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Qualcomm is
Ranked
#50
in
Tech Brands
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Qualcomm is ranked #50 in Tech Brands

About Qualcomm's Brand

"Qualcomm develops, manufactures and markets digital wireless telecommunications products and services." Qualcomm’s brand is ranked #202 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Qualcomm. When compared to other organizations within the Tech industry, Qualcomm is ranked #50. Among its major competitors, Qualcomm is ranked in 7th place for NPS while Horizon is 1st, and Apple is 2nd.Their current market cap is $156.84B

Brand at a Glance

77%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service

Qualcomm Ranking

Qualcomm NPS

Qualcomm's Net Promoter Score (NPS) is a 39 with 59% Promoters, 21% Passives, and 20% Detractors. Net Promoter Score tracks whether Qualcomm's customers would recommend using the product based on a scale of -100 to 100.

Qualcomm Overall NPS

39
NPS
59%Promoters
21%Passives
20%Detractors
Qualcomm Overall NPS

Qualcomm NPS Trend

-100
-50
0
50
100
Jun 2021
42
Jun 202142
Jul 2021
43
Jul 202143
Aug 2021
40
Aug 202140
Sep 2021
42
Sep 202142
Oct 2021
42
Oct 202142
Nov 2021
43
Nov 202143
Dec 2021
43
Dec 202143
Jan 2022
42
Jan 202242
Feb 2022
41
Feb 202241
Mar 2022
38
Mar 202238
Apr 2022
38
Apr 202238
May 2022
38
May 202238

How Other Brands Compare

Qualcomm is ranked third for NPS among its competitors. Apple and Google come in first and second, with Samsung coming in at #4. Among those competitors, it is the lowest valued company behind Apple.

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Qualcomm's Logo
Qualcomm
Apple's Logo
Apple
Google's Logo
Google
Samsung's Logo
Samsung
Global Ranking#202#6#9#103
NPS39544926
Social Sentiment Calculated by analyzing social media and other online mentions-NegativeNeutralNegative
Valuation Updated every 24 hours for public companies$156.84B$2.11T$1.42T$263.86B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Qualcomm NPS by Gender

Male customers rated Qualcomm's NPS 23 points higher than Female customers.

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Male

56

Qualcomm's NPS was rated 56 by Male customers on Comparably.

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67%
Promoters
22%
Passives
11%
Detractors

Female

33

Qualcomm's NPS was rated 33 by Female customers on Comparably.

Sign Up to learn about Qualcomm's NPS Score rated by Female customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors

Qualcomm NPS by Ethnicity

Qualcomm's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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-100
-50
0
50
100
African American/Black
-34
African American/Black-34
Asian or Pacific Islander
24
Asian or Pacific Islander24

Qualcomm NPS by Age

Qualcomm's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
Promoters
40%
Passives
40%
Detractors
20%
18-2540%40%20%
Promoters
40%
Passives
40%
Detractors
20%
26-3040%40%20%
Promoters
67%
Passives
0%
Detractors
33%
51-5567%0%33%

Qualcomm NPS by Usage

Qualcomm's NPS was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
50
2 to 5 Years50
5 to 10 Years
67
5 to 10 Years67
Over 10 Years
0
Over 10 Years0

Qualcomm NPS vs. Competitors

Compared to its competitors, Qualcomm's NPS is rated right above Ericsson, and is preceded by Sony.

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Qualcomm's Logo
VS
Horizon's Logo
Apple's Logo
Google's Logo
NXP Semiconductors' Logo
Applied Materials' Logo
Sony's Logo
Ericsson's Logo
Samsung's Logo
Micron Technology's Logo
Vishay Intertechnology's Logo
Sequans Communications' Logo

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Qualcomm NPS vs Companies in Tech

In the Tech industry, Qualcomm's NPS is rated right below ROBLOX.

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Qualcomm's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Apple's Logo
Netflix's Logo
Zoom Video Communications' Logo
Google's Logo
ROBLOX's Logo

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Qualcomm Customer Reviews

Out of the 3 Qualcomm customer reviews 2 were positive and 1 was constructive. Qualcomm customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Market positiopn, Technologies, Competitiveness, etc.
Review from San Diego, CA / Male / Asian or Pacific Islander / 51-55
What do you value most about this brand?
Quality , compassion, assurance, flexibility
Review from San Diego, CA / Male / Asian or Pacific Islander / 26-30
What can this brand most improve?
stop using racial slurs please.
Review from Non-Binary / Other / 18-25

Qualcomm Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Qualcomm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
Qualcomm Customer Loyalty

Qualcomm Customer Loyalty Score by Gender

Male customers rated Qualcomm's Customer Loyalty score 20% higher than Female customers.

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Male
90%
Yes
Female
70%
Yes

Qualcomm Customer Loyalty Score by Ethnicity

Qualcomm's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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40
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander

Qualcomm Customer Loyalty Score by Age

Qualcomm's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
82%
18-2582%
26-30
82%
26-3082%
51-55
70%
51-5570%

Qualcomm Customer Loyalty Score by Usage

Qualcomm's Customer Loyalty score was rated the highest by customers who have used Qualcomm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
82%
2 to 5 Years
100%
5 to 10 Years
100%
Over 10 Years
55%

Qualcomm Customer Loyalty Score by Industry

Qualcomm's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
75%
Accounting
100%

Qualcomm Customer Loyalty vs. Competitors

Compared to its competitors, Qualcomm's Customer Loyalty score is rated right above Applied Materials, and is preceded by NXP Semiconductors.

Unlock Qualcomm Customer Loyalty vs. Competitors Data

Qualcomm's Logo
VS
Horizon's Logo
Google's Logo
Apple's Logo
Samsung's Logo
Micron Technology's Logo
Sony's Logo
NXP Semiconductors' Logo
Applied Materials' Logo
Ericsson's Logo
Vishay Intertechnology's Logo
Sequans Communications' Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Qualcomm's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%
Qualcomm77%

Unlock Qualcomm Customer Loyalty vs. Companies in Tech Data

Qualcomm's Logo
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Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Apple's Logo
Spotify's Logo

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Qualcomm Product Quality

3.9/5

Qualcomm has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Qualcomm Product Information

Qualcomm’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Qualcomm's product the highest. Reviewers from the Tech industry rated Qualcomm the lowest at 3.7.

Website
http://www.qualcomm.com/
Company Size
10,000+ Employees

Quick Insights into Qualcomm Product Quality

Qualcomm's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Qualcomm's products/services for Less than 1 Year.

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Ranked Qualcomm Product Quality the Highest

Accounting
4.6
1 to 2 Years
4.1
African American/Black
4.1

Ranked Qualcomm Product Quality the Lowest

Male
3.6
18-25
3.2
Less than 1 Year
3.2

Qualcomm Product Quality Score by Gender

Qualcomm's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.

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Male

3.6/5

Female

3.6/5

Qualcomm Product Quality Score by Ethnicity

Qualcomm's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7

Qualcomm Product Quality Score by Age

Qualcomm's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.2
18-253.2
26-30
3.6
26-303.6
51-55
3.5
51-553.5

Qualcomm Product Quality Score by Usage

Qualcomm's Product Quality score was rated the highest by customers who have used Qualcomm's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.1
2 to 5 Years
3.5
5 to 10 Years
4
Over 10 Years
3.6

Qualcomm Product Quality Score by Industry

Qualcomm's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.7
Accounting
4.6

Qualcomm Product Quality vs. Competitors

Compared to its competitors, Qualcomm's Product Quality score is rated right above Samsung, and is preceded by Applied Materials.

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Qualcomm's Logo
VS
Horizon's Logo
Apple's Logo
Google's Logo
Sony's Logo
Ericsson's Logo
Applied Materials' Logo
Samsung's Logo
Micron Technology's Logo
NXP Semiconductors' Logo
Vishay Intertechnology's Logo
Sequans Communications' Logo

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Product Quality for Other Tech Brands

In the Tech industry, Qualcomm's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
Qualcomm3.9/5

Unlock Qualcomm Product Quality vs. Companies in Tech Data

Qualcomm's Logo
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Peloton's Logo
Nintendo's Logo
Zoom Video Communications' Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

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Qualcomm Pricing

Qualcomm ROI & Value For Money

3.9/5

Qualcomm has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Qualcomm Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Qualcomm.

Quick Insights into Qualcomm ROI

Qualcomm's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.

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Ranked Qualcomm ROI the Highest

African American/Black
5
Accounting
4.6
51-55
4.5

Ranked Qualcomm ROI the Lowest

Asian or Pacific Islander
3.6
Over 10 Years
3.5
18-25
3.4

Qualcomm ROI Score by Gender

Female customers rated Qualcomm's ROI score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Qualcomm ROI Score by Ethnicity

Qualcomm's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
African American/Black
5
African American/Black5
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6

Qualcomm ROI Score by Age

Qualcomm's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
3.5
26-303.5
51-55
4.5
51-554.5

Qualcomm ROI Score by Usage

Qualcomm's ROI score was rated the highest by customers who have used Qualcomm's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
3.9
2 to 5 Years
4
5 to 10 Years
4.1
Over 10 Years
3.5

Qualcomm ROI Score by Industry

Qualcomm's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
4
Accounting
4.6

Qualcomm Pricing vs. Competitors

Compared to its competitors, Qualcomm's ROI score is rated right above Micron Technology, and is preceded by Sony.

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Qualcomm's Logo
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Horizon's Logo
Apple's Logo
Google's Logo
Ericsson's Logo
Applied Materials' Logo
Sony's Logo
Micron Technology's Logo
NXP Semiconductors' Logo
Samsung's Logo
Vishay Intertechnology's Logo
Sequans Communications' Logo

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ROI for Other Tech Brands

In the Tech industry, Qualcomm's ROI score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Google4.1/5
Netflix4/5
Qualcomm3.9/5
ROBLOX3.9/5

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Zoom Video Communications' Logo
Spotify's Logo
Nintendo's Logo
Apple's Logo
Google's Logo
Netflix's Logo
ROBLOX's Logo

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Qualcomm Customer Service

4.1/5

Qualcomm has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Qualcomm's Customer Service

Address

5775 Morehouse Dr, San Diego, CA 92121


Website

http://www.qualcomm.com/


Phone Number

(858) 587-1121

Quick Insights into Qualcomm Customer Service

Qualcomm's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Qualcomm's products/services for Over 10 Years.

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Ranked Qualcomm Customer Service the Highest

African American/Black
5
Accounting
4.6
51-55
4.5

Ranked Qualcomm Customer Service the Lowest

Asian or Pacific Islander
3.7
18-25
3.4
Over 10 Years
3.4

Qualcomm Customer Service Score by Gender

Female customers rated Qualcomm's Customer Service score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Qualcomm Customer Service Score by Ethnicity

Qualcomm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
African American/Black
5
African American/Black5
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7

Qualcomm Customer Service Score by Age

Qualcomm's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
3.7
26-303.7
51-55
4.5
51-554.5

Qualcomm Customer Service Score by Usage

Qualcomm's Customer Service score was rated the highest by customers who have used Qualcomm's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.5
1 to 2 Years
4
2 to 5 Years
4
5 to 10 Years
4.1
Over 10 Years
3.4

Qualcomm Customer Service Score by Industry

Qualcomm's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.9
Accounting
4.6

Qualcomm Customer Service vs. Competitors

Compared to its competitors, Qualcomm's Customer Service score is rated right above Sony, and is preceded by Google.

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Qualcomm's Logo
VS
Horizon's Logo
Apple's Logo
Google's Logo
Sony's Logo
Ericsson's Logo
Applied Materials' Logo
Micron Technology's Logo
NXP Semiconductors' Logo
Samsung's Logo
Vishay Intertechnology's Logo
Sequans Communications' Logo

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Customer Service for Other Tech Brands

In the Tech industry, Qualcomm's Customer Service score is rated right above Netflix, and is preceded by Zoom Video Communications.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Qualcomm4.1/5
Netflix4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
ROBLOX3.7/5

Unlock Qualcomm Customer Service vs. Companies in Tech Data

Qualcomm's Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
ROBLOX's Logo

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Qualcomm as an Employer

3.9/5

Qualcomm has a 3.9/5 stars for its overall company culture rated by their employees

  Qualcomm CEO
top
15%
CEO of Qualcomm

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Qualcomm scored a 39 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Qualcomm would recommend the brand to a friend. ENPS measures how likely Qualcomm employees would recommend working at Qualcomm to a friend.

Net Promoter Score

39
NPS Score
59%Promoters
21%Passive
20%Detractors

Employee Net Promoter Score

-6
eNPS Score
34%Promoters
26%Passive
40%Detractors

Global Ranking Snapshot

Qualcomm is ranked #202 in the Global Top 100 Brands. It ranks just behind Sherwin-Williams and just ahead of The Kraft Heinz Company.

RANKCOMPANYCEOINDUSTRY
200
Edward Jones  Edward Jones CEO
Penny Pennington
Banking and Financial Services
201
Sherwin-Williams  Sherwin-Williams CEO
John Morikis
Retail
202
Qualcomm  Qualcomm CEO
Steve Mollenkopf
Tech
203
The Kraft Heinz Company  The Kraft Heinz Company CEO
Miguel Patricio
Food and Beverages
204
Atlassian  Atlassian CEO
Scott Farquhar & Mike Cannon-Brookes
Tech
205
Bristol Myers Squibb  Bristol Myers Squibb CEO
Giovanni Caforio
Health and Wellness
206
Nasdaq  Nasdaq CEO
Adena T. Friedman
Banking and Financial Services

Tech Ranking Snapshot

Qualcomm is ranked #50 in the Tech Industry. It ranks just behind Paychex and just ahead of Atlassian.

RANKCOMPANYLocation
48
Zillow
Seattle, WA
49
Paychex
Rochester, NY
50
Qualcomm
San Diego, CA
51
Atlassian
San Francisco, CA
52
SpaceX
Hawthorne, CA
53
RingCentral
Belmont, CA
54
Zappos
Las Vegas, NV