDK Global's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
CDK Global Customer Loyalty Score by Usage
CDK Global's Customer Loyalty score was rated 64% by customers who have used CDK Global's products/services for 2 to 5 Years.
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CDK Global Customer Loyalty Score by Industry
CDK Global's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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CDK Global Product Quality
3.5/5
CDK Global has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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CDK Global Product Information
CDK Global’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDK Global's product the highest. Reviewers from the Automotive and Transportation industry rated CDK Global the lowest at 2.4.
- Website
- http://www.cdk-global.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Enterprise
Quick Insights into CDK Global Product Quality
CDK Global's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked CDK Global Product Quality the Highest
Ranked CDK Global Product Quality the Lowest
CDK Global Product Quality Score by Gender
CDK Global's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
CDK Global Product Quality Score by Ethnicity
CDK Global's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CDK Global.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
CDK Global Product Quality Score by Usage
CDK Global's Product Quality score was rated 3.2 stars by customers who have used CDK Global's products/services for 2 to 5 Years.
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CDK Global Product Quality Score by Industry
CDK Global's Product Quality score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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CDK Global Pricing
CDK Global ROI & Value For Money
3.3/5
CDK Global has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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CDK Global Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from CDK Global.
Quick Insights into CDK Global ROI
CDK Global's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked CDK Global ROI the Highest
Ranked CDK Global ROI the Lowest
CDK Global ROI Score by Gender
CDK Global's ROI score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
CDK Global ROI Score by Ethnicity
CDK Global's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CDK Global.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
CDK Global ROI Score by Usage
CDK Global's ROI score was rated 3.1 stars by customers who have used CDK Global's products/services for 2 to 5 Years.
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CDK Global ROI Score by Industry
CDK Global's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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CDK Global Customer Service
3.4/5
CDK Global has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About CDK Global's Customer Service
Address
1 Cygnet Way,, Charnham Park, Hoffman Estates, IL RG17 0YL
Website
http://www.cdk-global.com
Phone Number
971 4 427 9100
Quick Insights into CDK Global Customer Service
CDK Global's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked CDK Global Customer Service the Highest
Ranked CDK Global Customer Service the Lowest
CDK Global Customer Service Score by Gender
CDK Global's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
CDK Global Customer Service Score by Ethnicity
CDK Global's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CDK Global.
0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
CDK Global Customer Service Score by Usage
CDK Global's Customer Service score was rated 3.2 stars by customers who have used CDK Global's products/services for 2 to 5 Years.
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CDK Global Customer Service Score by Industry
CDK Global's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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CDK Global as an Employer
2.7/5
CDK Global has a 2.7/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
CDK Global scored a 7 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of CDK Global would recommend the brand to a friend. ENPS measures how likely CDK Global employees would recommend working at CDK Global to a friend.
Net Promoter Score
7
NPS Score
| 46% | Promoters |
|---|---|
| 15% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 31% | Promoters |
|---|---|
| 16% | Passive |
| 53% | Detractors |
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