25
NPS
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Pfizer is ranked #15 in Health and Wellness Brands
Pfizer is ranked #15 in Health and Wellness Brands
About Pfizer's Brand
Pfizer, a bio-pharmaceutical company, develops and manufactures human and veterinary medicines, as well as consumer healthcare products. Pfizer’s brand is ranked #214 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pfizer. When compared to other organizations within the Health and Wellness industry, Pfizer is ranked #15. Among its major competitors, Pfizer is ranked in 8th place for NPS while Abbott is 1st, and Merck is 2nd.Their current market cap is $191.43B
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Pfizer Ranking
- #15 in Health and Wellness
- #4 / 4 of its competitors
Pfizer NPS
Pfizer's Net Promoter Score (NPS) is a 25 with 53% Promoters, 19% Passives, and 28% Detractors. Net Promoter Score tracks whether Pfizer's customers would recommend using the product based on a scale of -100 to 100.
Pfizer Overall NPS
| 53% | Promoters |
|---|---|
| 19% | Passives |
| 28% | Detractors |
Pfizer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 26 | Jun 2021 | 26 |
Jul 2021 27 | Jul 2021 | 27 |
Aug 2021 28 | Aug 2021 | 28 |
Sep 2021 28 | Sep 2021 | 28 |
Oct 2021 30 | Oct 2021 | 30 |
Nov 2021 32 | Nov 2021 | 32 |
Dec 2021 32 | Dec 2021 | 32 |
Jan 2022 30 | Jan 2022 | 30 |
Feb 2022 30 | Feb 2022 | 30 |
Mar 2022 25 | Mar 2022 | 25 |
Apr 2022 25 | Apr 2022 | 25 |
May 2022 25 | May 2022 | 25 |
How Other Brands Compare
Pfizer is ranked #4 for NPS among its competitors. Abbott and Bristol Myers Squibb come in first and second, with Johnson & Johnson coming in at third. Among those competitors, it is the third most valued company behind Johnson & Johnson.
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 Pfizer |  Johnson & Johnson |  Abbott |  Bristol Myers Squibb | |
| Global Ranking | #214 | #89 | #168 | #205 |
| NPS | 25 | 31 | 46 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $191.43B | $428.68B | $210.71B | $140.58B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pfizer NPS by Gender
Female customers rated Pfizer's NPS 17 points higher than Male customers.
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Male
17
Pfizer's NPS was rated 17 by Male customers on Comparably.
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49%
Promoters
19%
Passives
32%
Detractors
Female
34
Pfizer's NPS was rated 34 by Female customers on Comparably.
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55%
Promoters
24%
Passives
21%
Detractors
Pfizer NPS by Ethnicity
Pfizer's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
African American/Black 73 | African American/Black | 73 |
Asian or Pacific Islander 32 | Asian or Pacific Islander | 32 |
Other 0 | Other | 0 |
Pfizer NPS by Age
Pfizer's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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Pfizer NPS by Usage
Pfizer's NPS was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 29 | Over 10 Years | 29 |
Pfizer NPS vs. Competitors
Compared to its competitors, Pfizer's NPS is rated right below AbbVie.
| COMPANY | NPS Score | |
|---|---|---|
| Abbott | 46 |
 | Merck | 42 |
 | Roche | 39 |
| Bristol Myers Squibb | 36 |
 | Janssen | 34 |
| Johnson & Johnson | 31 |
 | AbbVie | 28 |
| Pfizer | 25 |
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Pfizer NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Pfizer's NPS is rated right above CVS Health, and is preceded by Philips.
| COMPANY | NPS Score | |
|---|---|---|
 | Peloton | 66 |
 | Headspace | 55 |
 | Glossier | 48 |
 | Colgate Palmolive | 46 |
| Johnson & Johnson | 31 |
 | Philips | 26 |
| Pfizer | 25 |
 | CVS Health | 12 |
 | WW (formally Weight Watchers) | 10 |
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Pfizer Customer Reviews
Out of the 17 Pfizer customer reviews 15 were positive and 2 were constructive. Pfizer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pfizer Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Pfizer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Pfizer Customer Loyalty Score by Gender
Female customers rated Pfizer's Customer Loyalty score 16% higher than Male customers.
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Male
71%
Yes
Female
87%
Yes
Pfizer Customer Loyalty Score by Ethnicity
Pfizer's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
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80
out of 100
Caucasian
67
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
76
out of 100
Other
Pfizer Customer Loyalty Score by Age
Pfizer's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 62% | 18-25 | 62% |
26-30 73% | 26-30 | 73% |
31-35 93% | 31-35 | 93% |
36-40 82% | 36-40 | 82% |
41-45 89% | 41-45 | 89% |
46-50 70% | 46-50 | 70% |
51-55 73% | 51-55 | 73% |
66+ 85% | 66+ | 85% |
Pfizer Customer Loyalty Score by Usage
Pfizer's Customer Loyalty score was rated the highest by customers who have used Pfizer's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pfizer Customer Loyalty Score by Industry
Pfizer's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Pfizer Customer Loyalty vs. Competitors
Compared to its competitors, Pfizer's Customer Loyalty score is rated right above Merck, and is preceded by Bristol Myers Squibb.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Roche | 83% |
| Abbott | 80% |
| Johnson & Johnson | 79% |
| AbbVie | 77% |
| Bristol Myers Squibb | 76% |
| Pfizer | 76% |
| Merck | 74% |
| Janssen | 55% |
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Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Pfizer's Customer Loyalty score is rated right above CVS Health, and is preceded by Philips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peloton | 90% |
| Colgate Palmolive | 88% |
| Headspace | 83% |
| Glossier | 79% |
| Johnson & Johnson | 79% |
| Philips | 79% |
| Pfizer | 76% |
| CVS Health | 76% |
| WW (formally Weight Watchers) | 75% |
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Pfizer Product Quality
4.1/5
Pfizer has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Pfizer Product Information
Pfizer’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Pfizer's product the highest. Reviewers from the Business and Consumer Services industry rated Pfizer the lowest at 3.5.
- Website
- http://www.pfizer.com
- Company Size
- 10,000+ Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Pfizer Product Quality
Pfizer's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Pfizer Product Quality the Highest
Ranked Pfizer Product Quality the Lowest
Pfizer Product Quality Score by Gender
Female customers rated Pfizer's Product Quality score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Pfizer Product Quality Score by Ethnicity
Pfizer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4 | Other | 4 |
Pfizer Product Quality Score by Age
Pfizer's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.5 | 51-55 | 4.5 |
66+ 4.6 | 66+ | 4.6 |
Pfizer Product Quality Score by Usage
Pfizer's Product Quality score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Pfizer Product Quality Score by Industry
Pfizer's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Pfizer Product Quality vs. Competitors
Compared to its competitors, Pfizer's Product Quality score is rated right above Merck, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Roche | 4.2/5 |
| Abbott | 4.1/5 |
| Johnson & Johnson | 4.1/5 |
| Pfizer | 4.1/5 |
| Merck | 4.1/5 |
| Bristol Myers Squibb | 4.1/5 |
| AbbVie | 4/5 |
| Janssen | 3.5/5 |
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Pfizer's Product Quality score is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peloton | 4.5/5 |
| Headspace | 4.4/5 |
| Glossier | 4.4/5 |
| Colgate Palmolive | 4.3/5 |
| Pfizer | 4.1/5 |
| Johnson & Johnson | 4.1/5 |
| Philips | 3.8/5 |
| CVS Health | 3.6/5 |
| WW (formally Weight Watchers) | 3.5/5 |
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Pfizer Pricing
Pfizer ROI & Value For Money
3.9/5
Pfizer has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Pfizer Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Pfizer.
Quick Insights into Pfizer ROI
Pfizer's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Pfizer ROI the Highest
Ranked Pfizer ROI the Lowest
Pfizer ROI Score by Gender
Female customers rated Pfizer's ROI score 0.4 stars higher than Male customers.
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Male
3.8/5
Female
4.2/5
Pfizer ROI Score by Ethnicity
Pfizer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.7 | Other | 3.7 |
Pfizer ROI Score by Age
Pfizer's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.5 | 51-55 | 3.5 |
66+ 4.6 | 66+ | 4.6 |
Pfizer ROI Score by Usage
Pfizer's ROI score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Pfizer ROI Score by Industry
Pfizer's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Pfizer Pricing vs. Competitors
Compared to its competitors, Pfizer's ROI score is rated right above Bristol Myers Squibb, and is preceded by AbbVie.
| COMPANY | Pricing Score | |
|---|---|---|
| Roche | 4.1/5 |
| Abbott | 4/5 |
| Merck | 4/5 |
| Johnson & Johnson | 4/5 |
| AbbVie | 4/5 |
| Pfizer | 3.9/5 |
| Bristol Myers Squibb | 3.8/5 |
| Janssen | 3.3/5 |
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Pfizer's ROI score is rated right above Glossier, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4.4/5 |
| Headspace | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Pfizer | 3.9/5 |
| Glossier | 3.9/5 |
| Philips | 3.8/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 3.4/5 |
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Pfizer Customer Service
4/5
Pfizer has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Pfizer's Customer Service
Address
235 East 42nd Street, New York City, NY 10017
Website
http://www.pfizer.com
Quick Insights into Pfizer Customer Service
Pfizer's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Pfizer Customer Service the Highest
Ranked Pfizer Customer Service the Lowest
Pfizer Customer Service Score by Gender
Female customers rated Pfizer's Customer Service score 0.3 stars higher than Male customers.
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Male
3.8/5
Female
4.1/5
Pfizer Customer Service Score by Ethnicity
Pfizer's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.7 | Other | 3.7 |
Pfizer Customer Service Score by Age
Pfizer's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.6 | 51-55 | 3.6 |
66+ 4.2 | 66+ | 4.2 |
Pfizer Customer Service Score by Usage
Pfizer's Customer Service score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Pfizer Customer Service Score by Industry
Pfizer's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Pfizer Customer Service vs. Competitors
Compared to its competitors, Pfizer's Customer Service score is rated right above Janssen, and is preceded by Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Merck | 4.2/5 |
| Roche | 4.1/5 |
| Bristol Myers Squibb | 4.1/5 |
| AbbVie | 4.1/5 |
| Abbott | 4/5 |
| Johnson & Johnson | 4/5 |
| Pfizer | 4/5 |
| Janssen | 3.3/5 |
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Pfizer's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.1/5 |
| Johnson & Johnson | 4/5 |
| Pfizer | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.8/5 |
| CVS Health | 3.6/5 |
| WW (formally Weight Watchers) | 3.5/5 |
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Pfizer as an Employer
4.1/5
Pfizer has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Pfizer scored a 25 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Pfizer would recommend the brand to a friend. ENPS measures how likely Pfizer employees would recommend working at Pfizer to a friend.
Net Promoter Score
25
NPS Score
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 49% | Promoters |
|---|---|
| 24% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Pfizer is ranked #214 in the Global Top 100 Brands. It ranks just behind PetSmart and just ahead of H&M.
Health and Wellness Ranking Snapshot
Pfizer is ranked #15 in the Health and Wellness Industry. It ranks just behind Bristol Myers Squibb and just ahead of Genentech.
| RANK | COMPANY | Location | |
|---|---|---|---|
13 |  | UnitedHealth Group | Minnetonka, MN |
14 | | Bristol Myers Squibb | New York City, NY |
15 | | Pfizer | New York City, NY |
16 |  | Genentech | South San Francisco, CA |
17 |  | Beachbody | Santa Monica, CA |
18 |  | Warby Parker | New York City, NY |
19 |  | Mayo Clinic | Phoenix, AZ |
Popular Brands in the Industry
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