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KPMG is
Ranked
#68
in
Business and Consumer Services Brands
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KPMG is ranked #68 in Business and Consumer Services Brands

About KPMG's Brand

KPMG is a provider of risk, financial services, business advisory, internal audit, corporate governance, tax and regulatory services for businesses. KPMG’s brand is ranked #468 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KPMG. When compared to other organizations within the Business and Consumer Services industry, KPMG is ranked #68. Among its major competitors, KPMG is ranked in 3rd place for NPS while Moss Adams LLP is 1st, and Deloitte (US) is 2nd. Overall, KPMG has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

76%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service

KPMG Ranking

KPMG NPS

KPMG's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether KPMG's customers would recommend using the product based on a scale of -100 to 100.

KPMG Overall NPS

31
NPS
56%Promoters
19%Passives
25%Detractors
KPMG Overall NPS

KPMG NPS Trend

-100
-50
0
50
100
Jun 2021
33
Jun 202133
Jul 2021
32
Jul 202132
Aug 2021
27
Aug 202127
Sep 2021
24
Sep 202124
Oct 2021
25
Oct 202125
Nov 2021
25
Nov 202125
Dec 2021
25
Dec 202125
Jan 2022
28
Jan 202228
Feb 2022
28
Feb 202228
Mar 2022
28
Mar 202228
Apr 2022
29
Apr 202229
May 2022
29
May 202229

How Other Brands Compare

KPMG is ranked second for NPS among its competitors. Deloitte (US) and PwC come in first and third, with Accenture (US) coming in at #4.

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KPMG's Logo
KPMG
Accenture (US) Logo
Accenture (US)
Deloitte (US) Logo
Deloitte (US)
PwC's Logo
PwC
Global Ranking#468#124#154#184
NPS31173624
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies-$168.12B$4.87B$129.97M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KPMG NPS by Gender

Male customers rated KPMG's NPS 3 points higher than Female customers.

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Male

43

KPMG's NPS was rated 43 by Male customers on Comparably.

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61%
Promoters
21%
Passives
18%
Detractors

Female

40

KPMG's NPS was rated 40 by Female customers on Comparably.

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60%
Promoters
20%
Passives
20%
Detractors

KPMG NPS by Ethnicity

KPMG's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
7
Caucasian7
African American/Black
18
African American/Black18
Asian or Pacific Islander
40
Asian or Pacific Islander40
Other
71
Other71

KPMG NPS by Age

KPMG's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
Promoters
70%
Passives
18%
Detractors
12%
18-2570%18%12%
Promoters
54%
Passives
23%
Detractors
23%
26-3054%23%23%
Promoters
62%
Passives
25%
Detractors
13%
31-3562%25%13%
Promoters
83%
Passives
0%
Detractors
17%
36-4083%0%17%
Promoters
0%
Passives
33%
Detractors
67%
41-450%33%67%
Promoters
25%
Passives
25%
Detractors
50%
46-5025%25%50%
Promoters
50%
Passives
33%
Detractors
17%
51-5550%33%17%

KPMG NPS by Usage

KPMG's NPS was rated the highest by customers who have used KPMG's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
60
Less than 1 Year60
1 to 2 Years
39
1 to 2 Years39
2 to 5 Years
33
2 to 5 Years33
5 to 10 Years
-16
5 to 10 Years-16
Over 10 Years
50
Over 10 Years50

KPMG NPS vs. Competitors

Compared to its competitors, KPMG's NPS is rated right above Ernst & Young (EY), and is preceded by Deloitte (US).

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KPMG NPS vs Companies in Business and Consumer Services

In the Business and Consumer Services industry, KPMG's NPS is rated right above USAA, and is preceded by Bloomberg.

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KPMG Customer Reviews

Out of the 15 KPMG customer reviews 12 were positive and 3 were constructive. KPMG customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Spend more time scoping the projects up front
Review from New York, NY / Male / Caucasian / 31-35
What do you value most about this brand?
good valuable brand i like it
Review from New York, NY / Female / Other / 26-30
What do you value most about this brand?
Loyalty and consistency and high quality
Review from New York, NY / Male / African American/Black / 26-30
What do you value most about this brand?
Experience and knowledge. Great service.
Review from New York, NY / Male / Caucasian / 51-55
What do you value most about this brand?
team work and the value
Review from New York, NY / Female / African American/Black / 26-30

KPMG Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of KPMG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
KPMG Customer Loyalty

KPMG Customer Loyalty Score by Gender

Female customers rated KPMG's Customer Loyalty score 3% higher than Male customers.

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Male
78%
Yes
Female
81%
Yes

KPMG Customer Loyalty Score by Ethnicity

KPMG's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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68
out of 100
Caucasian
84
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
87
out of 100
Other

KPMG Customer Loyalty Score by Age

KPMG's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%
26-30
78%
26-3078%
31-35
78%
31-3578%
36-40
100%
36-40100%
41-45
40%
41-4540%
46-50
78%
46-5078%
51-55
85%
51-5585%

KPMG Customer Loyalty Score by Usage

KPMG's Customer Loyalty score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
66%
1 to 2 Years
100%
2 to 5 Years
85%
5 to 10 Years
55%
Over 10 Years
100%

KPMG Customer Loyalty Score by Industry

KPMG's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
75%
Accounting
87%
Architecture and Planning
78%
Banking and Financial Services
82%
Healthcare, Hospitals and Medicine
78%

KPMG Customer Loyalty vs. Competitors

Compared to its competitors, KPMG's Customer Loyalty score is rated right above Grant Thornton LLP, and is preceded by Ernst & Young (EY).

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Customer Loyalty for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, KPMG's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.

COMPANYCustomer Loyalty Score
USAA92%
Visa87%
T-Mobile83%
Verizon83%
Allstate78%
Bloomberg78%
KPMG76%
FedEx75%
Accenture (US)70%

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KPMG Product Quality

4/5

KPMG has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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KPMG Product Information

KPMG’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated KPMG's product the highest. Reviewers from the Tech industry rated KPMG the lowest at 3.3.

Website
https://home.kpmg.com/us/en/home.html
Company Size
10,000+ Employees

Industry

Professional Services

Quick Insights into KPMG Product Quality

KPMG's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.

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Ranked KPMG Product Quality the Highest

Banking and Financial Services
5
36-40
4.8
1 to 2 Years
4.5

Ranked KPMG Product Quality the Lowest

5 to 10 Years
3.3
Tech
3.3
41-45
2.8

KPMG Product Quality Score by Gender

Male customers rated KPMG's Product Quality score 0.2 stars higher than Female customers.

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Male

4.3/5

Female

4.1/5

KPMG Product Quality Score by Ethnicity

KPMG's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.3
Other4.3

KPMG Product Quality Score by Age

KPMG's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.3
26-304.3
31-35
4.3
31-354.3
36-40
4.8
36-404.8
41-45
2.8
41-452.8
46-50
3.9
46-503.9
51-55
4.1
51-554.1

KPMG Product Quality Score by Usage

KPMG's Product Quality score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.5
2 to 5 Years
4.4
5 to 10 Years
3.3
Over 10 Years
4.1

KPMG Product Quality Score by Industry

KPMG's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.3
Accounting
4.6
Architecture and Planning
4.1
Banking and Financial Services
5
Healthcare, Hospitals and Medicine
3.7

KPMG Product Quality vs. Competitors

Compared to its competitors, KPMG's Product Quality score is rated right above McKinsey & Company, and is preceded by Ernst & Young (EY).

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Product Quality for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, KPMG's Product Quality score is rated right above FedEx, and is preceded by Bloomberg.

COMPANYProduct Quality Score
Visa4.2/5
Bloomberg4.1/5
KPMG4/5
FedEx3.9/5
USAA3.8/5
Accenture (US)3.7/5
Verizon3.7/5
T-Mobile3.5/5
Allstate3.2/5

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KPMG Pricing

KPMG ROI & Value For Money

3.9/5

KPMG has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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KPMG Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from KPMG.

Quick Insights into KPMG ROI

KPMG's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.

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Ranked KPMG ROI the Highest

Banking and Financial Services
4.8
Other
4.5
18-25
4.4

Ranked KPMG ROI the Lowest

Architecture and Planning
3.4
5 to 10 Years
3.1
41-45
2

KPMG ROI Score by Gender

KPMG's ROI score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

KPMG ROI Score by Ethnicity

KPMG's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
4.5
Other4.5

KPMG ROI Score by Age

KPMG's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
3.9
26-303.9
31-35
4.4
31-354.4
36-40
4.4
36-404.4
41-45
2
41-452
46-50
3.1
46-503.1
51-55
4.1
51-554.1

KPMG ROI Score by Usage

KPMG's ROI score was rated the highest by customers who have used KPMG's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
4
2 to 5 Years
4.1
5 to 10 Years
3.1
Over 10 Years
4.2

KPMG ROI Score by Industry

KPMG's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
3.7
Accounting
4.5
Architecture and Planning
3.4
Banking and Financial Services
4.8
Healthcare, Hospitals and Medicine
3.7

KPMG Pricing vs. Competitors

Compared to its competitors, KPMG's ROI score is rated right above Ernst & Young (EY), and is preceded by Moss Adams LLP.

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ROI for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, KPMG's ROI score is rated right above Bloomberg, and is preceded by Visa.

COMPANYPricing Score
Visa4.1/5
KPMG3.9/5
Bloomberg3.8/5
FedEx3.6/5
USAA3.6/5
Verizon3.5/5
Accenture (US)3.5/5
T-Mobile3.3/5
Allstate3.1/5

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KPMG Customer Service

4.1/5

KPMG has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About KPMG's Customer Service

Address

345 Park Avenue, New York City, NY 10154


Website

https://home.kpmg.com/us/en/home.html


Phone Number

31-20-656-7890

Quick Insights into KPMG Customer Service

KPMG's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 41-45.

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Ranked KPMG Customer Service the Highest

Banking and Financial Services
4.8
18-25
4.7
Asian or Pacific Islander
4.7

Ranked KPMG Customer Service the Lowest

Tech
3.6
5 to 10 Years
3.1
41-45
2.1

KPMG Customer Service Score by Gender

Male customers rated KPMG's Customer Service score 0.1 stars higher than Female customers.

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Male

4.2/5

Female

4.1/5

KPMG Customer Service Score by Ethnicity

KPMG's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7
Other
4.4
Other4.4

KPMG Customer Service Score by Age

KPMG's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.7
18-254.7
26-30
3.9
26-303.9
31-35
4.4
31-354.4
36-40
4.5
36-404.5
41-45
2.1
41-452.1
46-50
3.2
46-503.2
51-55
3.8
51-553.8

KPMG Customer Service Score by Usage

KPMG's Customer Service score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.4
2 to 5 Years
4.1
5 to 10 Years
3.1
Over 10 Years
3.9

KPMG Customer Service Score by Industry

KPMG's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.6
Accounting
4.5
Architecture and Planning
4.4
Banking and Financial Services
4.8
Healthcare, Hospitals and Medicine
3.9

KPMG Customer Service vs. Competitors

Compared to its competitors, KPMG's Customer Service score is rated right above Ernst & Young (EY), and is preceded by Deloitte (US).

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Customer Service for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, KPMG's Customer Service score is rated right above Bloomberg, and is preceded by Visa.

COMPANYCustomer Service Score
Visa4.1/5
KPMG4.1/5
Bloomberg3.9/5
Accenture (US)3.8/5
USAA3.7/5
FedEx3.7/5
Verizon3.6/5
T-Mobile3.4/5
Allstate3.2/5

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KPMG as an Employer

3.7/5

KPMG has a 3.7/5 stars for its overall company culture rated by their employees

  KPMG CEO
top
20%
CEO of KPMG

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KPMG scored a 31 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of KPMG would recommend the brand to a friend. ENPS measures how likely KPMG employees would recommend working at KPMG to a friend.

Net Promoter Score

31
NPS Score
56%Promoters
19%Passive
25%Detractors

Employee Net Promoter Score

8
eNPS Score
42%Promoters
24%Passive
34%Detractors

Global Ranking Snapshot

KPMG is ranked #468 in the Global Top 100 Brands. It ranks just behind Smartsheet and just ahead of West Marine.

RANKCOMPANYCEOINDUSTRY
466
The North Face  The North Face CEO
Todd Spaletto
Fashion and Beauty
467
Smartsheet  Smartsheet CEO
Mark Mader
Tech
468
KPMG  KPMG CEO
Bill Thomas
Business and Consumer Services
469
West Marine  West Marine CEO
Ken Seipel
Retail
470
Georgia-Pacific  Georgia-Pacific CEO
Christian Fischer
Energy and Manufacturing
471
Phillips66  Phillips66 CEO
Greg Garland
Energy and Manufacturing
472
Constellation Brands  Constellation Brands CEO
Rob Sands
Food and Beverages

Business and Consumer Services Ranking Snapshot

KPMG is ranked #68 in the Business and Consumer Services Industry. It ranks just behind Blackbaud and just ahead of Seagate Technology.

RANKCOMPANYLocation
66
Vista
Waltham, MA
67
Blackbaud
Charleston, SC
68
KPMG
New York City, NY
69
Seagate Technology
Cupertino, CA
70
Gartner
Stamford, CT
71
United Rentals
Stamford, CT
72
Pampered Chef
Addison, IL