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About Comcast's Brand

As a Fortune 50 leader, Comcast NBCUniversal sets the pace for innovation across the industry and creates a variety of career opportunities worldwide. Among its major competitors, Comcast is ranked in 4th place for NPS while Netflix is 1st, and The Walt Disney Company is 2nd. Overall, Comcast has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $249.98B

Brand at a Glance

74%
Customer Loyalty
2.9/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service

Comcast Ranking

Comcast NPS

Comcast's Net Promoter Score (NPS) is a -16 with 36% Promoters, 12% Passives, and 52% Detractors. Net Promoter Score tracks whether Comcast's customers would recommend using the product based on a scale of -100 to 100.

Comcast Overall NPS

-16
NPS
36%Promoters
12%Passives
52%Detractors
Comcast Overall NPS

Comcast NPS Trend

-100
-50
0
50
100
May 2021
-11
May 2021-11
Jun 2021
-12
Jun 2021-12
Jul 2021
-11
Jul 2021-11
Sep 2021
-13
Sep 2021-13
Oct 2021
-14
Oct 2021-14
Nov 2021
-14
Nov 2021-14
Dec 2021
-15
Dec 2021-15
Jan 2022
-16
Jan 2022-16
Feb 2022
-16
Feb 2022-16
Mar 2022
-15
Mar 2022-15
Apr 2022
-17
Apr 2022-17
May 2022
-15
May 2022-15

How Other Brands Compare

Comcast is ranked third for NPS among its competitors. Netflix and The Walt Disney Company come in first and second, with Spectrum coming in at #4. Among those competitors, it is the second most valued company behind The Walt Disney Company.

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Comcast's Logo
Comcast
Netflix's Logo
Netflix
The Walt Disney Company's Logo
The Walt Disney Company
Spectrum's Logo
Spectrum
Global Ranking#-#2#13#-
NPS-165244-79
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutral-
Valuation Updated every 24 hours for public companies$249.98B$230.47B$343.03B$117.65B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Comcast NPS by Gender

Male customers rated Comcast's NPS 16 points higher than Female customers.

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Male

-39

Comcast's NPS was rated -39 by Male customers on Comparably.

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24%
Promoters
13%
Passives
63%
Detractors

Female

-55

Comcast's NPS was rated -55 by Female customers on Comparably.

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14%
Promoters
17%
Passives
69%
Detractors

Comcast NPS by Ethnicity

Comcast's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Comcast.
-100
-50
0
50
100
Caucasian
-68
Caucasian-68
Asian or Pacific Islander
67
Asian or Pacific Islander67
Other
-100
Other-100

Comcast NPS by Age

Comcast's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Comcast.
0
20
40
60
80
100
Promoters
50%
Passives
17%
Detractors
33%
18-2550%17%33%
Promoters
0%
Passives
50%
Detractors
50%
26-300%50%50%
Promoters
27%
Passives
28%
Detractors
45%
31-3527%28%45%
Promoters
14%
Passives
15%
Detractors
71%
36-4014%15%71%
Promoters
33%
Passives
9%
Detractors
58%
41-4533%9%58%
Promoters
18%
Passives
27%
Detractors
55%
46-5018%27%55%
Promoters
16%
Passives
17%
Detractors
67%
51-5516%17%67%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
9%
Passives
0%
Detractors
91%
61-659%0%91%
Promoters
10%
Passives
20%
Detractors
70%
66+10%20%70%

Comcast NPS by Usage

Comcast's NPS was rated the highest by customers who have used Comcast's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-78
Less than 1 Year-78
1 to 2 Years
-35
1 to 2 Years-35
2 to 5 Years
-46
2 to 5 Years-46
5 to 10 Years
-8
5 to 10 Years-8
Over 10 Years
-61
Over 10 Years-61

Comcast NPS vs. Competitors

Compared to its competitors, Comcast's NPS is rated right above Dish Network, and is preceded by Broadview Networks.

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Netflix's Logo
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Comcast Customer Reviews

Out of the 13 Comcast customer reviews 2 were positive and 11 were constructive. Comcast customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Your company's been billing me the last two months from mobile service that I do not have. I've tried several times to talk to somebody in your customer service and I'm getting nowhere. This month your company took $84 out of my account for absolutely nothing. I do not have an account with comcast.
Review from Boston, MA / Female / Caucasian / 51-55
What can this brand most improve?
Very expensive ,looking to switch providers.
Review from Philadelphia, PA / Male / Caucasian / 56-60Posted a month ago
What can this brand most improve?
Customer service, honesty. Get qualified English speaking people in the u s who can be understood and actually help with issues. Don’t continue charging for services at a higher rate which have been downgraded. Don’t try to cheat your custom
Review from Philadelphia, PA / Female / Caucasian / 66+
What do you value most about this brand?
Great product and good people who believe in that product.
Review from Boulder, CO / Male / Caucasian / 46-50
What can this brand most improve?
Provide the service the customer is paying for
Review from Philadelphia, PA / Male / Caucasian / 61-65

Comcast Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Comcast users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Comcast Customer Loyalty

Comcast Customer Loyalty Score by Gender

Female customers rated Comcast's Customer Loyalty score 4% higher than Male customers.

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Male
69%
Yes
Female
73%
Yes

Comcast Customer Loyalty Score by Ethnicity

Comcast's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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53
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
10
out of 100
Other

Comcast Customer Loyalty Score by Age

Comcast's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
70%
26-3070%
31-35
59%
31-3559%
36-40
61%
36-4061%
41-45
78%
41-4578%
46-50
84%
46-5084%
51-55
78%
51-5578%
56-60
64%
56-6064%
61-65
59%
61-6559%
66+
64%
66+64%

Comcast Customer Loyalty Score by Usage

Comcast's Customer Loyalty score was rated the highest by customers who have used Comcast's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
52%
1 to 2 Years
74%
2 to 5 Years
67%
5 to 10 Years
82%
Over 10 Years
79%

Comcast Customer Loyalty Score by Industry

Comcast's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
68%
Accounting
74%
Banking and Financial Services
82%
Business and Consumer Services
100%
Construction
100%
Education
82%
Healthcare, Hospitals and Medicine
90%
Retail
70%
Telecommunications
70%

Comcast Customer Loyalty vs. Competitors

Compared to its competitors, Comcast's Customer Loyalty score is rated right above Broadview Networks, and is preceded by Spectrum.

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Comcast's Logo
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Shaw Communications' Logo
Netflix's Logo
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Spectrum's Logo
Broadview Networks' Logo

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Comcast Product Quality

2.9/5

Comcast has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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Comcast Product Information

Comcast’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Comcast's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Comcast the lowest at 1.9.

Website
https://corporate.comcast.com
Company Size
10,000+ Employees

Industry

Telecommunications
Media

Quick Insights into Comcast Product Quality

Comcast's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Comcast Product Quality the Highest

18-25
4.6
Asian or Pacific Islander
4.6
Telecommunications
3.8

Ranked Comcast Product Quality the Lowest

61-65
1.5
Construction
1.5
Other
1.5

Comcast Product Quality Score by Gender

Male customers rated Comcast's Product Quality score 0.8 stars higher than Female customers.

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Male

2.8/5

Female

2/5

Comcast Product Quality Score by Ethnicity

Comcast's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Comcast.
0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
1.5
Other1.5

Comcast Product Quality Score by Age

Comcast's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Comcast.
0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
2.2
26-302.2
31-35
3.1
31-353.1
36-40
2.3
36-402.3
41-45
2.7
41-452.7
46-50
2.4
46-502.4
51-55
2.4
51-552.4
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2.2
66+2.2

Comcast Product Quality Score by Usage

Comcast's Product Quality score was rated the highest by customers who have used Comcast's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
2.9
2 to 5 Years
2.2
5 to 10 Years
3
Over 10 Years
2.1

Comcast Product Quality Score by Industry

Comcast's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Construction industry customers.

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Tech
2.5
Accounting
2.6
Banking and Financial Services
2.9
Business and Consumer Services
2
Construction
1.5
Education
3.4
Healthcare, Hospitals and Medicine
1.9
Retail
2.6
Telecommunications
3.8

Comcast Product Quality vs. Competitors

Compared to its competitors, Comcast's Product Quality score is rated right above Spectrum, and is preceded by Dish Network.

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Shaw Communications' Logo
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Spectrum's Logo
Broadview Networks' Logo

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Comcast Pricing

Comcast ROI & Value For Money

2.6/5

Comcast has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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Comcast Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Construction industry think that they had the lowest ROI from Comcast.

Quick Insights into Comcast ROI

Comcast's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.

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Ranked Comcast ROI the Highest

Asian or Pacific Islander
4.5
18-25
4.1
Telecommunications
3.8

Ranked Comcast ROI the Lowest

Construction
1.5
Less than 1 Year
1.5
Other
1.5

Comcast ROI Score by Gender

Male customers rated Comcast's ROI score 0.6 stars higher than Female customers.

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Male

2.4/5

Female

1.8/5

Comcast ROI Score by Ethnicity

Comcast's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Other
1.5
Other1.5

Comcast ROI Score by Age

Comcast's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Comcast.
0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
2.3
26-302.3
31-35
3
31-353
36-40
1.8
36-401.8
41-45
2.3
41-452.3
46-50
2.2
46-502.2
51-55
2.2
51-552.2
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.7
66+1.7

Comcast ROI Score by Usage

Comcast's ROI score was rated the highest by customers who have used Comcast's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
2.5
2 to 5 Years
2.1
5 to 10 Years
2.9
Over 10 Years
1.8

Comcast ROI Score by Industry

Comcast's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Construction industry customers.

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Tech
2.3
Accounting
2.6
Banking and Financial Services
2.7
Business and Consumer Services
2
Construction
1.5
Education
2.7
Healthcare, Hospitals and Medicine
1.7
Retail
2.5
Telecommunications
3.8

Comcast Pricing vs. Competitors

Compared to its competitors, Comcast's ROI score is rated right above Spectrum, and is preceded by Dish Network.

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Comcast Customer Service

2.6/5

Comcast has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Comcast's Customer Service

Address

One Comcast Center 1701 JFK Blvd, Philadelphia, PA 19103


Website

https://corporate.comcast.com


Phone Number

2152867017

Quick Insights into Comcast Customer Service

Comcast's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Comcast Customer Service the Highest

18-25
4.4
Asian or Pacific Islander
4.3
Telecommunications
3.3

Ranked Comcast Customer Service the Lowest

61-65
1.5
Healthcare, Hospitals and Medicine
1.5
Other
1.5

Comcast Customer Service Score by Gender

Male customers rated Comcast's Customer Service score 0.7 stars higher than Female customers.

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Male

2.5/5

Female

1.8/5

Comcast Customer Service Score by Ethnicity

Comcast's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
1.5
Other1.5

Comcast Customer Service Score by Age

Comcast's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Comcast.
0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
2.3
26-302.3
31-35
3.1
31-353.1
36-40
2.7
36-402.7
41-45
2.1
41-452.1
46-50
2.3
46-502.3
51-55
2.4
51-552.4
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.7
66+1.7

Comcast Customer Service Score by Usage

Comcast's Customer Service score was rated the highest by customers who have used Comcast's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.8
1 to 2 Years
2.7
2 to 5 Years
2.2
5 to 10 Years
2.9
Over 10 Years
1.8

Comcast Customer Service Score by Industry

Comcast's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.5
Accounting
2.4
Banking and Financial Services
2.9
Business and Consumer Services
2
Construction
1.5
Education
3
Healthcare, Hospitals and Medicine
1.5
Retail
2.5
Telecommunications
3.3

Comcast Customer Service vs. Competitors

Compared to its competitors, Comcast's Customer Service score is rated right above Spectrum, and is preceded by Dish Network.

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Comcast as an Employer

4.0/5

Comcast has a 4.0/5 stars for its overall company culture rated by their employees

  Comcast CEO
top
20%
CEO of Comcast

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Comcast scored a -16 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Comcast would recommend the brand to a friend. ENPS measures how likely Comcast employees would recommend working at Comcast to a friend.

Net Promoter Score

-16
NPS Score
36%Promoters
12%Passive
52%Detractors

Employee Net Promoter Score

18
eNPS Score
47%Promoters
24%Passive
29%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty