49
NPS
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Google is ranked #1 in Top Brands for Gen ZAwards & Recognition
Google is ranked #1 in Top Brands for Gen Z
Awards & Recognition
About Google's Brand
Google is a multinational corporation that is specialized in internet-related services and products. Google’s brand is ranked #9 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Google. When compared to other organizations within the Tech industry, Google is ranked #4. Among its major competitors, Google is ranked in 4th place for NPS while Adzerk is 1st, and Apple is 2nd. Overall, Google has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.42T
Brand at a Glance
88%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Google CMO
Lorraine Twohill
Before filling the role of CMO, Lorraine Twohill was Senior Vice President of Global Marketing at Google. Ms. Twohill joined Google in 2003 and is responsible for its global Marketing function. She served as Vice President of Marketing for EMEA at Google Inc. from 2003 to 2009 and also served as its Chief of European Marketing division. She holds a Joint Honours Degree in International Marketing and Languages from Dublin City University.
Google Ranking
- #9 / 100 in Global Best Brands
- #3 in Top Brands for Millennials
- #1 in Top Brands for Gen Z
- #4 in Tech
- #3 / 4 of its competitors
Google NPS
Google's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Google's customers would recommend using the product based on a scale of -100 to 100.
Google Overall NPS
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
Google NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 52 | Jun 2021 | 52 |
Jul 2021 52 | Jul 2021 | 52 |
Aug 2021 50 | Aug 2021 | 50 |
Sep 2021 49 | Sep 2021 | 49 |
Oct 2021 49 | Oct 2021 | 49 |
Nov 2021 49 | Nov 2021 | 49 |
Dec 2021 49 | Dec 2021 | 49 |
Jan 2022 49 | Jan 2022 | 49 |
Feb 2022 49 | Feb 2022 | 49 |
Mar 2022 49 | Mar 2022 | 49 |
Apr 2022 49 | Apr 2022 | 49 |
May 2022 49 | May 2022 | 49 |
How Other Brands Compare
Google is ranked third for NPS among its competitors. Apple and Amazon come in first and second, with Microsoft coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Google NPS by Gender
Female customers rated Google's NPS 8 points higher than Male customers.
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Male
53
Google's NPS was rated 53 by Male customers on Comparably.
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69%
Promoters
15%
Passives
16%
Detractors
Female
61
Google's NPS was rated 61 by Female customers on Comparably.
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71%
Promoters
19%
Passives
10%
Detractors
Google NPS by Ethnicity
Google's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 51 | African American/Black | 51 |
Asian or Pacific Islander 62 | Asian or Pacific Islander | 62 |
Native American 47 | Native American | 47 |
Other 58 | Other | 58 |
Google NPS by Age
Google's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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Google NPS by Usage
Google's NPS was rated the highest by customers who have used Google's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 59 | 5 to 10 Years | 59 |
Over 10 Years 64 | Over 10 Years | 64 |
Google NPS vs. Competitors
Compared to its competitors, Google's NPS is rated right above Microsoft, and is preceded by Amazon.
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Google NPS vs Companies in Tech
In the Tech industry, Google's NPS is rated right above ROBLOX, and is preceded by Netflix.
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Google Customer Reviews
Out of the 275 Google customer reviews 245 were positive and 30 were constructive. Google customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Google Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Google users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Google Customer Loyalty Score by Gender
Female customers rated Google's Customer Loyalty score 3% higher than Male customers.
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Male
91%
Yes
Female
94%
Yes
Google Customer Loyalty Score by Ethnicity
Google's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
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92
out of 100
Caucasian
88
out of 100
Hispanic or Latino
93
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
92
out of 100
Native American
92
out of 100
Other
Google Customer Loyalty Score by Age
Google's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 92% | 26-30 | 92% |
31-35 93% | 31-35 | 93% |
36-40 92% | 36-40 | 92% |
41-45 91% | 41-45 | 91% |
46-50 95% | 46-50 | 95% |
51-55 96% | 51-55 | 96% |
56-60 95% | 56-60 | 95% |
61-65 82% | 61-65 | 82% |
66+ 85% | 66+ | 85% |
Google Customer Loyalty Score by Usage
Google's Customer Loyalty score was rated the highest by customers who have used Google's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Google Customer Loyalty Score by Industry
Google's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Outsourcing or Offshoring industry customers.
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Google Customer Loyalty vs. Competitors
Compared to its competitors, Google's Customer Loyalty score is rated right above Apple, and is preceded by Amazon.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Google's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
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Google Product Quality
4.3/5
Google has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Google Product Information
Google serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Google supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Google’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated Google's product the highest. Reviewers from the Education industry rated Google the lowest at 4.6.
- Website
- http://www.google.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Government and Public Policy
Manufacturing and Machinery
Marketing, Advertising and Research
Mechanical, Civil or Industrial Engineering
Religious Institutions
AI, Big Data and Analytics
AdTech
Big Data
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Taiwanese
Quick Insights into Google Product Quality
Google's Product Quality score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Military and Defense industry.
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Ranked Google Product Quality the Highest
Ranked Google Product Quality the Lowest
Google Product Quality Score by Gender
Female customers rated Google's Product Quality score 0.1 stars higher than Male customers.
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Male
4.3/5
Female
4.4/5
Google Product Quality Score by Ethnicity
Google's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 3.8 | Native American | 3.8 |
Other 4.3 | Other | 4.3 |
Google Product Quality Score by Age
Google's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.5 | 66+ | 3.5 |
Google Product Quality Score by Usage
Google's Product Quality score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Google Product Quality Score by Industry
Google's Product Quality score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Military and Defense industry customers.
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Google Product Quality vs. Competitors
Compared to its competitors, Google's Product Quality score is rated right above Microsoft, and is preceded by Amazon.
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Product Quality for Other Tech Brands
In the Tech industry, Google's Product Quality score is rated right above ROBLOX, and is preceded by Spotify.
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Google Pricing
Google ROI & Value For Money
4.1/5
Google has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Google Pricing Plans
Google has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Security and Investigations industry. The users from the Luxury Goods and Jewelry industry think that they had the lowest ROI from Google.
Who Uses Google?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Google ROI
Google's ROI score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Luxury Goods and Jewelry industry.
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Ranked Google ROI the Highest
Ranked Google ROI the Lowest
Google ROI Score by Gender
Female customers rated Google's ROI score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Google ROI Score by Ethnicity
Google's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.9 | Native American | 3.9 |
Other 4.1 | Other | 4.1 |
Google ROI Score by Age
Google's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.3 | 66+ | 3.3 |
Google ROI Score by Usage
Google's ROI score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Google ROI Score by Industry
Google's ROI score was rated the highest by Security and Investigations industry customers, and the lowest by Luxury Goods and Jewelry industry customers.
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Google Pricing vs. Competitors
Compared to its competitors, Google's ROI score is rated right above Atlassian, and is preceded by Amazon.
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ROI for Other Tech Brands
In the Tech industry, Google's ROI score is rated right above Spotify, and is preceded by Zoom Video Communications.
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Google Customer Service
4.1/5
Google has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Google's Customer Service
Address
1600 Amphitheatre Pkwy, Mountain View, CA 94043
Website
http://www.google.com/
Phone Number
1-650-253-0000
Quick Insights into Google Customer Service
Google's Customer Service score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Environmental Services industry.
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Ranked Google Customer Service the Highest
Ranked Google Customer Service the Lowest
Google Customer Service Score by Gender
Google's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
Google Customer Service Score by Ethnicity
Google's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.7 | Native American | 3.7 |
Other 4.1 | Other | 4.1 |
Google Customer Service Score by Age
Google's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.6 | 66+ | 2.6 |
Google Customer Service Score by Usage
Google's Customer Service score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Google Customer Service Score by Industry
Google's Customer Service score was rated the highest by Security and Investigations industry customers, and the lowest by Environmental Services industry customers.
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Google Customer Service vs. Competitors
Compared to its competitors, Google's Customer Service score is rated right above Microsoft, and is preceded by Amazon.
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Customer Service for Other Tech Brands
In the Tech industry, Google's Customer Service score is rated right above Spotify, and is preceded by Zoom Video Communications.
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Google as an Employer
4.7/5
Google has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Google scored a 49 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Google would recommend the brand to a friend. ENPS measures how likely Google employees would recommend working at Google to a friend.
Net Promoter Score
49
NPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 58% | Promoters |
|---|---|
| 21% | Passive |
| 21% | Detractors |
Global Ranking Snapshot
Google is ranked #9 in the Global Top 100 Brands. It ranks just behind Target and just ahead of Spotify.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
7 |  | Nike |  | John Donahoe | Fashion and Beauty |
8 |  | Target |  | Brian Cornell | Retail |
9 | | | Sundar Pichai | Tech | |
10 | | Spotify |  | Daniel Ek | Tech |
11 |  | Trader Joe's |  | Dan Bane | Retail |
12 | | Zoom Video Communications |  | Eric Yuan | Tech |
13 |  | The Walt Disney Company |  | Bob Chapek | Media and Entertainment |
Popular Brands in the Industry
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