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NBCUniversal is
Ranked
#84
in
Media and Entertainment Brands
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NBCUniversal
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NBCUniversal is ranked #84 in Media and Entertainment Brands

About NBCUniversal's Brand

NBCUniversal’s brand is ranked #689 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NBCUniversal. When compared to other organizations within the Media and Entertainment industry, NBCUniversal is ranked #84. Among its major competitors, NBCUniversal is ranked in 1st place for NPS while Mashable is 2nd, and Dish Network is 3rd. Overall, NBCUniversal has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $187.81B

Brand at a Glance

79%
Customer Loyalty
3.7/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
NBCUniversal CMO
  NBCUniversal CMO

Jennifer Storms

Jennifer Storms serves as the Chief Marketing Officer, NBC Sports Group of NBCUniversal Media, LLC. Jennifer started at NBCUniversal Media, LLC in October of 2015. Jennifer currently resides in the Greater New York City Area.

NBCUniversal Ranking

NBCUniversal NPS

NBCUniversal's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether NBCUniversal's customers would recommend using the product based on a scale of -100 to 100.

NBCUniversal Overall NPS

40
NPS
62%Promoters
16%Passives
22%Detractors
NBCUniversal Overall NPS

NBCUniversal NPS Trend

-100
-50
0
50
100
Jun 2021
37
Jun 202137
Jul 2021
41
Jul 202141
Aug 2021
44
Aug 202144
Sep 2021
38
Sep 202138
Oct 2021
43
Oct 202143
Nov 2021
45
Nov 202145
Dec 2021
44
Dec 202144
Jan 2022
40
Jan 202240
Feb 2022
41
Feb 202241
Mar 2022
40
Mar 202240
Apr 2022
39
Apr 202239
May 2022
40
May 202240

How Other Brands Compare

NBCUniversal is ranked first for NPS among its competitors. Mashable and Dish Network come in second and third, with Salon Media Group coming in at #4. Among those competitors, it is the most valued company.

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NBCUniversal's Logo
NBCUniversal
Dish Network's Logo
Dish Network
Mashable's Logo
Mashable
Salon Media Group's Logo
Salon Media Group
Global Ranking#689#-#-#-
NPS40-240-
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNegative--
Valuation Updated every 24 hours for public companies$187.81B$17.71B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NBCUniversal NPS by Gender

Male customers rated NBCUniversal's NPS 22 points higher than Female customers.

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Male

36

NBCUniversal's NPS was rated 36 by Male customers on Comparably.

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57%
Promoters
22%
Passives
21%
Detractors

Female

14

NBCUniversal's NPS was rated 14 by Female customers on Comparably.

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57%
Promoters
0%
Passives
43%
Detractors

NBCUniversal NPS by Ethnicity

NBCUniversal's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Caucasian
50
Caucasian50
Asian or Pacific Islander
33
Asian or Pacific Islander33

NBCUniversal NPS by Age

NBCUniversal's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
Promoters
50%
Passives
17%
Detractors
33%
18-2550%17%33%
Promoters
86%
Passives
0%
Detractors
14%
26-3086%0%14%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
50%
Passives
25%
Detractors
25%
41-4550%25%25%

NBCUniversal NPS by Usage

NBCUniversal's NPS was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-34
Less than 1 Year-34
1 to 2 Years
34
1 to 2 Years34
2 to 5 Years
43
2 to 5 Years43
5 to 10 Years
13
5 to 10 Years13
Over 10 Years
0
Over 10 Years0

NBCUniversal NPS vs. Competitors

Compared to its competitors, NBCUniversal's NPS is rated right above Mashable.

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NBCUniversal NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, NBCUniversal's NPS is rated right above Instagram, and is preceded by The Walt Disney Company.

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Nintendo's Logo
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NBCUniversal Customer Reviews

Out of the 6 NBCUniversal customer reviews 4 were positive and 2 were constructive. NBCUniversal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Your team leading the Olympics in presenting the sport activities is the worst ever seen covering the best professionals in the world. A bunch of no good, not prepared and no RESPECT for all the athletic participants. Regardless of the origin, nationalities, etc. A horrible stupid no respect.
Review from Male / Caucasian / 66+
What do you value most about this brand?
tradition, culture, outcome, scale, influence
Review from Los Angeles, CA / Female / Asian or Pacific Islander / 18-25
What do you value most about this brand?
Their Theme Parks, Films, Tv shows, and their other content have a lot of value
Review from Los Angeles, CA / Male / Caucasian / 18-25
What do you value most about this brand?
Powerful and well known in the industry
Review from Los Angeles, CA / Female / Caucasian / 26-30
What do you value most about this brand?
great company in all ways
Review from Los Angeles, CA / Male / Asian or Pacific Islander / 26-30

NBCUniversal Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of NBCUniversal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
NBCUniversal Customer Loyalty

NBCUniversal Customer Loyalty Score by Gender

Female customers rated NBCUniversal's Customer Loyalty score 6% higher than Male customers.

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Male
81%
Yes
Female
87%
Yes

NBCUniversal Customer Loyalty Score by Ethnicity

NBCUniversal's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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89
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander

NBCUniversal Customer Loyalty Score by Age

NBCUniversal's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
87%
26-3087%
36-40
100%
36-40100%
41-45
100%
41-45100%

NBCUniversal Customer Loyalty Score by Usage

NBCUniversal's Customer Loyalty score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
70%
1 to 2 Years
70%
2 to 5 Years
87%
5 to 10 Years
87%
Over 10 Years
85%

NBCUniversal Customer Loyalty Score by Industry

NBCUniversal's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
85%
Aerospace and Aviation
46%
Arts and Entertainment
100%

NBCUniversal Customer Loyalty vs. Competitors

Compared to its competitors, NBCUniversal's Customer Loyalty score is rated right above Mashable, and is preceded by Dish Network.

COMPANYCustomer Loyalty Score
Dish Network82%
NBCUniversal79%
Mashable55%
Salon Media GroupN/A
MicN/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, NBCUniversal's Customer Loyalty score is rated right below The Walt Disney Company.

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NBCUniversal Product Quality

3.7/5

NBCUniversal has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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NBCUniversal Product Information

NBCUniversal’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated NBCUniversal's product the highest. Reviewers from the Aerospace and Aviation industry rated NBCUniversal the lowest at 2.4.

Website
http://www.nbcuniversal.com/
Company Size
10,000+ Employees

Quick Insights into NBCUniversal Product Quality

NBCUniversal's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used NBCUniversal's products/services for 1 to 2 Years.

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Ranked NBCUniversal Product Quality the Highest

Arts and Entertainment
4.8
18-25
4.6
Female
4.3

Ranked NBCUniversal Product Quality the Lowest

36-40
2.6
Aerospace and Aviation
2.4
1 to 2 Years
2

NBCUniversal Product Quality Score by Gender

Female customers rated NBCUniversal's Product Quality score 0.7 stars higher than Male customers.

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Male

3.6/5

Female

4.3/5

NBCUniversal Product Quality Score by Ethnicity

NBCUniversal's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4

NBCUniversal Product Quality Score by Age

NBCUniversal's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4
26-304
36-40
2.6
36-402.6
41-45
3.2
41-453.2

NBCUniversal Product Quality Score by Usage

NBCUniversal's Product Quality score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
2
2 to 5 Years
4.2
5 to 10 Years
3.3
Over 10 Years
3.7

NBCUniversal Product Quality Score by Industry

NBCUniversal's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.2
Aerospace and Aviation
2.4
Arts and Entertainment
4.8

NBCUniversal Product Quality vs. Competitors

Compared to its competitors, NBCUniversal's Product Quality score is rated right above Dish Network, and is preceded by Mashable.

COMPANYProduct Quality Score
Mashable4/5
NBCUniversal3.7/5
Dish Network3/5
Salon Media GroupN/A
MicN/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, NBCUniversal's Product Quality score is rated right below Instagram.

COMPANYProduct Quality Score
Nintendo4.5/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
The Walt Disney Company4.2/5
Rockstar Games4.2/5
ROBLOX4.1/5
Instagram4/5
NBCUniversal3.7/5

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NBCUniversal Pricing

NBCUniversal ROI & Value For Money

4/5

NBCUniversal has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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NBCUniversal Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from NBCUniversal.

Quick Insights into NBCUniversal ROI

NBCUniversal's ROI score was rated highest by customers who have used NBCUniversal's products/services for Less than 1 Year, and rated lowest by customers ages 36-40.

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Ranked NBCUniversal ROI the Highest

Less than 1 Year
4.8
18-25
4.6
Female
4.4

Ranked NBCUniversal ROI the Lowest

5 to 10 Years
3.5
Tech
3.2
36-40
2.6

NBCUniversal ROI Score by Gender

Female customers rated NBCUniversal's ROI score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

NBCUniversal ROI Score by Ethnicity

NBCUniversal's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

NBCUniversal ROI Score by Age

NBCUniversal's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.4
26-304.4
36-40
2.6
36-402.6
41-45
3.5
41-453.5

NBCUniversal ROI Score by Usage

NBCUniversal's ROI score was rated the highest by customers who have used NBCUniversal's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.8
1 to 2 Years
3.5
2 to 5 Years
3.9
5 to 10 Years
3.5
Over 10 Years
3.6

NBCUniversal ROI Score by Industry

NBCUniversal's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.2
Aerospace and Aviation
3.8
Arts and Entertainment
4.3

NBCUniversal Pricing vs. Competitors

Compared to its competitors, NBCUniversal's ROI score is rated right above Mashable.

COMPANYPricing Score
NBCUniversal4/5
Mashable3.5/5
Dish Network2.8/5
Salon Media GroupN/A
MicN/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, NBCUniversal's ROI score is rated right above Netflix, and is preceded by Apple.

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NBCUniversal Customer Service

3.9/5

NBCUniversal has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About NBCUniversal's Customer Service

Address

Los Angeles, CA


Website

http://www.nbcuniversal.com/


Phone Number

<<not-applicable>>

Quick Insights into NBCUniversal Customer Service

NBCUniversal's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 36-40.

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Ranked NBCUniversal Customer Service the Highest

Arts and Entertainment
4.6
26-30
4.5
Female
4.5

Ranked NBCUniversal Customer Service the Lowest

5 to 10 Years
3.3
Tech
2.8
36-40
2

NBCUniversal Customer Service Score by Gender

Female customers rated NBCUniversal's Customer Service score 0.8 stars higher than Male customers.

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Male

3.7/5

Female

4.5/5

NBCUniversal Customer Service Score by Ethnicity

NBCUniversal's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
4
Asian or Pacific Islander4

NBCUniversal Customer Service Score by Age

NBCUniversal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.5
26-304.5
36-40
2
36-402
41-45
3.9
41-453.9

NBCUniversal Customer Service Score by Usage

NBCUniversal's Customer Service score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.5
2 to 5 Years
4
5 to 10 Years
3.3
Over 10 Years
3.8

NBCUniversal Customer Service Score by Industry

NBCUniversal's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
2.8
Aerospace and Aviation
3.1
Arts and Entertainment
4.6

NBCUniversal Customer Service vs. Competitors

Compared to its competitors, NBCUniversal's Customer Service score is rated right above Mashable.

COMPANYCustomer Service Score
NBCUniversal3.9/5
Mashable3.5/5
Dish Network2.9/5
Salon Media GroupN/A
MicN/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, NBCUniversal's Customer Service score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.2/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
Rockstar Games3.9/5
NBCUniversal3.9/5
ROBLOX3.7/5
Instagram3.6/5

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NBCUniversal as an Employer

4.1/5

NBCUniversal has a 4.1/5 stars for its overall company culture rated by their employees

  NBCUniversal CEO
top
20%
CEO of NBCUniversal

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NBCUniversal scored a 40 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of NBCUniversal would recommend the brand to a friend. ENPS measures how likely NBCUniversal employees would recommend working at NBCUniversal to a friend.

Net Promoter Score

40
NPS Score
62%Promoters
16%Passive
22%Detractors

Employee Net Promoter Score

15
eNPS Score
45%Promoters
25%Passive
30%Detractors

Global Ranking Snapshot

NBCUniversal is ranked #689 in the Global Top 100 Brands. It ranks just behind Flex and just ahead of Vox Media, Inc..

RANKCOMPANYCEOINDUSTRY
687
Simon and Schuster  Simon and Schuster CEO
Carolyn Reidy
Media and Entertainment
688
Flex  Flex CEO
Revathi Advaithi
Energy and Manufacturing
689
NBCUniversal  NBCUniversal CEO
Stephen Burke
Media and Entertainment
690
Vox Media, Inc.  Vox Media, Inc. CEO
Jim Bankoff
Media and Entertainment
691
Giant Eagle  Giant Eagle CEO
Laura Karet
Food and Beverages
692
Scripps Health  Scripps Health CEO
Chris Gorder
Health and Wellness
693
PNC  PNC CEO
William Demchak
Banking and Financial Services

Media and Entertainment Ranking Snapshot

NBCUniversal is ranked #84 in the Media and Entertainment Industry. It ranks just behind Simon and Schuster and just ahead of Vox Media, Inc..

RANKCOMPANYLocation
82
AMC Networks
New York City, NY
83
Simon and Schuster
New York City, NY
84
NBCUniversal
Los Angeles, CA
85
Vox Media, Inc.
Washington, DC
86
SoundCloud
Berlin, MD
87
NPR
Washington, DC
88
BTS
Stockholm, ME