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Pfizer is
Ranked
#15
in
Health and Wellness Brands
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Pfizer is ranked #15 in Health and Wellness Brands

About Pfizer's Brand

Pfizer, a bio-pharmaceutical company, develops and manufactures human and veterinary medicines, as well as consumer healthcare products. Pfizer’s brand is ranked #214 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pfizer. When compared to other organizations within the Health and Wellness industry, Pfizer is ranked #15. Among its major competitors, Pfizer is ranked in 8th place for NPS while Abbott is 1st, and Merck is 2nd.Their current market cap is $191.43B

Brand at a Glance

76%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

Pfizer Ranking

Pfizer NPS

Pfizer's Net Promoter Score (NPS) is a 25 with 53% Promoters, 19% Passives, and 28% Detractors. Net Promoter Score tracks whether Pfizer's customers would recommend using the product based on a scale of -100 to 100.

Pfizer Overall NPS

25
NPS
53%Promoters
19%Passives
28%Detractors
Pfizer Overall NPS

Pfizer NPS Trend

-100
-50
0
50
100
Jun 2021
26
Jun 202126
Jul 2021
27
Jul 202127
Aug 2021
28
Aug 202128
Sep 2021
28
Sep 202128
Oct 2021
30
Oct 202130
Nov 2021
32
Nov 202132
Dec 2021
32
Dec 202132
Jan 2022
30
Jan 202230
Feb 2022
30
Feb 202230
Mar 2022
25
Mar 202225
Apr 2022
25
Apr 202225
May 2022
25
May 202225

How Other Brands Compare

Pfizer is ranked #4 for NPS among its competitors. Abbott and Bristol Myers Squibb come in first and second, with Johnson & Johnson coming in at third. Among those competitors, it is the third most valued company behind Johnson & Johnson.

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Pfizer's Logo
Pfizer
Johnson & Johnson's Logo
Johnson & Johnson
Abbott's Logo
Abbott
Bristol Myers Squibb's Logo
Bristol Myers Squibb
Global Ranking#214#89#168#205
NPS25314636
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$191.43B$428.68B$210.71B$140.58B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pfizer NPS by Gender

Female customers rated Pfizer's NPS 17 points higher than Male customers.

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Male

17

Pfizer's NPS was rated 17 by Male customers on Comparably.

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49%
Promoters
19%
Passives
32%
Detractors

Female

34

Pfizer's NPS was rated 34 by Female customers on Comparably.

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55%
Promoters
24%
Passives
21%
Detractors

Pfizer NPS by Ethnicity

Pfizer's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
18
Caucasian18
African American/Black
73
African American/Black73
Asian or Pacific Islander
32
Asian or Pacific Islander32
Other
0
Other0

Pfizer NPS by Age

Pfizer's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
Promoters
29%
Passives
32%
Detractors
39%
18-2529%32%39%
Promoters
40%
Passives
10%
Detractors
50%
26-3040%10%50%
Promoters
75%
Passives
17%
Detractors
8%
31-3575%17%8%
Promoters
70%
Passives
10%
Detractors
20%
36-4070%10%20%
Promoters
74%
Passives
13%
Detractors
13%
41-4574%13%13%
Promoters
33%
Passives
34%
Detractors
33%
46-5033%34%33%
Promoters
30%
Passives
20%
Detractors
50%
51-5530%20%50%
Promoters
66%
Passives
17%
Detractors
17%
66+66%17%17%

Pfizer NPS by Usage

Pfizer's NPS was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-5
Less than 1 Year-5
1 to 2 Years
15
1 to 2 Years15
2 to 5 Years
62
2 to 5 Years62
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
29
Over 10 Years29

Pfizer NPS vs. Competitors

Compared to its competitors, Pfizer's NPS is rated right below AbbVie.

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Pfizer's Logo
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Abbott's Logo
Merck's Logo
Roche's Logo
Bristol Myers Squibb's Logo
Janssen's Logo
Johnson & Johnson's Logo
AbbVie's Logo

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Pfizer NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Pfizer's NPS is rated right above CVS Health, and is preceded by Philips.

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Pfizer's Logo
VS
Peloton's Logo
Headspace's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Pfizer Customer Reviews

Out of the 17 Pfizer customer reviews 15 were positive and 2 were constructive. Pfizer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
I'm not sure -- maybe in spreading knowledge of vaccination safety
Review from New York, NY / Female / Caucasian / 18-25
What do you value most about this brand?
i love the product quality
Review from New York, NY / Male / African American/Black / 26-30Posted 9 days ago
What do you value most about this brand?
pfizer is the best workplace
Review from New York, NY / Male / Other / 51-55
What do you value most about this brand?
Quality of products and customer service
Review from Male / Caucasian / 66+
What do you value most about this brand?
scientific leadership and innovation in the medicine industry
Review from New York, NY / Male / Other / 36-40

Pfizer Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Pfizer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
Pfizer Customer Loyalty

Pfizer Customer Loyalty Score by Gender

Female customers rated Pfizer's Customer Loyalty score 16% higher than Male customers.

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Male
71%
Yes
Female
87%
Yes

Pfizer Customer Loyalty Score by Ethnicity

Pfizer's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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80
out of 100
Caucasian
67
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
76
out of 100
Other

Pfizer Customer Loyalty Score by Age

Pfizer's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
62%
18-2562%
26-30
73%
26-3073%
31-35
93%
31-3593%
36-40
82%
36-4082%
41-45
89%
41-4589%
46-50
70%
46-5070%
51-55
73%
51-5573%
66+
85%
66+85%

Pfizer Customer Loyalty Score by Usage

Pfizer's Customer Loyalty score was rated the highest by customers who have used Pfizer's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
77%
1 to 2 Years
66%
2 to 5 Years
78%
5 to 10 Years
84%
Over 10 Years
81%

Pfizer Customer Loyalty Score by Industry

Pfizer's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
78%
Accounting
59%
Aerospace and Aviation
100%
Arts and Entertainment
55%
Banking and Financial Services
100%
Biotech and Pharmaceuticals
87%
Business and Consumer Services
85%
Healthcare, Hospitals and Medicine
92%
Marketing, Advertising and Research
55%

Pfizer Customer Loyalty vs. Competitors

Compared to its competitors, Pfizer's Customer Loyalty score is rated right above Merck, and is preceded by Bristol Myers Squibb.

COMPANYCustomer Loyalty Score
Roche83%
Abbott80%
Johnson & Johnson79%
AbbVie77%
Bristol Myers Squibb76%
Pfizer76%
Merck74%
Janssen55%

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Roche's Logo
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Bristol Myers Squibb's Logo
Merck's Logo
Janssen's Logo

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Customer Loyalty score is rated right above CVS Health, and is preceded by Philips.

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Pfizer's Logo
VS
Peloton's Logo
Colgate Palmolive's Logo
Headspace's Logo
Glossier's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Pfizer Product Quality

4.1/5

Pfizer has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Pfizer Product Information

Pfizer’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Pfizer's product the highest. Reviewers from the Business and Consumer Services industry rated Pfizer the lowest at 3.5.

Website
http://www.pfizer.com
Company Size
10,000+ Employees

Industry

Biotech and Pharmaceuticals

Quick Insights into Pfizer Product Quality

Pfizer's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Pfizer Product Quality the Highest

Aerospace and Aviation
4.7
41-45
4.6
2 to 5 Years
4.4

Ranked Pfizer Product Quality the Lowest

36-40
3.9
Caucasian
3.9
Marketing, Advertising and Research
3.2

Pfizer Product Quality Score by Gender

Female customers rated Pfizer's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Pfizer Product Quality Score by Ethnicity

Pfizer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
African American/Black
4.2
African American/Black4.2
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
4
Other4

Pfizer Product Quality Score by Age

Pfizer's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4
26-304
31-35
4.3
31-354.3
36-40
3.9
36-403.9
41-45
4.6
41-454.6
46-50
4.3
46-504.3
51-55
4.5
51-554.5
66+
4.6
66+4.6

Pfizer Product Quality Score by Usage

Pfizer's Product Quality score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4.4
5 to 10 Years
4.2
Over 10 Years
4.3

Pfizer Product Quality Score by Industry

Pfizer's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
3.8
Accounting
4.4
Aerospace and Aviation
4.7
Arts and Entertainment
3.9
Banking and Financial Services
4.7
Biotech and Pharmaceuticals
4
Business and Consumer Services
3.5
Healthcare, Hospitals and Medicine
4.6
Marketing, Advertising and Research
3.2

Pfizer Product Quality vs. Competitors

Compared to its competitors, Pfizer's Product Quality score is rated right above Merck, and is preceded by Johnson & Johnson.

COMPANYProduct Quality Score
Roche4.2/5
Abbott4.1/5
Johnson & Johnson4.1/5
Pfizer4.1/5
Merck4.1/5
Bristol Myers Squibb4.1/5
AbbVie4/5
Janssen3.5/5

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Roche's Logo
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Janssen's Logo

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Product Quality score is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.

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Pfizer's Logo
VS
Peloton's Logo
Headspace's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Pfizer Pricing

Pfizer ROI & Value For Money

3.9/5

Pfizer has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Pfizer Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Pfizer.

Quick Insights into Pfizer ROI

Pfizer's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Pfizer ROI the Highest

Aerospace and Aviation
5
66+
4.6
Asian or Pacific Islander
4.5

Ranked Pfizer ROI the Lowest

Other
3.7
51-55
3.5
Marketing, Advertising and Research
3.2

Pfizer ROI Score by Gender

Female customers rated Pfizer's ROI score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

Pfizer ROI Score by Ethnicity

Pfizer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Other
3.7
Other3.7

Pfizer ROI Score by Age

Pfizer's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
4.1
26-304.1
31-35
3.9
31-353.9
36-40
3.6
36-403.6
41-45
4.2
41-454.2
46-50
3.8
46-503.8
51-55
3.5
51-553.5
66+
4.6
66+4.6

Pfizer ROI Score by Usage

Pfizer's ROI score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
4
2 to 5 Years
4.3
5 to 10 Years
3.7
Over 10 Years
4

Pfizer ROI Score by Industry

Pfizer's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
3.9
Accounting
4.4
Aerospace and Aviation
5
Arts and Entertainment
3.6
Banking and Financial Services
4.5
Biotech and Pharmaceuticals
3.9
Business and Consumer Services
3.3
Healthcare, Hospitals and Medicine
4
Marketing, Advertising and Research
3.2

Pfizer Pricing vs. Competitors

Compared to its competitors, Pfizer's ROI score is rated right above Bristol Myers Squibb, and is preceded by AbbVie.

COMPANYPricing Score
Roche4.1/5
Abbott4/5
Merck4/5
Johnson & Johnson4/5
AbbVie4/5
Pfizer3.9/5
Bristol Myers Squibb3.8/5
Janssen3.3/5

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Pfizer's Logo
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Roche's Logo
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Janssen's Logo

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's ROI score is rated right above Glossier, and is preceded by Johnson & Johnson.

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Pfizer's Logo
VS
Peloton's Logo
Headspace's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Glossier's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Pfizer Customer Service

4/5

Pfizer has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Pfizer's Customer Service

Address

235 East 42nd Street, New York City, NY 10017


Website

http://www.pfizer.com

Quick Insights into Pfizer Customer Service

Pfizer's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Pfizer Customer Service the Highest

41-45
4.4
Aerospace and Aviation
4.4
African American/Black
4.3

Ranked Pfizer Customer Service the Lowest

Other
3.7
51-55
3.6
Marketing, Advertising and Research
3.4

Pfizer Customer Service Score by Gender

Female customers rated Pfizer's Customer Service score 0.3 stars higher than Male customers.

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Male

3.8/5

Female

4.1/5

Pfizer Customer Service Score by Ethnicity

Pfizer's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.7
Other3.7

Pfizer Customer Service Score by Age

Pfizer's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.8
26-303.8
31-35
4.1
31-354.1
36-40
3.6
36-403.6
41-45
4.4
41-454.4
46-50
3.8
46-503.8
51-55
3.6
51-553.6
66+
4.2
66+4.2

Pfizer Customer Service Score by Usage

Pfizer's Customer Service score was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
4.1
5 to 10 Years
3.7
Over 10 Years
3.9

Pfizer Customer Service Score by Industry

Pfizer's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
4
Accounting
4.2
Aerospace and Aviation
4.4
Arts and Entertainment
4
Banking and Financial Services
4.1
Biotech and Pharmaceuticals
3.9
Business and Consumer Services
3.4
Healthcare, Hospitals and Medicine
4.4
Marketing, Advertising and Research
3.4

Pfizer Customer Service vs. Competitors

Compared to its competitors, Pfizer's Customer Service score is rated right above Janssen, and is preceded by Johnson & Johnson.

COMPANYCustomer Service Score
Merck4.2/5
Roche4.1/5
Bristol Myers Squibb4.1/5
AbbVie4.1/5
Abbott4/5
Johnson & Johnson4/5
Pfizer4/5
Janssen3.3/5

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Pfizer's Logo
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Merck's Logo
Roche's Logo
Bristol Myers Squibb's Logo
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Abbott's Logo
Johnson & Johnson's Logo
Janssen's Logo

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.

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Pfizer's Logo
VS
Peloton's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Headspace's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Pfizer as an Employer

4.1/5

Pfizer has a 4.1/5 stars for its overall company culture rated by their employees

  Pfizer CEO
top
20%
CEO of Pfizer

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Pfizer scored a 25 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Pfizer would recommend the brand to a friend. ENPS measures how likely Pfizer employees would recommend working at Pfizer to a friend.

Net Promoter Score

25
NPS Score
53%Promoters
19%Passive
28%Detractors

Employee Net Promoter Score

22
eNPS Score
49%Promoters
24%Passive
27%Detractors

Global Ranking Snapshot

Pfizer is ranked #214 in the Global Top 100 Brands. It ranks just behind PetSmart and just ahead of H&M.

RANKCOMPANYCEOINDUSTRY
212
Lexus  Lexus CEO
Scott Thompson
Automotive and Transportation
213
PetSmart  PetSmart CEO
J.K. Symancyk
Retail
214
Pfizer  Pfizer CEO
Albert Bourla
Health and Wellness
215
H&M  H&M CEO
Helena Helmersson
Retail
216
Genentech  Genentech CEO
Alexander Hardy
Health and Wellness
217
Ingram Micro  Ingram Micro CEO
Alain Monié
Tech
218
Sony  Sony CEO
Kenichiro Yoshida
Media and Entertainment

Health and Wellness Ranking Snapshot

Pfizer is ranked #15 in the Health and Wellness Industry. It ranks just behind Bristol Myers Squibb and just ahead of Genentech.

RANKCOMPANYLocation
13
UnitedHealth Group
Minnetonka, MN
14
Bristol Myers Squibb
New York City, NY
15
Pfizer
New York City, NY
16
Genentech
South San Francisco, CA
17
Beachbody
Santa Monica, CA
18
Warby Parker
New York City, NY
19
Mayo Clinic
Phoenix, AZ