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Fred Meyer is
Ranked
#89
in
Retail Brands
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Fred Meyer is ranked #89 in Retail Brands

About Fred Meyer's Brand

Fred Meyer, Inc., is a chain of superstores founded in 1922 in Portland, Oregon. Fred Meyer’s brand is ranked #532 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fred Meyer. When compared to other organizations within the Retail industry, Fred Meyer is ranked #89. Among its major competitors, Fred Meyer is ranked in 3rd place for NPS while Walmart is 1st, and Kroger is 2nd.Their current valuation is $34.53B

Brand at a Glance

84%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

Fred Meyer Ranking

Fred Meyer NPS

Fred Meyer's Net Promoter Score (NPS) is a 3 with 39% Promoters, 25% Passives, and 36% Detractors. Net Promoter Score tracks whether Fred Meyer's customers would recommend using the product based on a scale of -100 to 100.

Fred Meyer Overall NPS

3
NPS
39%Promoters
25%Passives
36%Detractors
Fred Meyer Overall NPS

Fred Meyer NPS Trend

-100
-50
0
50
100
Jun 2021
19
Jun 202119
Jul 2021
28
Jul 202128
Aug 2021
15
Aug 202115
Sep 2021
6
Sep 20216
Oct 2021
5
Oct 20215
Nov 2021
5
Nov 20215
Dec 2021
5
Dec 20215
Jan 2022
6
Jan 20226
Feb 2022
4
Feb 20224
Mar 2022
3
Mar 20223
Apr 2022
2
Apr 20222
May 2022
2
May 20222

How Other Brands Compare

Fred Meyer is ranked third for NPS among its competitors. Walmart and Kroger come in first and second, with Shop Your Way coming in at #4. Among those competitors, it is the second most valued company behind Walmart.

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Fred Meyer's Logo
Fred Meyer
Walmart's Logo
Walmart
Kroger's Logo
Kroger
Shop Your Way's Logo
Shop Your Way
Global Ranking#532#104#151#-
NPS31460
Social Sentiment Calculated by analyzing social media and other online mentions-Negative--
Valuation Updated every 24 hours for public companies$34.53B$382.64B$27.03B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fred Meyer NPS by Gender

Male customers rated Fred Meyer's NPS 10 points higher than Female customers.

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Male

6

Fred Meyer's NPS was rated 6 by Male customers on Comparably.

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31%
Promoters
44%
Passives
25%
Detractors

Female

-4

Fred Meyer's NPS was rated -4 by Female customers on Comparably.

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37%
Promoters
22%
Passives
41%
Detractors

Fred Meyer NPS by Ethnicity

Fred Meyer's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-34
Caucasian-34
Asian or Pacific Islander
50
Asian or Pacific Islander50
Other
0
Other0

Fred Meyer NPS by Age

Fred Meyer's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Fred Meyer.
0
20
40
60
80
100
Promoters
17%
Passives
83%
Detractors
0%
18-2517%83%0%
Promoters
33%
Passives
34%
Detractors
33%
26-3033%34%33%
Promoters
50%
Passives
50%
Detractors
0%
31-3550%50%0%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
60%
Passives
40%
Detractors
0%
41-4560%40%0%
Promoters
33%
Passives
0%
Detractors
67%
51-5533%0%67%
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%
Promoters
50%
Passives
17%
Detractors
33%
61-6550%17%33%
Promoters
25%
Passives
25%
Detractors
50%
66+25%25%50%

Fred Meyer NPS by Usage

Fred Meyer's NPS was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
2 to 5 Years
40
2 to 5 Years40
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
-19
Over 10 Years-19

Fred Meyer NPS vs. Competitors

Compared to its competitors, Fred Meyer's NPS is rated right above Shop Your Way, and is preceded by Kroger.

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Fred Meyer NPS vs Companies in Retail

In the Retail industry, Fred Meyer's NPS is rated right below Bath & Body Works.

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Fred Meyer's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
Target's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Fred Meyer Customer Reviews

Out of the 11 Fred Meyer customer reviews 7 were positive and 4 were constructive. Fred Meyer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
-Courteous, sincere and attentive service professionals; -Easy to find products in all sections of the store due to the extreme cleanliness and order of the entire store; and, -Amazing sale prices on a regular basis.
Review from Portland, OR / Female / Other / 51-55
What can this brand most improve?
Management! Bring back decent pay and a sense of community that cares about people!
Review from Portland, OR / Female / Other / 51-55
What can this brand most improve?
When a customer reaches out to their local store to share their specific experience with that store, don't tell them to "go to the website".
Review from Portland, OR / Female / Other / 36-40
What do you value most about this brand?
Value Price , Freshness , location
Review from Portland, OR / Female / Asian or Pacific Islander / 61-65
What do you value most about this brand?
Familiarity, location, fuel points, low prices and access to savings through personalized coupons, the app, and store specials.
Review from Portland, OR / Female / Other / 56-60

Fred Meyer Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Fred Meyer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
Fred Meyer Customer Loyalty

Fred Meyer Customer Loyalty Score by Gender

Female customers rated Fred Meyer's Customer Loyalty score 4% higher than Male customers.

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Male
89%
Yes
Female
93%
Yes

Fred Meyer Customer Loyalty Score by Ethnicity

Fred Meyer's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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95
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Other

Fred Meyer Customer Loyalty Score by Age

Fred Meyer's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
70%
26-3070%
31-35
100%
31-35100%
36-40
100%
36-40100%
41-45
100%
41-45100%
51-55
100%
51-55100%
56-60
100%
56-60100%
61-65
85%
61-6585%
66+
100%
66+100%

Fred Meyer Customer Loyalty Score by Usage

Fred Meyer's Customer Loyalty score was rated the highest by customers who have used Fred Meyer's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
91%
5 to 10 Years
85%
Over 10 Years
97%

Fred Meyer Customer Loyalty Score by Industry

Fred Meyer's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
89%
Accounting
100%
Consumer Goods
100%
Healthcare, Hospitals and Medicine
100%

Fred Meyer Customer Loyalty vs. Competitors

Compared to its competitors, Fred Meyer's Customer Loyalty score is rated right above Kroger.

COMPANYCustomer Loyalty Score
Fred Meyer84%
Kroger81%
Safeway76%
Walmart74%
Shop Your WayN/A
Quality Food CentersN/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Fred Meyer's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

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Fred Meyer's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
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Target's Logo
Chipotle's Logo

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Fred Meyer Product Quality

3.5/5

Fred Meyer has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Fred Meyer Product Information

Fred Meyer’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Fred Meyer's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Fred Meyer the lowest at 2.6.

Website
https://www.fredmeyer.com/
Company Size
10,000+ Employees

Industry

Food and Beverages

Quick Insights into Fred Meyer Product Quality

Fred Meyer's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Fred Meyer Product Quality the Highest

41-45
4.6
Accounting
4.3
2 to 5 Years
4.2

Ranked Fred Meyer Product Quality the Lowest

51-55
2.7
Caucasian
2.7
Healthcare, Hospitals and Medicine
2.6

Fred Meyer Product Quality Score by Gender

Male customers rated Fred Meyer's Product Quality score 0.2 stars higher than Female customers.

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Male

3.5/5

Female

3.3/5

Fred Meyer Product Quality Score by Ethnicity

Fred Meyer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.5
Other3.5

Fred Meyer Product Quality Score by Age

Fred Meyer's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
2.7
26-302.7
31-35
4
31-354
36-40
3.3
36-403.3
41-45
4.6
41-454.6
51-55
2.7
51-552.7
56-60
4.1
56-604.1
61-65
3.5
61-653.5
66+
3.4
66+3.4

Fred Meyer Product Quality Score by Usage

Fred Meyer's Product Quality score was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4.2
5 to 10 Years
3.1
Over 10 Years
3.1

Fred Meyer Product Quality Score by Industry

Fred Meyer's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.9
Accounting
4.3
Consumer Goods
4.1
Healthcare, Hospitals and Medicine
2.6

Fred Meyer Product Quality vs. Competitors

Compared to its competitors, Fred Meyer's Product Quality score is rated right above Safeway, and is preceded by Kroger.

COMPANYProduct Quality Score
Shop Your Way4/5
Walmart3.6/5
Kroger3.6/5
Fred Meyer3.5/5
Safeway3.1/5
Quality Food CentersN/A

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Quality Food Centers' Logo

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Product Quality for Other Retail Brands

In the Retail industry, Fred Meyer's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.1/5
Fred Meyer3.5/5

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Fred Meyer Pricing

Fred Meyer ROI & Value For Money

3.3/5

Fred Meyer has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Fred Meyer Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Fred Meyer.

Quick Insights into Fred Meyer ROI

Fred Meyer's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Fred Meyer ROI the Highest

Asian or Pacific Islander
4.1
Consumer Goods
4.1
41-45
3.8

Ranked Fred Meyer ROI the Lowest

Over 10 Years
2.8
36-40
2.5
Caucasian
2.4

Fred Meyer ROI Score by Gender

Fred Meyer's ROI score was rated 3.1 by both Female and Male customers on Comparably.

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Male

3.1/5

Female

3.1/5

Fred Meyer ROI Score by Ethnicity

Fred Meyer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.3
Other3.3

Fred Meyer ROI Score by Age

Fred Meyer's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.4
26-303.4
31-35
3.5
31-353.5
36-40
2.5
36-402.5
41-45
3.8
41-453.8
51-55
2.6
51-552.6
56-60
3.5
56-603.5
61-65
3.4
61-653.4
66+
3
66+3

Fred Meyer ROI Score by Usage

Fred Meyer's ROI score was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
3.7
5 to 10 Years
3.3
Over 10 Years
2.8

Fred Meyer ROI Score by Industry

Fred Meyer's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.4
Accounting
3.5
Consumer Goods
4.1
Healthcare, Hospitals and Medicine
3.1

Fred Meyer Pricing vs. Competitors

Compared to its competitors, Fred Meyer's ROI score is rated right above Safeway, and is preceded by Kroger.

COMPANYPricing Score
Walmart3.6/5
Shop Your Way3.5/5
Kroger3.4/5
Fred Meyer3.3/5
Safeway2.8/5
Quality Food CentersN/A

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ROI for Other Retail Brands

In the Retail industry, Fred Meyer's ROI score is rated right below Bath & Body Works.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4.1/5
Chipotle4/5
American Eagle Outfitters3.9/5
Bath & Body Works3.7/5
Fred Meyer3.3/5

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Fred Meyer Customer Service

3.4/5

Fred Meyer has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Fred Meyer's Customer Service

Address

3800 SE 22nd Ave, Portland, OR


Website

https://www.fredmeyer.com/


Phone Number

1(866)221-4141

Quick Insights into Fred Meyer Customer Service

Fred Meyer's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 51-55.

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Ranked Fred Meyer Customer Service the Highest

56-60
5
Consumer Goods
4.5
Asian or Pacific Islander
4.4

Ranked Fred Meyer Customer Service the Lowest

Caucasian
2.6
Healthcare, Hospitals and Medicine
2.6
51-55
2.5

Fred Meyer Customer Service Score by Gender

Male customers rated Fred Meyer's Customer Service score 0.1 stars higher than Female customers.

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Male

3.4/5

Female

3.3/5

Fred Meyer Customer Service Score by Ethnicity

Fred Meyer's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
3.6
Other3.6

Fred Meyer Customer Service Score by Age

Fred Meyer's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.1
26-303.1
31-35
4
31-354
36-40
2.8
36-402.8
41-45
4.2
41-454.2
51-55
2.5
51-552.5
56-60
5
56-605
61-65
3.1
61-653.1
66+
3.5
66+3.5

Fred Meyer Customer Service Score by Usage

Fred Meyer's Customer Service score was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
4.1
5 to 10 Years
2.9
Over 10 Years
3

Fred Meyer Customer Service Score by Industry

Fred Meyer's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.9
Accounting
3.6
Consumer Goods
4.5
Healthcare, Hospitals and Medicine
2.6

Fred Meyer Customer Service vs. Competitors

Compared to its competitors, Fred Meyer's Customer Service score is rated right above Safeway, and is preceded by Kroger.

COMPANYCustomer Service Score
Walmart3.5/5
Kroger3.4/5
Fred Meyer3.4/5
Safeway2.9/5
Shop Your Way2.5/5
Quality Food CentersN/A

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Shop Your Way's Logo
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Customer Service for Other Retail Brands

In the Retail industry, Fred Meyer's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
Fred Meyer3.4/5

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Fred Meyer as an Employer

3.2/5

Fred Meyer has a 3.2/5 stars for its overall company culture rated by their employees

  Fred Meyer CEO
bottom
25%
CEO of Fred Meyer

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fred Meyer scored a 3 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Fred Meyer would recommend the brand to a friend. ENPS measures how likely Fred Meyer employees would recommend working at Fred Meyer to a friend.

Net Promoter Score

3
NPS Score
39%Promoters
25%Passive
36%Detractors

Employee Net Promoter Score

-14
eNPS Score
31%Promoters
24%Passive
45%Detractors

Global Ranking Snapshot

Fred Meyer is ranked #532 in the Global Top 100 Brands. It ranks just behind CarGurus and just ahead of Levy Restaurants.

RANKCOMPANYCEOINDUSTRY
530
Reebok  Reebok CEO
Matt O'Toole
Retail
531
CarGurus  CarGurus CEO
Jason Trevisan
Tech
532
Fred Meyer  Fred Meyer CEO
Joe Grieshaber
Retail
533
Levy Restaurants  Levy Restaurants CEO
Andrew Lansing
Food and Beverages
534
Sprinklr  Sprinklr CEO
Ragy Thomas
Tech
535
BASF   BASF  CEO
Martin Brudermüller
Energy and Manufacturing
536
Vector Marketing  Vector Marketing CEO
Albert DiLeonardo
Consumer Goods

Retail Ranking Snapshot

Fred Meyer is ranked #89 in the Retail Industry. It ranks just behind Reebok and just ahead of See's Candies.

RANKCOMPANYLocation
87
Smart & Final
88
Reebok
Canton, MA
89
Fred Meyer
Portland, OR
90
See's Candies
San Francisco, CA
91
Neiman Marcus
Dallas, TX
92
HelloFresh
New York City, NY
93
Carter's
Chauncey, GA