14
NPS
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T-Mobile is ranked #34 in Top Brands for MillennialsAwards & Recognition
T-Mobile is ranked #34 in Top Brands for Millennials
Awards & Recognition
About T-Mobile's Brand
We’re changing the wireless industry for good. That’s why we are the Un-carrier. And #WeWontStop. T-Mobile’s brand is ranked #107 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of T-Mobile. When compared to other organizations within the Business and Consumer Services industry, T-Mobile is ranked #4. Among its major competitors, T-Mobile is ranked in 2nd place for NPS while Verizon is 1st, and AT&T is 3rd.Their current market cap is $158.64B
Brand at a Glance
83%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
T-Mobile Ranking
- #34 in Top Brands for Millennials
- #4 in Business and Consumer Services
- #2 / 4 of its competitors
T-Mobile NPS
T-Mobile's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether T-Mobile's customers would recommend using the product based on a scale of -100 to 100.
T-Mobile Overall NPS
| 50% | Promoters |
|---|---|
| 14% | Passives |
| 36% | Detractors |
T-Mobile NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 26 | Jun 2021 | 26 |
Jul 2021 25 | Jul 2021 | 25 |
Aug 2021 22 | Aug 2021 | 22 |
Sep 2021 20 | Sep 2021 | 20 |
Oct 2021 21 | Oct 2021 | 21 |
Nov 2021 20 | Nov 2021 | 20 |
Dec 2021 21 | Dec 2021 | 21 |
Jan 2022 20 | Jan 2022 | 20 |
Feb 2022 18 | Feb 2022 | 18 |
Mar 2022 15 | Mar 2022 | 15 |
Apr 2022 15 | Apr 2022 | 15 |
May 2022 13 | May 2022 | 13 |
How Other Brands Compare
T-Mobile is ranked second for NPS among its competitors. Verizon and AT&T come in first and third, with Sprint coming in at #4. Among those competitors, it is the third most valued company behind Verizon.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
T-Mobile NPS by Gender
Female customers rated T-Mobile's NPS 16 points higher than Male customers.
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Male
-13
T-Mobile's NPS was rated -13 by Male customers on Comparably.
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40%
Promoters
7%
Passives
53%
Detractors
Female
3
T-Mobile's NPS was rated 3 by Female customers on Comparably.
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47%
Promoters
9%
Passives
44%
Detractors
T-Mobile NPS by Ethnicity
T-Mobile's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -31 | Hispanic or Latino | -31 |
African American/Black 76 | African American/Black | 76 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Other -54 | Other | -54 |
T-Mobile NPS by Age
T-Mobile's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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T-Mobile NPS by Usage
T-Mobile's NPS was rated the highest by customers who have used T-Mobile's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -21 | Less than 1 Year | -21 |
1 to 2 Years 9 | 1 to 2 Years | 9 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
5 to 10 Years -27 | 5 to 10 Years | -27 |
Over 10 Years 2 | Over 10 Years | 2 |
T-Mobile NPS vs. Competitors
Compared to its competitors, T-Mobile's NPS is rated right above AT&T, and is preceded by Verizon.
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T-Mobile NPS vs Companies in Business and Consumer Services
In the Business and Consumer Services industry, T-Mobile's NPS is rated right above Allstate, and is preceded by Verizon.
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T-Mobile Customer Reviews
Out of the 46 T-Mobile customer reviews 17 were positive and 29 were constructive. T-Mobile customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
T-Mobile Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of T-Mobile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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T-Mobile Customer Loyalty Score by Gender
Female customers rated T-Mobile's Customer Loyalty score 5% higher than Male customers.
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Male
85%
Yes
Female
90%
Yes
T-Mobile Customer Loyalty Score by Ethnicity
T-Mobile's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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81
out of 100
Caucasian
88
out of 100
Hispanic or Latino
100
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
89
out of 100
Other
T-Mobile Customer Loyalty Score by Age
T-Mobile's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 97% | 18-25 | 97% |
26-30 82% | 26-30 | 82% |
31-35 78% | 31-35 | 78% |
36-40 94% | 36-40 | 94% |
41-45 85% | 41-45 | 85% |
46-50 93% | 46-50 | 93% |
51-55 84% | 51-55 | 84% |
56-60 79% | 56-60 | 79% |
61-65 87% | 61-65 | 87% |
66+ 69% | 66+ | 69% |
T-Mobile Customer Loyalty Score by Usage
T-Mobile's Customer Loyalty score was rated the highest by customers who have used T-Mobile's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile Customer Loyalty Score by Industry
T-Mobile's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.
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T-Mobile Customer Loyalty vs. Competitors
Compared to its competitors, T-Mobile's Customer Loyalty score is rated right above AT&T, and is preceded by Verizon.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, T-Mobile's Customer Loyalty score is rated right above Verizon, and is preceded by Visa.
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T-Mobile Product Quality
3.5/5
T-Mobile has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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T-Mobile Product Information
T-Mobile’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated T-Mobile's product the highest. Reviewers from the Fashion and Beauty industry rated T-Mobile the lowest at 3.2.
- Website
- https://t-mobile.com
- Company Size
- 10,000+ Employees
Industry
Telecommunications
Quick Insights into T-Mobile Product Quality
T-Mobile's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Government and Public Policy industry.
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Ranked T-Mobile Product Quality the Highest
Ranked T-Mobile Product Quality the Lowest
T-Mobile Product Quality Score by Gender
Female customers rated T-Mobile's Product Quality score 0.2 stars higher than Male customers.
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Male
2.9/5
Female
3.1/5
T-Mobile Product Quality Score by Ethnicity
T-Mobile's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 1.9 | Other | 1.9 |
T-Mobile Product Quality Score by Age
T-Mobile's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
T-Mobile Product Quality Score by Usage
T-Mobile's Product Quality score was rated the highest by customers who have used T-Mobile's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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T-Mobile Product Quality Score by Industry
T-Mobile's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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T-Mobile Product Quality vs. Competitors
Compared to its competitors, T-Mobile's Product Quality score is rated right above AT&T, and is preceded by Verizon.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, T-Mobile's Product Quality score is rated right above Allstate, and is preceded by Verizon.
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T-Mobile Pricing
T-Mobile ROI & Value For Money
3.3/5
T-Mobile has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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T-Mobile Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Consulting industry think that they had the lowest ROI from T-Mobile.
Quick Insights into T-Mobile ROI
T-Mobile's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.
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Ranked T-Mobile ROI the Highest
Ranked T-Mobile ROI the Lowest
T-Mobile ROI Score by Gender
Female customers rated T-Mobile's ROI score 0.2 stars higher than Male customers.
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Male
2.9/5
Female
3.1/5
T-Mobile ROI Score by Ethnicity
T-Mobile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 1.8 | Other | 1.8 |
T-Mobile ROI Score by Age
T-Mobile's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3 | 31-35 | 3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2 | 56-60 | 2 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.6 | 66+ | 1.6 |
T-Mobile ROI Score by Usage
T-Mobile's ROI score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile ROI Score by Industry
T-Mobile's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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T-Mobile Pricing vs. Competitors
Compared to its competitors, T-Mobile's ROI score is rated right above AT&T, and is preceded by Verizon.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, T-Mobile's ROI score is rated right above Allstate, and is preceded by Accenture (US).
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T-Mobile Customer Service
3.4/5
T-Mobile has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About T-Mobile's Customer Service
Address
12920 SE 38th Street, Bellevue, WA 98006
Website
https://t-mobile.com
Phone Number
877-453-1304
T-Mobile's Social Links
Quick Insights into T-Mobile Customer Service
T-Mobile's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.
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Ranked T-Mobile Customer Service the Highest
Ranked T-Mobile Customer Service the Lowest
T-Mobile Customer Service Score by Gender
Female customers rated T-Mobile's Customer Service score 0.3 stars higher than Male customers.
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Male
2.9/5
Female
3.2/5
T-Mobile Customer Service Score by Ethnicity
T-Mobile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 1.8 | Other | 1.8 |
T-Mobile Customer Service Score by Age
T-Mobile's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
T-Mobile Customer Service Score by Usage
T-Mobile's Customer Service score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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T-Mobile Customer Service Score by Industry
T-Mobile's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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T-Mobile Customer Service vs. Competitors
Compared to its competitors, T-Mobile's Customer Service score is rated right above AT&T, and is preceded by Verizon.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, T-Mobile's Customer Service score is rated right above Allstate, and is preceded by Verizon.
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T-Mobile as an Employer
4.7/5
T-Mobile has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
T-Mobile scored a 14 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of T-Mobile would recommend the brand to a friend. ENPS measures how likely T-Mobile employees would recommend working at T-Mobile to a friend.
Net Promoter Score
14
NPS Score
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 64% | Promoters |
|---|---|
| 14% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
T-Mobile is ranked #107 in the Global Top 100 Brands. It ranks just behind IBM and just ahead of Verizon.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
105 |  | PepsiCo |  | Ramon Laguarta | Food and Beverages |
106 |  | IBM |  | Arvind Krishna | Tech |
107 | | T-Mobile | | Mike Sievert | Business and Consumer Services |
108 | | Verizon |  | Hans Vestberg | Business and Consumer Services |
109 |  | PayPal |  | Daniel Schulman | Tech |
110 |  | Intel Corporation |  | Patrick P. Gelsinger | Tech |
111 |  | Mattel, Inc. |  | Ynon Kreiz | Consumer Goods |
Business and Consumer Services Ranking Snapshot
T-Mobile is ranked #4 in the Business and Consumer Services Industry. It ranks just behind FedEx and just ahead of Verizon.
Popular Brands in the Industry
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