34
NPS
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SAP is ranked #47 in Tech Brands
SAP is ranked #47 in Tech Brands
About SAP's Brand
SAP provides enterprise software and solution for managing business operations and customer relations. SAP’s brand is ranked #185 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAP. When compared to other organizations within the Tech industry, SAP is ranked #47. Among its major competitors, SAP is ranked in 6th place for NPS while Apple is 1st, and Amazon is 2nd. Overall, SAP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $154.48B
Brand at a Glance
80%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
SAP CMO
Alicia Tillman
Alicia Tillman serves as the Chief Marketing Officer of SAP. Alicia started at SAP in August of 2017. Alicia currently resides in the Greater New York City Area.
SAP Ranking
- #185 in Global Best Brands
- #47 in Tech
- #4 / 4 of its competitors
SAP NPS
SAP's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether SAP's customers would recommend using the product based on a scale of -100 to 100.
SAP Overall NPS
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
SAP NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 31 | Jun 2021 | 31 |
Jul 2021 32 | Jul 2021 | 32 |
Aug 2021 32 | Aug 2021 | 32 |
Sep 2021 32 | Sep 2021 | 32 |
Oct 2021 29 | Oct 2021 | 29 |
Nov 2021 29 | Nov 2021 | 29 |
Dec 2021 30 | Dec 2021 | 30 |
Jan 2022 30 | Jan 2022 | 30 |
Feb 2022 31 | Feb 2022 | 31 |
Mar 2022 31 | Mar 2022 | 31 |
Apr 2022 31 | Apr 2022 | 31 |
May 2022 33 | May 2022 | 33 |
How Other Brands Compare
SAP is ranked #4 for NPS among its competitors. Apple and Amazon come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SAP NPS by Gender
Female customers rated SAP's NPS 21 points higher than Male customers.
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Male
40
SAP's NPS was rated 40 by Male customers on Comparably.
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61%
Promoters
18%
Passives
21%
Detractors
Female
61
SAP's NPS was rated 61 by Female customers on Comparably.
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71%
Promoters
19%
Passives
10%
Detractors
SAP NPS by Ethnicity
SAP's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Other 46 | Other | 46 |
SAP NPS by Age
SAP's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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SAP NPS by Usage
SAP's NPS was rated the highest by customers who have used SAP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 45 | Less than 1 Year | 45 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 39 | 2 to 5 Years | 39 |
5 to 10 Years 32 | 5 to 10 Years | 32 |
Over 10 Years 40 | Over 10 Years | 40 |
SAP NPS vs. Competitors
Compared to its competitors, SAP's NPS is rated right above Salesforce, and is preceded by Workday.
| COMPANY | NPS Score | |
|---|---|---|
 | Apple | 54 |
 | Amazon | 53 |
 | 49 | |
 | Deloitte (US) | 36 |
 | Workday | 34 |
 | SAP | 34 |
 | Salesforce | 34 |
 | Accenture (Global) | 31 |
 | IBM | 30 |
 | Oracle | 19 |
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SAP NPS vs Companies in Tech
In the Tech industry, SAP's NPS is rated right below ROBLOX.
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SAP Customer Reviews
Out of the 9 SAP customer reviews 9 were positive and 0 were constructive. SAP customer reviews reflect that all customers have a favorable experience using the products/services of the company.
SAP Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of SAP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SAP Customer Loyalty Score by Gender
Female customers rated SAP's Customer Loyalty score 23% higher than Male customers.
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Male
77%
Yes
Female
100%
Yes
SAP Customer Loyalty Score by Ethnicity
SAP's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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93
out of 100
Caucasian
74
out of 100
Asian or Pacific Islander
86
out of 100
Other
SAP Customer Loyalty Score by Age
SAP's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 84% | 26-30 | 84% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 84% | 41-45 | 84% |
46-50 82% | 46-50 | 82% |
56-60 78% | 56-60 | 78% |
SAP Customer Loyalty Score by Usage
SAP's Customer Loyalty score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SAP Customer Loyalty Score by Industry
SAP's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
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SAP Customer Loyalty vs. Competitors
Compared to its competitors, SAP's Customer Loyalty score is rated right above IBM, and is preceded by Workday.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 90% |
| 88% | |
| Apple | 87% |
| Workday | 81% |
| SAP | 80% |
| IBM | 79% |
| Deloitte (US) | 78% |
| Accenture (Global) | 74% |
| Oracle | 73% |
| Salesforce | 66% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, SAP's Customer Loyalty score is rated right below Spotify.
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SAP Product Quality
4.1/5
SAP has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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SAP Product Information
SAP serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. SAP supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
SAP’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated SAP's product the highest. Reviewers from the Aerospace and Aviation industry rated SAP the lowest at 4.1.
- Website
- http://www.sap.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
Enterprise
SaaS
Languages Supported
English
French
German
Spanish
Quick Insights into SAP Product Quality
SAP's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked SAP Product Quality the Highest
Ranked SAP Product Quality the Lowest
SAP Product Quality Score by Gender
Female customers rated SAP's Product Quality score 0.3 stars higher than Male customers.
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Male
4.2/5
Female
4.5/5
SAP Product Quality Score by Ethnicity
SAP's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.2 | Other | 4.2 |
SAP Product Quality Score by Age
SAP's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SAP.
0
1
2
3
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5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.4 | 46-50 | 4.4 |
56-60 3.5 | 56-60 | 3.5 |
SAP Product Quality Score by Usage
SAP's Product Quality score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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SAP Product Quality Score by Industry
SAP's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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SAP Product Quality vs. Competitors
Compared to its competitors, SAP's Product Quality score is rated right above Deloitte (US), and is preceded by Salesforce.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.4/5 |
| Amazon | 4.3/5 |
| 4.3/5 | |
| Salesforce | 4.2/5 |
| SAP | 4.1/5 |
| Deloitte (US) | 4/5 |
| Accenture (Global) | 4/5 |
| IBM | 4/5 |
| Workday | 4/5 |
| Oracle | 3.9/5 |
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Product Quality for Other Tech Brands
In the Tech industry, SAP's Product Quality score is rated right above ROBLOX, and is preceded by Google.
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SAP Pricing
SAP ROI & Value For Money
3.8/5
SAP has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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SAP Pricing Plans
SAP has a pricing structure that accommodates small, medium, and large businesses. Starting from $22/month, SAP uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from SAP.
Who Uses SAP?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into SAP ROI
SAP's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked SAP ROI the Highest
Ranked SAP ROI the Lowest
SAP ROI Score by Gender
Female customers rated SAP's ROI score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
SAP ROI Score by Ethnicity
SAP's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.1 | Other | 4.1 |
SAP ROI Score by Age
SAP's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3.1 | 56-60 | 3.1 |
SAP ROI Score by Usage
SAP's ROI score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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SAP ROI Score by Industry
SAP's ROI score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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SAP Pricing vs. Competitors
Compared to its competitors, SAP's ROI score is rated right above Accenture (Global), and is preceded by Workday.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Apple | 4.1/5 |
| 4.1/5 | |
| Salesforce | 4.1/5 |
| IBM | 4/5 |
| Deloitte (US) | 4/5 |
| Workday | 3.9/5 |
| SAP | 3.8/5 |
| Accenture (Global) | 3.8/5 |
| Oracle | 3.8/5 |
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ROI for Other Tech Brands
In the Tech industry, SAP's ROI score is rated right below ROBLOX.
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SAP Customer Service
4/5
SAP has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About SAP's Customer Service
Address
3999 West Chester Pike, Newtown Square, PA 19073
Website
http://www.sap.com/
Phone Number
+1-610-661-1000
SAP's Social Links
Quick Insights into SAP Customer Service
SAP's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked SAP Customer Service the Highest
Ranked SAP Customer Service the Lowest
SAP Customer Service Score by Gender
Female customers rated SAP's Customer Service score 0.5 stars higher than Male customers.
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Male
3.9/5
Female
4.4/5
SAP Customer Service Score by Ethnicity
SAP's Customer Service score was rated 4.1 stars by both Asian or Pacific Islander and Other customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
SAP Customer Service Score by Age
SAP's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.1 | 46-50 | 4.1 |
56-60 3.6 | 56-60 | 3.6 |
SAP Customer Service Score by Usage
SAP's Customer Service score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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SAP Customer Service Score by Industry
SAP's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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SAP Customer Service vs. Competitors
Compared to its competitors, SAP's Customer Service score is rated right above Oracle, and is preceded by Workday.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Amazon | 4.2/5 |
| Salesforce | 4.2/5 |
| IBM | 4.1/5 |
| 4.1/5 | |
| Deloitte (US) | 4.1/5 |
| Accenture (Global) | 4/5 |
| Workday | 4/5 |
| SAP | 4/5 |
| Oracle | 3.8/5 |
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Customer Service for Other Tech Brands
In the Tech industry, SAP's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.
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SAP as an Employer
4.7/5
SAP has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
SAP scored a 34 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of SAP would recommend the brand to a friend. ENPS measures how likely SAP employees would recommend working at SAP to a friend.
Net Promoter Score
34
NPS Score
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
53
eNPS Score
| 68% | Promoters |
|---|---|
| 17% | Passive |
| 15% | Detractors |
Global Ranking Snapshot
SAP is ranked #185 in the Global Top 100 Brands. It ranks just behind PwC and just ahead of Chewy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
183 |  | Instacart |  | Fidji Simo | Tech |
184 |  | PwC |  | Tim Ryan | Business and Consumer Services |
185 | | SAP | | Christian Klein | Tech |
186 |  | Chewy |  | Sumit Singh | Retail |
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
188 |  | Kaiser Permanente |  | Gregory Adams | Health and Wellness |
189 |  | Zillow |  | Rich Barton | Tech |
Popular Brands in the Industry
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