34
NPS
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About Salesforce's Brand
Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—to connect to their customers in a whole new way. Companies trust Salesforce to help them transform their businesses around the customer in this digital-first world. Among its major competitors, Salesforce is ranked in 4th place for NPS while Google is 1st, and Workday is 2nd. Overall, Salesforce has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $201.44B
Brand at a Glance
68%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Salesforce Ranking
- #2 / 4 of its competitors
Salesforce NPS
Salesforce's Net Promoter Score (NPS) is a 34 with 62% Promoters, 10% Passives, and 28% Detractors. Net Promoter Score tracks whether Salesforce's customers would recommend using the product based on a scale of -100 to 100.
Salesforce Overall NPS
| 62% | Promoters |
|---|---|
| 10% | Passives |
| 28% | Detractors |
Salesforce NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 35 | Aug 2020 | 35 |
Jun 2021 35 | Jun 2021 | 35 |
Aug 2021 33 | Aug 2021 | 33 |
Sep 2021 33 | Sep 2021 | 33 |
Oct 2021 35 | Oct 2021 | 35 |
Nov 2021 37 | Nov 2021 | 37 |
Dec 2021 39 | Dec 2021 | 39 |
Jan 2022 38 | Jan 2022 | 38 |
Feb 2022 36 | Feb 2022 | 36 |
Mar 2022 38 | Mar 2022 | 38 |
Apr 2022 34 | Apr 2022 | 34 |
May 2022 33 | May 2022 | 33 |
How Other Brands Compare
Salesforce is ranked second for NPS among its competitors. Google and IBM come in first and third, with Oracle coming in at #4. Among those competitors, it is the third most valued company behind Google.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Salesforce NPS by Gender
Salesforce's NPS was rated 60 by Male customers on Comparably.
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Male
60
Salesforce's NPS was rated 60 by Male customers on Comparably.
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60%
Promoters
40%
Passives
0%
Detractors
Female
N/A
Salesforce's NPS is not yet rated by Female customers.
Sign Up to learn about Salesforce's NPS Score rated by Female customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors
Salesforce NPS by Ethnicity
Salesforce's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Salesforce NPS by Age
Salesforce's NPS was rated 67 points by customers ages 51-55 on Comparably.
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Salesforce NPS by Usage
Salesforce's NPS was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 35 | 2 to 5 Years | 35 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Salesforce NPS vs. Competitors
Compared to its competitors, Salesforce's NPS is rated right above IBM, and is preceded by SAP.
| COMPANY | NPS Score | |
|---|---|---|
 | 49 | |
 | Workday | 34 |
 | SAP | 34 |
| Salesforce | 34 |
 | IBM | 30 |
 | Oracle | 19 |
 | Netsuite | 15 |
 | INFOR (US), INC. | 12 |
 | SugarCRM | -5 |
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Salesforce Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Salesforce users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Salesforce Customer Loyalty Score by Gender
Salesforce's Customer Loyalty score was rated 46 by Male customers on Comparably.
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Male
46%
Yes
Female
N/A
Yes
Salesforce Customer Loyalty Score by Ethnicity
Salesforce's Customer Loyalty score was rated 55% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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55
out of 100
Asian or Pacific Islander
Salesforce Customer Loyalty Score by Age
Salesforce's Customer Loyalty score was rated 70% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
Salesforce Customer Loyalty Score by Industry
Salesforce's Customer Loyalty score was rated 55% by Tech industry customers.
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Salesforce Customer Loyalty vs. Competitors
Compared to its competitors, Salesforce's Customer Loyalty score is rated right below Oracle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 88% | |
| SugarCRM | 83% |
| Workday | 81% |
| SAP | 80% |
| IBM | 79% |
| Netsuite | 74% |
| INFOR (US), INC. | 74% |
| Oracle | 73% |
| Salesforce | 68% |
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Salesforce Product Quality
4.2/5
Salesforce has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Salesforce Product Information
Salesforce serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Salesforce supports iOS, Web, and Android devices and offers products for medium and large sized businesses.
Salesforce’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Salesforce's product the highest. Reviewers from the Education industry rated Salesforce the lowest at 4.1.
- Website
- http://www.salesforce.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Ecommerce and Marketplaces
Enterprise
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Quick Insights into Salesforce Product Quality
Salesforce's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers who have used Salesforce's products/services for Less than 1 Year.
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Ranked Salesforce Product Quality the Highest
Ranked Salesforce Product Quality the Lowest
Salesforce Product Quality Score by Gender
Salesforce's Product Quality score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Salesforce Product Quality Score by Ethnicity
Salesforce's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Salesforce Product Quality Score by Age
Salesforce's Product Quality score was rated 4.6 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4.6 | 51-55 | 4.6 |
Salesforce Product Quality Score by Usage
Salesforce's Product Quality score was rated the highest by customers who have used Salesforce's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Salesforce Product Quality Score by Industry
Salesforce's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Salesforce Product Quality vs. Competitors
Compared to its competitors, Salesforce's Product Quality score is rated right above SAP, and is preceded by Google.
| COMPANY | Product Quality Score | |
|---|---|---|
| 4.3/5 | |
| Salesforce | 4.2/5 |
| SAP | 4.1/5 |
| IBM | 4/5 |
| Workday | 4/5 |
| Oracle | 3.9/5 |
| Netsuite | 3.7/5 |
| SugarCRM | 3.7/5 |
| INFOR (US), INC. | 3.6/5 |
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Salesforce Pricing
Salesforce ROI & Value For Money
4.1/5
Salesforce has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Salesforce Pricing Plans
Salesforce has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Consulting industry think that they had the lowest ROI from Salesforce.
Who Uses Salesforce?
Medium Businesses
Large Enterprises
Quick Insights into Salesforce ROI
Salesforce's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Education industry.
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Ranked Salesforce ROI the Highest
Ranked Salesforce ROI the Lowest
Salesforce ROI Score by Gender
Salesforce's ROI score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Salesforce ROI Score by Ethnicity
Salesforce's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Salesforce ROI Score by Age
Salesforce's ROI score was rated 4.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4.5 | 51-55 | 4.5 |
Salesforce ROI Score by Industry
Salesforce's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Salesforce Pricing vs. Competitors
Compared to its competitors, Salesforce's ROI score is rated right above IBM, and is preceded by Google.
| COMPANY | Pricing Score | |
|---|---|---|
| 4.1/5 | |
| Salesforce | 4.1/5 |
| IBM | 4/5 |
| Workday | 3.9/5 |
| SAP | 3.9/5 |
| SugarCRM | 3.9/5 |
| Oracle | 3.8/5 |
| Netsuite | 3.6/5 |
| INFOR (US), INC. | 3.5/5 |
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Salesforce Customer Service
4.2/5
Salesforce has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Salesforce's Customer Service
Address
The Landmark, One Market Street, San Francisco, CA 94105
Website
http://www.salesforce.com/
Phone Number
(415) 901-7000
Salesforce's Social Links
Quick Insights into Salesforce Customer Service
Salesforce's Customer Service score was rated highest by customers ages 51-55.
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Ranked Salesforce Customer Service the Highest
Salesforce Customer Service Score by Gender
Salesforce's Customer Service score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Salesforce Customer Service Score by Ethnicity
Salesforce's Customer Service score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Salesforce Customer Service Score by Age
Salesforce's Customer Service score was rated 4 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 4 | 51-55 | 4 |
Salesforce Customer Service Score by Industry
Salesforce's Customer Service score was rated 3.9 stars by Tech industry customers.
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Salesforce Customer Service vs. Competitors
Compared to its competitors, Salesforce's Customer Service score is rated right above IBM.
| COMPANY | Customer Service Score | |
|---|---|---|
| Salesforce | 4.2/5 |
| IBM | 4.1/5 |
| 4.1/5 | |
| Workday | 4/5 |
| SAP | 4/5 |
| Oracle | 3.8/5 |
| SugarCRM | 3.5/5 |
| Netsuite | 3.3/5 |
| INFOR (US), INC. | 3.3/5 |
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Salesforce as an Employer
4.7/5
Salesforce has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Salesforce scored a 34 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Salesforce would recommend the brand to a friend. ENPS measures how likely Salesforce employees would recommend working at Salesforce to a friend.
Net Promoter Score
34
NPS Score
| 62% | Promoters |
|---|---|
| 10% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
56
eNPS Score
| 68% | Promoters |
|---|---|
| 20% | Passive |
| 12% | Detractors |
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