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Intuit is the global technology platform that powers prosperity through products like TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp. Intuit’s brand is ranked #149 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Intuit. When compared to other organizations within the SaaS industry, Intuit is ranked #11. Among its major competitors, Intuit is ranked in 4th place for NPS while Amazon is 1st, and Google is 2nd.Their current market cap is $112.73B
Lara Balazs is Executive Vice President and the Chief Marketing Officer and General Manager of Strategic Partner Group for Intuit, a global technology platform that helps customers and communities overcome their most important financial challenges. As Intuit’s Chief Marketing Officer Lara is responsible for driving company growth and building Intuit’s brands and reputation in support of Intuit’s mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s ProConnect pro-tax group and is responsible for strategic partnerships to deliver the most important benefits to our customers. Lara also leads Intuit’s Corporate Responsibility efforts which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate. Prior to joining Intuit in 2018, Lara developed a proven track record of building world-class businesses and brands at companies including Amazon, Visa and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. During her time at Intuit, Lara has been named as one of Forbes’ World’s Most Influential CMOs, and she was recognized with AdWeek’s CMO Vanguard Award. She received a BA in pre-law from the University of Washington and has an MBA from Kellogg Graduate School of Business at Northwestern University. Lara serves as Chair of the Intuit Financial Freedom Foundation.
Intuit's Net Promoter Score (NPS) is a 36 with 62% Promoters, 12% Passives, and 26% Detractors. Net Promoter Score tracks whether Intuit's customers would recommend using the product based on a scale of -100 to 100.
62% | Promoters |
---|---|
12% | Passives |
26% | Detractors |
Summary | Date | Score |
---|---|---|
Jun 2021 44 | Jun 2021 | 44 |
Jul 2021 44 | Jul 2021 | 44 |
Aug 2021 43 | Aug 2021 | 43 |
Sep 2021 42 | Sep 2021 | 42 |
Nov 2021 42 | Nov 2021 | 42 |
Dec 2021 44 | Dec 2021 | 44 |
Jan 2022 43 | Jan 2022 | 43 |
Feb 2022 44 | Feb 2022 | 44 |
Mar 2022 44 | Mar 2022 | 44 |
Apr 2022 41 | Apr 2022 | 41 |
May 2022 34 | May 2022 | 34 |
Jun 2022 37 | Jun 2022 | 37 |
Intuit is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with LinkedIn coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
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Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Intuit's NPS 2 points higher than Female customers.
Intuit's NPS was rated 21 by Male customers on Comparably.
Intuit's NPS was rated 19 by Female customers on Comparably.
Intuit's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 19 | Caucasian | 19 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 56 | Asian or Pacific Islander | 56 |
Other -75 | Other | -75 |
Intuit's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Intuit's NPS was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Summary | Usage | Score |
---|---|---|
Less than 1 Year 8 | Less than 1 Year | 8 |
1 to 2 Years 47 | 1 to 2 Years | 47 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Over 10 Years -28 | Over 10 Years | -28 |
Compared to its competitors, Intuit's NPS is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's NPS is rated right above Accenture (US), and is preceded by Adobe.
COMPANY | NPS Score | |
---|---|---|
![]() | Slack | 58 |
![]() | Zoom Video Communications | 53 |
![]() | DocuSign | 51 |
![]() | 45 | |
![]() | Shopify | 43 |
![]() | ZoomInfo | 41 |
![]() | Adobe | 37 |
![]() | Intuit | 36 |
![]() | Accenture (US) | 21 |
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Out of the 12 Intuit customer reviews 9 were positive and 3 were constructive. Intuit customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Intuit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Intuit's Customer Loyalty score 13% higher than Male customers.
Intuit's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Intuit's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Summary | Age | Score |
---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 40% | 36-40 | 40% |
41-45 100% | 41-45 | 100% |
56-60 78% | 56-60 | 78% |
Intuit's Customer Loyalty score was rated the highest by customers who have used Intuit's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Intuit's Customer Loyalty score is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's Customer Loyalty score is rated right above Adobe, and is preceded by DocuSign.
COMPANY | Customer Loyalty Score | |
---|---|---|
![]() | Zoom Video Communications | 88% |
![]() | 87% | |
![]() | Slack | 87% |
![]() | ZoomInfo | 82% |
![]() | DocuSign | 81% |
![]() | Intuit | 80% |
![]() | Adobe | 80% |
![]() | Shopify | 76% |
![]() | Accenture (US) | 71% |
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Intuit has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Intuit serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Intuit supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Intuit’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Intuit's product the highest. Reviewers from the Construction industry rated Intuit the lowest at 3.6.
Intuit's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated Intuit's Product Quality score 0.3 stars higher than Male customers.
Intuit's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 1.6 | Other | 1.6 |
Intuit's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Summary | Age | Score |
---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.8 | 26-30 | 4.8 |
31-35 5 | 31-35 | 5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.9 | 41-45 | 3.9 |
56-60 1.6 | 56-60 | 1.6 |
Intuit's Product Quality score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Intuit's Product Quality score is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's Product Quality score is rated right above Accenture (US), and is preceded by ZoomInfo.
COMPANY | Product Quality Score | |
---|---|---|
![]() | Zoom Video Communications | 4.4/5 |
![]() | Slack | 4.4/5 |
![]() | DocuSign | 4.3/5 |
![]() | Adobe | 4.2/5 |
![]() | 4.1/5 | |
![]() | Shopify | 4.1/5 |
![]() | ZoomInfo | 4/5 |
![]() | Intuit | 3.9/5 |
![]() | Accenture (US) | 3.7/5 |
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Intuit has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Intuit has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Construction industry think that they had the lowest ROI from Intuit.
Intuit's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Intuit's ROI score was rated 3.7 by both Female and Male customers on Comparably.
Intuit's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 1.5 | Other | 1.5 |
Intuit's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Summary | Age | Score |
---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 5 | 31-35 | 5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.8 | 41-45 | 3.8 |
56-60 2 | 56-60 | 2 |
Intuit's ROI score was rated the highest by customers who have used Intuit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Intuit's ROI score is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's ROI score is rated right above LinkedIn, and is preceded by DocuSign.
COMPANY | Pricing Score | |
---|---|---|
![]() | Slack | 4.2/5 |
![]() | Zoom Video Communications | 4.2/5 |
![]() | Shopify | 4.1/5 |
![]() | DocuSign | 4/5 |
![]() | Intuit | 3.9/5 |
![]() | 3.9/5 | |
![]() | Adobe | 3.9/5 |
![]() | ZoomInfo | 3.8/5 |
![]() | Accenture (US) | 3.5/5 |
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Intuit has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Intuit's Customer Satisfaction score was rated highest by customers who have used Intuit's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated Intuit's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 50% | |
---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
Very Satisfied | 50% | |
---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Intuit's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Intuit's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Intuit's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
Intuit's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Intuit's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Breakdown | Age | Score | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 56-60 | 33% |
Intuit's Customer Satisfaction score was rated the highest by customers who have used Intuit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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{ "title": "Intuit Customer Satisfaction Score by Industry", "text": "Intuit's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.", "bars": [ { "label": "Tech", "groupId": 104, "score": 100, "stars": 0, "csatScore": 100, "text": "Intuit's Customer Satisfaction score is rated by Tech customers on Comparably.", "scoreClassName": "max", "scoreLabel": 100 }, { "label": "Accounting", "groupId": 495, "score": 87, "stars": 0, "csatScore": 87, "text": "Intuit's Customer Satisfaction score is rated by Accounting customers on Comparably.", "scoreClassName": "", "scoreLabel": 87 }, { "label": "Aerospace and Aviation", "groupId": 496, "score": 66, "stars": 0, "csatScore": 66, "text": "Intuit's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.", "scoreClassName": "", "scoreLabel": 66 } ] }
Compared to its competitors, Intuit's Customer Satisfaction score is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's Customer Satisfaction score is rated right above Accenture (US), and is preceded by Zoom Video Communications.
COMPANY | Customer Satisfaction (CSAT) Score | |
---|---|---|
![]() | Slack | 91% |
![]() | 82% | |
![]() | Shopify | 82% |
![]() | DocuSign | 82% |
![]() | ZoomInfo | 80% |
![]() | Zoom Video Communications | 79% |
![]() | Intuit | 77% |
![]() | Accenture (US) | 76% |
![]() | Adobe | 70% |
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Intuit has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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2700 Coast Ave, Mountain View, CA 94043
http://www.intuit.com/
858-525-8000
Intuit's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Female customers rated Intuit's Customer Service score 0.1 stars higher than Male customers.
Intuit's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Summary | Ethnicity | Customer Service Score |
---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 1.6 | Other | 1.6 |
Intuit's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Summary | Age | Customer Service Score |
---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 5 | 31-35 | 5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.6 | 41-45 | 3.6 |
56-60 1.6 | 56-60 | 1.6 |
Intuit's Customer Service score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Intuit's Customer Service score is rated right above Meta, and is preceded by LinkedIn.
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In the SaaS industry, Intuit's Customer Service score is rated right above Accenture (US), and is preceded by ZoomInfo.
COMPANY | Customer Service Score | |
---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | Slack | 4.1/5 |
![]() | Shopify | 4.1/5 |
![]() | DocuSign | 4.1/5 |
![]() | 4/5 | |
![]() | Adobe | 3.9/5 |
![]() | ZoomInfo | 3.9/5 |
![]() | Intuit | 3.8/5 |
![]() | Accenture (US) | 3.8/5 |
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Intuit has a 4.5/5 stars for its overall company culture rated by their employees
Intuit scored a 36 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Intuit would recommend the brand to a friend. ENPS measures how likely Intuit employees would recommend working at Intuit to a friend.
62% | Promoters |
---|---|
12% | Passive |
26% | Detractors |
60% | Promoters |
---|---|
17% | Passive |
23% | Detractors |
Intuit is ranked #149 in the Global Top 100 Brands. It ranks just behind Western Union and just ahead of UPS.
RANK | COMPANY | CEO | INDUSTRY | ||
---|---|---|---|---|---|
147 | ![]() | Sony Pictures Entertainment | ![]() | Tony Vinciquerra | Media and Entertainment |
148 | ![]() | Western Union | ![]() | Devin McGranahan | Banking and Financial Services |
149 | ![]() | Intuit | ![]() | Sasan Goodarzi | SaaS |
150 | ![]() | UPS | ![]() | Carol B. Tomé | Automotive and Transportation |
151 | ![]() | Kroger | ![]() | Rodney McMullen | Retail |
152 | ![]() | Bank of America | ![]() | Brian Moynihan | Banking and Financial Services |
153 | ![]() | Pizza Hut | ![]() | Arthur Starrs | Food and Beverages |
Intuit is ranked #11 in the SaaS Industry. It ranks just behind Western Union and just ahead of Canon.
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