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SAP is
Ranked
#47
in
Tech Brands
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SAP is ranked #47 in Tech Brands

About SAP's Brand

SAP provides enterprise software and solution for managing business operations and customer relations. SAP’s brand is ranked #185 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAP. When compared to other organizations within the Tech industry, SAP is ranked #47. Among its major competitors, SAP is ranked in 6th place for NPS while Apple is 1st, and Amazon is 2nd. Overall, SAP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $154.48B

Brand at a Glance

80%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
SAP CMO
  SAP CMO

Alicia Tillman

Alicia Tillman serves as the Chief Marketing Officer of SAP. Alicia started at SAP in August of 2017. Alicia currently resides in the Greater New York City Area.

SAP Ranking

SAP NPS

SAP's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether SAP's customers would recommend using the product based on a scale of -100 to 100.

SAP Overall NPS

34
NPS
58%Promoters
18%Passives
24%Detractors
SAP Overall NPS

SAP NPS Trend

-100
-50
0
50
100
Jun 2021
31
Jun 202131
Jul 2021
32
Jul 202132
Aug 2021
32
Aug 202132
Sep 2021
32
Sep 202132
Oct 2021
29
Oct 202129
Nov 2021
29
Nov 202129
Dec 2021
30
Dec 202130
Jan 2022
30
Jan 202230
Feb 2022
31
Feb 202231
Mar 2022
31
Mar 202231
Apr 2022
31
Apr 202231
May 2022
33
May 202233

How Other Brands Compare

SAP is ranked #4 for NPS among its competitors. Apple and Amazon come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.

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SAP's Logo
SAP
Amazon's Logo
Amazon
Apple's Logo
Apple
Google's Logo
Google
Global Ranking#185#5#6#9
NPS34535449
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegativeNeutral
Valuation Updated every 24 hours for public companies$154.48B$1.64T$2.11T$1.42T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SAP NPS by Gender

Female customers rated SAP's NPS 21 points higher than Male customers.

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Male

40

SAP's NPS was rated 40 by Male customers on Comparably.

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61%
Promoters
18%
Passives
21%
Detractors

Female

61

SAP's NPS was rated 61 by Female customers on Comparably.

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71%
Promoters
19%
Passives
10%
Detractors

SAP NPS by Ethnicity

SAP's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Caucasian
75
Caucasian75
Asian or Pacific Islander
37
Asian or Pacific Islander37
Other
46
Other46

SAP NPS by Age

SAP's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of SAP.
0
20
40
60
80
100
Promoters
83%
Passives
17%
Detractors
0%
18-2583%17%0%
Promoters
55%
Passives
36%
Detractors
9%
26-3055%36%9%
Promoters
66%
Passives
17%
Detractors
17%
31-3566%17%17%
Promoters
60%
Passives
30%
Detractors
10%
36-4060%30%10%
Promoters
73%
Passives
0%
Detractors
27%
41-4573%0%27%
Promoters
60%
Passives
20%
Detractors
20%
46-5060%20%20%
Promoters
25%
Passives
25%
Detractors
50%
56-6025%25%50%

SAP NPS by Usage

SAP's NPS was rated the highest by customers who have used SAP's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of SAP.
-100
-50
0
50
100
Less than 1 Year
45
Less than 1 Year45
1 to 2 Years
35
1 to 2 Years35
2 to 5 Years
39
2 to 5 Years39
5 to 10 Years
32
5 to 10 Years32
Over 10 Years
40
Over 10 Years40

SAP NPS vs. Competitors

Compared to its competitors, SAP's NPS is rated right above Salesforce, and is preceded by Workday.

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SAP NPS vs Companies in Tech

In the Tech industry, SAP's NPS is rated right below ROBLOX.

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SAP Customer Reviews

Out of the 9 SAP customer reviews 9 were positive and 0 were constructive. SAP customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
continuous development strategy to evolve along with customer changing / rising needs
Review from Philadelphia, PA / Male / Caucasian / 36-40Posted 20 days ago
What do you value most about this brand?
good quality, perfect service, flexibility
Review from Philadelphia, PA / Female / Other / 31-35
What do you value most about this brand?
Valuable in every aspect for our company
Review from Philadelphia, PA / Female / Other / 26-30
What do you value most about this brand?
The ability to help out anyone with any question or directions
Review from Philadelphia, PA / Female / Caucasian / 18-25
What do you value most about this brand?
Service provided to the customer
Review from Philadelphia, PA / Female / Other / 26-30

SAP Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of SAP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
SAP Customer Loyalty

SAP Customer Loyalty Score by Gender

Female customers rated SAP's Customer Loyalty score 23% higher than Male customers.

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Male
77%
Yes
Female
100%
Yes

SAP Customer Loyalty Score by Ethnicity

SAP's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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93
out of 100
Caucasian
74
out of 100
Asian or Pacific Islander
86
out of 100
Other

SAP Customer Loyalty Score by Age

SAP's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
84%
26-3084%
31-35
100%
31-35100%
36-40
82%
36-4082%
41-45
84%
41-4584%
46-50
82%
46-5082%
56-60
78%
56-6078%

SAP Customer Loyalty Score by Usage

SAP's Customer Loyalty score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
80%
1 to 2 Years
93%
2 to 5 Years
83%
5 to 10 Years
94%
Over 10 Years
95%

SAP Customer Loyalty Score by Industry

SAP's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.

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Tech
89%
Accounting
100%
Aerospace and Aviation
100%
Fashion and Beauty
100%
Consulting
82%

SAP Customer Loyalty vs. Competitors

Compared to its competitors, SAP's Customer Loyalty score is rated right above IBM, and is preceded by Workday.

COMPANYCustomer Loyalty Score
Amazon90%
Google88%
Apple87%
Workday81%
SAP80%
IBM79%
Deloitte (US)78%
Accenture (Global)74%
Oracle73%
Salesforce66%

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Customer Loyalty for Other Tech Brands

In the Tech industry, SAP's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%
SAP80%

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SAP Product Quality

4.1/5

SAP has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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SAP Product Information

SAP serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. SAP supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

SAP’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated SAP's product the highest. Reviewers from the Aerospace and Aviation industry rated SAP the lowest at 4.1.

Website
http://www.sap.com/
Company Size
10,000+ Employees

Industry

Tech
Big Data
Enterprise
SaaS

Languages Supported

English
French
German
Spanish

Quick Insights into SAP Product Quality

SAP's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Fashion and Beauty industry.

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Ranked SAP Product Quality the Highest

18-25
5
Marketing, Advertising and Research
4.8
Female
4.5

Ranked SAP Product Quality the Lowest

Asian or Pacific Islander
4
56-60
3.5
Fashion and Beauty
3.5

SAP Product Quality Score by Gender

Female customers rated SAP's Product Quality score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

SAP Product Quality Score by Ethnicity

SAP's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4.2
Other4.2

SAP Product Quality Score by Age

SAP's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
5
18-255
26-30
4.3
26-304.3
31-35
4.1
31-354.1
36-40
3.9
36-403.9
41-45
4.1
41-454.1
46-50
4.4
46-504.4
56-60
3.5
56-603.5

SAP Product Quality Score by Usage

SAP's Product Quality score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
4
2 to 5 Years
4.2
5 to 10 Years
4.2
Over 10 Years
4.4

SAP Product Quality Score by Industry

SAP's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech
4
Accounting
4.4
Aerospace and Aviation
4.1
Fashion and Beauty
3.5
Banking and Financial Services
3.7
Consulting
4.1
Consumer Goods
4.3
Healthcare, Hospitals and Medicine
4.5
Manufacturing and Machinery
4.3
Marketing, Advertising and Research
4.8
Telecommunications
4.4

SAP Product Quality vs. Competitors

Compared to its competitors, SAP's Product Quality score is rated right above Deloitte (US), and is preceded by Salesforce.

COMPANYProduct Quality Score
Apple4.4/5
Amazon4.3/5
Google4.3/5
Salesforce4.2/5
SAP4.1/5
Deloitte (US)4/5
Accenture (Global)4/5
IBM4/5
Workday4/5
Oracle3.9/5

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Product Quality for Other Tech Brands

In the Tech industry, SAP's Product Quality score is rated right above ROBLOX, and is preceded by Google.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
SAP4.1/5
ROBLOX4.1/5

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SAP Pricing

SAP ROI & Value For Money

3.8/5

SAP has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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SAP Pricing Plans

SAP has a pricing structure that accommodates small, medium, and large businesses. Starting from $22/month, SAP uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from SAP.

Who Uses SAP?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into SAP ROI

SAP's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.

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Ranked SAP ROI the Highest

18-25
4.7
Accounting
4.6
Female
4.2

Ranked SAP ROI the Lowest

Male
3.9
Fashion and Beauty
3.3
56-60
3.1

SAP ROI Score by Gender

Female customers rated SAP's ROI score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

SAP ROI Score by Ethnicity

SAP's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
4.1
Other4.1

SAP ROI Score by Age

SAP's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.7
18-254.7
26-30
4.2
26-304.2
31-35
3.9
31-353.9
36-40
4
36-404
41-45
3.7
41-453.7
46-50
4.2
46-504.2
56-60
3.1
56-603.1

SAP ROI Score by Usage

SAP's ROI score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.9
2 to 5 Years
4.1
5 to 10 Years
3.9
Over 10 Years
4

SAP ROI Score by Industry

SAP's ROI score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech
3.8
Accounting
4.6
Aerospace and Aviation
3.6
Fashion and Beauty
3.3
Banking and Financial Services
4.3
Biotech and Pharmaceuticals
4.6
Consulting
4.1
Consumer Goods
3.9
Education
4.5
Healthcare, Hospitals and Medicine
4.1
Manufacturing and Machinery
3.6
Marketing, Advertising and Research
4.6

SAP Pricing vs. Competitors

Compared to its competitors, SAP's ROI score is rated right above Accenture (Global), and is preceded by Workday.

COMPANYPricing Score
Amazon4.1/5
Apple4.1/5
Google4.1/5
Salesforce4.1/5
IBM4/5
Deloitte (US)4/5
Workday3.9/5
SAP3.8/5
Accenture (Global)3.8/5
Oracle3.8/5

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ROI for Other Tech Brands

In the Tech industry, SAP's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Google4.1/5
Netflix4/5
ROBLOX3.9/5
SAP3.8/5

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SAP Customer Service

4/5

SAP has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About SAP's Customer Service

Address

3999 West Chester Pike, Newtown Square, PA 19073


Website

http://www.sap.com/


Phone Number

+1-610-661-1000

Quick Insights into SAP Customer Service

SAP's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Fashion and Beauty industry.

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Ranked SAP Customer Service the Highest

Accounting
4.9
18-25
4.8
Female
4.4

Ranked SAP Customer Service the Lowest

Male
3.9
56-60
3.6
Fashion and Beauty
3.3

SAP Customer Service Score by Gender

Female customers rated SAP's Customer Service score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

SAP Customer Service Score by Ethnicity

SAP's Customer Service score was rated 4.1 stars by both Asian or Pacific Islander and Other customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
4.1
Other4.1

SAP Customer Service Score by Age

SAP's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.8
18-254.8
26-30
4.2
26-304.2
31-35
4
31-354
36-40
4
36-404
41-45
3.8
41-453.8
46-50
4.1
46-504.1
56-60
3.6
56-603.6

SAP Customer Service Score by Usage

SAP's Customer Service score was rated the highest by customers who have used SAP's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.9
2 to 5 Years
4.2
5 to 10 Years
3.9
Over 10 Years
4.2

SAP Customer Service Score by Industry

SAP's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech
3.8
Accounting
4.9
Aerospace and Aviation
4
Fashion and Beauty
3.3
Consulting
4.2

SAP Customer Service vs. Competitors

Compared to its competitors, SAP's Customer Service score is rated right above Oracle, and is preceded by Workday.

COMPANYCustomer Service Score
Apple4.2/5
Amazon4.2/5
Salesforce4.2/5
IBM4.1/5
Google4.1/5
Deloitte (US)4.1/5
Accenture (Global)4/5
Workday4/5
SAP4/5
Oracle3.8/5

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Customer Service for Other Tech Brands

In the Tech industry, SAP's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
SAP4/5
ROBLOX3.7/5

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SAP as an Employer

4.7/5

SAP has a 4.7/5 stars for its overall company culture rated by their employees

  SAP CEO
top
5%
CEO of SAP

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SAP scored a 34 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of SAP would recommend the brand to a friend. ENPS measures how likely SAP employees would recommend working at SAP to a friend.

Net Promoter Score

34
NPS Score
58%Promoters
18%Passive
24%Detractors

Employee Net Promoter Score

53
eNPS Score
68%Promoters
17%Passive
15%Detractors

Global Ranking Snapshot

SAP is ranked #185 in the Global Top 100 Brands. It ranks just behind PwC and just ahead of Chewy.

RANKCOMPANYCEOINDUSTRY
183
Instacart  Instacart CEO
Fidji Simo
Tech
184
PwC  PwC CEO
Tim Ryan
Business and Consumer Services
185
SAP  SAP CEO
Christian Klein
Tech
186
Chewy  Chewy CEO
Sumit Singh
Retail
187
John Deere  John Deere CEO
Samuel Allen
Energy and Manufacturing
188
Kaiser Permanente  Kaiser Permanente CEO
Gregory Adams
Health and Wellness
189
Zillow  Zillow CEO
Rich Barton
Tech

Tech Ranking Snapshot

SAP is ranked #47 in the Tech Industry. It ranks just behind Instacart and just ahead of Zillow.

RANKCOMPANYLocation
45
Dyson
Chicago, IL
46
Instacart
San Francisco, CA
47
SAP
Newtown Square, PA
48
Zillow
Seattle, WA
49
Paychex
Rochester, NY
50
Qualcomm
San Diego, CA
51
Atlassian
San Francisco, CA