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SAP is

Ranked

#47

Tech Brands

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SAP

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SAP is ranked #47 in Tech Brands

About SAP's Brand

SAP provides enterprise software and solution for managing business operations and customer relations. SAP’s brand is ranked #185 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAP. When compared to other organizations within the Tech industry, SAP is ranked #47. Among its major competitors, SAP is ranked in 5th place for NPS while Apple is 1st, and Amazon is 2nd. Overall, SAP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $154.48B

Brand at a Glance

81%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

SAP CMO

Alicia Tillman

Alicia Tillman serves as the Chief Marketing Officer of SAP. Alicia started at SAP in August of 2017. Alicia currently resides in the Greater New York City Area.

SAP Ranking

^#185 in Global Best Brands
^#47 in Tech
^#4 / 4 of its competitors

SAP NPS

SAP's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether SAP's customers would recommend using the product based on a scale of -100 to 100.

SAP Overall NPS

NPS

59%	Promoters
18%	Passives
23%	Detractors

SAP NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2021 32	Jul 2021	32
Aug 2021 32	Aug 2021	32
Sep 2021 32	Sep 2021	32
Oct 2021 29	Oct 2021	29
Nov 2021 29	Nov 2021	29
Dec 2021 30	Dec 2021	30
Jan 2022 30	Jan 2022	30
Feb 2022 31	Feb 2022	31
Mar 2022 31	Mar 2022	31
Apr 2022 31	Apr 2022	31
May 2022 33	May 2022	33
Jun 2022 35	Jun 2022	35

How Other Brands Compare

SAP is ranked #4 for NPS among its competitors. Apple and Amazon come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.

Sign Up for Brand Profile PRO to get the full Comparison data of SAP vs Competitors.

	SAP	Amazon	Apple	Google
Global Ranking	#185	#5	#6	#9
NPS	36	53	54	49
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Negative	Neutral
Valuation Updated every 24 hours for public companies	$154.48B	$1.64T	$2.11T	$1.42T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SAP NPS by Gender

Female customers rated SAP's NPS 24 points higher than Male customers.

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Male

SAP's NPS was rated 40 by Male customers on Comparably.

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60%

Promoters

20%

Passives

20%

Detractors

Female

SAP's NPS was rated 64 by Female customers on Comparably.

Sign Up to learn about SAP's NPS Score rated by Female customers on Comparably.

73%

Promoters

18%

Passives

Detractors

SAP NPS by Ethnicity

SAP's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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-100

-50

100

Summary	Ethnicity	Score
Caucasian 75	Caucasian	75
Hispanic or Latino 67	Hispanic or Latino	67
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 53	Other	53

SAP NPS by Age

SAP's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of SAP.

100

Summary

Age

Promoters

Passives

Detractors

18-25

86%

14%

26-30

58%

34%

31-35

71%

15%

14%

36-40

55%

36%

41-45

75%

25%

46-50

60%

20%

56-60

25%

50%

SAP NPS by Usage

SAP's NPS was rated the highest by customers who have used SAP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of SAP.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 45	Less than 1 Year	45
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 40	2 to 5 Years	40
5 to 10 Years 34	5 to 10 Years	34
Over 10 Years 44	Over 10 Years	44

SAP NPS vs. Competitors

Compared to its competitors, SAP's NPS is rated right above Salesforce, and is preceded by Deloitte (US).

COMPANY		NPS Score
	Apple	54
	Amazon	53
	Google	49
	Deloitte (US)	37
	SAP	36
	Salesforce	36
	Workday	32
	IBM	30
	Accenture (Global)	27
	Oracle	20

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SAP NPS vs Companies in Tech

In the Tech industry, SAP's NPS is rated right below ROBLOX.

COMPANY		NPS Score
	Peloton	64
	Nintendo	59
	Spotify	55
	Apple	54
	Zoom Video Communications	53
	Netflix	51
	Google	49
	ROBLOX	46
	SAP	36

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SAP Customer Reviews

Out of the 10 SAP customer reviews 10 were positive and 0 were constructive. SAP customer reviews reflect that all customers have a favorable experience using the products/services of the company.

SAP Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of SAP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81%

19%

SAP Customer Loyalty Score by Gender

Female customers rated SAP's Customer Loyalty score 22% higher than Male customers.

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Male

78%

Yes

Female

100%

Yes

SAP Customer Loyalty Score by Ethnicity

SAP's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

Asian or Pacific Islander

out of 100

Other

SAP Customer Loyalty Score by Age

SAP's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 85%	26-30	85%
31-35 100%	31-35	100%
36-40 84%	36-40	84%
41-45 85%	41-45	85%
46-50 82%	46-50	82%
56-60 78%	56-60	78%

SAP Customer Loyalty Score by Usage

SAP's Customer Loyalty score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	80%
1 to 2 Years	93%
2 to 5 Years	84%
5 to 10 Years	94%
Over 10 Years	95%

SAP Customer Loyalty Score by Industry

SAP's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.

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Tech	90%
Accounting	100%
Aerospace and Aviation	100%
Fashion and Beauty	100%
Consulting	85%

SAP Customer Loyalty vs. Competitors

Compared to its competitors, SAP's Customer Loyalty score is rated right above Workday, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Google	88%
	Apple	87%
	SAP	81%
	Workday	81%
	IBM	79%
	Deloitte (US)	78%
	Salesforce	74%
	Accenture (Global)	73%
	Oracle	71%

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Customer Loyalty for Other Tech Brands

In the Tech industry, SAP's Customer Loyalty score is rated right below Spotify.

COMPANY		Customer Loyalty Score
	Peloton	90%
	ROBLOX	90%
	Nintendo	90%
	Netflix	88%
	Google	88%
	Zoom Video Communications	88%
	Apple	87%
	Spotify	87%
	SAP	81%

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SAP Product Quality

4.1/5

SAP has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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SAP Product Information

SAP serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. SAP supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

SAP’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated SAP's product the highest. Reviewers from the Tech industry rated SAP the lowest at 4.1.

Website: http://www.sap.com/

Company Size: 10,000+ Employees

Industry

Tech

Big Data

Enterprise

SaaS

Languages Supported

English

French

German

Spanish

Quick Insights into SAP Product Quality

SAP's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Fashion and Beauty industry.

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Ranked SAP Product Quality the Highest

18-25	5
Marketing, Advertising and Research	4.8
Hispanic or Latino	4.6

Ranked SAP Product Quality the Lowest

1 to 2 Years	4.1
56-60	3.5
Fashion and Beauty	3.5

SAP Product Quality Score by Gender

Female customers rated SAP's Product Quality score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

SAP Product Quality Score by Ethnicity

SAP's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.6	Hispanic or Latino	4.6
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.3	Other	4.3

SAP Product Quality Score by Age

SAP's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 5	18-25	5
26-30 4.4	26-30	4.4
31-35 4.2	31-35	4.2
36-40 3.9	36-40	3.9
41-45 4.1	41-45	4.1
46-50 4.4	46-50	4.4
56-60 3.5	56-60	3.5

SAP Product Quality Score by Usage

SAP's Product Quality score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.1
2 to 5 Years	4.2
5 to 10 Years	4.2
Over 10 Years	4.5

SAP Product Quality Score by Industry

SAP's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	4.1
Accounting	4.5
Aerospace and Aviation	4.1
Fashion and Beauty	3.5
Banking and Financial Services	3.7
Consulting	4.2
Consumer Goods	4.3
Healthcare, Hospitals and Medicine	4.5
Manufacturing and Machinery	4.3
Marketing, Advertising and Research	4.8
Telecommunications	4.4

SAP Product Quality vs. Competitors

Compared to its competitors, SAP's Product Quality score is rated right above Deloitte (US), and is preceded by Salesforce.

COMPANY		Product Quality Score
	Apple	4.4/5
	Amazon	4.3/5
	Google	4.2/5
	Salesforce	4.2/5
	SAP	4.1/5
	Deloitte (US)	4/5
	IBM	4/5
	Accenture (Global)	4/5
	Workday	4/5
	Oracle	3.9/5

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Product Quality for Other Tech Brands

In the Tech industry, SAP's Product Quality score is rated right above ROBLOX, and is preceded by Google.

COMPANY		Product Quality Score
	Peloton	4.5/5
	Zoom Video Communications	4.4/5
	Nintendo	4.4/5
	Apple	4.4/5
	Netflix	4.3/5
	Spotify	4.3/5
	Google	4.2/5
	SAP	4.1/5
	ROBLOX	4.1/5

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SAP Pricing

SAP ROI & Value For Money

3.9/5

SAP has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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SAP Pricing Plans

SAP has a pricing structure that accommodates small, medium, and large businesses. Starting from $22/month, SAP uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from SAP.

Who Uses SAP?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into SAP ROI

SAP's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.

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Ranked SAP ROI the Highest

18-25	4.7
Biotech and Pharmaceuticals	4.6
Hispanic or Latino	4.6

Ranked SAP ROI the Lowest

Male	3.9
Fashion and Beauty	3.3
56-60	3.1

SAP ROI Score by Gender

Female customers rated SAP's ROI score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

SAP ROI Score by Ethnicity

SAP's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.6	Hispanic or Latino	4.6
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.2	Other	4.2

SAP ROI Score by Age

SAP's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.7	18-25	4.7
26-30 4.2	26-30	4.2
31-35 4	31-35	4
36-40 4	36-40	4
41-45 3.9	41-45	3.9
46-50 4.2	46-50	4.2
56-60 3.1	56-60	3.1

SAP ROI Score by Usage

SAP's ROI score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4
Over 10 Years	4.1

SAP ROI Score by Industry

SAP's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	3.9
Accounting	4.5
Aerospace and Aviation	3.6
Fashion and Beauty	3.3
Banking and Financial Services	4.3
Biotech and Pharmaceuticals	4.6
Consulting	4.2
Consumer Goods	3.9
Education	4.5
Healthcare, Hospitals and Medicine	4.1
Manufacturing and Machinery	3.6
Marketing, Advertising and Research	4.6

SAP Pricing vs. Competitors

Compared to its competitors, SAP's ROI score is rated right above Accenture (Global), and is preceded by Workday.

COMPANY		Pricing Score
	Amazon	4.1/5
	Salesforce	4.1/5
	Apple	4.1/5
	Google	4.1/5
	Deloitte (US)	4/5
	IBM	4/5
	Workday	3.9/5
	SAP	3.9/5
	Accenture (Global)	3.9/5
	Oracle	3.8/5

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ROI for Other Tech Brands

In the Tech industry, SAP's ROI score is rated right above ROBLOX, and is preceded by Netflix.

COMPANY		Pricing Score
	Peloton	4.3/5
	Zoom Video Communications	4.2/5
	Spotify	4.1/5
	Apple	4.1/5
	Google	4.1/5
	Nintendo	4.1/5
	Netflix	4/5
	SAP	3.9/5
	ROBLOX	3.9/5

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SAP Customer Satisfaction (CSAT)

SAP Customer Satisfaction (CSAT) Score

89 / 100

SAP has an overall Customer Satisfaction score of 89 rated by its users and customers.

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Very Satisfied	51%
Satisfied	38%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	5%

Very Satisfied

51%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SAP Customer Satisfaction

SAP's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked SAP Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
Accounting	100%

Ranked SAP Customer Satisfaction the Lowest

5 to 10 Years	83%
Tech	80%
41-45	71%

SAP Customer Satisfaction Score by Gender

Female customers rated SAP's Customer Satisfaction score 15 points higher than Male customers.

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85 / 100

Male

	Very Satisfied	53%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	5%
	Very Dissatisfied	5%

100 / 100

Female

	Very Satisfied	58%
	Satisfied	42%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

SAP Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

SAP's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.

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86 / 100

Very Satisfied	57%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

CSAT according to Hispanic or Latino

SAP's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

SAP's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100

Very Satisfied	45%
Satisfied	44%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

45%

Satisfied

44%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to Other

SAP's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.

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92 / 100

Very Satisfied	62%
Satisfied	30%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

62%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

SAP Customer Satisfaction Score by Age

SAP's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

100%

36-40

86%

41-45

71%

SAP Customer Satisfaction Score by Usage

SAP's Customer Satisfaction score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	83
2 to 5 Years	100
5 to 10 Years	83
Over 10 Years	88

SAP Customer Satisfaction Score by Industry

SAP's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	80
Accounting	100
Consulting	100

SAP Customer Satisfaction vs. Competitors

Compared to its competitors, SAP's Customer Satisfaction score is rated right above Apple, and is preceded by IBM.

COMPANY		Customer Satisfaction (CSAT) Score
	IBM	90%
	SAP	89%
	Apple	87%
	Amazon	87%
	Google	84%
	Deloitte (US)	83%
	Accenture (Global)	79%
	Salesforce	77%
	Workday	74%
	Oracle	70%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, SAP's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	93%
	SAP	89%
	Netflix	87%
	Apple	87%
	Spotify	87%
	Google	84%
	Zoom Video Communications	79%
	Peloton	77%
	ROBLOX	76%

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SAP Customer Service

4/5

SAP has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About SAP's Customer Service

Address

3999 West Chester Pike, Newtown Square, PA 19073

Website

http://www.sap.com/

Phone Number

+1-610-661-1000

SAP's Social Links

Quick Insights into SAP Customer Service

SAP's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Fashion and Beauty industry.

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Ranked SAP Customer Service the Highest

18-25	4.8
Accounting	4.8
Hispanic or Latino	4.8

Ranked SAP Customer Service the Lowest

Male	3.9
56-60	3.6
Fashion and Beauty	3.3

SAP Customer Service Score by Gender

Female customers rated SAP's Customer Service score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

SAP Customer Service Score by Ethnicity

SAP's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.8	Hispanic or Latino	4.8
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.2	Other	4.2

SAP Customer Service Score by Age

SAP's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.8	18-25	4.8
26-30 4.2	26-30	4.2
31-35 4.1	31-35	4.1
36-40 4.1	36-40	4.1
41-45 3.9	41-45	3.9
46-50 4.1	46-50	4.1
56-60 3.6	56-60	3.6

SAP Customer Service Score by Usage

SAP's Customer Service score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.9
2 to 5 Years	4.3
5 to 10 Years	4
Over 10 Years	4.2

SAP Customer Service Score by Industry

SAP's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	3.9
Accounting	4.8
Aerospace and Aviation	4
Fashion and Beauty	3.3
Consulting	4.3

SAP Customer Service vs. Competitors

Compared to its competitors, SAP's Customer Service score is rated right above Workday, and is preceded by Accenture (Global).

COMPANY		Customer Service Score
	Salesforce	4.3/5
	Apple	4.2/5
	Amazon	4.2/5
	IBM	4.1/5
	Google	4.1/5
	Deloitte (US)	4.1/5
	Accenture (Global)	4/5
	SAP	4/5
	Workday	4/5
	Oracle	3.8/5

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Customer Service for Other Tech Brands

In the Tech industry, SAP's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.

COMPANY		Customer Service Score
	Peloton	4.3/5
	Apple	4.2/5
	Zoom Video Communications	4.1/5
	Google	4.1/5
	Spotify	4.1/5
	Nintendo	4.1/5
	Netflix	4/5
	SAP	4/5
	ROBLOX	3.7/5

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SAP as an Employer

4.7/5

SAP has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of SAP

Christian Klein

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SAP scored a 36 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of SAP would recommend the brand to a friend. ENPS measures how likely SAP employees would recommend working at SAP to a friend.

Net Promoter Score

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

67%	Promoters
17%	Passive
16%	Detractors

Global Ranking Snapshot

SAP is ranked #185 in the Global Top 100 Brands. It ranks just behind PwC and just ahead of Chewy.

RANK			INDUSTRY
183	Instacart	Fidji Simo	Tech
184	PwC	Tim Ryan	Business and Consumer Services
185	SAP	Christian Klein	Tech
186	Chewy	Sumit Singh	Retail
187	John Deere	Samuel Allen	Energy and Manufacturing
188	Kaiser Permanente	Gregory Adams	Health and Wellness
189	Zillow	Rich Barton	Tech

Tech Ranking Snapshot

SAP is ranked #47 in the Tech Industry. It ranks just behind Instacart and just ahead of Zillow.

RANK		Location
45	Dyson	Chicago, IL
46	Instacart	San Francisco, CA
47	SAP	Newtown Square, PA
48	Zillow	Seattle, WA
49	Paychex	Rochester, NY
50	Qualcomm	San Diego, CA
51	Atlassian	San Francisco, CA