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Dell Technologies is
Ranked
#32
in
Tech Brands
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Dell Technologies is ranked #32 in Tech Brands

About Dell Technologies' Brand

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you. Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us. Dell Technologies’s brand is ranked #121 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dell Technologies. When compared to other organizations within the Tech industry, Dell Technologies is ranked #32. Among its major competitors, Dell Technologies is ranked in 4th place for NPS while Apple is 1st, and Sony is 2nd. Overall, Dell Technologies has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $58.48B

Brand at a Glance

80%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Dell Technologies CMO

Dell Technologies Ranking

Dell Technologies NPS

Dell Technologies's Net Promoter Score (NPS) is a 30 with 54% Promoters, 22% Passives, and 24% Detractors. Net Promoter Score tracks whether Dell Technologies's customers would recommend using the product based on a scale of -100 to 100.

Dell Technologies Overall NPS

30
NPS
54%Promoters
22%Passives
24%Detractors
Dell Technologies Overall NPS

Dell Technologies NPS Trend

-100
-50
0
50
100
Jun 2021
31
Jun 202131
Jul 2021
29
Jul 202129
Aug 2021
32
Aug 202132
Sep 2021
30
Sep 202130
Oct 2021
34
Oct 202134
Nov 2021
34
Nov 202134
Dec 2021
33
Dec 202133
Jan 2022
32
Jan 202232
Feb 2022
29
Feb 202229
Mar 2022
30
Mar 202230
Apr 2022
30
Apr 202230
May 2022
30
May 202230

How Other Brands Compare

Dell Technologies is ranked third for NPS among its competitors. Apple and Intel Corporation come in first and second, with IBM coming in at #4. Among those competitors, it is the lowest valued company behind Apple.

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Dell Technologies' Logo
Dell Technologies
Apple's Logo
Apple
IBM's Logo
IBM
Intel Corporation's Logo
Intel Corporation
Global Ranking#121#6#106#110
NPS30543034
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegativeNeutral-
Valuation Updated every 24 hours for public companies$58.48B$2.11T$119.05B$256.01B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dell Technologies NPS by Gender

Male customers rated Dell Technologies's NPS 10 points higher than Female customers.

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Male

19

Dell Technologies's NPS was rated 19 by Male customers on Comparably.

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46%
Promoters
27%
Passives
27%
Detractors

Female

9

Dell Technologies's NPS was rated 9 by Female customers on Comparably.

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38%
Promoters
33%
Passives
29%
Detractors

Dell Technologies NPS by Ethnicity

Dell Technologies's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
-1
Caucasian-1
Hispanic or Latino
100
Hispanic or Latino100
African American/Black
22
African American/Black22
Asian or Pacific Islander
13
Asian or Pacific Islander13
Other
-1
Other-1

Dell Technologies NPS by Age

Dell Technologies's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
Promoters
61%
Passives
21%
Detractors
18%
18-2561%21%18%
Promoters
42%
Passives
33%
Detractors
25%
26-3042%33%25%
Promoters
57%
Passives
29%
Detractors
14%
31-3557%29%14%
Promoters
60%
Passives
20%
Detractors
20%
36-4060%20%20%
Promoters
25%
Passives
50%
Detractors
25%
41-4525%50%25%
Promoters
50%
Passives
17%
Detractors
33%
46-5050%17%33%
Promoters
23%
Passives
39%
Detractors
38%
51-5523%39%38%
Promoters
20%
Passives
40%
Detractors
40%
56-6020%40%40%
Promoters
33%
Passives
34%
Detractors
33%
61-6533%34%33%
Promoters
33%
Passives
0%
Detractors
67%
66+33%0%67%

Dell Technologies NPS by Usage

Dell Technologies's NPS was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
28
Less than 1 Year28
1 to 2 Years
-5
1 to 2 Years-5
2 to 5 Years
60
2 to 5 Years60
5 to 10 Years
33
5 to 10 Years33
Over 10 Years
-25
Over 10 Years-25

Dell Technologies NPS vs. Competitors

Compared to its competitors, Dell Technologies's NPS is rated right above IBM, and is preceded by Intel Corporation.

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Dell Technologies' Logo
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Apple's Logo
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Super Micro Computer's Logo
HP Inc. Logo

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Dell Technologies NPS vs Companies in Tech

In the Tech industry, Dell Technologies's NPS is rated right below ROBLOX.

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Dell Technologies' Logo
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Peloton's Logo
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Dell Technologies Customer Reviews

Out of the 26 Dell Technologies customer reviews 14 were positive and 12 were constructive. Dell Technologies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Have been using Dell since my 1st laptop till now and way over 20 years. Howver, the recent Terrible customer service where i have been left in limbo after requesting an exchange for a faulty item i purchase left me Terribly disappointed! It has been 3 months and no one at dell has addressed issue!
Review from Austin, TX / Female / Asian or Pacific Islander / 41-45
What can this brand most improve?
Customer care doesn't work after over 4 hours on the phone
Review from Austin, TX / Female / Caucasian / 66+Posted 10 days ago
What do you value most about this brand?
server & PC industry leader
Review from Austin, TX / Male / Asian or Pacific Islander / 56-60
What can this brand most improve?
Presentation of products in their line
Review from Austin, TX / Male / African American/Black / 26-30
What can this brand most improve?
Customer service is hopeless and getting worse and worse You have had my husband's computer to return to us for over three weeks and can't seem to find it to return it
Review from Austin, TX / Male / Other / 66+

Dell Technologies Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Dell Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
Dell Technologies Customer Loyalty

Dell Technologies Customer Loyalty Score by Gender

Male customers rated Dell Technologies's Customer Loyalty score 15% higher than Female customers.

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Male
82%
Yes
Female
67%
Yes

Dell Technologies Customer Loyalty Score by Ethnicity

Dell Technologies's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

% who answered "Yes"

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80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
60
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
94
out of 100
Other

Dell Technologies Customer Loyalty Score by Age

Dell Technologies's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
70%
26-3070%
31-35
74%
31-3574%
36-40
73%
36-4073%
41-45
100%
41-45100%
46-50
100%
46-50100%
51-55
72%
51-5572%
56-60
100%
56-60100%
61-65
100%
61-65100%
66+
70%
66+70%

Dell Technologies Customer Loyalty Score by Usage

Dell Technologies's Customer Loyalty score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
65%
1 to 2 Years
68%
2 to 5 Years
87%
5 to 10 Years
79%
Over 10 Years
81%

Dell Technologies Customer Loyalty Score by Industry

Dell Technologies's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

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Tech
80%
Accounting
58%
Aerospace and Aviation
64%
Architecture and Planning
100%
Business and Consumer Services
100%
Consulting
100%
Education
70%

Dell Technologies Customer Loyalty vs. Competitors

Compared to its competitors, Dell Technologies's Customer Loyalty score is rated right above IBM, and is preceded by Sony.

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Dell Technologies' Logo
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Apple's Logo
Super Micro Computer's Logo
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CDW Corporation's Logo
HP Inc. Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Dell Technologies's Customer Loyalty score is rated right below Spotify.

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Dell Technologies' Logo
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Dell Technologies Product Quality

3.8/5

Dell Technologies has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Dell Technologies Product Information

Dell Technologies’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Dell Technologies's product the highest. Reviewers from the Architecture and Planning industry rated Dell Technologies the lowest at 2.6.

Website
https://jobs.dell.com
Company Size
10,000+ Employees

Industry

Tech
Big Data
Business Services
Enterprise

Quick Insights into Dell Technologies Product Quality

Dell Technologies's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.

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Ranked Dell Technologies Product Quality the Highest

Hispanic or Latino
4.7
Business and Consumer Services
4.6
2 to 5 Years
4.1

Ranked Dell Technologies Product Quality the Lowest

Education
2.6
Over 10 Years
2.6
66+
1.6

Dell Technologies Product Quality Score by Gender

Dell Technologies's Product Quality score was rated 3.5 by both Female and Male customers on Comparably.

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Male

3.5/5

Female

3.5/5

Dell Technologies Product Quality Score by Ethnicity

Dell Technologies's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
4.7
Hispanic or Latino4.7
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
3.2
Other3.2

Dell Technologies Product Quality Score by Age

Dell Technologies's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4
18-254
26-30
3.8
26-303.8
31-35
3.5
31-353.5
36-40
3.9
36-403.9
41-45
3.9
41-453.9
46-50
2.8
46-502.8
51-55
2.9
51-552.9
56-60
4.1
56-604.1
61-65
3.1
61-653.1
66+
1.6
66+1.6

Dell Technologies Product Quality Score by Usage

Dell Technologies's Product Quality score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.8
2 to 5 Years
4.1
5 to 10 Years
4
Over 10 Years
2.6

Dell Technologies Product Quality Score by Industry

Dell Technologies's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

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Tech
3.7
Accounting
3.6
Aerospace and Aviation
3.3
Architecture and Planning
2.6
Business and Consumer Services
4.6
Consulting
2.6
Education
2.6

Dell Technologies Product Quality vs. Competitors

Compared to its competitors, Dell Technologies's Product Quality score is rated right above Lenovo, and is preceded by Acer.

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Dell Technologies' Logo
VS
Apple's Logo
Sony's Logo
Intel Corporation's Logo
IBM's Logo
Toshiba's Logo
Acer's Logo
Lenovo's Logo
Super Micro Computer's Logo
Hewlett Packard Enterprise's Logo
CDW Corporation's Logo
HP Inc. Logo

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Product Quality for Other Tech Brands

In the Tech industry, Dell Technologies's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
Dell Technologies3.8/5

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Spotify's Logo
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Dell Technologies Pricing

Dell Technologies ROI & Value For Money

3.7/5

Dell Technologies has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Dell Technologies Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Dell Technologies.

Quick Insights into Dell Technologies ROI

Dell Technologies's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.

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Ranked Dell Technologies ROI the Highest

Hispanic or Latino
4.7
Business and Consumer Services
4.3
2 to 5 Years
4.1

Ranked Dell Technologies ROI the Lowest

Over 10 Years
2.9
Education
2.5
66+
1.9

Dell Technologies ROI Score by Gender

Male customers rated Dell Technologies's ROI score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Dell Technologies ROI Score by Ethnicity

Dell Technologies's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
4.7
Hispanic or Latino4.7
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
3.3
Other3.3

Dell Technologies ROI Score by Age

Dell Technologies's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.3
26-303.3
31-35
4.1
31-354.1
36-40
3.8
36-403.8
41-45
3.9
41-453.9
46-50
3.5
46-503.5
51-55
3
51-553
56-60
3.4
56-603.4
61-65
3.1
61-653.1
66+
1.9
66+1.9

Dell Technologies ROI Score by Usage

Dell Technologies's ROI score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.6
2 to 5 Years
4.1
5 to 10 Years
3.4
Over 10 Years
2.9

Dell Technologies ROI Score by Industry

Dell Technologies's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

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Tech
3.8
Accounting
3.8
Aerospace and Aviation
3.2
Architecture and Planning
2.5
Business and Consumer Services
4.3
Consulting
2.5
Education
2.5

Dell Technologies Pricing vs. Competitors

Compared to its competitors, Dell Technologies's ROI score is rated right above Toshiba, and is preceded by Intel Corporation.

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Dell Technologies' Logo
VS
Apple's Logo
IBM's Logo
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Intel Corporation's Logo
Toshiba's Logo
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Hewlett Packard Enterprise's Logo
Lenovo's Logo
Super Micro Computer's Logo
CDW Corporation's Logo
HP Inc. Logo

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ROI for Other Tech Brands

In the Tech industry, Dell Technologies's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Netflix4/5
ROBLOX3.9/5
Dell Technologies3.7/5

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Dell Technologies Customer Service

3.7/5

Dell Technologies has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Dell Technologies's Customer Service

Address

One Dell Way, Round Rock, TX 78682-2244


Website

https://jobs.dell.com


Phone Number

512-728-4737

Quick Insights into Dell Technologies Customer Service

Dell Technologies's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Consulting industry.

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Ranked Dell Technologies Customer Service the Highest

Hispanic or Latino
4.9
Business and Consumer Services
4.6
2 to 5 Years
4.2

Ranked Dell Technologies Customer Service the Lowest

Over 10 Years
2.5
66+
2
Consulting
2

Dell Technologies Customer Service Score by Gender

Male customers rated Dell Technologies's Customer Service score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

Dell Technologies Customer Service Score by Ethnicity

Dell Technologies's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
4.9
Hispanic or Latino4.9
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
3.3
Other3.3

Dell Technologies Customer Service Score by Age

Dell Technologies's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.5
26-303.5
31-35
4
31-354
36-40
4.1
36-404.1
41-45
3.7
41-453.7
46-50
3
46-503
51-55
2.7
51-552.7
56-60
3.4
56-603.4
61-65
3.3
61-653.3
66+
2
66+2

Dell Technologies Customer Service Score by Usage

Dell Technologies's Customer Service score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.9
2 to 5 Years
4.2
5 to 10 Years
3.6
Over 10 Years
2.5

Dell Technologies Customer Service Score by Industry

Dell Technologies's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.

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Tech
3.7
Accounting
3.7
Aerospace and Aviation
3.2
Architecture and Planning
2.5
Business and Consumer Services
4.6
Consulting
2
Education
2.9

Dell Technologies Customer Service vs. Competitors

Compared to its competitors, Dell Technologies's Customer Service score is rated right above Acer, and is preceded by Toshiba.

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Dell Technologies' Logo
VS
Apple's Logo
IBM's Logo
Sony's Logo
Intel Corporation's Logo
Toshiba's Logo
Acer's Logo
Hewlett Packard Enterprise's Logo
Lenovo's Logo
CDW Corporation's Logo
Super Micro Computer's Logo
HP Inc. Logo

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Customer Service for Other Tech Brands

In the Tech industry, Dell Technologies's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
Dell Technologies3.7/5
ROBLOX3.7/5

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Dell Technologies' Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
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Dell Technologies as an Employer

4.2/5

Dell Technologies has a 4.2/5 stars for its overall company culture rated by their employees

  Dell Technologies CEO
top
5%
CEO of Dell Technologies

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dell Technologies scored a 30 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Dell Technologies would recommend the brand to a friend. ENPS measures how likely Dell Technologies employees would recommend working at Dell Technologies to a friend.

Net Promoter Score

30
NPS Score
54%Promoters
22%Passive
24%Detractors

Employee Net Promoter Score

26
eNPS Score
50%Promoters
26%Passive
24%Detractors

Global Ranking Snapshot

Dell Technologies is ranked #121 in the Global Top 100 Brands. It ranks just behind Ford Motor Company and just ahead of Allstate.

RANKCOMPANYCEOINDUSTRY
119
Victoria's Secret  Victoria's Secret CEO
Martin Waters
Retail
120
Ford Motor Company  Ford Motor Company CEO
James Farley
Automotive and Transportation
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Jim Loree
Consumer Goods
124
Accenture (US)  Accenture (US) CEO
Julie Sweet
Business and Consumer Services
125
Snap Inc.  Snap Inc. CEO
Evan Spiegel
Tech

Tech Ranking Snapshot

Dell Technologies is ranked #32 in the Tech Industry. It ranks just behind Intel Corporation and just ahead of Accenture (US).

RANKCOMPANYLocation
30
PayPal
San Jose, CA
31
Intel Corporation
Santa Clara, CA
32
Dell Technologies
Round Rock, TX
33
Accenture (US)
Chicago, IL
34
Snap Inc.
Venice, CA
35
Bloomberg
New York City, NY
36
DocuSign
San Francisco, CA