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McDonald's is
Ranked
#85
in
Global Top 100 Brands
Brand Page
McDonald's
Marketing or Exec? Claim Your Free Account

McDonald's is ranked #42 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About McDonald's' Brand

McDonald's Corporation operates and franchises McDonald's restaurants worldwide. McDonald's’s brand is ranked #85 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of McDonald's. When compared to other organizations within the Food and Beverages industry, McDonald's is ranked #7. Among its major competitors, McDonald's is ranked in 2nd place for NPS while Starbucks is 1st, and Yum! Brands is 3rd. Overall, McDonald's has a negative social sentiment, when analyzing social media channels and online mentions.Their current valuation is $167.91B

Brand at a Glance

78%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
McDonald's CMO

McDonald's Ranking

McDonald's NPS

McDonald's's Net Promoter Score (NPS) is a 30 with 52% Promoters, 26% Passives, and 22% Detractors. Net Promoter Score tracks whether McDonald's's customers would recommend using the product based on a scale of -100 to 100.

McDonald's Overall NPS

30
NPS
52%Promoters
26%Passives
22%Detractors
McDonald's Overall NPS

McDonald's NPS Trend

-100
-50
0
50
100
Jun 2021
30
Jun 202130
Jul 2021
30
Jul 202130
Aug 2021
30
Aug 202130
Sep 2021
30
Sep 202130
Oct 2021
32
Oct 202132
Nov 2021
29
Nov 202129
Dec 2021
31
Dec 202131
Jan 2022
31
Jan 202231
Feb 2022
31
Feb 202231
Mar 2022
31
Mar 202231
Apr 2022
30
Apr 202230
May 2022
30
May 202230

How Other Brands Compare

McDonald's is ranked second for NPS among its competitors. Starbucks and Yum! Brands come in first and third, with Burger King coming in at #4. Among those competitors, it is the most valued company.

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McDonald's' Logo
McDonald's
Starbucks' Logo
Starbucks
Yum! Brands' Logo
Yum! Brands
Burger King's Logo
Burger King
Global Ranking#85#33#136#-
NPS303824-16
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutral-Negative
Valuation Updated every 24 hours for public companies$167.91B$128.77B$32.46B$15.81B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

McDonald's NPS by Gender

Female customers rated McDonald's's NPS 11 points higher than Male customers.

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Male

25

McDonald's's NPS was rated 25 by Male customers on Comparably.

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49%
Promoters
27%
Passives
24%
Detractors

Female

36

McDonald's's NPS was rated 36 by Female customers on Comparably.

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55%
Promoters
26%
Passives
19%
Detractors

McDonald's NPS by Ethnicity

McDonald's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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-100
-50
0
50
100
Caucasian
2
Caucasian2
Hispanic or Latino
24
Hispanic or Latino24
African American/Black
28
African American/Black28
Asian or Pacific Islander
46
Asian or Pacific Islander46
Native American
-23
Native American-23
Other
33
Other33

McDonald's NPS by Age

McDonald's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
Promoters
56%
Passives
29%
Detractors
15%
18-2556%29%15%
Promoters
50%
Passives
17%
Detractors
33%
26-3050%17%33%
Promoters
47%
Passives
32%
Detractors
21%
31-3547%32%21%
Promoters
43%
Passives
24%
Detractors
33%
36-4043%24%33%
Promoters
41%
Passives
14%
Detractors
45%
41-4541%14%45%
Promoters
47%
Passives
21%
Detractors
32%
46-5047%21%32%
Promoters
8%
Passives
59%
Detractors
33%
51-558%59%33%
Promoters
37%
Passives
13%
Detractors
50%
56-6037%13%50%
Promoters
50%
Passives
0%
Detractors
50%
61-6550%0%50%
Promoters
50%
Passives
10%
Detractors
40%
66+50%10%40%

McDonald's NPS by Usage

McDonald's's NPS was rated the highest by customers who have used McDonald's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
37
Less than 1 Year37
1 to 2 Years
31
1 to 2 Years31
2 to 5 Years
38
2 to 5 Years38
5 to 10 Years
31
5 to 10 Years31
Over 10 Years
27
Over 10 Years27

McDonald's NPS vs. Competitors

Compared to its competitors, McDonald's's NPS is rated right above Yum! Brands, and is preceded by Starbucks.

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McDonald's' Logo
VS
Starbucks' Logo
Yum! Brands' Logo
Wendy's' Logo
Burger King's Logo
Subway's Logo

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McDonald's NPS vs Companies in Food and Beverages

In the Food and Beverages industry, McDonald's's NPS is rated right below PepsiCo.

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McDonald's' Logo
VS
Chick-fil-A's Logo
Red Bull's Logo
Hershey Company's Logo
The Coca-Cola Company's Logo
Starbucks' Logo
Mars' Logo
PepsiCo's Logo

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McDonald's Customer Reviews

Out of the 112 McDonald's customer reviews 96 were positive and 16 were constructive. McDonald's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Always good food! And the employee at the Island Lake McDonald's, Andrew, went above and beyond to help me out when he didn't have too! He deserves a raise!!
Review from Chicago, IL / Female / Caucasian / 26-30Posted 4 days ago
What do you value most about this brand?
Their fries I guess. Hardly ever dissapoints. McChicken too I guess.
Review from Chicago, IL / Male / Asian or Pacific Islander / 18-25Posted 2 days ago
What do you value most about this brand?
Decent quality food and drinks
Review from Chicago, IL / Male / Asian or Pacific Islander / 18-25Posted 3 days ago
What do you value most about this brand?
QUARTER POUND BURGER AND MCSAVER MEALS. THE TIME I HAVE KIDS, THEY LOVE TO COLLECT TOYS IN HAPPY MEAL.
Review from Chicago, IL / Female / Other / 31-35Posted 4 days ago
What can this brand most improve?
What will be my job. And what is the address
Review from Chicago, IL / Male / Native American / 18-25Posted 8 days ago

McDonald's Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of McDonald's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78
78%
22
22%
McDonald's Customer Loyalty

McDonald's Customer Loyalty Score by Gender

Female customers rated McDonald's's Customer Loyalty score 5% higher than Male customers.

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Male
77%
Yes
Female
82%
Yes

McDonald's Customer Loyalty Score by Ethnicity

McDonald's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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70
out of 100
Caucasian
74
out of 100
Hispanic or Latino
86
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
70
out of 100
Native American
85
out of 100
Other

McDonald's Customer Loyalty Score by Age

McDonald's's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
81%
18-2581%
26-30
76%
26-3076%
31-35
74%
31-3574%
36-40
82%
36-4082%
41-45
78%
41-4578%
46-50
86%
46-5086%
51-55
70%
51-5570%
56-60
78%
56-6078%
61-65
78%
61-6578%
66+
64%
66+64%

McDonald's Customer Loyalty Score by Usage

McDonald's's Customer Loyalty score was rated the highest by customers who have used McDonald's's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
75%
1 to 2 Years
73%
2 to 5 Years
83%
5 to 10 Years
84%
Over 10 Years
78%

McDonald's Customer Loyalty Score by Industry

McDonald's's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech
72%
Accounting
78%
Aerospace and Aviation
77%
Fashion and Beauty
93%
Architecture and Planning
73%
Arts and Entertainment
80%
Automotive and Transportation
50%
Banking and Financial Services
87%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
70%
Business and Consumer Services
85%
Business Supplies and Equipment
87%
Computer Hardware
100%
Construction
70%
Consulting
78%
Consumer Goods
78%
Consumer Services
100%
Education
86%
Environmental Services
100%
Government and Public Policy
85%
Healthcare, Hospitals and Medicine
67%
Hospitality
88%
Insurance
70%
International Trade and Development
64%
Legal
85%
Travel and Hospitality
100%
Logistics and Supply Chain
82%
Manufacturing and Machinery
78%
Marine
100%
Marketing, Advertising and Research
78%
Mechanical, Civil or Industrial Engineering
64%
Media and Entertainment
55%
Non-Profit
85%
Energy and Manufacturing
100%
Public Relations and Communications
85%
Restaurants
73%
Retail
63%
Staffing and Recruiting
100%

McDonald's Customer Loyalty vs. Competitors

Compared to its competitors, McDonald's's Customer Loyalty score is rated right above Wendy's.

COMPANYCustomer Loyalty Score
McDonald's78%
Wendy's77%
Starbucks76%
Yum! Brands75%
Burger King69%
Subway69%

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McDonald's' Logo
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Wendy's' Logo
Starbucks' Logo
Yum! Brands' Logo
Burger King's Logo
Subway's Logo

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Loyalty score is rated right above Mars, and is preceded by Red Bull.

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McDonald's' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo
Red Bull's Logo
Mars' Logo
Starbucks' Logo

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McDonald's Product Quality

4/5

McDonald's has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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McDonald's Product Information

McDonald's’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated McDonald's's product the highest. Reviewers from the Insurance industry rated McDonald's the lowest at 4.3.

Website
http://www.mcdonalds.com
Company Size
10,000+ Employees

Industry

Food and Beverages

Quick Insights into McDonald's Product Quality

McDonald's's Product Quality score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers ages 56-60.

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Ranked McDonald's Product Quality the Highest

Beverage, Wine and Spirits
4.7
1 to 2 Years
4.1
18-25
4.1

Ranked McDonald's Product Quality the Lowest

Caucasian
3.4
Environmental Services
2.6
56-60
2.5

McDonald's Product Quality Score by Gender

Female customers rated McDonald's's Product Quality score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

McDonald's Product Quality Score by Ethnicity

McDonald's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
4.1
Native American4.1
Other
4.1
Other4.1

McDonald's Product Quality Score by Age

McDonald's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.9
26-303.9
31-35
3.7
31-353.7
36-40
3.6
36-403.6
41-45
3.7
41-453.7
46-50
3.9
46-503.9
51-55
3
51-553
56-60
2.5
56-602.5
61-65
3
61-653
66+
3.2
66+3.2

McDonald's Product Quality Score by Usage

McDonald's's Product Quality score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4
5 to 10 Years
4.1
Over 10 Years
3.8

McDonald's Product Quality Score by Industry

McDonald's's Product Quality score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Environmental Services industry customers.

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Tech
3.7
Accounting
4.1
Aerospace and Aviation
3.8
Fashion and Beauty
3.5
Architecture and Planning
3.1
Arts and Entertainment
3.8
Automotive and Transportation
3.1
Banking and Financial Services
4.2
Beverage, Wine and Spirits
4.7
Biotech and Pharmaceuticals
4.6
Business and Consumer Services
4.1
Business Supplies and Equipment
4.2
Computer Hardware
4.5
Construction
2.9
Consulting
4
Consumer Goods
3.2
Consumer Services
4.4
Education
4.1
Environmental Services
2.6
Government and Public Policy
3.7
Healthcare, Hospitals and Medicine
3.7
Hospitality
4.4
Insurance
4.3
International Trade and Development
4.3
Legal
3.6
Travel and Hospitality
4.7
Logistics and Supply Chain
3.5
Manufacturing and Machinery
4.1
Marine
3.5
Marketing, Advertising and Research
4.1
Mechanical, Civil or Industrial Engineering
4.4
Media and Entertainment
3.4
Non-Profit
3.6
Energy and Manufacturing
3.6
Public Relations and Communications
4
Restaurants
3.7
Retail
3.7
Staffing and Recruiting
4.1

McDonald's Product Quality vs. Competitors

Compared to its competitors, McDonald's's Product Quality score is rated right above Yum! Brands, and is preceded by Starbucks.

COMPANYProduct Quality Score
Starbucks4.2/5
McDonald's4/5
Yum! Brands3.6/5
Wendy's3.3/5
Burger King3.2/5
Subway3.1/5

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McDonald's' Logo
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Starbucks' Logo
Yum! Brands' Logo
Wendy's' Logo
Burger King's Logo
Subway's Logo

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Product Quality score is rated right below PepsiCo.

COMPANYProduct Quality Score
Chick-fil-A4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Starbucks4.2/5
The Coca-Cola Company4.2/5
Mars4.2/5
PepsiCo4.1/5
McDonald's4/5

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McDonald's' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
Starbucks' Logo
The Coca-Cola Company's Logo
Mars' Logo
PepsiCo's Logo

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McDonald's Pricing

McDonald's ROI & Value For Money

3.8/5

McDonald's has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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McDonald's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Environmental Services industry think that they had the lowest ROI from McDonald's.

Quick Insights into McDonald's ROI

McDonald's's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Environmental Services industry.

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Ranked McDonald's ROI the Highest

Travel and Hospitality
4.4
African American/Black
4.1
5 to 10 Years
4

Ranked McDonald's ROI the Lowest

56-60
2.4
Native American
2.2
Environmental Services
2.1

McDonald's ROI Score by Gender

Female customers rated McDonald's's ROI score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

McDonald's ROI Score by Ethnicity

McDonald's's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
2.2
Native American2.2
Other
3.9
Other3.9

McDonald's ROI Score by Age

McDonald's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.7
26-303.7
31-35
3.6
31-353.6
36-40
3.6
36-403.6
41-45
3.7
41-453.7
46-50
3.5
46-503.5
51-55
3.2
51-553.2
56-60
2.4
56-602.4
61-65
3
61-653
66+
3.5
66+3.5

McDonald's ROI Score by Usage

McDonald's's ROI score was rated the highest by customers who have used McDonald's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.7
2 to 5 Years
3.8
5 to 10 Years
4
Over 10 Years
3.7

McDonald's ROI Score by Industry

McDonald's's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Environmental Services industry customers.

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Tech
3.5
Accounting
4
Aerospace and Aviation
3.8
Fashion and Beauty
3
Architecture and Planning
3.4
Arts and Entertainment
3.6
Automotive and Transportation
3.3
Banking and Financial Services
3.9
Beverage, Wine and Spirits
4.1
Biotech and Pharmaceuticals
4.1
Business and Consumer Services
3.9
Business Supplies and Equipment
4.1
Computer Hardware
4.2
Construction
3.4
Consulting
3.9
Consumer Goods
2.5
Consumer Services
4.3
Education
3.8
Environmental Services
2.1
Government and Public Policy
3.6
Healthcare, Hospitals and Medicine
3.6
Hospitality
4.2
Insurance
4.1
International Trade and Development
3.6
Legal
3.6
Travel and Hospitality
4.4
Logistics and Supply Chain
3
Manufacturing and Machinery
3
Marine
3.9
Marketing, Advertising and Research
4.1
Mechanical, Civil or Industrial Engineering
3.9
Media and Entertainment
3.6
Non-Profit
3.1
Energy and Manufacturing
3.9
Public Relations and Communications
3.6
Restaurants
3.5
Retail
3.9
Staffing and Recruiting
3.8

McDonald's Pricing vs. Competitors

Compared to its competitors, McDonald's's ROI score is rated right above Starbucks, and is preceded by Yum! Brands.

COMPANYPricing Score
Yum! Brands3.8/5
McDonald's3.8/5
Starbucks3.7/5
Wendy's3.1/5
Burger King3/5
Subway2.9/5

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McDonald's' Logo
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Yum! Brands' Logo
Starbucks' Logo
Wendy's' Logo
Burger King's Logo
Subway's Logo

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's ROI score is rated right above Starbucks, and is preceded by Red Bull.

COMPANYPricing Score
Chick-fil-A4.3/5
Hershey Company4/5
The Coca-Cola Company3.9/5
Mars3.9/5
PepsiCo3.9/5
Red Bull3.8/5
McDonald's3.8/5
Starbucks3.7/5

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McDonald's' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
The Coca-Cola Company's Logo
Mars' Logo
PepsiCo's Logo
Red Bull's Logo
Starbucks' Logo

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McDonald's Customer Service

3.8/5

McDonald's has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About McDonald's's Customer Service

Address

110 N Carpenter St, Chicago, IL 60607


Website

http://www.mcdonalds.com


Phone Number

(800) 244-6227

Quick Insights into McDonald's Customer Service

McDonald's's Customer Service score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Environmental Services industry.

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Ranked McDonald's Customer Service the Highest

Biotech and Pharmaceuticals
4.6
1 to 2 Years
4.1
African American/Black
4.1

Ranked McDonald's Customer Service the Lowest

Native American
3.2
56-60
2.9
Environmental Services
2.6

McDonald's Customer Service Score by Gender

Female customers rated McDonald's's Customer Service score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

McDonald's Customer Service Score by Ethnicity

McDonald's's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
3.2
Native American3.2
Other
4
Other4

McDonald's Customer Service Score by Age

McDonald's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4
18-254
26-30
3.6
26-303.6
31-35
3.7
31-353.7
36-40
3.7
36-403.7
41-45
3.7
41-453.7
46-50
3.8
46-503.8
51-55
3.4
51-553.4
56-60
2.9
56-602.9
61-65
3
61-653
66+
3.6
66+3.6

McDonald's Customer Service Score by Usage

McDonald's's Customer Service score was rated the highest by customers who have used McDonald's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4
5 to 10 Years
3.9
Over 10 Years
3.7

McDonald's Customer Service Score by Industry

McDonald's's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Environmental Services industry customers.

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Tech
3.7
Accounting
4
Aerospace and Aviation
3.7
Fashion and Beauty
3.5
Architecture and Planning
3.6
Arts and Entertainment
3.7
Automotive and Transportation
2.6
Banking and Financial Services
3.7
Beverage, Wine and Spirits
4.2
Biotech and Pharmaceuticals
4.6
Business and Consumer Services
4
Business Supplies and Equipment
4.3
Computer Hardware
4.4
Construction
3.6
Consulting
4
Consumer Goods
4.1
Consumer Services
4.2
Education
3.8
Environmental Services
2.6
Government and Public Policy
3.6
Healthcare, Hospitals and Medicine
3.7
Hospitality
4.1
Insurance
4
International Trade and Development
4.2
Legal
3.8
Travel and Hospitality
4.3
Logistics and Supply Chain
3.1
Manufacturing and Machinery
4
Marine
4.5
Marketing, Advertising and Research
4.1
Mechanical, Civil or Industrial Engineering
4.2
Media and Entertainment
3.6
Non-Profit
4
Energy and Manufacturing
4.1
Public Relations and Communications
3.9
Restaurants
3.4
Retail
3.2
Staffing and Recruiting
4.2

McDonald's Customer Service vs. Competitors

Compared to its competitors, McDonald's's Customer Service score is rated right above Yum! Brands, and is preceded by Starbucks.

COMPANYCustomer Service Score
Starbucks4.1/5
McDonald's3.8/5
Yum! Brands3.8/5
Wendy's3.2/5
Burger King2.9/5
Subway2.9/5

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McDonald's' Logo
VS
Starbucks' Logo
Yum! Brands' Logo
Wendy's' Logo
Burger King's Logo
Subway's Logo

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, McDonald's's Customer Service score is rated right below PepsiCo.

COMPANYCustomer Service Score
Chick-fil-A4.6/5
Starbucks4.1/5
Hershey Company4/5
Mars4/5
Red Bull4/5
The Coca-Cola Company4/5
PepsiCo3.9/5
McDonald's3.8/5

Unlock McDonald's Customer Service vs. Companies in Food and Beverages Data

McDonald's' Logo
VS
Chick-fil-A's Logo
Starbucks' Logo
Hershey Company's Logo
Mars' Logo
Red Bull's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo

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McDonald's as an Employer

3.3/5

McDonald's has a 3.3/5 stars for its overall company culture rated by their employees

  McDonald's CEO
bottom
40%
CEO of McDonald's

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

McDonald's scored a 30 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of McDonald's would recommend the brand to a friend. ENPS measures how likely McDonald's employees would recommend working at McDonald's to a friend.

Net Promoter Score

30
NPS Score
52%Promoters
26%Passive
22%Detractors

Employee Net Promoter Score

-12
eNPS Score
33%Promoters
22%Passive
45%Detractors

Global Ranking Snapshot

McDonald's is ranked #85 in the Global Top 100 Brands. It ranks just behind Hilton and just ahead of The Home Depot.

RANKCOMPANYCEOINDUSTRY
83
Tommy Hilfiger  Tommy Hilfiger CEO
Martijn Hagman
Fashion and Beauty
84
Hilton  Hilton CEO
Christopher Nassetta
Travel and Hospitality
85
McDonald's  McDonald's CEO
Chris Kempczinski
Food and Beverages
86
The Home Depot  The Home Depot CEO
Craig Menear
Retail
87
Baskin Robbins  Baskin Robbins CEO
Dave Hoffmann
Travel and Hospitality
88
Mastercard  Mastercard CEO
Michael Miebach
Banking and Financial Services
89
Johnson & Johnson  Johnson & Johnson CEO
Alex Gorsky
Consumer Goods

Food and Beverages Ranking Snapshot

McDonald's is ranked #7 in the Food and Beverages Industry. It ranks just behind Mars and just ahead of PepsiCo.

RANKCOMPANYLocation
5
The Coca-Cola Company
Atlanta, GA
6
Mars
Mclean, VA
7
McDonald's
Chicago, IL
8
PepsiCo
Purchase, NY
9
AB InBev
New York City, NY
10
KFC
Louisville, KY
11
Yum! Brands
Louisville, KY