26
NPS
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Ranked
#25
Automotive and Transportation Brands
Brand Page
Lockheed Martin
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Lockheed Martin is ranked #25 in Automotive and Transportation Brands
Lockheed Martin is ranked #25 in Automotive and Transportation Brands
About Lockheed Martin's Brand
Lockheed Martin is a global security company engaged in the research, development, and manufacture of advanced technology systems and products. Lockheed Martin’s brand is ranked #418 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lockheed Martin. When compared to other organizations within the Automotive and Transportation industry, Lockheed Martin is ranked #25. Among its major competitors, Lockheed Martin is ranked in 6th place for NPS while SpaceX is 1st, and SAIC is 2nd. Overall, Lockheed Martin has a very positive social sentiment, when analyzing social media channels and online mentions.Their current market cap is $114.36B
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Lockheed Martin Ranking
- #25 in Automotive and Transportation
- #2 / 4 of its competitors
Lockheed Martin NPS
Lockheed Martin's Net Promoter Score (NPS) is a 26 with 53% Promoters, 20% Passives, and 27% Detractors. Net Promoter Score tracks whether Lockheed Martin's customers would recommend using the product based on a scale of -100 to 100.
Lockheed Martin Overall NPS
| 53% | Promoters |
|---|---|
| 20% | Passives |
| 27% | Detractors |
Lockheed Martin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 37 | Jun 2021 | 37 |
Jul 2021 37 | Jul 2021 | 37 |
Aug 2021 34 | Aug 2021 | 34 |
Sep 2021 33 | Sep 2021 | 33 |
Oct 2021 30 | Oct 2021 | 30 |
Nov 2021 27 | Nov 2021 | 27 |
Dec 2021 28 | Dec 2021 | 28 |
Jan 2022 30 | Jan 2022 | 30 |
Feb 2022 27 | Feb 2022 | 27 |
Mar 2022 26 | Mar 2022 | 26 |
Apr 2022 25 | Apr 2022 | 25 |
May 2022 25 | May 2022 | 25 |
How Other Brands Compare
Lockheed Martin is ranked second for NPS among its competitors. IBM and Boeing come in first and third, with Northrop Grumman Corporation coming in at #4. Among those competitors, it is the third most valued company behind Boeing.
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Lockheed Martin |  IBM |  Boeing |  Northrop Grumman Corporation | |
| Global Ranking | #418 | #106 | #132 | #177 |
| NPS | 26 | 30 | 22 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Very Positive | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $114.36B | $119.05B | $147.47B | $54.60B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lockheed Martin NPS by Gender
Male customers rated Lockheed Martin's NPS 15 points higher than Female customers.
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Male
64
Lockheed Martin's NPS was rated 64 by Male customers on Comparably.
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64%
Promoters
36%
Passives
0%
Detractors
Female
49
Lockheed Martin's NPS was rated 49 by Female customers on Comparably.
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66%
Promoters
17%
Passives
17%
Detractors
Lockheed Martin NPS by Ethnicity
Lockheed Martin's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 89 | Caucasian | 89 |
African American/Black 34 | African American/Black | 34 |
Other 0 | Other | 0 |
Lockheed Martin NPS by Age
Lockheed Martin's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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Lockheed Martin NPS by Usage
Lockheed Martin's NPS was rated the highest by customers who have used Lockheed Martin's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 56 | Less than 1 Year | 56 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
Over 10 Years 70 | Over 10 Years | 70 |
Lockheed Martin NPS vs. Competitors
Compared to its competitors, Lockheed Martin's NPS is rated right above Boeing, and is preceded by BAE Systems.
| COMPANY | NPS Score | |
|---|---|---|
 | SpaceX | 57 |
 | SAIC | 55 |
 | Airbus | 35 |
| IBM | 30 |
 | BAE Systems | 28 |
| Lockheed Martin | 26 |
| Boeing | 22 |
| Northrop Grumman Corporation | 22 |
 | Jacobs | 20 |
 | Raytheon Technologies | 18 |
 | KBR | 18 |
 | Leidos | 11 |
 | L3Harris Technologies | 9 |
 | General Dynamics | 6 |
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Lockheed Martin NPS vs Companies in Automotive and Transportation
In the Automotive and Transportation industry, Lockheed Martin's NPS is rated right below FedEx.
| COMPANY | NPS Score | |
|---|---|---|
 | Porsche | 63 |
 | Mercedes-Benz USA | 51 |
 | Toyota | 47 |
 | Audi | 43 |
 | Honda | 42 |
 | Tesla Motors | 39 |
 | BMW Group | 37 |
 | FedEx | 28 |
| Lockheed Martin | 26 |
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Lockheed Martin Customer Reviews
Out of the 3 Lockheed Martin customer reviews 3 were positive and 0 were constructive. Lockheed Martin customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Lockheed Martin Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Lockheed Martin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lockheed Martin Customer Loyalty Score by Gender
Male customers rated Lockheed Martin's Customer Loyalty score 22% higher than Female customers.
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Male
92%
Yes
Female
70%
Yes
Lockheed Martin Customer Loyalty Score by Ethnicity
Lockheed Martin's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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90
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Other
Lockheed Martin Customer Loyalty Score by Age
Lockheed Martin's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
36-40 78% | 36-40 | 78% |
46-50 55% | 46-50 | 55% |
Lockheed Martin Customer Loyalty Score by Usage
Lockheed Martin's Customer Loyalty score was rated the highest by customers who have used Lockheed Martin's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lockheed Martin Customer Loyalty Score by Industry
Lockheed Martin's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Lockheed Martin Customer Loyalty vs. Competitors
Compared to its competitors, Lockheed Martin's Customer Loyalty score is rated right above Leidos, and is preceded by KBR.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Airbus | 86% |
| SpaceX | 79% |
| IBM | 79% |
| KBR | 79% |
| Lockheed Martin | 78% |
| Leidos | 78% |
| General Dynamics | 78% |
| SAIC | 74% |
| Raytheon Technologies | 73% |
| Boeing | 70% |
| BAE Systems | 69% |
| Jacobs | 67% |
| Northrop Grumman Corporation | 60% |
| L3Harris Technologies | 60% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Lockheed Martin's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 88% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 84% |
| Porsche | 82% |
| Tesla Motors | 80% |
| BMW Group | 80% |
| Lockheed Martin | 78% |
| FedEx | 75% |
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Lockheed Martin Product Quality
3.9/5
Lockheed Martin has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Lockheed Martin Product Information
Lockheed Martin’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Lockheed Martin's product the highest. Reviewers from the Accounting industry rated Lockheed Martin the lowest at 3.6.
- Company Size
- 10,000+ Employees
Industry
Aerospace and Aviation
Quick Insights into Lockheed Martin Product Quality
Lockheed Martin's Product Quality score was rated highest by customers who have used Lockheed Martin's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Lockheed Martin Product Quality the Highest
Ranked Lockheed Martin Product Quality the Lowest
Lockheed Martin Product Quality Score by Gender
Male customers rated Lockheed Martin's Product Quality score 0.3 stars higher than Female customers.
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Male
4.7/5
Female
4.4/5
Lockheed Martin Product Quality Score by Ethnicity
Lockheed Martin's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 3.5 | Other | 3.5 |
Lockheed Martin Product Quality Score by Age
Lockheed Martin's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
1
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5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 4.5 | 36-40 | 4.5 |
46-50 3.8 | 46-50 | 3.8 |
Lockheed Martin Product Quality Score by Usage
Lockheed Martin's Product Quality score was rated the highest by customers who have used Lockheed Martin's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lockheed Martin Product Quality Score by Industry
Lockheed Martin's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Lockheed Martin Product Quality vs. Competitors
Compared to its competitors, Lockheed Martin's Product Quality score is rated right above Jacobs, and is preceded by BAE Systems.
| COMPANY | Product Quality Score | |
|---|---|---|
| SpaceX | 4.3/5 |
| SAIC | 4.3/5 |
| Airbus | 4.1/5 |
| L3Harris Technologies | 4.1/5 |
| IBM | 4/5 |
| KBR | 4/5 |
| BAE Systems | 3.9/5 |
| Lockheed Martin | 3.9/5 |
| Jacobs | 3.9/5 |
| Raytheon Technologies | 3.8/5 |
| Northrop Grumman Corporation | 3.8/5 |
| Leidos | 3.8/5 |
| Boeing | 3.7/5 |
| General Dynamics | 3.6/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Lockheed Martin's Product Quality score is rated right above FedEx, and is preceded by Tesla Motors.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Honda | 4.3/5 |
| Toyota | 4.2/5 |
| BMW Group | 4.2/5 |
| Audi | 4.1/5 |
| Tesla Motors | 4.1/5 |
| Lockheed Martin | 3.9/5 |
| FedEx | 3.9/5 |
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Lockheed Martin Pricing
Lockheed Martin ROI & Value For Money
3.9/5
Lockheed Martin has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Lockheed Martin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Lockheed Martin.
Quick Insights into Lockheed Martin ROI
Lockheed Martin's ROI score was rated highest by Caucasian customers, and rated lowest by customers ages 46-50.
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Ranked Lockheed Martin ROI the Highest
Ranked Lockheed Martin ROI the Lowest
Lockheed Martin ROI Score by Gender
Male customers rated Lockheed Martin's ROI score 0.5 stars higher than Female customers.
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Male
4.6/5
Female
4.1/5
Lockheed Martin ROI Score by Ethnicity
Lockheed Martin's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.6 | Other | 3.6 |
Lockheed Martin ROI Score by Age
Lockheed Martin's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
36-40 4.5 | 36-40 | 4.5 |
46-50 3.5 | 46-50 | 3.5 |
Lockheed Martin ROI Score by Usage
Lockheed Martin's ROI score was rated the highest by customers who have used Lockheed Martin's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lockheed Martin ROI Score by Industry
Lockheed Martin's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Lockheed Martin Pricing vs. Competitors
Compared to its competitors, Lockheed Martin's ROI score is rated right above L3Harris Technologies, and is preceded by IBM.
| COMPANY | Pricing Score | |
|---|---|---|
| SpaceX | 4.2/5 |
| SAIC | 4.1/5 |
| IBM | 4/5 |
| Lockheed Martin | 3.9/5 |
| L3Harris Technologies | 3.9/5 |
| Airbus | 3.9/5 |
| BAE Systems | 3.8/5 |
| Northrop Grumman Corporation | 3.8/5 |
| Raytheon Technologies | 3.7/5 |
| KBR | 3.7/5 |
| Leidos | 3.7/5 |
| General Dynamics | 3.7/5 |
| Jacobs | 3.6/5 |
| Boeing | 3.6/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Lockheed Martin's ROI score is rated right above Audi, and is preceded by Honda.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.2/5 |
| Toyota | 4.1/5 |
| Tesla Motors | 4.1/5 |
| Mercedes-Benz USA | 4.1/5 |
| Honda | 4/5 |
| Lockheed Martin | 3.9/5 |
| Audi | 3.9/5 |
| BMW Group | 3.9/5 |
| FedEx | 3.6/5 |
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Lockheed Martin Customer Service
3.9/5
Lockheed Martin has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Lockheed Martin's Customer Service
Address
6801 Rockledge Drive, Bethesda, MD 20817
Website
http://www.lockheedmartin.com
Phone Number
(866)562-2363
Lockheed Martin's Social Links
Quick Insights into Lockheed Martin Customer Service
Lockheed Martin's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 46-50.
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Ranked Lockheed Martin Customer Service the Highest
Ranked Lockheed Martin Customer Service the Lowest
Lockheed Martin Customer Service Score by Gender
Male customers rated Lockheed Martin's Customer Service score 0.7 stars higher than Female customers.
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Male
4.6/5
Female
3.9/5
Lockheed Martin Customer Service Score by Ethnicity
Lockheed Martin's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 4.8 | African American/Black | 4.8 |
Other 4 | Other | 4 |
Lockheed Martin Customer Service Score by Age
Lockheed Martin's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.6 | 46-50 | 3.6 |
Lockheed Martin Customer Service Score by Usage
Lockheed Martin's Customer Service score was rated the highest by customers who have used Lockheed Martin's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lockheed Martin Customer Service Score by Industry
Lockheed Martin's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Lockheed Martin Customer Service vs. Competitors
Compared to its competitors, Lockheed Martin's Customer Service score is rated right above Leidos, and is preceded by Northrop Grumman Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| SpaceX | 4.3/5 |
| SAIC | 4.2/5 |
| IBM | 4.1/5 |
| Airbus | 4/5 |
| Northrop Grumman Corporation | 4/5 |
| Lockheed Martin | 3.9/5 |
| Leidos | 3.9/5 |
| L3Harris Technologies | 3.9/5 |
| General Dynamics | 3.8/5 |
| Jacobs | 3.8/5 |
| KBR | 3.8/5 |
| BAE Systems | 3.7/5 |
| Raytheon Technologies | 3.7/5 |
| Boeing | 3.6/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Lockheed Martin's Customer Service score is rated right above FedEx, and is preceded by Audi.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Toyota | 4.1/5 |
| BMW Group | 4.1/5 |
| Tesla Motors | 4/5 |
| Honda | 4/5 |
| Audi | 4/5 |
| Lockheed Martin | 3.9/5 |
| FedEx | 3.7/5 |
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Lockheed Martin as an Employer
3.6/5
Lockheed Martin has a 3.6/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Lockheed Martin scored a 26 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Lockheed Martin would recommend the brand to a friend. ENPS measures how likely Lockheed Martin employees would recommend working at Lockheed Martin to a friend.
Net Promoter Score
26
NPS Score
| 53% | Promoters |
|---|---|
| 20% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Lockheed Martin is ranked #418 in the Global Top 100 Brands. It ranks just behind Nickelodeon and just ahead of ABB Ltd.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
416 |  | Ralph Lauren Corporation |  | Patrice Louvet | Fashion and Beauty |
417 |  | Nickelodeon |  | Brian Robbins | Media and Entertainment |
418 | | Lockheed Martin | | Jim Taiclet | Automotive and Transportation |
419 |  | ABB Ltd |  | Ulrich Spiesshofer | Tech |
420 |  | Cadillac |  | Johan de Nysschen | Automotive and Transportation |
421 |  | Kohl's |  | Michelle Gass | Retail |
422 |  | KAYAK |  | Steve Hafner | Travel and Hospitality |
Automotive and Transportation Ranking Snapshot
Lockheed Martin is ranked #25 in the Automotive and Transportation Industry. It ranks just behind Dodge and just ahead of Cadillac.
| RANK | COMPANY | Location | |
|---|---|---|---|
23 |  | Textron | Providence, RI |
24 |  | Dodge | New York City, NY |
25 | | Lockheed Martin | Bethesda, MD |
26 | | Cadillac | Detroit, MI |
27 |  | Ryder System | |
28 |  | Lear Corporation | Southfield, MI |
29 | | BAE Systems | Falls Church, VA |
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