39
NPS
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Qualcomm is ranked #50 in Tech Brands
Qualcomm is ranked #50 in Tech Brands
About Qualcomm's Brand
"Qualcomm develops, manufactures and markets digital wireless telecommunications products and services." Qualcomm’s brand is ranked #202 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Qualcomm. When compared to other organizations within the Tech industry, Qualcomm is ranked #50. Among its major competitors, Qualcomm is ranked in 7th place for NPS while Horizon is 1st, and Apple is 2nd.Their current market cap is $156.84B
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Qualcomm Ranking
- #50 in Tech
- #3 / 4 of its competitors
Qualcomm NPS
Qualcomm's Net Promoter Score (NPS) is a 39 with 59% Promoters, 21% Passives, and 20% Detractors. Net Promoter Score tracks whether Qualcomm's customers would recommend using the product based on a scale of -100 to 100.
Qualcomm Overall NPS
| 59% | Promoters |
|---|---|
| 21% | Passives |
| 20% | Detractors |
Qualcomm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 42 | Jun 2021 | 42 |
Jul 2021 43 | Jul 2021 | 43 |
Aug 2021 40 | Aug 2021 | 40 |
Sep 2021 42 | Sep 2021 | 42 |
Oct 2021 42 | Oct 2021 | 42 |
Nov 2021 43 | Nov 2021 | 43 |
Dec 2021 43 | Dec 2021 | 43 |
Jan 2022 42 | Jan 2022 | 42 |
Feb 2022 41 | Feb 2022 | 41 |
Mar 2022 38 | Mar 2022 | 38 |
Apr 2022 38 | Apr 2022 | 38 |
May 2022 38 | May 2022 | 38 |
How Other Brands Compare
Qualcomm is ranked third for NPS among its competitors. Apple and Google come in first and second, with Samsung coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Qualcomm NPS by Gender
Male customers rated Qualcomm's NPS 23 points higher than Female customers.
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Male
56
Qualcomm's NPS was rated 56 by Male customers on Comparably.
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67%
Promoters
22%
Passives
11%
Detractors
Female
33
Qualcomm's NPS was rated 33 by Female customers on Comparably.
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50%
Promoters
33%
Passives
17%
Detractors
Qualcomm NPS by Ethnicity
Qualcomm's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 24 | Asian or Pacific Islander | 24 |
Qualcomm NPS by Age
Qualcomm's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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Qualcomm NPS by Usage
Qualcomm's NPS was rated the highest by customers who have used Qualcomm's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 0 | Over 10 Years | 0 |
Qualcomm NPS vs. Competitors
Compared to its competitors, Qualcomm's NPS is rated right above Ericsson, and is preceded by Sony.
| COMPANY | NPS Score | |
|---|---|---|
 | Horizon | 100 |
 | Apple | 54 |
 | 49 | |
 | NXP Semiconductors | 43 |
 | Applied Materials | 43 |
 | Sony | 39 |
 | Qualcomm | 39 |
 | Ericsson | 38 |
 | Samsung | 26 |
 | Micron Technology | 23 |
 | Vishay Intertechnology | 0 |
 | Sequans Communications | N/A |
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Qualcomm NPS vs Companies in Tech
In the Tech industry, Qualcomm's NPS is rated right below ROBLOX.
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Qualcomm Customer Reviews
Out of the 3 Qualcomm customer reviews 2 were positive and 1 was constructive. Qualcomm customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Qualcomm Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Qualcomm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Qualcomm Customer Loyalty Score by Gender
Male customers rated Qualcomm's Customer Loyalty score 20% higher than Female customers.
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Male
90%
Yes
Female
70%
Yes
Qualcomm Customer Loyalty Score by Ethnicity
Qualcomm's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
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40
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
Qualcomm Customer Loyalty Score by Age
Qualcomm's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 82% | 26-30 | 82% |
51-55 70% | 51-55 | 70% |
Qualcomm Customer Loyalty Score by Usage
Qualcomm's Customer Loyalty score was rated the highest by customers who have used Qualcomm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Qualcomm Customer Loyalty Score by Industry
Qualcomm's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Customer Loyalty vs. Competitors
Compared to its competitors, Qualcomm's Customer Loyalty score is rated right above Applied Materials, and is preceded by NXP Semiconductors.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Horizon | 100% |
| 88% | |
| Apple | 87% |
| Samsung | 81% |
| Micron Technology | 81% |
| Sony | 80% |
| NXP Semiconductors | 79% |
| Qualcomm | 77% |
| Applied Materials | 76% |
| Ericsson | 72% |
| Vishay Intertechnology | 68% |
| Sequans Communications | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Qualcomm's Customer Loyalty score is rated right below Spotify.
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Qualcomm Product Quality
3.9/5
Qualcomm has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Qualcomm Product Information
Qualcomm’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Qualcomm's product the highest. Reviewers from the Tech industry rated Qualcomm the lowest at 3.7.
- Website
- http://www.qualcomm.com/
- Company Size
- 10,000+ Employees
Quick Insights into Qualcomm Product Quality
Qualcomm's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Qualcomm's products/services for Less than 1 Year.
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Ranked Qualcomm Product Quality the Highest
Ranked Qualcomm Product Quality the Lowest
Qualcomm Product Quality Score by Gender
Qualcomm's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Qualcomm Product Quality Score by Ethnicity
Qualcomm's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Qualcomm Product Quality Score by Age
Qualcomm's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.6 | 26-30 | 3.6 |
51-55 3.5 | 51-55 | 3.5 |
Qualcomm Product Quality Score by Usage
Qualcomm's Product Quality score was rated the highest by customers who have used Qualcomm's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Qualcomm Product Quality Score by Industry
Qualcomm's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Product Quality vs. Competitors
Compared to its competitors, Qualcomm's Product Quality score is rated right above Samsung, and is preceded by Applied Materials.
| COMPANY | Product Quality Score | |
|---|---|---|
| Horizon | 5/5 |
| Apple | 4.4/5 |
| 4.3/5 | |
| Sony | 4.3/5 |
| Ericsson | 4.1/5 |
| Applied Materials | 4/5 |
| Qualcomm | 3.9/5 |
| Samsung | 3.9/5 |
| Micron Technology | 3.9/5 |
| NXP Semiconductors | 3.7/5 |
| Vishay Intertechnology | 3.7/5 |
| Sequans Communications | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Qualcomm's Product Quality score is rated right below ROBLOX.
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Qualcomm Pricing
Qualcomm ROI & Value For Money
3.9/5
Qualcomm has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Qualcomm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Qualcomm.
Quick Insights into Qualcomm ROI
Qualcomm's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.
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Ranked Qualcomm ROI the Highest
Ranked Qualcomm ROI the Lowest
Qualcomm ROI Score by Gender
Female customers rated Qualcomm's ROI score 0.2 stars higher than Male customers.
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Male
3.9/5
Female
4.1/5
Qualcomm ROI Score by Ethnicity
Qualcomm's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Qualcomm ROI Score by Age
Qualcomm's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
51-55 4.5 | 51-55 | 4.5 |
Qualcomm ROI Score by Usage
Qualcomm's ROI score was rated the highest by customers who have used Qualcomm's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Qualcomm ROI Score by Industry
Qualcomm's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Pricing vs. Competitors
Compared to its competitors, Qualcomm's ROI score is rated right above Micron Technology, and is preceded by Sony.
| COMPANY | Pricing Score | |
|---|---|---|
| Horizon | 4.7/5 |
| Apple | 4.1/5 |
| 4.1/5 | |
| Ericsson | 4.1/5 |
| Applied Materials | 4/5 |
| Sony | 4/5 |
| Qualcomm | 3.9/5 |
| Micron Technology | 3.9/5 |
| NXP Semiconductors | 3.8/5 |
| Samsung | 3.7/5 |
| Vishay Intertechnology | 3/5 |
| Sequans Communications | N/A |
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ROI for Other Tech Brands
In the Tech industry, Qualcomm's ROI score is rated right above ROBLOX, and is preceded by Netflix.
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Qualcomm Customer Service
4.1/5
Qualcomm has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Qualcomm's Customer Service
Address
5775 Morehouse Dr, San Diego, CA 92121
Website
http://www.qualcomm.com/
Phone Number
(858) 587-1121
Quick Insights into Qualcomm Customer Service
Qualcomm's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Qualcomm's products/services for Over 10 Years.
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Ranked Qualcomm Customer Service the Highest
Ranked Qualcomm Customer Service the Lowest
Qualcomm Customer Service Score by Gender
Female customers rated Qualcomm's Customer Service score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Qualcomm Customer Service Score by Ethnicity
Qualcomm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
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5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Qualcomm Customer Service Score by Age
Qualcomm's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.7 | 26-30 | 3.7 |
51-55 4.5 | 51-55 | 4.5 |
Qualcomm Customer Service Score by Usage
Qualcomm's Customer Service score was rated the highest by customers who have used Qualcomm's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Qualcomm Customer Service Score by Industry
Qualcomm's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Qualcomm Customer Service vs. Competitors
Compared to its competitors, Qualcomm's Customer Service score is rated right above Sony, and is preceded by Google.
| COMPANY | Customer Service Score | |
|---|---|---|
| Horizon | 4.7/5 |
| Apple | 4.2/5 |
| 4.1/5 | |
| Qualcomm | 4.1/5 |
| Sony | 4/5 |
| Ericsson | 4/5 |
| Applied Materials | 3.9/5 |
| Micron Technology | 3.9/5 |
| NXP Semiconductors | 3.8/5 |
| Samsung | 3.7/5 |
| Vishay Intertechnology | 2.9/5 |
| Sequans Communications | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Qualcomm's Customer Service score is rated right above Netflix, and is preceded by Zoom Video Communications.
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Qualcomm as an Employer
3.9/5
Qualcomm has a 3.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Qualcomm scored a 39 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Qualcomm would recommend the brand to a friend. ENPS measures how likely Qualcomm employees would recommend working at Qualcomm to a friend.
Net Promoter Score
39
NPS Score
| 59% | Promoters |
|---|---|
| 21% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 34% | Promoters |
|---|---|
| 26% | Passive |
| 40% | Detractors |
Global Ranking Snapshot
Qualcomm is ranked #202 in the Global Top 100 Brands. It ranks just behind Sherwin-Williams and just ahead of The Kraft Heinz Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
200 |  | Edward Jones |  | Penny Pennington | Banking and Financial Services |
201 |  | Sherwin-Williams |  | John Morikis | Retail |
202 | | Qualcomm | | Steve Mollenkopf | Tech |
203 |  | The Kraft Heinz Company |  | Miguel Patricio | Food and Beverages |
204 |  | Atlassian |  | Scott Farquhar & Mike Cannon-Brookes | Tech |
205 |  | Bristol Myers Squibb |  | Giovanni Caforio | Health and Wellness |
206 |  | Nasdaq |  | Adena T. Friedman | Banking and Financial Services |
Tech Ranking Snapshot
Qualcomm is ranked #50 in the Tech Industry. It ranks just behind Paychex and just ahead of Atlassian.
Popular Brands in the Industry
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