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Ford Motor Company is
Ranked
#9
in
Automotive and Transportation Brands
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Ford Motor Company
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Ford Motor Company is ranked #9 in Automotive and Transportation Brands

About Ford Motor Company's Brand

Home to Innovation Ford is a place where skilled and motivated teams create inspired products that actually make a better world. If that sounds extraordinary to you, then you may have just reached the end of your career search. By choice, Ford is an equal opportunity employer committed to a culturally diverse workforce. Join the Ford team today, and discover the benefits, rewards and development opportunities you’d expect from a diverse global leader. Why Work at Ford? Our leaders at Ford recognize their responsibility to create a company culture that not only attracts top talent from around the world but also provides a working environment where our current employees remain engaged and motivated.  At Ford, employees are encouraged to develop their skills and capabilities through on-the-job experiences, mentoring, coaching, project work and training. And as a global company, Ford offers learning opportunities and experiences that span multiple countries and cultures. Ford Motor Company’s brand is ranked #120 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ford Motor Company. When compared to other organizations within the Automotive and Transportation industry, Ford Motor Company is ranked #9. Among its major competitors, Ford Motor Company is ranked in 6th place for NPS while Toyota is 1st, and Dodge is 2nd. Overall, Ford Motor Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $45.25B

Brand at a Glance

79%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Ford Motor Company CMO

Ford Motor Company Ranking

Ford Motor Company NPS

Ford Motor Company's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Ford Motor Company's customers would recommend using the product based on a scale of -100 to 100.

Ford Motor Company Overall NPS

18
NPS
50%Promoters
18%Passives
32%Detractors
Ford Motor Company Overall NPS

Ford Motor Company NPS Trend

-100
-50
0
50
100
Jun 2021
21
Jun 202121
Jul 2021
23
Jul 202123
Aug 2021
21
Aug 202121
Sep 2021
20
Sep 202120
Oct 2021
19
Oct 202119
Nov 2021
21
Nov 202121
Dec 2021
21
Dec 202121
Jan 2022
21
Jan 202221
Feb 2022
19
Feb 202219
Mar 2022
18
Mar 202218
Apr 2022
20
Apr 202220
May 2022
19
May 202219

How Other Brands Compare

Ford Motor Company is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with General Motors coming in at third. Among those competitors, it is the lowest valued company behind Toyota.

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Ford Motor Company's Logo
Ford Motor Company
Honda's Logo
Honda
Toyota's Logo
Toyota
General Motors' Logo
General Motors
Global Ranking#120#36#82#140
NPS18424720
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies$45.25B$51.61B$250.52B$89.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ford Motor Company NPS by Gender

Male customers rated Ford Motor Company's NPS 24 points higher than Female customers.

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Male

5

Ford Motor Company's NPS was rated 5 by Male customers on Comparably.

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48%
Promoters
9%
Passives
43%
Detractors

Female

-19

Ford Motor Company's NPS was rated -19 by Female customers on Comparably.

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31%
Promoters
19%
Passives
50%
Detractors

Ford Motor Company NPS by Ethnicity

Ford Motor Company's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Caucasian
-26
Caucasian-26
African American/Black
75
African American/Black75
Asian or Pacific Islander
-40
Asian or Pacific Islander-40
Other
14
Other14

Ford Motor Company NPS by Age

Ford Motor Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
Promoters
73%
Passives
9%
Detractors
18%
18-2573%9%18%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
25%
Passives
0%
Detractors
75%
41-4525%0%75%
Promoters
15%
Passives
16%
Detractors
69%
46-5015%16%69%
Promoters
67%
Passives
0%
Detractors
33%
51-5567%0%33%
Promoters
40%
Passives
20%
Detractors
40%
56-6040%20%40%
Promoters
50%
Passives
33%
Detractors
17%
61-6550%33%17%
Promoters
33%
Passives
0%
Detractors
67%
66+33%0%67%

Ford Motor Company NPS by Usage

Ford Motor Company's NPS was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-28
Less than 1 Year-28
1 to 2 Years
36
1 to 2 Years36
2 to 5 Years
25
2 to 5 Years25
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
3
Over 10 Years3

Ford Motor Company NPS vs. Competitors

Compared to its competitors, Ford Motor Company's NPS is rated right above Chevrolet, and is preceded by General Motors.

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Ford Motor Company's Logo
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Toyota's Logo
Dodge's Logo
Honda's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Chevrolet's Logo
Volkswagen's Logo
Daimler's Logo
Toyota Motor Sales' Logo
Nissan's Logo

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Ford Motor Company NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Ford Motor Company's NPS is rated right below FedEx.

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Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Audi's Logo
Honda's Logo
Tesla Motors' Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Customer Reviews

Out of the 6 Ford Motor Company customer reviews 2 were positive and 4 were constructive. Ford Motor Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service! They say the customer is always right. U should listen.
Review from Portland, OR / Male / Caucasian / 66+
What can this brand most improve?
Poor communication confusing informationTired of delays
Review from Ann Arbor, MI / Male / Caucasian / 61-65
What do you value most about this brand?
durability, trustworthy and excellent product
Review from Ann Arbor, MI / Male / Hispanic or Latino / 46-50
What do you value most about this brand?
Car Truck Sports Car Pickup Truck
Review from Ann Arbor, MI / Non-Binary / Other / 66+
What can this brand most improve?
Improve quality and customer service.
Review from Ann Arbor, MI / Male / Caucasian / 46-50

Ford Motor Company Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Ford Motor Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
Ford Motor Company Customer Loyalty

Ford Motor Company Customer Loyalty Score by Gender

Female customers rated Ford Motor Company's Customer Loyalty score 7% higher than Male customers.

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Male
82%
Yes
Female
89%
Yes

Ford Motor Company Customer Loyalty Score by Ethnicity

Ford Motor Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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72
out of 100
Caucasian
100
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
87
out of 100
Other

Ford Motor Company Customer Loyalty Score by Age

Ford Motor Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
84%
18-2584%
26-30
78%
26-3078%
36-40
78%
36-4078%
41-45
78%
41-4578%
46-50
86%
46-5086%
51-55
55%
51-5555%
56-60
100%
56-60100%
61-65
100%
61-65100%
66+
100%
66+100%

Ford Motor Company Customer Loyalty Score by Usage

Ford Motor Company's Customer Loyalty score was rated the highest by customers who have used Ford Motor Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
61%
1 to 2 Years
89%
2 to 5 Years
78%
5 to 10 Years
93%
Over 10 Years
84%

Ford Motor Company Customer Loyalty Score by Industry

Ford Motor Company's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
61%
Accounting
82%
Automotive and Transportation
74%
Business and Consumer Services
100%
Construction
100%
Consulting
70%
Education
100%
Manufacturing and Machinery
70%

Ford Motor Company Customer Loyalty vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Loyalty score is rated right above Chevrolet, and is preceded by Fiat Chrysler Automobiles (FCA).

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Ford Motor Company's Logo
VS
Dodge's Logo
Honda's Logo
Toyota's Logo
Fiat Chrysler Automobiles (FCA) Logo
Chevrolet's Logo
General Motors' Logo
Volkswagen's Logo
Nissan's Logo
Daimler's Logo
Toyota Motor Sales' Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.

COMPANYCustomer Loyalty Score
Honda88%
Audi84%
Mercedes-Benz USA84%
Toyota84%
Porsche82%
Tesla Motors80%
BMW Group80%
Ford Motor Company79%
FedEx75%

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Ford Motor Company's Logo
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Honda's Logo
Audi's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Porsche's Logo
Tesla Motors' Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Product Quality

3.7/5

Ford Motor Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Ford Motor Company Product Information

Ford Motor Company’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Ford Motor Company's product the highest. Reviewers from the Consulting industry rated Ford Motor Company the lowest at 3.1.

Website
https://corporate.ford.com
Company Size
10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into Ford Motor Company Product Quality

Ford Motor Company's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company Product Quality the Highest

26-30
4.7
African American/Black
4.5
1 to 2 Years
4.4

Ranked Ford Motor Company Product Quality the Lowest

Caucasian
2.4
Female
2.4
41-45
1.5

Ford Motor Company Product Quality Score by Gender

Male customers rated Ford Motor Company's Product Quality score 1 stars higher than Female customers.

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Male

3.4/5

Female

2.4/5

Ford Motor Company Product Quality Score by Ethnicity

Ford Motor Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
2.5
Asian or Pacific Islander2.5
Other
3.4
Other3.4

Ford Motor Company Product Quality Score by Age

Ford Motor Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.7
26-304.7
36-40
2.5
36-402.5
41-45
1.5
41-451.5
46-50
2.6
46-502.6
51-55
2.7
51-552.7
56-60
2.8
56-602.8
61-65
3.7
61-653.7
66+
2.3
66+2.3

Ford Motor Company Product Quality Score by Usage

Ford Motor Company's Product Quality score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
4.4
2 to 5 Years
3.5
5 to 10 Years
3.2
Over 10 Years
3

Ford Motor Company Product Quality Score by Industry

Ford Motor Company's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.

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Tech
3.8
Accounting
3.5
Automotive and Transportation
3.6
Business and Consumer Services
3.6
Construction
3.6
Consulting
3.1
Education
3.5
Manufacturing and Machinery
4

Ford Motor Company Product Quality vs. Competitors

Compared to its competitors, Ford Motor Company's Product Quality score is rated right above Volkswagen, and is preceded by General Motors.

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Ford Motor Company's Logo
VS
Daimler's Logo
Honda's Logo
Toyota's Logo
Dodge's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Product Quality score is rated right below FedEx.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla Motors4.1/5
FedEx3.9/5
Ford Motor Company3.7/5

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Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
Toyota's Logo
BMW Group's Logo
Audi's Logo
Tesla Motors' Logo
FedEx's Logo

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Ford Motor Company Pricing

Ford Motor Company ROI & Value For Money

3.6/5

Ford Motor Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Ford Motor Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Consulting industry think that they had the lowest ROI from Ford Motor Company.

Quick Insights into Ford Motor Company ROI

Ford Motor Company's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company ROI the Highest

26-30
4.9
African American/Black
4.9
1 to 2 Years
4.3

Ranked Ford Motor Company ROI the Lowest

Female
2.6
Caucasian
2.4
41-45
1.5

Ford Motor Company ROI Score by Gender

Male customers rated Ford Motor Company's ROI score 0.7 stars higher than Female customers.

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Male

3.3/5

Female

2.6/5

Ford Motor Company ROI Score by Ethnicity

Ford Motor Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
African American/Black
4.9
African American/Black4.9
Asian or Pacific Islander
2.7
Asian or Pacific Islander2.7
Other
3.4
Other3.4

Ford Motor Company ROI Score by Age

Ford Motor Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.9
26-304.9
36-40
2.7
36-402.7
41-45
1.5
41-451.5
46-50
2.4
46-502.4
51-55
3
51-553
56-60
3
56-603
61-65
3.8
61-653.8
66+
2.1
66+2.1

Ford Motor Company ROI Score by Usage

Ford Motor Company's ROI score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.3
2 to 5 Years
3.5
5 to 10 Years
3.2
Over 10 Years
3.1

Ford Motor Company ROI Score by Industry

Ford Motor Company's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.

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Tech
3.4
Accounting
3.3
Automotive and Transportation
3.9
Business and Consumer Services
3.6
Construction
3.6
Consulting
3
Education
3.1
Manufacturing and Machinery
4.3

Ford Motor Company Pricing vs. Competitors

Compared to its competitors, Ford Motor Company's ROI score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).

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Ford Motor Company's Logo
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Toyota's Logo
Honda's Logo
Daimler's Logo
Dodge's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's ROI score is rated right below FedEx.

COMPANYPricing Score
Porsche4.2/5
Toyota4.1/5
Tesla Motors4.1/5
Mercedes-Benz USA4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
FedEx3.6/5
Ford Motor Company3.6/5

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Ford Motor Company's Logo
VS
Porsche's Logo
Toyota's Logo
Tesla Motors' Logo
Mercedes-Benz USA's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Customer Service

3.7/5

Ford Motor Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Ford Motor Company's Customer Service

Address

One American Road, Dearborn, MI 48126


Website

https://corporate.ford.com


Phone Number

(800) 241-3673

Quick Insights into Ford Motor Company Customer Service

Ford Motor Company's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company Customer Service the Highest

26-30
4.9
African American/Black
4.6
Manufacturing and Machinery
4.5

Ranked Ford Motor Company Customer Service the Lowest

Female
2.7
Caucasian
2.6
41-45
1.6

Ford Motor Company Customer Service Score by Gender

Male customers rated Ford Motor Company's Customer Service score 0.7 stars higher than Female customers.

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Male

3.4/5

Female

2.7/5

Ford Motor Company Customer Service Score by Ethnicity

Ford Motor Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
2.6
Asian or Pacific Islander2.6
Other
3.5
Other3.5

Ford Motor Company Customer Service Score by Age

Ford Motor Company's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.9
26-304.9
36-40
2.7
36-402.7
41-45
1.6
41-451.6
46-50
2.8
46-502.8
51-55
2.7
51-552.7
56-60
2.7
56-602.7
61-65
3.8
61-653.8
66+
2.3
66+2.3

Ford Motor Company Customer Service Score by Usage

Ford Motor Company's Customer Service score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.2
2 to 5 Years
3.5
5 to 10 Years
3.5
Over 10 Years
3.1

Ford Motor Company Customer Service Score by Industry

Ford Motor Company's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.

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Tech
3.7
Accounting
3.5
Automotive and Transportation
4
Business and Consumer Services
3.6
Construction
3.5
Consulting
2.8
Education
3
Manufacturing and Machinery
4.5

Ford Motor Company Customer Service vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Service score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).

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Ford Motor Company's Logo
VS
Toyota's Logo
Dodge's Logo
Honda's Logo
Daimler's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Chevrolet's Logo
Volkswagen's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Service score is rated right below FedEx.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
BMW Group4.1/5
Tesla Motors4/5
Honda4/5
Audi4/5
FedEx3.7/5
Ford Motor Company3.7/5

Unlock Ford Motor Company Customer Service vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
BMW Group's Logo
Tesla Motors' Logo
Honda's Logo
Audi's Logo
FedEx's Logo

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Ford Motor Company as an Employer

3.6/5

Ford Motor Company has a 3.6/5 stars for its overall company culture rated by their employees

  Ford Motor Company CEO
top
50%
CEO of Ford Motor Company

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ford Motor Company scored a 18 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Ford Motor Company would recommend the brand to a friend. ENPS measures how likely Ford Motor Company employees would recommend working at Ford Motor Company to a friend.

Net Promoter Score

18
NPS Score
50%Promoters
18%Passive
32%Detractors

Employee Net Promoter Score

10
eNPS Score
43%Promoters
24%Passive
33%Detractors

Global Ranking Snapshot

Ford Motor Company is ranked #120 in the Global Top 100 Brands. It ranks just behind Victoria's Secret and just ahead of Dell Technologies.

RANKCOMPANYCEOINDUSTRY
118
CVS Health  CVS Health CEO
Karen S. Lynch
Health and Wellness
119
Victoria's Secret  Victoria's Secret CEO
Martin Waters
Retail
120
Ford Motor Company  Ford Motor Company CEO
James Farley
Automotive and Transportation
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Jim Loree
Consumer Goods
124
Accenture (US)  Accenture (US) CEO
Julie Sweet
Business and Consumer Services

Automotive and Transportation Ranking Snapshot

Ford Motor Company is ranked #9 in the Automotive and Transportation Industry. It ranks just behind FedEx and just ahead of Boeing.

RANKCOMPANYLocation
7
Toyota
8
FedEx
Memphis, TN
9
Ford Motor Company
Dearborn, MI
10
Boeing
Chicago, IL
11
American Airlines
Fort Worth, TX
12
General Motors
Detroit, MI
13
JetBlue Airways
Long Island City, NY