18
NPS
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Ranked
#9
Automotive and Transportation Brands
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Ford Motor Company
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Ford Motor Company is ranked #9 in Automotive and Transportation Brands
Ford Motor Company is ranked #9 in Automotive and Transportation Brands
About Ford Motor Company's Brand
Home to Innovation Ford is a place where skilled and motivated teams create inspired products that actually make a better world. If that sounds extraordinary to you, then you may have just reached the end of your career search. By choice, Ford is an equal opportunity employer committed to a culturally diverse workforce. Join the Ford team today, and discover the benefits, rewards and development opportunities you’d expect from a diverse global leader. Why Work at Ford? Our leaders at Ford recognize their responsibility to create a company culture that not only attracts top talent from around the world but also provides a working environment where our current employees remain engaged and motivated. At Ford, employees are encouraged to develop their skills and capabilities through on-the-job experiences, mentoring, coaching, project work and training. And as a global company, Ford offers learning opportunities and experiences that span multiple countries and cultures. Ford Motor Company’s brand is ranked #120 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ford Motor Company. When compared to other organizations within the Automotive and Transportation industry, Ford Motor Company is ranked #9. Among its major competitors, Ford Motor Company is ranked in 6th place for NPS while Toyota is 1st, and Dodge is 2nd. Overall, Ford Motor Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $45.25B
Brand at a Glance
79%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Ford Motor Company CMO
Ford Motor Company Ranking
- #9 in Automotive and Transportation
- #4 / 4 of its competitors
Ford Motor Company NPS
Ford Motor Company's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Ford Motor Company's customers would recommend using the product based on a scale of -100 to 100.
Ford Motor Company Overall NPS
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
Ford Motor Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 21 | Jun 2021 | 21 |
Jul 2021 23 | Jul 2021 | 23 |
Aug 2021 21 | Aug 2021 | 21 |
Sep 2021 20 | Sep 2021 | 20 |
Oct 2021 19 | Oct 2021 | 19 |
Nov 2021 21 | Nov 2021 | 21 |
Dec 2021 21 | Dec 2021 | 21 |
Jan 2022 21 | Jan 2022 | 21 |
Feb 2022 19 | Feb 2022 | 19 |
Mar 2022 18 | Mar 2022 | 18 |
Apr 2022 20 | Apr 2022 | 20 |
May 2022 19 | May 2022 | 19 |
How Other Brands Compare
Ford Motor Company is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with General Motors coming in at third. Among those competitors, it is the lowest valued company behind Toyota.
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Ford Motor Company |  Honda |  Toyota |  General Motors | |
| Global Ranking | #120 | #36 | #82 | #140 |
| NPS | 18 | 42 | 47 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $45.25B | $51.61B | $250.52B | $89.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ford Motor Company NPS by Gender
Male customers rated Ford Motor Company's NPS 24 points higher than Female customers.
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Male
5
Ford Motor Company's NPS was rated 5 by Male customers on Comparably.
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48%
Promoters
9%
Passives
43%
Detractors
Female
-19
Ford Motor Company's NPS was rated -19 by Female customers on Comparably.
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31%
Promoters
19%
Passives
50%
Detractors
Ford Motor Company NPS by Ethnicity
Ford Motor Company's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander -40 | Asian or Pacific Islander | -40 |
Other 14 | Other | 14 |
Ford Motor Company NPS by Age
Ford Motor Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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Ford Motor Company NPS by Usage
Ford Motor Company's NPS was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 3 | Over 10 Years | 3 |
Ford Motor Company NPS vs. Competitors
Compared to its competitors, Ford Motor Company's NPS is rated right above Chevrolet, and is preceded by General Motors.
| COMPANY | NPS Score | |
|---|---|---|
| Toyota | 47 |
 | Dodge | 47 |
| Honda | 42 |
 | Fiat Chrysler Automobiles (FCA) | 32 |
| General Motors | 20 |
| Ford Motor Company | 18 |
 | Chevrolet | 8 |
 | Volkswagen | 6 |
 | Daimler | 0 |
 | Toyota Motor Sales | N/A |
 | Nissan | -16 |
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Ford Motor Company NPS vs Companies in Automotive and Transportation
In the Automotive and Transportation industry, Ford Motor Company's NPS is rated right below FedEx.
| COMPANY | NPS Score | |
|---|---|---|
 | Porsche | 63 |
 | Mercedes-Benz USA | 51 |
| Toyota | 47 |
 | Audi | 43 |
| Honda | 42 |
 | Tesla Motors | 39 |
 | BMW Group | 37 |
 | FedEx | 28 |
| Ford Motor Company | 18 |
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Ford Motor Company Customer Reviews
Out of the 6 Ford Motor Company customer reviews 2 were positive and 4 were constructive. Ford Motor Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ford Motor Company Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Ford Motor Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ford Motor Company Customer Loyalty Score by Gender
Female customers rated Ford Motor Company's Customer Loyalty score 7% higher than Male customers.
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Male
82%
Yes
Female
89%
Yes
Ford Motor Company Customer Loyalty Score by Ethnicity
Ford Motor Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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72
out of 100
Caucasian
100
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
87
out of 100
Other
Ford Motor Company Customer Loyalty Score by Age
Ford Motor Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 78% | 26-30 | 78% |
36-40 78% | 36-40 | 78% |
41-45 78% | 41-45 | 78% |
46-50 86% | 46-50 | 86% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Ford Motor Company Customer Loyalty Score by Usage
Ford Motor Company's Customer Loyalty score was rated the highest by customers who have used Ford Motor Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ford Motor Company Customer Loyalty Score by Industry
Ford Motor Company's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Ford Motor Company Customer Loyalty vs. Competitors
Compared to its competitors, Ford Motor Company's Customer Loyalty score is rated right above Chevrolet, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dodge | 88% |
| Honda | 88% |
| Toyota | 84% |
| Fiat Chrysler Automobiles (FCA) | 82% |
| Ford Motor Company | 79% |
| Chevrolet | 77% |
| General Motors | 76% |
| Volkswagen | 76% |
| Nissan | 76% |
| Daimler | 55% |
| Toyota Motor Sales | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Ford Motor Company's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 88% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 84% |
| Porsche | 82% |
| Tesla Motors | 80% |
| BMW Group | 80% |
| Ford Motor Company | 79% |
| FedEx | 75% |
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Ford Motor Company Product Quality
3.7/5
Ford Motor Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Ford Motor Company Product Information
Ford Motor Company’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Ford Motor Company's product the highest. Reviewers from the Consulting industry rated Ford Motor Company the lowest at 3.1.
- Website
- https://corporate.ford.com
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into Ford Motor Company Product Quality
Ford Motor Company's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked Ford Motor Company Product Quality the Highest
Ranked Ford Motor Company Product Quality the Lowest
Ford Motor Company Product Quality Score by Gender
Male customers rated Ford Motor Company's Product Quality score 1 stars higher than Female customers.
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Male
3.4/5
Female
2.4/5
Ford Motor Company Product Quality Score by Ethnicity
Ford Motor Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 3.4 | Other | 3.4 |
Ford Motor Company Product Quality Score by Age
Ford Motor Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.7 | 26-30 | 4.7 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.7 | 61-65 | 3.7 |
66+ 2.3 | 66+ | 2.3 |
Ford Motor Company Product Quality Score by Usage
Ford Motor Company's Product Quality score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Company Product Quality Score by Industry
Ford Motor Company's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.
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Ford Motor Company Product Quality vs. Competitors
Compared to its competitors, Ford Motor Company's Product Quality score is rated right above Volkswagen, and is preceded by General Motors.
| COMPANY | Product Quality Score | |
|---|---|---|
| Daimler | 4.5/5 |
| Honda | 4.3/5 |
| Toyota | 4.2/5 |
| Dodge | 4.2/5 |
| Fiat Chrysler Automobiles (FCA) | 4.2/5 |
| General Motors | 3.7/5 |
| Ford Motor Company | 3.7/5 |
| Volkswagen | 3.6/5 |
| Chevrolet | 3.3/5 |
| Nissan | 3.1/5 |
| Toyota Motor Sales | N/A |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Ford Motor Company's Product Quality score is rated right below FedEx.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Honda | 4.3/5 |
| Toyota | 4.2/5 |
| BMW Group | 4.2/5 |
| Audi | 4.1/5 |
| Tesla Motors | 4.1/5 |
| FedEx | 3.9/5 |
| Ford Motor Company | 3.7/5 |
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Ford Motor Company Pricing
Ford Motor Company ROI & Value For Money
3.6/5
Ford Motor Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Ford Motor Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Consulting industry think that they had the lowest ROI from Ford Motor Company.
Quick Insights into Ford Motor Company ROI
Ford Motor Company's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked Ford Motor Company ROI the Highest
Ranked Ford Motor Company ROI the Lowest
Ford Motor Company ROI Score by Gender
Male customers rated Ford Motor Company's ROI score 0.7 stars higher than Female customers.
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Male
3.3/5
Female
2.6/5
Ford Motor Company ROI Score by Ethnicity
Ford Motor Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 3.4 | Other | 3.4 |
Ford Motor Company ROI Score by Age
Ford Motor Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.9 | 26-30 | 4.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3 | 51-55 | 3 |
56-60 3 | 56-60 | 3 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.1 | 66+ | 2.1 |
Ford Motor Company ROI Score by Usage
Ford Motor Company's ROI score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Company ROI Score by Industry
Ford Motor Company's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.
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Ford Motor Company Pricing vs. Competitors
Compared to its competitors, Ford Motor Company's ROI score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Pricing Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Honda | 4/5 |
| Daimler | 4/5 |
| Dodge | 3.8/5 |
| Fiat Chrysler Automobiles (FCA) | 3.8/5 |
| Ford Motor Company | 3.6/5 |
| General Motors | 3.5/5 |
| Volkswagen | 3.2/5 |
| Chevrolet | 3.1/5 |
| Nissan | 2.9/5 |
| Toyota Motor Sales | N/A |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Ford Motor Company's ROI score is rated right below FedEx.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.2/5 |
| Toyota | 4.1/5 |
| Tesla Motors | 4.1/5 |
| Mercedes-Benz USA | 4.1/5 |
| Honda | 4/5 |
| Audi | 3.9/5 |
| BMW Group | 3.9/5 |
| FedEx | 3.6/5 |
| Ford Motor Company | 3.6/5 |
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Ford Motor Company Customer Service
3.7/5
Ford Motor Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Ford Motor Company's Customer Service
Address
One American Road, Dearborn, MI 48126
Website
https://corporate.ford.com
Phone Number
(800) 241-3673
Ford Motor Company's Social Links
Quick Insights into Ford Motor Company Customer Service
Ford Motor Company's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.
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Ranked Ford Motor Company Customer Service the Highest
Ranked Ford Motor Company Customer Service the Lowest
Ford Motor Company Customer Service Score by Gender
Male customers rated Ford Motor Company's Customer Service score 0.7 stars higher than Female customers.
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Male
3.4/5
Female
2.7/5
Ford Motor Company Customer Service Score by Ethnicity
Ford Motor Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3.5 | Other | 3.5 |
Ford Motor Company Customer Service Score by Age
Ford Motor Company's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.9 | 26-30 | 4.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.3 | 66+ | 2.3 |
Ford Motor Company Customer Service Score by Usage
Ford Motor Company's Customer Service score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Company Customer Service Score by Industry
Ford Motor Company's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consulting industry customers.
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Ford Motor Company Customer Service vs. Competitors
Compared to its competitors, Ford Motor Company's Customer Service score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Customer Service Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Dodge | 4.1/5 |
| Honda | 4/5 |
| Daimler | 4/5 |
| Fiat Chrysler Automobiles (FCA) | 3.9/5 |
| Ford Motor Company | 3.7/5 |
| General Motors | 3.5/5 |
| Chevrolet | 3.3/5 |
| Volkswagen | 3.3/5 |
| Nissan | 2.8/5 |
| Toyota Motor Sales | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Ford Motor Company's Customer Service score is rated right below FedEx.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Toyota | 4.1/5 |
| BMW Group | 4.1/5 |
| Tesla Motors | 4/5 |
| Honda | 4/5 |
| Audi | 4/5 |
| FedEx | 3.7/5 |
| Ford Motor Company | 3.7/5 |
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Ford Motor Company as an Employer
3.6/5
Ford Motor Company has a 3.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Ford Motor Company scored a 18 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Ford Motor Company would recommend the brand to a friend. ENPS measures how likely Ford Motor Company employees would recommend working at Ford Motor Company to a friend.
Net Promoter Score
18
NPS Score
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 43% | Promoters |
|---|---|
| 24% | Passive |
| 33% | Detractors |
Global Ranking Snapshot
Ford Motor Company is ranked #120 in the Global Top 100 Brands. It ranks just behind Victoria's Secret and just ahead of Dell Technologies.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
118 |  | CVS Health |  | Karen S. Lynch | Health and Wellness |
119 |  | Victoria's Secret |  | Martin Waters | Retail |
120 | | Ford Motor Company | | James Farley | Automotive and Transportation |
121 |  | Dell Technologies |  | Michael Dell | Tech |
122 |  | Allstate |  | Thomas Wilson | Business and Consumer Services |
123 |  | Stanley Black & Decker |  | Jim Loree | Consumer Goods |
124 |  | Accenture (US) |  | Julie Sweet | Business and Consumer Services |
Automotive and Transportation Ranking Snapshot
Ford Motor Company is ranked #9 in the Automotive and Transportation Industry. It ranks just behind FedEx and just ahead of Boeing.
| RANK | COMPANY | Location | |
|---|---|---|---|
7 | | Toyota | |
8 | | FedEx | Memphis, TN |
9 | | Ford Motor Company | Dearborn, MI |
10 |  | Boeing | Chicago, IL |
11 |  | American Airlines | Fort Worth, TX |
12 | | General Motors | Detroit, MI |
13 |  | JetBlue Airways | Long Island City, NY |
Popular Brands in the Industry
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