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Taylor Farms is
Ranked
#86
in
Food and Beverages Brands
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Taylor Farms
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Taylor Farms is ranked #86 in Food and Beverages Brands

About Taylor Farms' Brand

Taylor Farms is passionate about offering a collection of healthy, great tasting fresh salads and snacks packed with nutrients. Taylor Farms’s brand is ranked #998 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Taylor Farms. When compared to other organizations within the Food and Beverages industry, Taylor Farms is ranked #86. Among its major competitors, Taylor Farms is ranked in 1st place for NPS while Dole Food Company is 2nd, and Tofutti Brands is 3rd.

Brand at a Glance

84%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service

Taylor Farms Ranking

Taylor Farms NPS

Taylor Farms's Net Promoter Score (NPS) is a 25 with 53% Promoters, 19% Passives, and 28% Detractors. Net Promoter Score tracks whether Taylor Farms's customers would recommend using the product based on a scale of -100 to 100.

Taylor Farms Overall NPS

25
NPS
53%Promoters
19%Passives
28%Detractors
Taylor Farms Overall NPS

Taylor Farms NPS Trend

-100
-50
0
50
100
May 2021
45
May 202145
Jun 2021
34
Jun 202134
Aug 2021
37
Aug 202137
Sep 2021
34
Sep 202134
Oct 2021
25
Oct 202125
Nov 2021
29
Nov 202129
Dec 2021
22
Dec 202122
Jan 2022
22
Jan 202222
Feb 2022
21
Feb 202221
Mar 2022
29
Mar 202229
Apr 2022
32
Apr 202232
May 2022
25
May 202225

How Other Brands Compare

Taylor Farms is ranked first for NPS among its competitors. Dole Food Company and JUST come in second and third, with kite hill coming in at #4.

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Taylor Farms' Logo
Taylor Farms
Dole Food Company's Logo
Dole Food Company
JUST's Logo
JUST
kite hill's Logo
kite hill
Global Ranking#998#207#-#-
NPS2520--
Valuation Updated every 24 hours for public companies--$750.00M$200.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Taylor Farms NPS by Gender

Taylor Farms's NPS was rated -33 by Female customers on Comparably.

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Female

-33

Taylor Farms's NPS was rated -33 by Female customers on Comparably.

Sign Up to learn about Taylor Farms' NPS Score rated by Female customers on Comparably.
0%
Promoters
67%
Passives
33%
Detractors

Male

N/A

Taylor Farms's NPS is not yet rated by Male customers.

Sign Up to learn about Taylor Farms' NPS Score rated by Male customers on Comparably.
0%
Promoters
0%
Passives
0%
Detractors

Taylor Farms NPS by Ethnicity

Taylor Farms's NPS was rated 0 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
0
Caucasian0

Taylor Farms NPS by Usage

Taylor Farms's NPS was rated the highest by customers who have used Taylor Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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-100
-50
0
50
100
2 to 5 Years
-67
2 to 5 Years-67
5 to 10 Years
33
5 to 10 Years33

Taylor Farms NPS vs. Competitors

Compared to its competitors, Taylor Farms's NPS is rated right above Dole Food Company.

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Taylor Farms' Logo
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Dole Food Company's Logo
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Taylor Farms NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Taylor Farms's NPS is rated right below McDonald's.

Unlock Taylor Farms NPS vs. Companies in Food and Beverages Data

Taylor Farms' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
The Coca-Cola Company's Logo
Starbucks' Logo
Mars' Logo
PepsiCo's Logo
McDonald's' Logo

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Taylor Farms Customer Reviews

Out of the 2 Taylor Farms customer reviews 0 were positive and 2 were constructive. Taylor Farms customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
customer service need major improvement and their web site needs to be updated
Review from Female / Caucasian / 51-55Posted 4 days ago
What can this brand most improve?
The worst loading 10 hr: people have been waiting 16hr's shit hole
Anonymous Review

Taylor Farms Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Taylor Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
Taylor Farms Customer Loyalty

Taylor Farms Customer Loyalty Score by Gender

Taylor Farms's Customer Loyalty score was rated 70 by Female customers on Comparably.

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Female
70%
Yes
Male
N/A
Yes

Taylor Farms Customer Loyalty Score by Ethnicity

Taylor Farms's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.

% who answered "Yes"

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64
out of 100
Caucasian

Taylor Farms Customer Loyalty Score by Usage

Taylor Farms's Customer Loyalty score was rated the highest by customers who have used Taylor Farms's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
100%
5 to 10 Years
40%

Taylor Farms Customer Loyalty vs. Competitors

Compared to its competitors, Taylor Farms's Customer Loyalty score is rated right above Dole Food Company.

COMPANYCustomer Loyalty Score
Taylor Farms84%
Dole Food Company76%
JUSTN/A
kite hillN/A
pladis GlobalN/A

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Customer Loyalty score is rated right above The Coca-Cola Company, and is preceded by Hershey Company.

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Taylor Farms' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
The Coca-Cola Company's Logo
Red Bull's Logo
PepsiCo's Logo
McDonald's' Logo
Mars' Logo
Starbucks' Logo

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Taylor Farms Product Quality

3.9/5

Taylor Farms has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Taylor Farms Product Information

Taylor Farms’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
http://www.taylorfarms.com/
Company Size
5,001-10,000 Employees

Industry

Food and Beverages

Quick Insights into Taylor Farms Product Quality

Taylor Farms's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers who have used Taylor Farms's products/services for 2 to 5 Years.

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Ranked Taylor Farms Product Quality the Highest

Caucasian
3.6
5 to 10 Years
3.5
Female
3.3

Ranked Taylor Farms Product Quality the Lowest

2 to 5 Years
2.6

Taylor Farms Product Quality Score by Gender

Taylor Farms's Product Quality score was rated 3.3 by Female customers on Comparably.

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Female

3.3/5

Male

N/A

Taylor Farms Product Quality Score by Ethnicity

Taylor Farms's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6

Taylor Farms Product Quality Score by Usage

Taylor Farms's Product Quality score was rated the highest by customers who have used Taylor Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
2.6
5 to 10 Years
3.5

Taylor Farms Product Quality vs. Competitors

Compared to its competitors, Taylor Farms's Product Quality score is rated right above Dole Food Company, and is preceded by kite hill.

COMPANYProduct Quality Score
kite hill5/5
Taylor Farms3.9/5
Dole Food Company3.5/5
JUSTN/A
pladis GlobalN/A

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VS
kite hill's Logo
Dole Food Company's Logo
JUST's Logo
pladis Global's Logo

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Product Quality score is rated right below McDonald's.

COMPANYProduct Quality Score
Chick-fil-A4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Starbucks4.2/5
The Coca-Cola Company4.2/5
Mars4.2/5
PepsiCo4.1/5
McDonald's4/5
Taylor Farms3.9/5

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Taylor Farms' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
Starbucks' Logo
The Coca-Cola Company's Logo
Mars' Logo
PepsiCo's Logo
McDonald's' Logo

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Taylor Farms Pricing

Taylor Farms ROI & Value For Money

3.6/5

Taylor Farms has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into Taylor Farms ROI

Taylor Farms's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Taylor Farms's products/services for 2 to 5 Years.

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Ranked Taylor Farms ROI the Highest

Caucasian
3.6
5 to 10 Years
3.5
Female
3.5

Ranked Taylor Farms ROI the Lowest

2 to 5 Years
2.6

Taylor Farms ROI Score by Gender

Taylor Farms's ROI score was rated 3.5 by Female customers on Comparably.

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Female

3.5/5

Male

N/A

Taylor Farms ROI Score by Ethnicity

Taylor Farms's ROI score was rated 3.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6

Taylor Farms ROI Score by Usage

Taylor Farms's ROI score was rated the highest by customers who have used Taylor Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
2.6
5 to 10 Years
3.5

Taylor Farms Pricing vs. Competitors

Compared to its competitors, Taylor Farms's ROI score is rated right above Dole Food Company.

COMPANYPricing Score
Taylor Farms3.6/5
Dole Food Company3.5/5
JUSTN/A
kite hillN/A
pladis GlobalN/A

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Dole Food Company's Logo
JUST's Logo
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pladis Global's Logo

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's ROI score is rated right below Starbucks.

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Taylor Farms' Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
PepsiCo's Logo
The Coca-Cola Company's Logo
Mars' Logo
Red Bull's Logo
McDonald's' Logo
Starbucks' Logo

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Taylor Farms Customer Service

3.4/5

Taylor Farms has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Taylor Farms's Customer Service

Address

Salinas, CA 93901


Website

http://www.taylorfarms.com/


Phone Number

1(866)675-6120

Quick Insights into Taylor Farms Customer Service

Taylor Farms's Customer Service score was rated highest by customers who have used Taylor Farms's products/services for 5 to 10 Years, and rated lowest by customers who have used Taylor Farms's products/services for 2 to 5 Years.

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Ranked Taylor Farms Customer Service the Highest

5 to 10 Years
3.5
Caucasian
2.9
Female
2.5

Ranked Taylor Farms Customer Service the Lowest

2 to 5 Years
1.5

Taylor Farms Customer Service Score by Gender

Taylor Farms's Customer Service score was rated 2.5 by Female customers on Comparably.

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Female

2.5/5

Male

N/A

Taylor Farms Customer Service Score by Ethnicity

Taylor Farms's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Taylor Farms.
0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9

Taylor Farms Customer Service Score by Usage

Taylor Farms's Customer Service score was rated the highest by customers who have used Taylor Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
1.5
5 to 10 Years
3.5

Taylor Farms Customer Service vs. Competitors

Compared to its competitors, Taylor Farms's Customer Service score is rated right above JUST, and is preceded by Dole Food Company.

COMPANYCustomer Service Score
Dole Food Company3.7/5
Taylor Farms3.4/5
JUSTN/A
kite hillN/A
pladis GlobalN/A

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Customer Service score is rated right below McDonald's.

COMPANYCustomer Service Score
Chick-fil-A4.6/5
Starbucks4.1/5
Hershey Company4/5
Mars4/5
Red Bull4/5
The Coca-Cola Company4/5
PepsiCo3.9/5
McDonald's3.8/5
Taylor Farms3.4/5

Unlock Taylor Farms Customer Service vs. Companies in Food and Beverages Data

Taylor Farms' Logo
VS
Chick-fil-A's Logo
Starbucks' Logo
Hershey Company's Logo
Mars' Logo
Red Bull's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo
McDonald's' Logo

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Taylor Farms as an Employer

4.1/5

Taylor Farms has a 4.1/5 stars for its overall company culture rated by their employees

  Taylor Farms CEO
top
10%
CEO of Taylor Farms

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Taylor Farms scored a 25 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Taylor Farms would recommend the brand to a friend. ENPS measures how likely Taylor Farms employees would recommend working at Taylor Farms to a friend.

Net Promoter Score

25
NPS Score
53%Promoters
19%Passive
28%Detractors

Employee Net Promoter Score

20
eNPS Score
51%Promoters
18%Passive
31%Detractors

Global Ranking Snapshot

Taylor Farms is ranked #998 in the Global Top 100 Brands. It ranks just behind Galderma and just ahead of Zimmer Biomet.

RANKCOMPANYCEOINDUSTRY
996
Nando's  Nando's CEO
Geoff Whyte
Food and Beverages
997
Galderma  Galderma CEO
Stuart Raetzman
Health and Wellness
998
Taylor Farms  Taylor Farms CEO
Bruce Taylor
Food and Beverages
999
Zimmer Biomet  Zimmer Biomet CEO
Bryan Hanson
Health and Wellness
1000
Avanade  Avanade CEO
Pam Maynard
Tech

Food and Beverages Ranking Snapshot

Taylor Farms is ranked #86 in the Food and Beverages Industry. It ranks just behind Nando's.

RANKCOMPANYLocation
84
McCormick & Company
Sparks Glencoe, MD
85
Nando's
86
Taylor Farms
Salinas, CA