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Morgan Stanley is
Ranked
#15
in
Banking and Financial Services Brands
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Morgan Stanley
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Morgan Stanley is ranked #15 in Banking and Financial Services Brands

About Morgan Stanley's Brand

Morgan Stanley is an American financial services company that offers securities, asset management, and credit services. Morgan Stanley’s brand is ranked #199 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Morgan Stanley. When compared to other organizations within the Banking and Financial Services industry, Morgan Stanley is ranked #15. Among its major competitors, Morgan Stanley is ranked in 9th place for NPS while Goldman Sachs is 1st, and JPMorgan Chase & Co is 2nd. Overall, Morgan Stanley has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $147.94B

Brand at a Glance

70%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Morgan Stanley CMO
  Morgan Stanley CMO

Audrey Choi

With a career spanning multiple industries and sectors, from The Wall Street Journal to the White House, Audrey brings a unique perspective to her roles as Morgan Stanley’s Chief Marketing Officer (CMO) and its first Chief Sustainability Officer (CSO). As CMO, she helps ensure that the brand reflects the firm’s core values of leading with integrity and exceptional ideas across its businesses and geographies. As CSO, Audrey oversees the firm’s efforts to promote global sustainability through capital markets. She also continues to serve as the CEO of the Morgan Stanley Institute for Sustainable Investing. Audrey’s leadership focuses on how the firm’s approaches to investing advice and access to capital can help promote positive change.

Morgan Stanley Ranking

Morgan Stanley NPS

Morgan Stanley's Net Promoter Score (NPS) is a -13 with 35% Promoters, 17% Passives, and 48% Detractors. Net Promoter Score tracks whether Morgan Stanley's customers would recommend using the product based on a scale of -100 to 100.

Morgan Stanley Overall NPS

-13
NPS
35%Promoters
17%Passives
48%Detractors
Morgan Stanley Overall NPS

Morgan Stanley NPS Trend

-100
-50
0
50
100
May 2021
5
May 20215
Jun 2021
4
Jun 20214
Jul 2021
1
Jul 20211
Aug 2021
3
Aug 20213
Sep 2021
0
Sep 20210
Oct 2021
-3
Oct 2021-3
Nov 2021
-9
Nov 2021-9
Dec 2021
-9
Dec 2021-9
Jan 2022
-11
Jan 2022-11
Mar 2022
-12
Mar 2022-12
Apr 2022
-12
Apr 2022-12
May 2022
-14
May 2022-14

How Other Brands Compare

Morgan Stanley is ranked #4 for NPS among its competitors. Goldman Sachs and JPMorgan Chase & Co come in first and second, with Wells Fargo coming in at third. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

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Morgan Stanley's Logo
Morgan Stanley
JPMorgan Chase & Co's Logo
JPMorgan Chase & Co
Wells Fargo's Logo
Wells Fargo
Goldman Sachs' Logo
Goldman Sachs
Global Ranking#199#72#139#145
NPS-13361039
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral--Neutral
Valuation Updated every 24 hours for public companies$147.94B$451.20B$156.41B$113.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Morgan Stanley NPS by Gender

Female customers rated Morgan Stanley's NPS 10 points higher than Male customers.

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Male

-30

Morgan Stanley's NPS was rated -30 by Male customers on Comparably.

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23%
Promoters
24%
Passives
53%
Detractors

Female

-20

Morgan Stanley's NPS was rated -20 by Female customers on Comparably.

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40%
Promoters
0%
Passives
60%
Detractors

Morgan Stanley NPS by Ethnicity

Morgan Stanley's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-73
Caucasian-73
Other
-25
Other-25

Morgan Stanley NPS by Age

Morgan Stanley's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Morgan Stanley.
0
20
40
60
80
100
Promoters
75%
Passives
25%
Detractors
0%
26-3075%25%0%
Promoters
33%
Passives
0%
Detractors
67%
31-3533%0%67%
Promoters
25%
Passives
25%
Detractors
50%
41-4525%25%50%
Promoters
17%
Passives
33%
Detractors
50%
61-6517%33%50%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Morgan Stanley NPS by Usage

Morgan Stanley's NPS was rated the highest by customers who have used Morgan Stanley's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-60
Less than 1 Year-60
1 to 2 Years
25
1 to 2 Years25
2 to 5 Years
17
2 to 5 Years17
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
-70
Over 10 Years-70

Morgan Stanley NPS vs. Competitors

Compared to its competitors, Morgan Stanley's NPS is rated right below Bank of America.

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Morgan Stanley NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Morgan Stanley's NPS is rated right below PayPal.

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Morgan Stanley Customer Reviews

Out of the 6 Morgan Stanley customer reviews 0 were positive and 6 were constructive. Morgan Stanley customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
I am not a "Trader" kind of person, and have been with Morgan Stanley since the early 80's. And, I have done very well overall with them. However over the years their Custom Service or lack of it over the past five years has caused me to leave them.
Review from New York, NY / Male / Caucasian / 66+
What can this brand most improve?
customer service is really bad
Review from New York, NY / Male / Caucasian / 66+
What can this brand most improve?
Customer Service Assistance and Online Services
Review from Philadelphia, PA / Female / Other / 66+
What can this brand most improve?
Customer Service Response and Assistance
Review from Philadelphia, PA / Female / Caucasian / 66+
What can this brand most improve?
Communication with clients regarding goals
Review from New York, NY / Male / Caucasian / 61-65

Morgan Stanley Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of Morgan Stanley users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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70
70%
30
30%
Morgan Stanley Customer Loyalty

Morgan Stanley Customer Loyalty Score by Gender

Female customers rated Morgan Stanley's Customer Loyalty score 37% higher than Male customers.

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Male
63%
Yes
Female
100%
Yes

Morgan Stanley Customer Loyalty Score by Ethnicity

Morgan Stanley's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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67
out of 100
Caucasian
78
out of 100
Other

Morgan Stanley Customer Loyalty Score by Age

Morgan Stanley's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
26-30
55%
26-3055%
31-35
10%
31-3510%
41-45
100%
41-45100%
61-65
70%
61-6570%
66+
85%
66+85%

Morgan Stanley Customer Loyalty Score by Usage

Morgan Stanley's Customer Loyalty score was rated the highest by customers who have used Morgan Stanley's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
46%
1 to 2 Years
33%
2 to 5 Years
55%
5 to 10 Years
82%
Over 10 Years
91%

Morgan Stanley Customer Loyalty Score by Industry

Morgan Stanley's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
10%
Accounting
64%
Banking and Financial Services
100%

Morgan Stanley Customer Loyalty vs. Competitors

Compared to its competitors, Morgan Stanley's Customer Loyalty score is rated right below Goldman Sachs.

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Customer Loyalty score is rated right below Square.

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Morgan Stanley Product Quality

3.5/5

Morgan Stanley has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Morgan Stanley Product Information

Morgan Stanley’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Morgan Stanley's product the highest. Reviewers from the Accounting industry rated Morgan Stanley the lowest at 3.

Website
http://www.morganstanley.com
Company Size
10,000+ Employees

Industry

Banking and Financial Services

Quick Insights into Morgan Stanley Product Quality

Morgan Stanley's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.

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Ranked Morgan Stanley Product Quality the Highest

Banking and Financial Services
4.7
41-45
4.5
5 to 10 Years
4.3

Ranked Morgan Stanley Product Quality the Lowest

66+
2.6
Less than 1 Year
2.1
Other
2.1

Morgan Stanley Product Quality Score by Gender

Male customers rated Morgan Stanley's Product Quality score 0.5 stars higher than Female customers.

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Male

3.2/5

Female

2.7/5

Morgan Stanley Product Quality Score by Ethnicity

Morgan Stanley's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Other
2.1
Other2.1

Morgan Stanley Product Quality Score by Age

Morgan Stanley's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
4.4
26-304.4
31-35
3.1
31-353.1
41-45
4.5
41-454.5
61-65
2.6
61-652.6
66+
2.6
66+2.6

Morgan Stanley Product Quality Score by Usage

Morgan Stanley's Product Quality score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.1
1 to 2 Years
3
2 to 5 Years
3.5
5 to 10 Years
4.3
Over 10 Years
3.2

Morgan Stanley Product Quality Score by Industry

Morgan Stanley's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech
4.3
Accounting
3
Banking and Financial Services
4.7

Morgan Stanley Product Quality vs. Competitors

Compared to its competitors, Morgan Stanley's Product Quality score is rated right above Raymond James, and is preceded by Wells Fargo.

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JPMorgan Chase & Co's Logo
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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Product Quality score is rated right below PayPal.

COMPANYProduct Quality Score
Visa4.2/5
JPMorgan Chase & Co4.1/5
Square4.1/5
Mastercard4/5
Stripe3.9/5
American Express3.8/5
USAA3.8/5
PayPal3.7/5
Morgan Stanley3.5/5

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Morgan Stanley Pricing

Morgan Stanley ROI & Value For Money

3.3/5

Morgan Stanley has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Morgan Stanley Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from Morgan Stanley.

Quick Insights into Morgan Stanley ROI

Morgan Stanley's ROI score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked Morgan Stanley ROI the Highest

26-30
4.9
Banking and Financial Services
4.1
5 to 10 Years
3.8

Ranked Morgan Stanley ROI the Lowest

31-35
2.1
Less than 1 Year
1.9
Other
1.9

Morgan Stanley ROI Score by Gender

Morgan Stanley's ROI score was rated 2.9 by both Female and Male customers on Comparably.

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Male

2.9/5

Female

2.9/5

Morgan Stanley ROI Score by Ethnicity

Morgan Stanley's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
Other
1.9
Other1.9

Morgan Stanley ROI Score by Age

Morgan Stanley's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
26-30
4.9
26-304.9
31-35
2.1
31-352.1
41-45
4.1
41-454.1
61-65
2.6
61-652.6
66+
2.2
66+2.2

Morgan Stanley ROI Score by Usage

Morgan Stanley's ROI score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.9
1 to 2 Years
3
2 to 5 Years
2.9
5 to 10 Years
3.8
Over 10 Years
2.9

Morgan Stanley ROI Score by Industry

Morgan Stanley's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech
3.1
Accounting
2.3
Banking and Financial Services
4.1

Morgan Stanley Pricing vs. Competitors

Compared to its competitors, Morgan Stanley's ROI score is rated right above Bank of America, and is preceded by Raymond James.

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's ROI score is rated right below PayPal.

COMPANYPricing Score
Square4.1/5
Visa4.1/5
JPMorgan Chase & Co4/5
Mastercard4/5
Stripe3.9/5
American Express3.6/5
USAA3.6/5
PayPal3.6/5
Morgan Stanley3.3/5

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Morgan Stanley Customer Service

3.3/5

Morgan Stanley has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Morgan Stanley's Customer Service

Address

New York City, NY


Website

http://www.morganstanley.com

Quick Insights into Morgan Stanley Customer Service

Morgan Stanley's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked Morgan Stanley Customer Service the Highest

26-30
5
Banking and Financial Services
4.7
5 to 10 Years
4.3

Ranked Morgan Stanley Customer Service the Lowest

Over 10 Years
1.8
66+
1.5
Other
1.5

Morgan Stanley Customer Service Score by Gender

Male customers rated Morgan Stanley's Customer Service score 0.3 stars higher than Female customers.

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Male

2.6/5

Female

2.3/5

Morgan Stanley Customer Service Score by Ethnicity

Morgan Stanley's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6
Other
1.5
Other1.5

Morgan Stanley Customer Service Score by Age

Morgan Stanley's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
5
26-305
31-35
2.1
31-352.1
41-45
4.1
41-454.1
61-65
2.6
61-652.6
66+
1.5
66+1.5

Morgan Stanley Customer Service Score by Usage

Morgan Stanley's Customer Service score was rated the highest by customers who have used Morgan Stanley's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.8
1 to 2 Years
4
2 to 5 Years
3.1
5 to 10 Years
4.3
Over 10 Years
1.8

Morgan Stanley Customer Service Score by Industry

Morgan Stanley's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
2.5
Accounting
2.8
Banking and Financial Services
4.7

Morgan Stanley Customer Service vs. Competitors

Compared to its competitors, Morgan Stanley's Customer Service score is rated right above TD Ameritrade, and is preceded by Bank of America.

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JPMorgan Chase & Co's Logo
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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Morgan Stanley's Customer Service score is rated right below PayPal.

COMPANYCustomer Service Score
JPMorgan Chase & Co4.2/5
Visa4.1/5
Square4/5
Mastercard4/5
Stripe3.8/5
USAA3.7/5
American Express3.7/5
PayPal3.4/5
Morgan Stanley3.3/5

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Morgan Stanley as an Employer

3.2/5

Morgan Stanley has a 3.2/5 stars for its overall company culture rated by their employees

  Morgan Stanley CEO
top
50%
CEO of Morgan Stanley

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Morgan Stanley scored a -13 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Morgan Stanley would recommend the brand to a friend. ENPS measures how likely Morgan Stanley employees would recommend working at Morgan Stanley to a friend.

Net Promoter Score

-13
NPS Score
35%Promoters
17%Passive
48%Detractors

Employee Net Promoter Score

-6
eNPS Score
34%Promoters
26%Passive
40%Detractors

Global Ranking Snapshot

Morgan Stanley is ranked #199 in the Global Top 100 Brands. It ranks just behind UnitedHealth Group and just ahead of Edward Jones.

RANKCOMPANYCEOINDUSTRY
197
Albertsons Companies  Albertsons Companies CEO
Vivek Sankaran
Retail
198
UnitedHealth Group  UnitedHealth Group CEO
Andrew Witty
Health and Wellness
199
Morgan Stanley  Morgan Stanley CEO
James Gorman
Banking and Financial Services
200
Edward Jones  Edward Jones CEO
Penny Pennington
Banking and Financial Services
201
Sherwin-Williams  Sherwin-Williams CEO
John Morikis
Retail
202
Qualcomm  Qualcomm CEO
Steve Mollenkopf
Tech
203
The Kraft Heinz Company  The Kraft Heinz Company CEO
Miguel Patricio
Food and Beverages

Banking and Financial Services Ranking Snapshot

Morgan Stanley is ranked #15 in the Banking and Financial Services Industry. It ranks just behind Prudential and just ahead of Edward Jones.

RANKCOMPANYLocation
13
Fidelity Investments
Boston, MA
14
Prudential
Newark, NJ
15
Morgan Stanley
New York City, NY
16
Edward Jones
Peoria, AZ
17
Nasdaq
New York City, NY
18
Charles Schwab
San Francisco, CA
19
UBS
Zurich, KS