31
NPS
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Ranked
#68
Business and Consumer Services Brands
Brand Page
KPMG
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KPMG is ranked #68 in Business and Consumer Services Brands
KPMG is ranked #68 in Business and Consumer Services Brands
About KPMG's Brand
KPMG is a provider of risk, financial services, business advisory, internal audit, corporate governance, tax and regulatory services for businesses. KPMG’s brand is ranked #468 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KPMG. When compared to other organizations within the Business and Consumer Services industry, KPMG is ranked #68. Among its major competitors, KPMG is ranked in 3rd place for NPS while Moss Adams LLP is 1st, and Deloitte (US) is 2nd. Overall, KPMG has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
KPMG CMO
KPMG Ranking
- #68 in Business and Consumer Services
- #2 / 4 of its competitors
KPMG NPS
KPMG's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether KPMG's customers would recommend using the product based on a scale of -100 to 100.
KPMG Overall NPS
| 56% | Promoters |
|---|---|
| 19% | Passives |
| 25% | Detractors |
KPMG NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 33 | Jun 2021 | 33 |
Jul 2021 32 | Jul 2021 | 32 |
Aug 2021 27 | Aug 2021 | 27 |
Sep 2021 24 | Sep 2021 | 24 |
Oct 2021 25 | Oct 2021 | 25 |
Nov 2021 25 | Nov 2021 | 25 |
Dec 2021 25 | Dec 2021 | 25 |
Jan 2022 28 | Jan 2022 | 28 |
Feb 2022 28 | Feb 2022 | 28 |
Mar 2022 28 | Mar 2022 | 28 |
Apr 2022 29 | Apr 2022 | 29 |
May 2022 29 | May 2022 | 29 |
How Other Brands Compare
KPMG is ranked second for NPS among its competitors. Deloitte (US) and PwC come in first and third, with Accenture (US) coming in at #4.
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KPMG |  Accenture (US) |  Deloitte (US) |  PwC | |
| Global Ranking | #468 | #124 | #154 | #184 |
| NPS | 31 | 17 | 36 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $168.12B | $4.87B | $129.97M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
KPMG NPS by Gender
Male customers rated KPMG's NPS 3 points higher than Female customers.
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Male
43
KPMG's NPS was rated 43 by Male customers on Comparably.
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61%
Promoters
21%
Passives
18%
Detractors
Female
40
KPMG's NPS was rated 40 by Female customers on Comparably.
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60%
Promoters
20%
Passives
20%
Detractors
KPMG NPS by Ethnicity
KPMG's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
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-100
-50
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
African American/Black 18 | African American/Black | 18 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 71 | Other | 71 |
KPMG NPS by Age
KPMG's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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KPMG NPS by Usage
KPMG's NPS was rated the highest by customers who have used KPMG's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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-100
-50
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| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years -16 | 5 to 10 Years | -16 |
Over 10 Years 50 | Over 10 Years | 50 |
KPMG NPS vs. Competitors
Compared to its competitors, KPMG's NPS is rated right above Ernst & Young (EY), and is preceded by Deloitte (US).
| COMPANY | NPS Score | |
|---|---|---|
 | Moss Adams LLP | 57 |
| Deloitte (US) | 36 |
| KPMG | 31 |
 | Ernst & Young (EY) | 27 |
| PwC | 24 |
 | Grant Thornton LLP | 23 |
| Accenture (US) | 17 |
 | McKinsey & Company | 15 |
 | Bain & Company | -9 |
 | Maximus | -14 |
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KPMG NPS vs Companies in Business and Consumer Services
In the Business and Consumer Services industry, KPMG's NPS is rated right above USAA, and is preceded by Bloomberg.
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KPMG Customer Reviews
Out of the 15 KPMG customer reviews 12 were positive and 3 were constructive. KPMG customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
KPMG Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of KPMG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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KPMG Customer Loyalty Score by Gender
Female customers rated KPMG's Customer Loyalty score 3% higher than Male customers.
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Male
78%
Yes
Female
81%
Yes
KPMG Customer Loyalty Score by Ethnicity
KPMG's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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68
out of 100
Caucasian
84
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
87
out of 100
Other
KPMG Customer Loyalty Score by Age
KPMG's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 40% | 41-45 | 40% |
46-50 78% | 46-50 | 78% |
51-55 85% | 51-55 | 85% |
KPMG Customer Loyalty Score by Usage
KPMG's Customer Loyalty score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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KPMG Customer Loyalty Score by Industry
KPMG's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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KPMG Customer Loyalty vs. Competitors
Compared to its competitors, KPMG's Customer Loyalty score is rated right above Grant Thornton LLP, and is preceded by Ernst & Young (EY).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Moss Adams LLP | 87% |
| Deloitte (US) | 78% |
| Ernst & Young (EY) | 78% |
| KPMG | 76% |
| Grant Thornton LLP | 74% |
| Accenture (US) | 70% |
| McKinsey & Company | 70% |
| PwC | 68% |
| Bain & Company | 67% |
| Maximus | 64% |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, KPMG's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.
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KPMG Product Quality
4/5
KPMG has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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KPMG Product Information
KPMG’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated KPMG's product the highest. Reviewers from the Tech industry rated KPMG the lowest at 3.3.
- Company Size
- 10,000+ Employees
Industry
Professional Services
Quick Insights into KPMG Product Quality
KPMG's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.
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Ranked KPMG Product Quality the Highest
Ranked KPMG Product Quality the Lowest
KPMG Product Quality Score by Gender
Male customers rated KPMG's Product Quality score 0.2 stars higher than Female customers.
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Male
4.3/5
Female
4.1/5
KPMG Product Quality Score by Ethnicity
KPMG's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.3 | Other | 4.3 |
KPMG Product Quality Score by Age
KPMG's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.8 | 36-40 | 4.8 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
KPMG Product Quality Score by Usage
KPMG's Product Quality score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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KPMG Product Quality Score by Industry
KPMG's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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KPMG Product Quality vs. Competitors
Compared to its competitors, KPMG's Product Quality score is rated right above McKinsey & Company, and is preceded by Ernst & Young (EY).
| COMPANY | Product Quality Score | |
|---|---|---|
| Bain & Company | 4.1/5 |
| Deloitte (US) | 4/5 |
| Ernst & Young (EY) | 4/5 |
| KPMG | 4/5 |
| McKinsey & Company | 4/5 |
| PwC | 3.8/5 |
| Grant Thornton LLP | 3.8/5 |
| Moss Adams LLP | 3.7/5 |
| Accenture (US) | 3.7/5 |
| Maximus | 3.1/5 |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, KPMG's Product Quality score is rated right above FedEx, and is preceded by Bloomberg.
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KPMG Pricing
KPMG ROI & Value For Money
3.9/5
KPMG has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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KPMG Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from KPMG.
Quick Insights into KPMG ROI
KPMG's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.
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Ranked KPMG ROI the Highest
Ranked KPMG ROI the Lowest
KPMG ROI Score by Gender
KPMG's ROI score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
KPMG ROI Score by Ethnicity
KPMG's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
KPMG ROI Score by Age
KPMG's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2 | 41-45 | 2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.1 | 51-55 | 4.1 |
KPMG ROI Score by Usage
KPMG's ROI score was rated the highest by customers who have used KPMG's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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KPMG ROI Score by Industry
KPMG's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.
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KPMG Pricing vs. Competitors
Compared to its competitors, KPMG's ROI score is rated right above Ernst & Young (EY), and is preceded by Moss Adams LLP.
| COMPANY | Pricing Score | |
|---|---|---|
| Deloitte (US) | 4/5 |
| Moss Adams LLP | 3.9/5 |
| KPMG | 3.9/5 |
| Ernst & Young (EY) | 3.8/5 |
| Bain & Company | 3.8/5 |
| PwC | 3.8/5 |
| McKinsey & Company | 3.7/5 |
| Grant Thornton LLP | 3.5/5 |
| Accenture (US) | 3.5/5 |
| Maximus | 3.4/5 |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, KPMG's ROI score is rated right above Bloomberg, and is preceded by Visa.
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KPMG Customer Service
4.1/5
KPMG has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About KPMG's Customer Service
Address
345 Park Avenue, New York City, NY 10154
Website
https://home.kpmg.com/us/en/home.html
Phone Number
31-20-656-7890
Quick Insights into KPMG Customer Service
KPMG's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.
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Ranked KPMG Customer Service the Highest
Ranked KPMG Customer Service the Lowest
KPMG Customer Service Score by Gender
Male customers rated KPMG's Customer Service score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
KPMG Customer Service Score by Ethnicity
KPMG's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 4.4 | Other | 4.4 |
KPMG Customer Service Score by Age
KPMG's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.5 | 36-40 | 4.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
KPMG Customer Service Score by Usage
KPMG's Customer Service score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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KPMG Customer Service Score by Industry
KPMG's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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KPMG Customer Service vs. Competitors
Compared to its competitors, KPMG's Customer Service score is rated right above Ernst & Young (EY), and is preceded by Deloitte (US).
| COMPANY | Customer Service Score | |
|---|---|---|
| Deloitte (US) | 4.1/5 |
| KPMG | 4.1/5 |
| Ernst & Young (EY) | 4/5 |
| Grant Thornton LLP | 4/5 |
| Moss Adams LLP | 4/5 |
| PwC | 3.9/5 |
| Bain & Company | 3.9/5 |
| McKinsey & Company | 3.8/5 |
| Accenture (US) | 3.8/5 |
| Maximus | 3.4/5 |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, KPMG's Customer Service score is rated right above Bloomberg, and is preceded by Visa.
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KPMG as an Employer
3.7/5
KPMG has a 3.7/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
KPMG scored a 31 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of KPMG would recommend the brand to a friend. ENPS measures how likely KPMG employees would recommend working at KPMG to a friend.
Net Promoter Score
31
NPS Score
| 56% | Promoters |
|---|---|
| 19% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 42% | Promoters |
|---|---|
| 24% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
KPMG is ranked #468 in the Global Top 100 Brands. It ranks just behind Smartsheet and just ahead of West Marine.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
466 |  | The North Face | Todd Spaletto | Fashion and Beauty | |
467 |  | Smartsheet |  | Mark Mader | Tech |
468 | | KPMG | | Bill Thomas | Business and Consumer Services |
469 |  | West Marine |  | Ken Seipel | Retail |
470 |  | Georgia-Pacific |  | Christian Fischer | Energy and Manufacturing |
471 |  | Phillips66 |  | Greg Garland | Energy and Manufacturing |
472 |  | Constellation Brands |  | Rob Sands | Food and Beverages |
Business and Consumer Services Ranking Snapshot
KPMG is ranked #68 in the Business and Consumer Services Industry. It ranks just behind Blackbaud and just ahead of Seagate Technology.
| RANK | COMPANY | Location | |
|---|---|---|---|
66 |  | Vista | Waltham, MA |
67 |  | Blackbaud | Charleston, SC |
68 | | KPMG | New York City, NY |
69 |  | Seagate Technology | Cupertino, CA |
70 |  | Gartner | Stamford, CT |
71 |  | United Rentals | Stamford, CT |
72 |  | Pampered Chef | Addison, IL |
Popular Brands in the Industry
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