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We’re changing the wireless industry for good. That’s why we are the Un-carrier. And #WeWontStop. T-Mobile’s brand is ranked #107 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of T-Mobile. When compared to other organizations within the Business and Consumer Services industry, T-Mobile is ranked #4. Among its major competitors, T-Mobile is ranked in 2nd place for NPS while Verizon is 1st, and AT&T is 3rd.Their current market cap is $158.64B
T-Mobile's Net Promoter Score (NPS) is a 12 with 49% Promoters, 14% Passives, and 37% Detractors. Net Promoter Score tracks whether T-Mobile's customers would recommend using the product based on a scale of -100 to 100.
49% | Promoters |
---|---|
14% | Passives |
37% | Detractors |
Summary | Date | Score |
---|---|---|
Jul 2021 25 | Jul 2021 | 25 |
Aug 2021 22 | Aug 2021 | 22 |
Sep 2021 20 | Sep 2021 | 20 |
Oct 2021 21 | Oct 2021 | 21 |
Nov 2021 20 | Nov 2021 | 20 |
Dec 2021 21 | Dec 2021 | 21 |
Jan 2022 20 | Jan 2022 | 20 |
Feb 2022 18 | Feb 2022 | 18 |
Mar 2022 15 | Mar 2022 | 15 |
Apr 2022 15 | Apr 2022 | 15 |
May 2022 13 | May 2022 | 13 |
Jun 2022 12 | Jun 2022 | 12 |
T-Mobile is ranked second for NPS among its competitors. Verizon and AT&T come in first and third, with Sprint coming in at #4. Among those competitors, it is the third most valued company behind Verizon.
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Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated T-Mobile's NPS 13 points higher than Male customers.
T-Mobile's NPS was rated -13 by Male customers on Comparably.
T-Mobile's NPS was rated by Female customers on Comparably.
T-Mobile's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black 60 | African American/Black | 60 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Native American -34 | Native American | -34 |
Other -52 | Other | -52 |
T-Mobile's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
T-Mobile's NPS was rated the highest by customers who have used T-Mobile's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Summary | Usage | Score |
---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years 15 | 2 to 5 Years | 15 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -3 | Over 10 Years | -3 |
Compared to its competitors, T-Mobile's NPS is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's NPS is rated right above Allstate, and is preceded by Verizon.
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Out of the 52 T-Mobile customer reviews 19 were positive and 33 were constructive. T-Mobile customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of T-Mobile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated T-Mobile's Customer Loyalty score 3% higher than Male customers.
T-Mobile's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
T-Mobile's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Summary | Age | Score |
---|---|---|
18-25 97% | 18-25 | 97% |
26-30 83% | 26-30 | 83% |
31-35 80% | 31-35 | 80% |
36-40 91% | 36-40 | 91% |
41-45 85% | 41-45 | 85% |
46-50 89% | 46-50 | 89% |
51-55 84% | 51-55 | 84% |
56-60 81% | 56-60 | 81% |
61-65 80% | 61-65 | 80% |
66+ 73% | 66+ | 73% |
T-Mobile's Customer Loyalty score was rated the highest by customers who have used T-Mobile's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, T-Mobile's Customer Loyalty score is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's Customer Loyalty score is rated right above Verizon, and is preceded by Visa.
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T-Mobile has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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T-Mobile’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated T-Mobile's product the highest. Reviewers from the Fashion and Beauty industry rated T-Mobile the lowest at 3.2.
T-Mobile's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Consulting industry.
T-Mobile's Product Quality score was rated 3 by both Female and Male customers on Comparably.
T-Mobile's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 2.3 | Native American | 2.3 |
Other 2 | Other | 2 |
T-Mobile's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Summary | Age | Score |
---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3 | 51-55 | 3 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
T-Mobile's Product Quality score was rated the highest by customers who have used T-Mobile's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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T-Mobile's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, T-Mobile's Product Quality score is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's Product Quality score is rated right above Allstate, and is preceded by Verizon.
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T-Mobile has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Consulting industry think that they had the lowest ROI from T-Mobile.
T-Mobile's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.
Female customers rated T-Mobile's ROI score 0.1 stars higher than Male customers.
T-Mobile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.1 | Native American | 3.1 |
Other 1.9 | Other | 1.9 |
T-Mobile's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Summary | Age | Score |
---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
T-Mobile's ROI score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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T-Mobile's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, T-Mobile's ROI score is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's ROI score is rated right above Allstate, and is preceded by Accenture (US).
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T-Mobile has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
T-Mobile's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Consulting industry.
Male customers rated T-Mobile's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 35% | |
---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 5% | |
Very Dissatisfied | 42% |
Very Satisfied | 35% | |
---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 10% | |
Very Dissatisfied | 44% |
T-Mobile's Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 47% according to Hispanic or Latino users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 21% according to Other users and customers.
T-Mobile's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Breakdown | Age | Score | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 17% | |||||||||||||||
| 31-35 | 46% | |||||||||||||||
| 36-40 | 69% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 36% | |||||||||||||||
| 51-55 | 57% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 14% | |||||||||||||||
| 66+ | 13% |
T-Mobile's Customer Satisfaction score was rated the highest by customers who have used T-Mobile's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, T-Mobile's Customer Satisfaction score is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's Customer Satisfaction score is rated right above Allstate, and is preceded by Verizon.
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T-Mobile has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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12920 SE 38th Street, Bellevue, WA 98006
https://t-mobile.com
877-453-1304
T-Mobile's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.
Female customers rated T-Mobile's Customer Service score 0.2 stars higher than Male customers.
T-Mobile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Summary | Ethnicity | Customer Service Score |
---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.3 | Native American | 3.3 |
Other 1.8 | Other | 1.8 |
T-Mobile's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Summary | Age | Customer Service Score |
---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
T-Mobile's Customer Service score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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T-Mobile's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, T-Mobile's Customer Service score is rated right above AT&T, and is preceded by Verizon.
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In the Business and Consumer Services industry, T-Mobile's Customer Service score is rated right above Allstate, and is preceded by Verizon.
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T-Mobile has a 4.7/5 stars for its overall company culture rated by their employees
T-Mobile scored a 12 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of T-Mobile would recommend the brand to a friend. ENPS measures how likely T-Mobile employees would recommend working at T-Mobile to a friend.
49% | Promoters |
---|---|
14% | Passive |
37% | Detractors |
62% | Promoters |
---|---|
15% | Passive |
23% | Detractors |
T-Mobile is ranked #107 in the Global Top 100 Brands. It ranks just behind IBM and just ahead of Verizon.
RANK | COMPANY | CEO | INDUSTRY | ||
---|---|---|---|---|---|
105 | ![]() | PepsiCo | ![]() | Ramon Laguarta | Food and Beverages |
106 | ![]() | IBM | ![]() | Arvind Krishna | Tech |
107 | ![]() | T-Mobile | ![]() | Mike Sievert | Business and Consumer Services |
108 | ![]() | Verizon | ![]() | Hans Vestberg | Business and Consumer Services |
109 | ![]() | PayPal | ![]() | Daniel Schulman | Tech |
110 | ![]() | Intel Corporation | ![]() | Patrick P. Gelsinger | Tech |
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
T-Mobile is ranked #4 in the Business and Consumer Services Industry. It ranks just behind FedEx and just ahead of Verizon.
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