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CDK Global
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About CDK Global's Brand

CDK Global is transforming how cars, trucks and vehicles of all kinds are marketed, sold and serviced around the world.

Brand at a Glance

81%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

CDK Global NPS

CDK Global's Net Promoter Score (NPS) is a 7 with 46% Promoters, 15% Passives, and 39% Detractors. Net Promoter Score tracks whether CDK Global's customers would recommend using the product based on a scale of -100 to 100.

CDK Global Overall NPS

7
NPS
46%Promoters
15%Passives
39%Detractors
CDK Global Overall NPS

CDK Global NPS Trend

-100
-50
0
50
100
Nov 2020
-17
Nov 2020-17
Jan 2021
0
Jan 20210
Apr 2021
17
Apr 202117
Aug 2021
20
Aug 202120
Sep 2021
6
Sep 20216
Oct 2021
0
Oct 20210
Dec 2021
0
Dec 20210
Jan 2022
-6
Jan 2022-6
Feb 2022
0
Feb 20220
Mar 2022
-1
Mar 2022-1
Apr 2022
8
Apr 20228
May 2022
7
May 20227

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CDK Global NPS by Gender

CDK Global's NPS was rated 60 by Male customers on Comparably.

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Male

60

CDK Global's NPS was rated 60 by Male customers on Comparably.

Sign Up to learn about CDK Global's NPS Score rated by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors

Female

N/A

CDK Global's NPS is not yet rated by Female customers.

Sign Up to learn about CDK Global's NPS Score rated by Female customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors

CDK Global NPS by Ethnicity

CDK Global's NPS was rated 34 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
34
Caucasian34

CDK Global NPS by Usage

CDK Global's NPS was rated 0 points by customers who have used CDK Global's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of CDK Global.
-100
-50
0
50
100
2 to 5 Years
0
2 to 5 Years0

CDK Global Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of CDK Global users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
CDK Global Customer Loyalty

CDK Global Customer Loyalty Score by Gender

CDK Global's Customer Loyalty score was rated 78 by Male customers on Comparably.

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Male
78%
Yes
Female
N/A
Yes

CDK Global Customer Loyalty Score by Ethnicity

CDK Global's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian

CDK Global Customer Loyalty Score by Usage

CDK Global's Customer Loyalty score was rated 64% by customers who have used CDK Global's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years
64%

CDK Global Customer Loyalty Score by Industry

CDK Global's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
100%
Automotive and Transportation
55%

CDK Global Product Quality

3.5/5

CDK Global has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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CDK Global Product Information

CDK Global’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDK Global's product the highest. Reviewers from the Automotive and Transportation industry rated CDK Global the lowest at 2.4.

Website
http://www.cdk-global.com
Company Size
5,001-10,000 Employees

Industry

Tech
Business Services
Enterprise

Quick Insights into CDK Global Product Quality

CDK Global's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked CDK Global Product Quality the Highest

Tech
4.7
Male
4.1
Caucasian
3.5

Ranked CDK Global Product Quality the Lowest

Automotive and Transportation
2.4

CDK Global Product Quality Score by Gender

CDK Global's Product Quality score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

CDK Global Product Quality Score by Ethnicity

CDK Global's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CDK Global.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5

CDK Global Product Quality Score by Usage

CDK Global's Product Quality score was rated 3.2 stars by customers who have used CDK Global's products/services for 2 to 5 Years.

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2 to 5 Years
3.2

CDK Global Product Quality Score by Industry

CDK Global's Product Quality score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.7
Automotive and Transportation
2.4

CDK Global Pricing

CDK Global ROI & Value For Money

3.3/5

CDK Global has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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CDK Global Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from CDK Global.

Quick Insights into CDK Global ROI

CDK Global's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked CDK Global ROI the Highest

Tech
4.4
Male
3.9
Caucasian
3.5

Ranked CDK Global ROI the Lowest

Automotive and Transportation
2.6

CDK Global ROI Score by Gender

CDK Global's ROI score was rated 3.9 by Male customers on Comparably.

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Male

3.9/5

Female

N/A

CDK Global ROI Score by Ethnicity

CDK Global's ROI score was rated 3.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CDK Global.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5

CDK Global ROI Score by Usage

CDK Global's ROI score was rated 3.1 stars by customers who have used CDK Global's products/services for 2 to 5 Years.

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2 to 5 Years
3.1

CDK Global ROI Score by Industry

CDK Global's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.4
Automotive and Transportation
2.6

CDK Global Customer Service

3.4/5

CDK Global has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About CDK Global's Customer Service

Address

1 Cygnet Way,, Charnham Park, Hoffman Estates, IL RG17 0YL


Website

http://www.cdk-global.com


Phone Number

971 4 427 9100

Quick Insights into CDK Global Customer Service

CDK Global's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Automotive and Transportation industry.

Sign Up Sign Up to unlock insights into how customers have ranked CDK Global's Customer Service score.

Ranked CDK Global Customer Service the Highest

Tech
4.6
Male
3.7
2 to 5 Years
3.2

Ranked CDK Global Customer Service the Lowest

Automotive and Transportation
2.2

CDK Global Customer Service Score by Gender

CDK Global's Customer Service score was rated 3.7 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of CDK Global.

Male

3.7/5

Female

N/A

CDK Global Customer Service Score by Ethnicity

CDK Global's Customer Service score was rated 3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CDK Global.
0
1
2
3
4
5
Caucasian
3
Caucasian3

CDK Global Customer Service Score by Usage

CDK Global's Customer Service score was rated 3.2 stars by customers who have used CDK Global's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years
3.2

CDK Global Customer Service Score by Industry

CDK Global's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
4.6
Automotive and Transportation
2.2

CDK Global as an Employer

2.7/5

CDK Global has a 2.7/5 stars for its overall company culture rated by their employees

  CDK Global CEO
bottom
20%
CEO of CDK Global

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CDK Global scored a 7 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of CDK Global would recommend the brand to a friend. ENPS measures how likely CDK Global employees would recommend working at CDK Global to a friend.

Net Promoter Score

7
NPS Score
46%Promoters
15%Passive
39%Detractors

Employee Net Promoter Score

-22
eNPS Score
31%Promoters
16%Passive
53%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty