44
NPS
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Microsoft is ranked #15 in Top Brands for Gen ZAwards & Recognition
Microsoft is ranked #15 in Top Brands for Gen Z
Awards & Recognition
About Microsoft's Brand
Microsoft, a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s brand is ranked #22 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Microsoft. When compared to other organizations within the Tech industry, Microsoft is ranked #9. Among its major competitors, Microsoft is ranked in 4th place for NPS while Apple is 1st, and Google is 2nd. Overall, Microsoft has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.91T
Brand at a Glance
84%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Microsoft CMO
Chris Capossela
Chris Capossela serves as the Chief Marketing Officer of Microsoft. Chris started at Microsoft in March of 2014. Chris currently resides in the Greater Seattle Area.
Microsoft Ranking
- #22 / 100 in Global Best Brands
- #18 in Top Brands for Millennials
- #15 in Top Brands for Gen Z
- #9 in Tech
- #3 / 4 of its competitors
Microsoft NPS
Microsoft's Net Promoter Score (NPS) is a 44 with 62% Promoters, 20% Passives, and 18% Detractors. Net Promoter Score tracks whether Microsoft's customers would recommend using the product based on a scale of -100 to 100.
Microsoft Overall NPS
| 62% | Promoters |
|---|---|
| 20% | Passives |
| 18% | Detractors |
Microsoft NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 43 | Jun 2021 | 43 |
Jul 2021 45 | Jul 2021 | 45 |
Aug 2021 43 | Aug 2021 | 43 |
Sep 2021 45 | Sep 2021 | 45 |
Oct 2021 45 | Oct 2021 | 45 |
Nov 2021 43 | Nov 2021 | 43 |
Dec 2021 44 | Dec 2021 | 44 |
Jan 2022 43 | Jan 2022 | 43 |
Feb 2022 43 | Feb 2022 | 43 |
Mar 2022 45 | Mar 2022 | 45 |
Apr 2022 43 | Apr 2022 | 43 |
May 2022 43 | May 2022 | 43 |
How Other Brands Compare
Microsoft is ranked third for NPS among its competitors. Apple and Google come in first and second, with Adobe coming in at #4. Among those competitors, it is the second most valued company behind Apple.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Microsoft NPS by Gender
Female customers rated Microsoft's NPS 6 points higher than Male customers.
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Male
44
Microsoft's NPS was rated 44 by Male customers on Comparably.
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62%
Promoters
20%
Passives
18%
Detractors
Female
50
Microsoft's NPS was rated 50 by Female customers on Comparably.
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64%
Promoters
22%
Passives
14%
Detractors
Microsoft NPS by Ethnicity
Microsoft's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 32 | Caucasian | 32 |
Hispanic or Latino 44 | Hispanic or Latino | 44 |
African American/Black 48 | African American/Black | 48 |
Asian or Pacific Islander 44 | Asian or Pacific Islander | 44 |
Native American 66 | Native American | 66 |
Other 37 | Other | 37 |
Microsoft NPS by Age
Microsoft's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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Microsoft NPS by Usage
Microsoft's NPS was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years 44 | 5 to 10 Years | 44 |
Over 10 Years 46 | Over 10 Years | 46 |
Microsoft NPS vs. Competitors
Compared to its competitors, Microsoft's NPS is rated right above Red Hat, and is preceded by Mozilla.
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Microsoft NPS vs Companies in Tech
In the Tech industry, Microsoft's NPS is rated right below ROBLOX.
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Microsoft Customer Reviews
Out of the 107 Microsoft customer reviews 90 were positive and 17 were constructive. Microsoft customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Microsoft Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Microsoft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Microsoft Customer Loyalty Score by Gender
Microsoft's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
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Male
86%
Yes
Female
86%
Yes
Microsoft Customer Loyalty Score by Ethnicity
Microsoft's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
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77
out of 100
Caucasian
93
out of 100
Hispanic or Latino
86
out of 100
African American/Black
90
out of 100
Asian or Pacific Islander
100
out of 100
Native American
84
out of 100
Other
Microsoft Customer Loyalty Score by Age
Microsoft's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 84% | 26-30 | 84% |
31-35 89% | 31-35 | 89% |
36-40 89% | 36-40 | 89% |
41-45 82% | 41-45 | 82% |
46-50 88% | 46-50 | 88% |
51-55 91% | 51-55 | 91% |
56-60 82% | 56-60 | 82% |
61-65 80% | 61-65 | 80% |
66+ 67% | 66+ | 67% |
Microsoft Customer Loyalty Score by Usage
Microsoft's Customer Loyalty score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Microsoft Customer Loyalty Score by Industry
Microsoft's Customer Loyalty score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Construction industry customers.
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Microsoft Customer Loyalty vs. Competitors
Compared to its competitors, Microsoft's Customer Loyalty score is rated right above Red Hat, and is preceded by Apple.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Microsoft's Customer Loyalty score is rated right below Spotify.
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Microsoft Product Quality
4.2/5
Microsoft has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Microsoft Product Information
Microsoft serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Microsoft supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Microsoft’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Security and Investigations industry rated Microsoft's product the highest. Reviewers from the Banking and Financial Services industry rated Microsoft the lowest at 4.4.
- Website
- http://www.microsoft.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consulting
AI, Big Data and Analytics
Analytics
Big Data
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Taiwanese
Quick Insights into Microsoft Product Quality
Microsoft's Product Quality score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers ages 66+.
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Ranked Microsoft Product Quality the Highest
Ranked Microsoft Product Quality the Lowest
Microsoft Product Quality Score by Gender
Female customers rated Microsoft's Product Quality score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Microsoft Product Quality Score by Ethnicity
Microsoft's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.8 | Native American | 3.8 |
Other 4.4 | Other | 4.4 |
Microsoft Product Quality Score by Age
Microsoft's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.4 | 66+ | 2.4 |
Microsoft Product Quality Score by Usage
Microsoft's Product Quality score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Microsoft Product Quality Score by Industry
Microsoft's Product Quality score was rated the highest by Security and Investigations industry customers, and the lowest by Insurance industry customers.
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Microsoft Product Quality vs. Competitors
Compared to its competitors, Microsoft's Product Quality score is rated right above Adobe, and is preceded by Mozilla.
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Product Quality for Other Tech Brands
In the Tech industry, Microsoft's Product Quality score is rated right above ROBLOX, and is preceded by Google.
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Microsoft Pricing
Microsoft ROI & Value For Money
4/5
Microsoft has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Microsoft Pricing Plans
Microsoft has a pricing structure that accommodates small, medium, and large businesses. Starting from $10/month, Microsoft uses a subscription model. For the users that are not ready to commit yet, Microsoft also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Security and Investigations industry. The users from the Insurance industry think that they had the lowest ROI from Microsoft.
Who Uses Microsoft?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Microsoft ROI
Microsoft's ROI score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers ages 66+.
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Ranked Microsoft ROI the Highest
Ranked Microsoft ROI the Lowest
Microsoft ROI Score by Gender
Female customers rated Microsoft's ROI score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Microsoft ROI Score by Ethnicity
Microsoft's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.8 | Native American | 3.8 |
Other 4 | Other | 4 |
Microsoft ROI Score by Age
Microsoft's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.4 | 56-60 | 4.4 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.1 | 66+ | 2.1 |
Microsoft ROI Score by Usage
Microsoft's ROI score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Microsoft ROI Score by Industry
Microsoft's ROI score was rated the highest by Security and Investigations industry customers, and the lowest by Insurance industry customers.
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Microsoft Pricing vs. Competitors
Compared to its competitors, Microsoft's ROI score is rated right above Sony, and is preceded by Salesforce.
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ROI for Other Tech Brands
In the Tech industry, Microsoft's ROI score is rated right above Netflix, and is preceded by Apple.
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Microsoft Customer Service
4.1/5
Microsoft has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Microsoft's Customer Service
Address
1 Microsoft Way, Redmond, WA 98052-7329
Website
http://www.microsoft.com
Phone Number
0344 800 2400
Quick Insights into Microsoft Customer Service
Microsoft's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 66+.
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Ranked Microsoft Customer Service the Highest
Ranked Microsoft Customer Service the Lowest
Microsoft Customer Service Score by Gender
Female customers rated Microsoft's Customer Service score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Microsoft Customer Service Score by Ethnicity
Microsoft's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.1 | Native American | 4.1 |
Other 4.2 | Other | 4.2 |
Microsoft Customer Service Score by Age
Microsoft's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.1 | 66+ | 2.1 |
Microsoft Customer Service Score by Usage
Microsoft's Customer Service score was rated the highest by customers who have used Microsoft's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Microsoft Customer Service Score by Industry
Microsoft's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Insurance industry customers.
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Microsoft Customer Service vs. Competitors
Compared to its competitors, Microsoft's Customer Service score is rated right above Atlassian, and is preceded by Google.
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Customer Service for Other Tech Brands
In the Tech industry, Microsoft's Customer Service score is rated right above Netflix, and is preceded by Zoom Video Communications.
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Microsoft as an Employer
4.6/5
Microsoft has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Microsoft scored a 44 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Microsoft would recommend the brand to a friend. ENPS measures how likely Microsoft employees would recommend working at Microsoft to a friend.
Net Promoter Score
44
NPS Score
| 62% | Promoters |
|---|---|
| 20% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 55% | Promoters |
|---|---|
| 27% | Passive |
| 18% | Detractors |
Global Ranking Snapshot
Microsoft is ranked #22 in the Global Top 100 Brands. It ranks just behind Delta Air Lines and just ahead of Instagram.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
20 |  | Lego Group |  | Niels Christiansen | Consumer Goods |
21 |  | Delta Air Lines |  | Ed Bastian | Travel and Hospitality |
22 | | Microsoft | | Satya Nadella | Tech |
23 |  |  | Adam Mosseri | Media and Entertainment | |
24 |  | Southwest Airlines |  | Robert E. Jordan | Travel and Hospitality |
25 |  | American Eagle Outfitters |  | Jay Schottenstein | Retail |
26 |  | Glossier |  | Emily Weiss | Fashion and Beauty |
Tech Ranking Snapshot
Microsoft is ranked #9 in the Tech Industry. It ranks just behind Nintendo and just ahead of Rockstar Games.
Popular Brands in the Industry
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