40
NPS
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Ranked
#84
Media and Entertainment Brands
Brand Page
NBCUniversal
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NBCUniversal is ranked #84 in Media and Entertainment Brands
NBCUniversal is ranked #84 in Media and Entertainment Brands
About NBCUniversal's Brand
NBCUniversal’s brand is ranked #689 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NBCUniversal. When compared to other organizations within the Media and Entertainment industry, NBCUniversal is ranked #84. Among its major competitors, NBCUniversal is ranked in 1st place for NPS while Mashable is 2nd, and Dish Network is 3rd. Overall, NBCUniversal has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $187.81B
Brand at a Glance
79%
Customer Loyalty
3.7/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
NBCUniversal CMO
Jennifer Storms
Jennifer Storms serves as the Chief Marketing Officer, NBC Sports Group of NBCUniversal Media, LLC. Jennifer started at NBCUniversal Media, LLC in October of 2015. Jennifer currently resides in the Greater New York City Area.
NBCUniversal Ranking
- #689 in Global Best Brands
- #84 in Media and Entertainment
- #1 / 4 of its competitors
NBCUniversal NPS
NBCUniversal's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether NBCUniversal's customers would recommend using the product based on a scale of -100 to 100.
NBCUniversal Overall NPS
| 62% | Promoters |
|---|---|
| 16% | Passives |
| 22% | Detractors |
NBCUniversal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 37 | Jun 2021 | 37 |
Jul 2021 41 | Jul 2021 | 41 |
Aug 2021 44 | Aug 2021 | 44 |
Sep 2021 38 | Sep 2021 | 38 |
Oct 2021 43 | Oct 2021 | 43 |
Nov 2021 45 | Nov 2021 | 45 |
Dec 2021 44 | Dec 2021 | 44 |
Jan 2022 40 | Jan 2022 | 40 |
Feb 2022 41 | Feb 2022 | 41 |
Mar 2022 40 | Mar 2022 | 40 |
Apr 2022 39 | Apr 2022 | 39 |
May 2022 40 | May 2022 | 40 |
How Other Brands Compare
NBCUniversal is ranked first for NPS among its competitors. Mashable and Dish Network come in second and third, with Salon Media Group coming in at #4. Among those competitors, it is the most valued company.
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NBCUniversal |  Dish Network |  Mashable |  Salon Media Group | |
| Global Ranking | #689 | #- | #- | #- |
| NPS | 40 | -24 | 0 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Negative | - | - |
| Valuation Updated every 24 hours for public companies | $187.81B | $17.71B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NBCUniversal NPS by Gender
Male customers rated NBCUniversal's NPS 22 points higher than Female customers.
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Male
36
NBCUniversal's NPS was rated 36 by Male customers on Comparably.
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57%
Promoters
22%
Passives
21%
Detractors
Female
14
NBCUniversal's NPS was rated 14 by Female customers on Comparably.
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57%
Promoters
0%
Passives
43%
Detractors
NBCUniversal NPS by Ethnicity
NBCUniversal's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
NBCUniversal NPS by Age
NBCUniversal's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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NBCUniversal NPS by Usage
NBCUniversal's NPS was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
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100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 13 | 5 to 10 Years | 13 |
Over 10 Years 0 | Over 10 Years | 0 |
NBCUniversal NPS vs. Competitors
Compared to its competitors, NBCUniversal's NPS is rated right above Mashable.
| COMPANY | NPS Score | |
|---|---|---|
| NBCUniversal | 40 |
| Mashable | 0 |
| Salon Media Group | N/A |
 | Mic | N/A |
| Dish Network | -24 |
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NBCUniversal NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, NBCUniversal's NPS is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 58 |
 | Spotify | 56 |
 | Apple | 54 |
 | Netflix | 52 |
 | ROBLOX | 46 |
 | Rockstar Games | 46 |
 | The Walt Disney Company | 44 |
| NBCUniversal | 40 |
 | 39 | |
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NBCUniversal Customer Reviews
Out of the 6 NBCUniversal customer reviews 4 were positive and 2 were constructive. NBCUniversal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
NBCUniversal Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of NBCUniversal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NBCUniversal Customer Loyalty Score by Gender
Female customers rated NBCUniversal's Customer Loyalty score 6% higher than Male customers.
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Male
81%
Yes
Female
87%
Yes
NBCUniversal Customer Loyalty Score by Ethnicity
NBCUniversal's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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89
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
NBCUniversal Customer Loyalty Score by Age
NBCUniversal's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
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40%
60%
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100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 87% | 26-30 | 87% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
NBCUniversal Customer Loyalty Score by Usage
NBCUniversal's Customer Loyalty score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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NBCUniversal Customer Loyalty Score by Industry
NBCUniversal's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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NBCUniversal Customer Loyalty vs. Competitors
Compared to its competitors, NBCUniversal's Customer Loyalty score is rated right above Mashable, and is preceded by Dish Network.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dish Network | 82% |
| NBCUniversal | 79% |
| Mashable | 55% |
| Salon Media Group | N/A |
| Mic | N/A |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, NBCUniversal's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| Apple | 87% |
| Spotify | 87% |
| 86% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| NBCUniversal | 79% |
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NBCUniversal Product Quality
3.7/5
NBCUniversal has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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NBCUniversal Product Information
NBCUniversal’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated NBCUniversal's product the highest. Reviewers from the Aerospace and Aviation industry rated NBCUniversal the lowest at 2.4.
- Website
- http://www.nbcuniversal.com/
- Company Size
- 10,000+ Employees
Quick Insights into NBCUniversal Product Quality
NBCUniversal's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used NBCUniversal's products/services for 1 to 2 Years.
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Ranked NBCUniversal Product Quality the Highest
Ranked NBCUniversal Product Quality the Lowest
NBCUniversal Product Quality Score by Gender
Female customers rated NBCUniversal's Product Quality score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
NBCUniversal Product Quality Score by Ethnicity
NBCUniversal's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
NBCUniversal Product Quality Score by Age
NBCUniversal's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.2 | 41-45 | 3.2 |
NBCUniversal Product Quality Score by Usage
NBCUniversal's Product Quality score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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NBCUniversal Product Quality Score by Industry
NBCUniversal's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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NBCUniversal Product Quality vs. Competitors
Compared to its competitors, NBCUniversal's Product Quality score is rated right above Dish Network, and is preceded by Mashable.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mashable | 4/5 |
| NBCUniversal | 3.7/5 |
| Dish Network | 3/5 |
| Salon Media Group | N/A |
| Mic | N/A |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, NBCUniversal's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.5/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| The Walt Disney Company | 4.2/5 |
| Rockstar Games | 4.2/5 |
| ROBLOX | 4.1/5 |
| 4/5 | |
| NBCUniversal | 3.7/5 |
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NBCUniversal Pricing
NBCUniversal ROI & Value For Money
4/5
NBCUniversal has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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NBCUniversal Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from NBCUniversal.
Quick Insights into NBCUniversal ROI
NBCUniversal's ROI score was rated highest by customers who have used NBCUniversal's products/services for Less than 1 Year, and rated lowest by customers ages 36-40.
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Ranked NBCUniversal ROI the Highest
Ranked NBCUniversal ROI the Lowest
NBCUniversal ROI Score by Gender
Female customers rated NBCUniversal's ROI score 0.5 stars higher than Male customers.
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Male
3.9/5
Female
4.4/5
NBCUniversal ROI Score by Ethnicity
NBCUniversal's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
NBCUniversal ROI Score by Age
NBCUniversal's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.5 | 41-45 | 3.5 |
NBCUniversal ROI Score by Usage
NBCUniversal's ROI score was rated the highest by customers who have used NBCUniversal's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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NBCUniversal ROI Score by Industry
NBCUniversal's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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NBCUniversal Pricing vs. Competitors
Compared to its competitors, NBCUniversal's ROI score is rated right above Mashable.
| COMPANY | Pricing Score | |
|---|---|---|
| NBCUniversal | 4/5 |
| Mashable | 3.5/5 |
| Dish Network | 2.8/5 |
| Salon Media Group | N/A |
| Mic | N/A |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, NBCUniversal's ROI score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Apple | 4.1/5 |
| NBCUniversal | 4/5 |
| Netflix | 4/5 |
| Rockstar Games | 4/5 |
| ROBLOX | 3.9/5 |
| The Walt Disney Company | 3.8/5 |
| 3.8/5 |
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NBCUniversal Customer Service
3.9/5
NBCUniversal has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About NBCUniversal's Customer Service
Address
Los Angeles, CA
Website
http://www.nbcuniversal.com/
Phone Number
<<not-applicable>>
Quick Insights into NBCUniversal Customer Service
NBCUniversal's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 36-40.
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Ranked NBCUniversal Customer Service the Highest
Ranked NBCUniversal Customer Service the Lowest
NBCUniversal Customer Service Score by Gender
Female customers rated NBCUniversal's Customer Service score 0.8 stars higher than Male customers.
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Male
3.7/5
Female
4.5/5
NBCUniversal Customer Service Score by Ethnicity
NBCUniversal's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
NBCUniversal Customer Service Score by Age
NBCUniversal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.5 | 26-30 | 4.5 |
36-40 2 | 36-40 | 2 |
41-45 3.9 | 41-45 | 3.9 |
NBCUniversal Customer Service Score by Usage
NBCUniversal's Customer Service score was rated the highest by customers who have used NBCUniversal's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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NBCUniversal Customer Service Score by Industry
NBCUniversal's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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NBCUniversal Customer Service vs. Competitors
Compared to its competitors, NBCUniversal's Customer Service score is rated right above Mashable.
| COMPANY | Customer Service Score | |
|---|---|---|
| NBCUniversal | 3.9/5 |
| Mashable | 3.5/5 |
| Dish Network | 2.9/5 |
| Salon Media Group | N/A |
| Mic | N/A |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, NBCUniversal's Customer Service score is rated right above ROBLOX, and is preceded by Rockstar Games.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.2/5 |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| Rockstar Games | 3.9/5 |
| NBCUniversal | 3.9/5 |
| ROBLOX | 3.7/5 |
| 3.6/5 |
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NBCUniversal as an Employer
4.1/5
NBCUniversal has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
NBCUniversal scored a 40 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of NBCUniversal would recommend the brand to a friend. ENPS measures how likely NBCUniversal employees would recommend working at NBCUniversal to a friend.
Net Promoter Score
40
NPS Score
| 62% | Promoters |
|---|---|
| 16% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 45% | Promoters |
|---|---|
| 25% | Passive |
| 30% | Detractors |
Global Ranking Snapshot
NBCUniversal is ranked #689 in the Global Top 100 Brands. It ranks just behind Flex and just ahead of Vox Media, Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
687 |  | Simon and Schuster |  | Carolyn Reidy | Media and Entertainment |
688 |  | Flex |  | Revathi Advaithi | Energy and Manufacturing |
689 | | NBCUniversal | | Stephen Burke | Media and Entertainment |
690 |  | Vox Media, Inc. |  | Jim Bankoff | Media and Entertainment |
691 |  | Giant Eagle |  | Laura Karet | Food and Beverages |
692 |  | Scripps Health |  | Chris Gorder | Health and Wellness |
693 |  | PNC |  | William Demchak | Banking and Financial Services |
Media and Entertainment Ranking Snapshot
NBCUniversal is ranked #84 in the Media and Entertainment Industry. It ranks just behind Simon and Schuster and just ahead of Vox Media, Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
82 |  | AMC Networks | New York City, NY |
83 | | Simon and Schuster | New York City, NY |
84 | | NBCUniversal | Los Angeles, CA |
85 | | Vox Media, Inc. | Washington, DC |
86 |  | SoundCloud | Berlin, MD |
87 |  | NPR | Washington, DC |
88 |  | BTS | Stockholm, ME |
Popular Brands in the Industry
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