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Intuit is
Ranked
#11
in
SaaS Brands
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Intuit is ranked #11 in SaaS Brands

About Intuit's Brand

Intuit is the global technology platform that powers prosperity through products like TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp. Intuit’s brand is ranked #149 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Intuit. When compared to other organizations within the SaaS industry, Intuit is ranked #11. Among its major competitors, Intuit is ranked in 4th place for NPS while Amazon is 1st, and Google is 2nd.Their current market cap is $112.73B

Brand at a Glance

80%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Intuit CMO
  Intuit CMO

Lara Balazs

Lara Balazs is Executive Vice President and the Chief Marketing Officer and General Manager of Strategic Partner Group for Intuit, a global technology platform that helps customers and communities overcome their most important financial challenges. As Intuit’s Chief Marketing Officer Lara is responsible for driving company growth and building Intuit’s brands and reputation in support of Intuit’s mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s ProConnect pro-tax group and is responsible for strategic partnerships to deliver the most important benefits to our customers. Lara also leads Intuit’s Corporate Responsibility efforts which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate. Prior to joining Intuit in 2018, Lara developed a proven track record of building world-class businesses and brands at companies including Amazon, Visa and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. During her time at Intuit, Lara has been named as one of Forbes’ World’s Most Influential CMOs, and she was recognized with AdWeek’s CMO Vanguard Award. She received a BA in pre-law from the University of Washington and has an MBA from Kellogg Graduate School of Business at Northwestern University. Lara serves as Chair of the Intuit Financial Freedom Foundation.

Intuit Ranking

Intuit NPS

Intuit's Net Promoter Score (NPS) is a 36 with 62% Promoters, 12% Passives, and 26% Detractors. Net Promoter Score tracks whether Intuit's customers would recommend using the product based on a scale of -100 to 100.

Intuit Overall NPS

36
NPS
62%Promoters
12%Passives
26%Detractors
Intuit Overall NPS

Intuit NPS Trend

-100
-50
0
50
100
Jun 2021
44
Jun 202144
Jul 2021
44
Jul 202144
Aug 2021
43
Aug 202143
Sep 2021
42
Sep 202142
Nov 2021
42
Nov 202142
Dec 2021
44
Dec 202144
Jan 2022
43
Jan 202243
Feb 2022
44
Feb 202244
Mar 2022
44
Mar 202244
Apr 2022
41
Apr 202241
May 2022
34
May 202234
Jun 2022
37
Jun 202237

How Other Brands Compare

Intuit is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with LinkedIn coming in at third. Among those competitors, it is the lowest valued company behind Amazon.

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Intuit's Logo
Intuit
Amazon's Logo
Amazon
Google's Logo
Google
LinkedIn's Logo
LinkedIn
Global Ranking#149#5#9#29
NPS36534945
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$112.73B$1.64T$1.42T-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Intuit NPS by Gender

Male customers rated Intuit's NPS 2 points higher than Female customers.

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Male

21

Intuit's NPS was rated 21 by Male customers on Comparably.

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58%
Promoters
5%
Passives
37%
Detractors

Female

19

Intuit's NPS was rated 19 by Female customers on Comparably.

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46%
Promoters
27%
Passives
27%
Detractors

Intuit NPS by Ethnicity

Intuit's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
19
Caucasian19
African American/Black
0
African American/Black0
Asian or Pacific Islander
56
Asian or Pacific Islander56
Other
-75
Other-75

Intuit NPS by Age

Intuit's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Intuit.
0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
18-2567%0%33%
Promoters
60%
Passives
20%
Detractors
20%
26-3060%20%20%
Promoters
100%
Passives
0%
Detractors
0%
31-35100%0%0%
Promoters
33%
Passives
34%
Detractors
33%
36-4033%34%33%
Promoters
50%
Passives
17%
Detractors
33%
41-4550%17%33%
Promoters
33%
Passives
34%
Detractors
33%
51-5533%34%33%
Promoters
25%
Passives
0%
Detractors
75%
56-6025%0%75%

Intuit NPS by Usage

Intuit's NPS was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
8
Less than 1 Year8
1 to 2 Years
47
1 to 2 Years47
2 to 5 Years
55
2 to 5 Years55
5 to 10 Years
36
5 to 10 Years36
Over 10 Years
-28
Over 10 Years-28

Intuit NPS vs. Competitors

Compared to its competitors, Intuit's NPS is rated right above Meta, and is preceded by LinkedIn.

COMPANYNPS Score
Amazon
53
Google
49
LinkedIn
45
Intuit
36
Meta
14

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Intuit NPS vs Companies in SaaS

In the SaaS industry, Intuit's NPS is rated right above Accenture (US), and is preceded by Adobe.

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Intuit Customer Reviews

Out of the 12 Intuit customer reviews 9 were positive and 3 were constructive. Intuit customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Do not use this company. Although they have a big name it is an absolute nightmare to get anything completed with them. He will spend hours on the phone trying to get issues resolved. The biggest criminal issue facing consumers is they overcharge and then put you on hold for hours to get help.
Review from San Francisco, CA / Female / Other / 41-45
What do you value most about this brand?
Intuit is a good company
Review from San Francisco, CA / Female / African American/Black / 41-45Posted 14 days ago
What do you value most about this brand?
Amazing software! Easy to use :)
Review from Indianapolis, IN / Female / Hispanic or Latino / 31-35Posted 19 days ago
What do you value most about this brand?
Ease of use, cost, and reliability
Review from San Francisco, CA / Male / Caucasian / 66+Posted 25 days ago
What can this brand most improve?
TurboTax product quality and customer service.
Review from San Francisco, CA / Male / Caucasian / 51-55

Intuit Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Intuit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
Intuit Customer Loyalty

Intuit Customer Loyalty Score by Gender

Female customers rated Intuit's Customer Loyalty score 13% higher than Male customers.

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Male
81%
Yes
Female
94%
Yes

Intuit Customer Loyalty Score by Ethnicity

Intuit's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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73
out of 100
Caucasian
100
out of 100
African American/Black
90
out of 100
Asian or Pacific Islander
100
out of 100
Other

Intuit Customer Loyalty Score by Age

Intuit's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
100%
26-30100%
31-35
100%
31-35100%
36-40
40%
36-4040%
41-45
100%
41-45100%
56-60
78%
56-6078%

Intuit Customer Loyalty Score by Usage

Intuit's Customer Loyalty score was rated the highest by customers who have used Intuit's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
82%
1 to 2 Years
91%
2 to 5 Years
85%
5 to 10 Years
100%
Over 10 Years
74%

Intuit Customer Loyalty Score by Industry

Intuit's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
89%
Accounting
100%
Aerospace and Aviation
70%

Intuit Customer Loyalty vs. Competitors

Compared to its competitors, Intuit's Customer Loyalty score is rated right above Meta, and is preceded by LinkedIn.

COMPANYCustomer Loyalty Score
Amazon89%
Google88%
LinkedIn87%
Intuit80%
Meta76%

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Customer Loyalty for Other SaaS Brands

In the SaaS industry, Intuit's Customer Loyalty score is rated right above Adobe, and is preceded by DocuSign.

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Intuit Product Quality

3.9/5

Intuit has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Intuit Product Information

Intuit serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Intuit supports iOS, Web, and Android devices and offers products for small and medium sized businesses.

Intuit’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Intuit's product the highest. Reviewers from the Construction industry rated Intuit the lowest at 3.6.

Website
http://www.intuit.com/
Company Size
10,000+ Employees

Industry

Information Services
Tech
Consumer Services
FinTech

Languages Supported

English
Chinese (Traditional)
French
Portuguese
Spanish

Quick Insights into Intuit Product Quality

Intuit's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Other customers.

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Ranked Intuit Product Quality the Highest

31-35
5
Banking and Financial Services
4.7
2 to 5 Years
4.6

Ranked Intuit Product Quality the Lowest

Over 10 Years
2.3
56-60
1.6
Other
1.6

Intuit Product Quality Score by Gender

Female customers rated Intuit's Product Quality score 0.3 stars higher than Male customers.

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Male

3.6/5

Female

3.9/5

Intuit Product Quality Score by Ethnicity

Intuit's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
1.6
Other1.6

Intuit Product Quality Score by Age

Intuit's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.8
26-304.8
31-35
5
31-355
36-40
3.1
36-403.1
41-45
3.9
41-453.9
56-60
1.6
56-601.6

Intuit Product Quality Score by Usage

Intuit's Product Quality score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.5
2 to 5 Years
4.6
5 to 10 Years
3.7
Over 10 Years
2.3

Intuit Product Quality Score by Industry

Intuit's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.3
Accounting
4.4
Aerospace and Aviation
4.6
Banking and Financial Services
4.7
Construction
3.6
Consumer Services
4.6
Education
4.4
Healthcare, Hospitals and Medicine
2.5
Marketing, Advertising and Research
4.4
Real Estate
3.1

Intuit Product Quality vs. Competitors

Compared to its competitors, Intuit's Product Quality score is rated right above Meta, and is preceded by LinkedIn.

COMPANYProduct Quality Score
Amazon4.3/5
Google4.2/5
LinkedIn4.1/5
Intuit3.9/5
Meta3.7/5

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Product Quality for Other SaaS Brands

In the SaaS industry, Intuit's Product Quality score is rated right above Accenture (US), and is preceded by ZoomInfo.

COMPANYProduct Quality Score
Zoom Video Communications4.4/5
Slack4.4/5
DocuSign4.3/5
Adobe4.2/5
LinkedIn4.1/5
Shopify4.1/5
ZoomInfo4/5
Intuit3.9/5
Accenture (US)3.7/5

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Intuit Pricing

Intuit ROI & Value For Money

3.9/5

Intuit has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Intuit Pricing Plans

Intuit has a pricing structure that accommodates small and medium businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Construction industry think that they had the lowest ROI from Intuit.

Who Uses Intuit?

Small Businesses
Medium Businesses

Quick Insights into Intuit ROI

Intuit's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Intuit ROI the Highest

18-25
5
1 to 2 Years
4.5
African American/Black
4.5

Ranked Intuit ROI the Lowest

Over 10 Years
2.5
56-60
2
Other
1.5

Intuit ROI Score by Gender

Intuit's ROI score was rated 3.7 by both Female and Male customers on Comparably.

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Male

3.7/5

Female

3.7/5

Intuit ROI Score by Ethnicity

Intuit's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
1.5
Other1.5

Intuit ROI Score by Age

Intuit's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
5
18-255
26-30
4.3
26-304.3
31-35
5
31-355
36-40
2.6
36-402.6
41-45
3.8
41-453.8
56-60
2
56-602

Intuit ROI Score by Usage

Intuit's ROI score was rated the highest by customers who have used Intuit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
4.5
2 to 5 Years
4.4
5 to 10 Years
3.2
Over 10 Years
2.5

Intuit ROI Score by Industry

Intuit's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.

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Tech
4.3
Accounting
4.3
Aerospace and Aviation
4.1
Banking and Financial Services
4.4
Construction
3
Consumer Services
4.3
Healthcare, Hospitals and Medicine
3.1
Marketing, Advertising and Research
4.3
Non-Profit
4.3
Real Estate
3.4

Intuit Pricing vs. Competitors

Compared to its competitors, Intuit's ROI score is rated right above Meta, and is preceded by LinkedIn.

COMPANYPricing Score
Amazon4.1/5
Google4.1/5
LinkedIn3.9/5
Intuit3.9/5
Meta3.7/5

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ROI for Other SaaS Brands

In the SaaS industry, Intuit's ROI score is rated right above LinkedIn, and is preceded by DocuSign.

COMPANYPricing Score
Slack4.2/5
Zoom Video Communications4.2/5
Shopify4.1/5
DocuSign4/5
Intuit3.9/5
LinkedIn3.9/5
Adobe3.9/5
ZoomInfo3.8/5
Accenture (US)3.5/5

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Intuit Customer Satisfaction (CSAT)

Intuit Customer Satisfaction (CSAT) Score

77 / 100

Intuit has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied51%
Satisfied26%
Neither Satisfied nor Dissatisfied2%
Dissatisfied2%
Very Dissatisfied19%
Very Satisfied
51%
Satisfied
26%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
2%
Very Dissatisfied
19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Intuit Customer Satisfaction

Intuit's Customer Satisfaction score was rated highest by customers who have used Intuit's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Intuit Customer Satisfaction the Highest

1 to 2 Years
100%
26-30
100%
African American/Black
100%

Ranked Intuit Customer Satisfaction the Lowest

Over 10 Years
50%
56-60
33%
Other
25%

Intuit Customer Satisfaction Score by Gender

Female customers rated Intuit's Customer Satisfaction score 12 points higher than Male customers.

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71 / 100
Male
Very Satisfied
50%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%
83 / 100
Female
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%

Intuit Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Intuit's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.

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71 / 100
Very Satisfied71%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied29%
Very Satisfied
71%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%

CSAT according to African American/Black

Intuit's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Intuit's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100
Very Satisfied44%
Satisfied44%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied12%
Very Satisfied
44%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%

CSAT according to Other

Intuit's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.

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25 / 100
Very Satisfied0%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied75%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

Intuit Customer Satisfaction Score by Age

Intuit's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
26-30 CSAT Score
100%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
31-3575%
41-45 CSAT Score
83%
Very Satisfied
66%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
41-4583%
56-60 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
56-6033%

Intuit Customer Satisfaction Score by Usage

Intuit's Customer Satisfaction score was rated the highest by customers who have used Intuit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
66
1 to 2 Years
100
2 to 5 Years
100
5 to 10 Years
50
Over 10 Years
50

Intuit Customer Satisfaction Score by Industry

Intuit's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
100
Accounting
87
Aerospace and Aviation
66

Intuit Customer Satisfaction vs. Competitors

Compared to its competitors, Intuit's Customer Satisfaction score is rated right above Meta, and is preceded by LinkedIn.

COMPANYCustomer Satisfaction (CSAT) Score
Amazon87%
Google85%
LinkedIn82%
Intuit77%
Meta66%

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Customer Satisfaction for Other SaaS Brands

In the SaaS industry, Intuit's Customer Satisfaction score is rated right above Accenture (US), and is preceded by Zoom Video Communications.

COMPANYCustomer Satisfaction (CSAT) Score
Slack91%
LinkedIn82%
Shopify82%
DocuSign82%
ZoomInfo80%
Zoom Video Communications79%
Intuit77%
Accenture (US)76%
Adobe70%

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Intuit Customer Service

3.8/5

Intuit has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Intuit's Customer Service

Address

2700 Coast Ave, Mountain View, CA 94043


Website

http://www.intuit.com/


Phone Number

858-525-8000

Quick Insights into Intuit Customer Service

Intuit's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Intuit Customer Service the Highest

18-25
5
2 to 5 Years
4.5
Accounting
4.4

Ranked Intuit Customer Service the Lowest

Over 10 Years
2.4
56-60
1.6
Other
1.6

Intuit Customer Service Score by Gender

Female customers rated Intuit's Customer Service score 0.1 stars higher than Male customers.

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Male

3.5/5

Female

3.6/5

Intuit Customer Service Score by Ethnicity

Intuit's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.1
Caucasian3.1
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
1.6
Other1.6

Intuit Customer Service Score by Age

Intuit's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
5
18-255
26-30
4.2
26-304.2
31-35
5
31-355
36-40
2.5
36-402.5
41-45
3.6
41-453.6
56-60
1.6
56-601.6

Intuit Customer Service Score by Usage

Intuit's Customer Service score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.7
1 to 2 Years
4.3
2 to 5 Years
4.5
5 to 10 Years
3.1
Over 10 Years
2.4

Intuit Customer Service Score by Industry

Intuit's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.2
Accounting
4.4
Aerospace and Aviation
4.1

Intuit Customer Service vs. Competitors

Compared to its competitors, Intuit's Customer Service score is rated right above Meta, and is preceded by LinkedIn.

COMPANYCustomer Service Score
Amazon4.2/5
Google4.1/5
LinkedIn4/5
Intuit3.8/5
Meta3.6/5

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Customer Service for Other SaaS Brands

In the SaaS industry, Intuit's Customer Service score is rated right above Accenture (US), and is preceded by ZoomInfo.

COMPANYCustomer Service Score
Zoom Video Communications4.1/5
Slack4.1/5
Shopify4.1/5
DocuSign4.1/5
LinkedIn4/5
Adobe3.9/5
ZoomInfo3.9/5
Intuit3.8/5
Accenture (US)3.8/5

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Intuit as an Employer

4.5/5

Intuit has a 4.5/5 stars for its overall company culture rated by their employees

  Intuit CEO
top
5%
CEO of Intuit

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Intuit scored a 36 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Intuit would recommend the brand to a friend. ENPS measures how likely Intuit employees would recommend working at Intuit to a friend.

Net Promoter Score

36
NPS Score
62%Promoters
12%Passive
26%Detractors

Employee Net Promoter Score

37
eNPS Score
60%Promoters
17%Passive
23%Detractors

Global Ranking Snapshot

Intuit is ranked #149 in the Global Top 100 Brands. It ranks just behind Western Union and just ahead of UPS.

RANKCOMPANYCEOINDUSTRY
147
Sony Pictures Entertainment  Sony Pictures Entertainment CEO
Tony Vinciquerra
Media and Entertainment
148
Western Union  Western Union CEO
Devin McGranahan
Banking and Financial Services
149
Intuit  Intuit CEO
Sasan Goodarzi
SaaS
150
UPS  UPS CEO
Carol B. Tomé
Automotive and Transportation
151
Kroger  Kroger CEO
Rodney McMullen
Retail
152
Bank of America  Bank of America CEO
Brian Moynihan
Banking and Financial Services
153
Pizza Hut  Pizza Hut CEO
Arthur Starrs
Food and Beverages

SaaS Ranking Snapshot

Intuit is ranked #11 in the SaaS Industry. It ranks just behind Western Union and just ahead of Canon.

RANKCOMPANYLocation
9
Stripe
San Francisco, CA
10
Western Union
Englewood, CO
11
Intuit
Mountain View, CA
12
Canon
Ho Ho Kus, NJ
13
SAP
Newtown Square, PA
14
Paychex
Rochester, NY
15
Atlassian
San Francisco, CA