30
NPS
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Dell Technologies is ranked #32 in Tech Brands
Dell Technologies is ranked #32 in Tech Brands
About Dell Technologies' Brand
We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you. Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us. Dell Technologies’s brand is ranked #121 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dell Technologies. When compared to other organizations within the Tech industry, Dell Technologies is ranked #32. Among its major competitors, Dell Technologies is ranked in 4th place for NPS while Apple is 1st, and Sony is 2nd. Overall, Dell Technologies has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $58.48B
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Dell Technologies CMO
Dell Technologies Ranking
- #121 in Global Best Brands
- #32 in Tech
- #3 / 4 of its competitors
Dell Technologies NPS
Dell Technologies's Net Promoter Score (NPS) is a 30 with 54% Promoters, 22% Passives, and 24% Detractors. Net Promoter Score tracks whether Dell Technologies's customers would recommend using the product based on a scale of -100 to 100.
Dell Technologies Overall NPS
| 54% | Promoters |
|---|---|
| 22% | Passives |
| 24% | Detractors |
Dell Technologies NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 31 | Jun 2021 | 31 |
Jul 2021 29 | Jul 2021 | 29 |
Aug 2021 32 | Aug 2021 | 32 |
Sep 2021 30 | Sep 2021 | 30 |
Oct 2021 34 | Oct 2021 | 34 |
Nov 2021 34 | Nov 2021 | 34 |
Dec 2021 33 | Dec 2021 | 33 |
Jan 2022 32 | Jan 2022 | 32 |
Feb 2022 29 | Feb 2022 | 29 |
Mar 2022 30 | Mar 2022 | 30 |
Apr 2022 30 | Apr 2022 | 30 |
May 2022 30 | May 2022 | 30 |
How Other Brands Compare
Dell Technologies is ranked third for NPS among its competitors. Apple and Intel Corporation come in first and second, with IBM coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
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 Dell Technologies |  Apple |  IBM |  Intel Corporation | |
| Global Ranking | #121 | #6 | #106 | #110 |
| NPS | 30 | 54 | 30 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Negative | Negative | Neutral | - |
| Valuation Updated every 24 hours for public companies | $58.48B | $2.11T | $119.05B | $256.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dell Technologies NPS by Gender
Male customers rated Dell Technologies's NPS 10 points higher than Female customers.
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Male
19
Dell Technologies's NPS was rated 19 by Male customers on Comparably.
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46%
Promoters
27%
Passives
27%
Detractors
Female
9
Dell Technologies's NPS was rated 9 by Female customers on Comparably.
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38%
Promoters
33%
Passives
29%
Detractors
Dell Technologies NPS by Ethnicity
Dell Technologies's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 22 | African American/Black | 22 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Other -1 | Other | -1 |
Dell Technologies NPS by Age
Dell Technologies's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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Dell Technologies NPS by Usage
Dell Technologies's NPS was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years -5 | 1 to 2 Years | -5 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -25 | Over 10 Years | -25 |
Dell Technologies NPS vs. Competitors
Compared to its competitors, Dell Technologies's NPS is rated right above IBM, and is preceded by Intel Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| Apple | 54 |
 | Sony | 39 |
| Intel Corporation | 34 |
| Dell Technologies | 30 |
| IBM | 30 |
 | Toshiba | 27 |
 | CDW Corporation | 23 |
 | Acer | 21 |
 | Lenovo | 14 |
 | Hewlett Packard Enterprise | 14 |
 | Super Micro Computer | 0 |
 | HP Inc. | -3 |
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Dell Technologies NPS vs Companies in Tech
In the Tech industry, Dell Technologies's NPS is rated right below ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
 | Peloton | 66 |
 | Nintendo | 58 |
 | Spotify | 56 |
| Apple | 54 |
 | Zoom Video Communications | 53 |
 | Netflix | 52 |
 | 49 | |
 | ROBLOX | 46 |
| Dell Technologies | 30 |
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Dell Technologies Customer Reviews
Out of the 26 Dell Technologies customer reviews 14 were positive and 12 were constructive. Dell Technologies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Dell Technologies Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Dell Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dell Technologies Customer Loyalty Score by Gender
Male customers rated Dell Technologies's Customer Loyalty score 15% higher than Female customers.
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Male
82%
Yes
Female
67%
Yes
Dell Technologies Customer Loyalty Score by Ethnicity
Dell Technologies's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
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80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
60
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
94
out of 100
Other
Dell Technologies Customer Loyalty Score by Age
Dell Technologies's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 70% | 26-30 | 70% |
31-35 74% | 31-35 | 74% |
36-40 73% | 36-40 | 73% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 72% | 51-55 | 72% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Dell Technologies Customer Loyalty Score by Usage
Dell Technologies's Customer Loyalty score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Dell Technologies Customer Loyalty Score by Industry
Dell Technologies's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Dell Technologies Customer Loyalty vs. Competitors
Compared to its competitors, Dell Technologies's Customer Loyalty score is rated right above IBM, and is preceded by Sony.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Apple | 87% |
| Super Micro Computer | 81% |
| Sony | 80% |
| Dell Technologies | 80% |
| IBM | 79% |
| Intel Corporation | 78% |
| Hewlett Packard Enterprise | 78% |
| Toshiba | 76% |
| Acer | 75% |
| Lenovo | 75% |
| CDW Corporation | 73% |
| HP Inc. | 72% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Dell Technologies's Customer Loyalty score is rated right below Spotify.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peloton | 90% |
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| 88% | |
| Zoom Video Communications | 88% |
| Apple | 87% |
| Spotify | 87% |
| Dell Technologies | 80% |
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Dell Technologies Product Quality
3.8/5
Dell Technologies has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Dell Technologies Product Information
Dell Technologies’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Dell Technologies's product the highest. Reviewers from the Architecture and Planning industry rated Dell Technologies the lowest at 2.6.
- Website
- https://jobs.dell.com
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
Business Services
Enterprise
Quick Insights into Dell Technologies Product Quality
Dell Technologies's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked Dell Technologies Product Quality the Highest
Ranked Dell Technologies Product Quality the Lowest
Dell Technologies Product Quality Score by Gender
Dell Technologies's Product Quality score was rated 3.5 by both Female and Male customers on Comparably.
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Male
3.5/5
Female
3.5/5
Dell Technologies Product Quality Score by Ethnicity
Dell Technologies's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.2 | Other | 3.2 |
Dell Technologies Product Quality Score by Age
Dell Technologies's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.9 | 51-55 | 2.9 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.6 | 66+ | 1.6 |
Dell Technologies Product Quality Score by Usage
Dell Technologies's Product Quality score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dell Technologies Product Quality Score by Industry
Dell Technologies's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Dell Technologies Product Quality vs. Competitors
Compared to its competitors, Dell Technologies's Product Quality score is rated right above Lenovo, and is preceded by Acer.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.4/5 |
| Sony | 4.3/5 |
| Intel Corporation | 4.1/5 |
| IBM | 4/5 |
| Toshiba | 4/5 |
| Acer | 3.9/5 |
| Dell Technologies | 3.8/5 |
| Lenovo | 3.7/5 |
| Super Micro Computer | 3.7/5 |
| Hewlett Packard Enterprise | 3.5/5 |
| CDW Corporation | 3.3/5 |
| HP Inc. | 3.3/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Dell Technologies's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peloton | 4.5/5 |
| Nintendo | 4.5/5 |
| Zoom Video Communications | 4.4/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| 4.3/5 | |
| ROBLOX | 4.1/5 |
| Dell Technologies | 3.8/5 |
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Dell Technologies Pricing
Dell Technologies ROI & Value For Money
3.7/5
Dell Technologies has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Dell Technologies Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Dell Technologies.
Quick Insights into Dell Technologies ROI
Dell Technologies's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked Dell Technologies ROI the Highest
Ranked Dell Technologies ROI the Lowest
Dell Technologies ROI Score by Gender
Male customers rated Dell Technologies's ROI score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Dell Technologies ROI Score by Ethnicity
Dell Technologies's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.3 | Other | 3.3 |
Dell Technologies ROI Score by Age
Dell Technologies's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3 | 51-55 | 3 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.9 | 66+ | 1.9 |
Dell Technologies ROI Score by Usage
Dell Technologies's ROI score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dell Technologies ROI Score by Industry
Dell Technologies's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Dell Technologies Pricing vs. Competitors
Compared to its competitors, Dell Technologies's ROI score is rated right above Toshiba, and is preceded by Intel Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Apple | 4.1/5 |
| IBM | 4/5 |
| Sony | 4/5 |
| Intel Corporation | 3.8/5 |
| Dell Technologies | 3.7/5 |
| Toshiba | 3.7/5 |
| Acer | 3.7/5 |
| Hewlett Packard Enterprise | 3.6/5 |
| Lenovo | 3.6/5 |
| Super Micro Computer | 3.4/5 |
| CDW Corporation | 3.3/5 |
| HP Inc. | 3.1/5 |
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ROI for Other Tech Brands
In the Tech industry, Dell Technologies's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4.4/5 |
| Zoom Video Communications | 4.2/5 |
| 4.1/5 | |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Apple | 4.1/5 |
| Netflix | 4/5 |
| ROBLOX | 3.9/5 |
| Dell Technologies | 3.7/5 |
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Dell Technologies Customer Service
3.7/5
Dell Technologies has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Dell Technologies's Customer Service
Address
One Dell Way, Round Rock, TX 78682-2244
Website
https://jobs.dell.com
Phone Number
512-728-4737
Dell Technologies's Social Links
Quick Insights into Dell Technologies Customer Service
Dell Technologies's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Consulting industry.
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Ranked Dell Technologies Customer Service the Highest
Ranked Dell Technologies Customer Service the Lowest
Dell Technologies Customer Service Score by Gender
Male customers rated Dell Technologies's Customer Service score 0.1 stars higher than Female customers.
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Male
3.5/5
Female
3.4/5
Dell Technologies Customer Service Score by Ethnicity
Dell Technologies's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.3 | Other | 3.3 |
Dell Technologies Customer Service Score by Age
Dell Technologies's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4 | 31-35 | 4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3 | 46-50 | 3 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2 | 66+ | 2 |
Dell Technologies Customer Service Score by Usage
Dell Technologies's Customer Service score was rated the highest by customers who have used Dell Technologies's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dell Technologies Customer Service Score by Industry
Dell Technologies's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.
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Dell Technologies Customer Service vs. Competitors
Compared to its competitors, Dell Technologies's Customer Service score is rated right above Acer, and is preceded by Toshiba.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| IBM | 4.1/5 |
| Sony | 4/5 |
| Intel Corporation | 3.9/5 |
| Toshiba | 3.8/5 |
| Dell Technologies | 3.7/5 |
| Acer | 3.7/5 |
| Hewlett Packard Enterprise | 3.5/5 |
| Lenovo | 3.4/5 |
| CDW Corporation | 3.3/5 |
| Super Micro Computer | 3.2/5 |
| HP Inc. | 3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Dell Technologies's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Apple | 4.2/5 |
| Zoom Video Communications | 4.1/5 |
| 4.1/5 | |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| Dell Technologies | 3.7/5 |
| ROBLOX | 3.7/5 |
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Dell Technologies as an Employer
4.2/5
Dell Technologies has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Dell Technologies scored a 30 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Dell Technologies would recommend the brand to a friend. ENPS measures how likely Dell Technologies employees would recommend working at Dell Technologies to a friend.
Net Promoter Score
30
NPS Score
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 50% | Promoters |
|---|---|
| 26% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
Dell Technologies is ranked #121 in the Global Top 100 Brands. It ranks just behind Ford Motor Company and just ahead of Allstate.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
119 |  | Victoria's Secret |  | Martin Waters | Retail |
120 |  | Ford Motor Company |  | James Farley | Automotive and Transportation |
121 | | Dell Technologies | | Michael Dell | Tech |
122 |  | Allstate |  | Thomas Wilson | Business and Consumer Services |
123 |  | Stanley Black & Decker |  | Jim Loree | Consumer Goods |
124 |  | Accenture (US) |  | Julie Sweet | Business and Consumer Services |
125 |  | Snap Inc. |  | Evan Spiegel | Tech |
Tech Ranking Snapshot
Dell Technologies is ranked #32 in the Tech Industry. It ranks just behind Intel Corporation and just ahead of Accenture (US).
| RANK | COMPANY | Location | |
|---|---|---|---|
30 |  | PayPal | San Jose, CA |
31 | | Intel Corporation | Santa Clara, CA |
32 | | Dell Technologies | Round Rock, TX |
33 | | Accenture (US) | Chicago, IL |
34 | | Snap Inc. | Venice, CA |
35 |  | Bloomberg | New York City, NY |
36 |  | DocuSign | San Francisco, CA |
Popular Brands in the Industry
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