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Target is
Ranked
#8
in
Global Top 100 Brands
Brand Page
Target
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Target is ranked #8 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021
  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021

About Target's Brand

Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target’s brand is ranked #8 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Target. When compared to other organizations within the Retail industry, Target is ranked #3. Among its major competitors, Target is ranked in 3rd place for NPS while Costco is 1st, and Amazon is 2nd.Their current market cap is $94.56B

Brand at a Glance

85%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Target CMO

Target Ranking

Target NPS

Target's Net Promoter Score (NPS) is a 49 with 65% Promoters, 19% Passives, and 16% Detractors. Net Promoter Score tracks whether Target's customers would recommend using the product based on a scale of -100 to 100.

Target Overall NPS

49
NPS
65%Promoters
19%Passives
16%Detractors
Target Overall NPS

Target NPS Trend

-100
-50
0
50
100
Jun 2021
59
Jun 202159
Jul 2021
57
Jul 202157
Aug 2021
56
Aug 202156
Sep 2021
56
Sep 202156
Oct 2021
54
Oct 202154
Nov 2021
54
Nov 202154
Dec 2021
52
Dec 202152
Jan 2022
52
Jan 202252
Feb 2022
50
Feb 202250
Mar 2022
50
Mar 202250
Apr 2022
48
Apr 202248
May 2022
49
May 202249

How Other Brands Compare

Target is ranked third for NPS among its competitors. Costco and Amazon come in first and second, with Walmart coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.

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Target's Logo
Target
Costco's Logo
Costco
Amazon's Logo
Amazon
Walmart's Logo
Walmart
Global Ranking#8#3#5#104
NPS49595314
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNegative
Valuation Updated every 24 hours for public companies$94.56B$157.15B$1.64T$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Target NPS by Gender

Female customers rated Target's NPS 35 points higher than Male customers.

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Male

34

Target's NPS was rated 34 by Male customers on Comparably.

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51%
Promoters
32%
Passives
17%
Detractors

Female

69

Target's NPS was rated 69 by Female customers on Comparably.

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76%
Promoters
17%
Passives
7%
Detractors

Target NPS by Ethnicity

Target's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
54
Caucasian54
Hispanic or Latino
84
Hispanic or Latino84
African American/Black
40
African American/Black40
Asian or Pacific Islander
42
Asian or Pacific Islander42
Native American
50
Native American50
Other
17
Other17

Target NPS by Age

Target's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Target.
0
20
40
60
80
100
Promoters
70%
Passives
21%
Detractors
9%
18-2570%21%9%
Promoters
56%
Passives
18%
Detractors
26%
26-3056%18%26%
Promoters
57%
Passives
35%
Detractors
8%
31-3557%35%8%
Promoters
65%
Passives
20%
Detractors
15%
36-4065%20%15%
Promoters
65%
Passives
30%
Detractors
5%
41-4565%30%5%
Promoters
81%
Passives
13%
Detractors
6%
46-5081%13%6%
Promoters
56%
Passives
36%
Detractors
8%
51-5556%36%8%
Promoters
89%
Passives
0%
Detractors
11%
56-6089%0%11%
Promoters
75%
Passives
25%
Detractors
0%
61-6575%25%0%
Promoters
71%
Passives
15%
Detractors
14%
66+71%15%14%

Target NPS by Usage

Target's NPS was rated the highest by customers who have used Target's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
44
Less than 1 Year44
1 to 2 Years
43
1 to 2 Years43
2 to 5 Years
44
2 to 5 Years44
5 to 10 Years
66
5 to 10 Years66
Over 10 Years
62
Over 10 Years62

Target NPS vs. Competitors

Compared to its competitors, Target's NPS is rated right above Walmart, and is preceded by Amazon.

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Walmart's Logo
Rakuten's Logo
Alibaba Group Holding Limited's Logo
J. C. Penney's Logo

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Target NPS vs Companies in Retail

In the Retail industry, Target's NPS is rated right above American Eagle Outfitters, and is preceded by Amazon.

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Target's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Target Customer Reviews

Out of the 64 Target customer reviews 58 were positive and 6 were constructive. Target customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
My community is 2.5 square miles, population of about 30,000 people. We're an historically under-resourced (poor) and a food desert. Target is one of 2 major chains to establish a footprint in our city giving us access to fresh foods (and jobs). Kudos!
Review from Minneapolis, MN / Female / African American/Black / 51-55Posted 3 days ago
What do you value most about this brand?
It feels higher quality than other stores
Review from Minneapolis, MN / Male / Caucasian / 18-25Posted 23 days ago
What can this brand most improve?
Theres never enough cashiers!!!!!! its like you send them up one at a time!!!!
Review from Oklahoma City, OK / Male / Caucasian / 18-25Posted a month ago
What do you value most about this brand?
i havent been many times to target because theres no target at my country
Review from Minneapolis, MN / Male / Hispanic or Latino / 18-25Posted a month ago
What do you value most about this brand?
the effort that they put in for both the products and the stores upkeep
Review from Minneapolis, MN / Female / African American/Black / 18-25

Target Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Target users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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85
85%
15
15%
Target Customer Loyalty

Target Customer Loyalty Score by Gender

Female customers rated Target's Customer Loyalty score 11% higher than Male customers.

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Male
79%
Yes
Female
90%
Yes

Target Customer Loyalty Score by Ethnicity

Target's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.

% who answered "Yes"

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88
out of 100
Caucasian
88
out of 100
Hispanic or Latino
86
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
100
out of 100
Native American
61
out of 100
Other

Target Customer Loyalty Score by Age

Target's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
82%
18-2582%
26-30
87%
26-3087%
31-35
97%
31-3597%
36-40
90%
36-4090%
41-45
87%
41-4587%
46-50
83%
46-5083%
51-55
93%
51-5593%
56-60
90%
56-6090%
61-65
100%
61-65100%
66+
87%
66+87%

Target Customer Loyalty Score by Usage

Target's Customer Loyalty score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
69%
1 to 2 Years
80%
2 to 5 Years
82%
5 to 10 Years
90%
Over 10 Years
91%

Target Customer Loyalty Score by Industry

Target's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Consumer Goods industry customers.

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Tech
82%
Accounting
84%
Aerospace and Aviation
91%
Fashion and Beauty
89%
Architecture and Planning
92%
Arts and Entertainment
84%
Banking and Financial Services
90%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
81%
Consulting
100%
Consumer Goods
55%
Consumer Services
85%
Education
78%
Environmental Services
100%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
87%
Hospitality
92%
Insurance
100%
Legal
82%
Logistics and Supply Chain
100%
Marketing, Advertising and Research
78%
Military and Defense
70%
Non-Profit
82%
Public Relations and Communications
100%
Real Estate
70%
Retail
88%
Warehousing
100%

Target Customer Loyalty vs. Competitors

Compared to its competitors, Target's Customer Loyalty score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYCustomer Loyalty Score
Costco91%
Amazon90%
Target85%
Alibaba Group Holding Limited78%
J. C. Penney76%
Walmart74%
Rakuten73%

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
J. C. Penney's Logo
Walmart's Logo
Rakuten's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Target's Customer Loyalty score is rated right above Chipotle, and is preceded by Bath & Body Works.

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Target's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Target Product Quality

4.3/5

Target has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Target Product Information

Target’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated Target's product the highest. Reviewers from the Consulting industry rated Target the lowest at 4.8.

Website
http://www.target.com
Company Size
10,000+ Employees

Industry

Non-Profit
Retail
Staffing and Recruiting

Quick Insights into Target Product Quality

Target's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Consumer Goods industry.

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Ranked Target Product Quality the Highest

Government and Public Policy
5
56-60
4.8
Over 10 Years
4.6

Ranked Target Product Quality the Lowest

1 to 2 Years
4.1
Other
4
Consumer Goods
3.9

Target Product Quality Score by Gender

Female customers rated Target's Product Quality score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

Target Product Quality Score by Ethnicity

Target's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
4.5
Native American4.5
Other
4
Other4

Target Product Quality Score by Age

Target's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.5
26-304.5
31-35
4.5
31-354.5
36-40
4.2
36-404.2
41-45
4.6
41-454.6
46-50
4.7
46-504.7
51-55
4.4
51-554.4
56-60
4.8
56-604.8
61-65
4.7
61-654.7
66+
4.3
66+4.3

Target Product Quality Score by Usage

Target's Product Quality score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
4.1
2 to 5 Years
4.5
5 to 10 Years
4.5
Over 10 Years
4.6

Target Product Quality Score by Industry

Target's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Consumer Goods industry customers.

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Tech
4.5
Accounting
4.4
Aerospace and Aviation
4.4
Fashion and Beauty
4.6
Architecture and Planning
4.4
Arts and Entertainment
4.2
Banking and Financial Services
4.5
Biotech and Pharmaceuticals
4.6
Business and Consumer Services
4.5
Consulting
4.8
Consumer Goods
3.9
Consumer Services
4.6
Education
4.3
Environmental Services
4.3
Government and Public Policy
5
Healthcare, Hospitals and Medicine
5
Hospitality
4.3
Insurance
4.8
Legal
4.6
Logistics and Supply Chain
5
Marketing, Advertising and Research
4.4
Military and Defense
5
Non-Profit
4.1
Public Relations and Communications
4
Real Estate
5
Retail
4.3
Warehousing
5

Target Product Quality vs. Competitors

Compared to its competitors, Target's Product Quality score is rated right above Amazon, and is preceded by Costco.

COMPANYProduct Quality Score
Costco4.4/5
Target4.3/5
Amazon4.3/5
Alibaba Group Holding Limited3.9/5
Rakuten3.7/5
Walmart3.6/5
J. C. Penney3.2/5

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Rakuten's Logo
Walmart's Logo
J. C. Penney's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Target's Product Quality score is rated right above Trader Joe's, and is preceded by REI.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.1/5

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Target's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target Pricing

Target ROI & Value For Money

4.1/5

Target has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Target Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Target.

Quick Insights into Target ROI

Target's ROI score was rated highest by customers ages 56-60, and rated lowest by Other customers.

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Ranked Target ROI the Highest

56-60
4.7
Consulting
4.6
Native American
4.6

Ranked Target ROI the Lowest

Less than 1 Year
3.8
Non-Profit
3.8
Other
3.8

Target ROI Score by Gender

Female customers rated Target's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Target ROI Score by Ethnicity

Target's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
4.6
Native American4.6
Other
3.8
Other3.8

Target ROI Score by Age

Target's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4
26-304
31-35
4.2
31-354.2
36-40
4
36-404
41-45
4.3
41-454.3
46-50
4.5
46-504.5
51-55
4
51-554
56-60
4.7
56-604.7
61-65
4.4
61-654.4
66+
3.8
66+3.8

Target ROI Score by Usage

Target's ROI score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
4
5 to 10 Years
4
Over 10 Years
4.2

Target ROI Score by Industry

Target's ROI score was rated the highest by Consulting industry customers, and the lowest by Non-Profit industry customers.

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Tech
4.3
Accounting
3.9
Aerospace and Aviation
3.8
Fashion and Beauty
3.9
Architecture and Planning
4
Arts and Entertainment
3.8
Banking and Financial Services
4.4
Biotech and Pharmaceuticals
4
Business and Consumer Services
4.1
Consulting
4.6
Consumer Goods
3.9
Consumer Services
4.1
Education
3.9
Environmental Services
3.8
Government and Public Policy
4.6
Healthcare, Hospitals and Medicine
4.4
Hospitality
4.3
Insurance
4.3
Legal
4
Logistics and Supply Chain
4.5
Marketing, Advertising and Research
4.1
Military and Defense
4.3
Non-Profit
3.8
Public Relations and Communications
4.3
Real Estate
4.1
Retail
4.1
Warehousing
4.4

Target Pricing vs. Competitors

Compared to its competitors, Target's ROI score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYPricing Score
Costco4.3/5
Amazon4.1/5
Target4.1/5
Alibaba Group Holding Limited3.8/5
Walmart3.6/5
Rakuten3.4/5
J. C. Penney2.9/5

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Walmart's Logo
Rakuten's Logo
J. C. Penney's Logo

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ROI for Other Retail Brands

In the Retail industry, Target's ROI score is rated right above Chipotle, and is preceded by REI.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4.1/5
Chipotle4/5
American Eagle Outfitters3.9/5
Bath & Body Works3.7/5

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Target's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target Customer Service

4.2/5

Target has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Target's Customer Service

Address

1000 Nicollet Mall, Minneapolis, MN 55403


Website

http://www.target.com

Quick Insights into Target Customer Service

Target's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Environmental Services industry.

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Ranked Target Customer Service the Highest

56-60
4.7
Consumer Services
4.6
Native American
4.4

Ranked Target Customer Service the Lowest

36-40
4
Other
3.9
Environmental Services
3.8

Target Customer Service Score by Gender

Female customers rated Target's Customer Service score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Target Customer Service Score by Ethnicity

Target's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
4.4
Native American4.4
Other
3.9
Other3.9

Target Customer Service Score by Age

Target's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
4.3
31-354.3
36-40
4
36-404
41-45
4.3
41-454.3
46-50
4.6
46-504.6
51-55
4.1
51-554.1
56-60
4.7
56-604.7
61-65
4.6
61-654.6
66+
4.1
66+4.1

Target Customer Service Score by Usage

Target's Customer Service score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.1
2 to 5 Years
4.2
5 to 10 Years
4.1
Over 10 Years
4.3

Target Customer Service Score by Industry

Target's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Environmental Services industry customers.

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Tech
4.2
Accounting
4.3
Aerospace and Aviation
4.1
Fashion and Beauty
4
Architecture and Planning
4
Arts and Entertainment
4.1
Banking and Financial Services
4.5
Biotech and Pharmaceuticals
4.3
Business and Consumer Services
4.2
Consulting
4.5
Consumer Goods
3.9
Consumer Services
4.6
Education
4
Environmental Services
3.8
Government and Public Policy
4.6
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.2
Insurance
4.3
Legal
4.1
Logistics and Supply Chain
4.6
Marketing, Advertising and Research
4.2
Military and Defense
4.6
Non-Profit
3.9
Public Relations and Communications
4.1
Real Estate
4.6
Retail
4.2
Warehousing
4.4

Target Customer Service vs. Competitors

Compared to its competitors, Target's Customer Service score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYCustomer Service Score
Costco4.3/5
Amazon4.2/5
Target4.2/5
Alibaba Group Holding Limited3.7/5
Rakuten3.6/5
Walmart3.5/5
J. C. Penney2.8/5

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Rakuten's Logo
Walmart's Logo
J. C. Penney's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Target's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Chipotle.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5

Unlock Target Customer Service vs. Companies in Retail Data

Target's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target as an Employer

3.8/5

Target has a 3.8/5 stars for its overall company culture rated by their employees

  Target CEO
bottom
45%
CEO of Target

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Target scored a 49 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Target would recommend the brand to a friend. ENPS measures how likely Target employees would recommend working at Target to a friend.

Net Promoter Score

49
NPS Score
65%Promoters
19%Passive
16%Detractors

Employee Net Promoter Score

-2
eNPS Score
36%Promoters
26%Passive
38%Detractors

Global Ranking Snapshot

Target is ranked #8 in the Global Top 100 Brands. It ranks just behind Nike and just ahead of Google.

RANKCOMPANYCEOINDUSTRY
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech
10
Spotify  Spotify CEO
Daniel Ek
Tech
11
Trader Joe's  Trader Joe's CEO
Dan Bane
Retail
12
Zoom Video Communications  Zoom Video Communications CEO
Eric Yuan
Tech

Retail Ranking Snapshot

Target is ranked #3 in the Retail Industry. It ranks just behind Amazon and just ahead of Trader Joe's.

RANKCOMPANYLocation
1
Costco
Seattle, WA
2
Amazon
Seattle, WA
3
Target
Minneapolis, MN
4
Trader Joe's
Monrovia, CA
5
REI
Seattle, WA
6
American Eagle Outfitters
Pittsburgh, PA
7
Bath & Body Works
Reynoldsburg, OH