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Uber is
Ranked
#90
in
Global Top 100 Brands
Brand Page
Uber
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Uber is ranked #10 in Top Brands for Millennials

Awards & Recognition

  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About Uber's Brand

We reimagine the way the world moves for the better. Uber’s brand is ranked #90 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Uber. When compared to other organizations within the Travel and Hospitality industry, Uber is ranked #12. Among its major competitors, Uber is ranked in 2nd place for NPS while Grab is 1st, and Turo is 3rd. Overall, Uber has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $107.19B

Brand at a Glance

76%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service

Uber Ranking

Uber NPS

Uber's Net Promoter Score (NPS) is a 27 with 51% Promoters, 25% Passives, and 24% Detractors. Net Promoter Score tracks whether Uber's customers would recommend using the product based on a scale of -100 to 100.

Uber Overall NPS

27
NPS
51%Promoters
25%Passives
24%Detractors
Uber Overall NPS

Uber NPS Trend

-100
-50
0
50
100
Apr 2021
31
Apr 202131
May 2021
31
May 202131
Jun 2021
31
Jun 202131
Sep 2021
31
Sep 202131
Oct 2021
31
Oct 202131
Nov 2021
30
Nov 202130
Dec 2021
28
Dec 202128
Jan 2022
28
Jan 202228
Feb 2022
28
Feb 202228
Mar 2022
26
Mar 202226
Apr 2022
26
Apr 202226
May 2022
26
May 202226

How Other Brands Compare

Uber is ranked second for NPS among its competitors. Grab and Turo come in first and third, with Lyft coming in at #4. Among those competitors, it is the most valued company.

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Uber's Logo
Uber
Grab's Logo
Grab
Lyft's Logo
Lyft
Turo's Logo
Turo
Global Ranking#90#856#-#-
NPS2730-26-25
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegativeNegativeNegative
Valuation Updated every 24 hours for public companies$107.19B$5.60B$20.65B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Uber NPS by Gender

Female customers rated Uber's NPS 8 points higher than Male customers.

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Male

35

Uber's NPS was rated 35 by Male customers on Comparably.

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55%
Promoters
25%
Passives
20%
Detractors

Female

43

Uber's NPS was rated 43 by Female customers on Comparably.

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57%
Promoters
29%
Passives
14%
Detractors

Uber NPS by Ethnicity

Uber's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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-100
-50
0
50
100
Caucasian
34
Caucasian34
Asian or Pacific Islander
-25
Asian or Pacific Islander-25

Uber NPS by Age

Uber's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Uber.
0
20
40
60
80
100
Promoters
47%
Passives
29%
Detractors
24%
18-2547%29%24%
Promoters
52%
Passives
36%
Detractors
12%
26-3052%36%12%
Promoters
71%
Passives
22%
Detractors
7%
31-3571%22%7%
Promoters
66%
Passives
17%
Detractors
17%
36-4066%17%17%
Promoters
80%
Passives
20%
Detractors
0%
41-4580%20%0%
Promoters
60%
Passives
20%
Detractors
20%
51-5560%20%20%

Uber NPS by Usage

Uber's NPS was rated the highest by customers who have used Uber's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
10
Less than 1 Year10
1 to 2 Years
33
1 to 2 Years33
2 to 5 Years
37
2 to 5 Years37
5 to 10 Years
50
5 to 10 Years50
Over 10 Years
67
Over 10 Years67

Uber NPS vs. Competitors

Compared to its competitors, Uber's NPS is rated right above Turo, and is preceded by Grab.

COMPANYNPS Score
Grab
30
Uber
27
Turo
-25
Lyft
-26

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Uber NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Uber's NPS is rated right below Dunkin'.

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Uber's Logo
VS
In-N-Out Burger's Logo
Southwest Airlines' Logo
Delta Air Lines' Logo
Chipotle's Logo
Starbucks' Logo
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Airbnb's Logo
Dunkin' Logo

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Uber Customer Reviews

Out of the 2 Uber customer reviews 1 was positive and 1 was constructive. Uber customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Both the way they treat their drivers and customers.
Review from Los Angeles, CA / Female / Caucasian / 26-30
What do you value most about this brand?
Fast, reliable, cheap, convenient, presence
Review from San Francisco, CA / Female / Native American / 26-30

Uber Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Uber users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
Uber Customer Loyalty

Uber Customer Loyalty Score by Gender

Male customers rated Uber's Customer Loyalty score 1% higher than Female customers.

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Male
82%
Yes
Female
81%
Yes

Uber Customer Loyalty Score by Ethnicity

Uber's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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70
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander

Uber Customer Loyalty Score by Age

Uber's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
26-30
89%
26-3089%
31-35
87%
31-3587%
36-40
78%
36-4078%
41-45
82%
41-4582%
51-55
82%
51-5582%

Uber Customer Loyalty Score by Usage

Uber's Customer Loyalty score was rated the highest by customers who have used Uber's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
73%
1 to 2 Years
89%
2 to 5 Years
81%
5 to 10 Years
75%
Over 10 Years
70%

Uber Customer Loyalty Score by Industry

Uber's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
84%
Accounting
88%
Aerospace and Aviation
61%
Fashion and Beauty
70%
Architecture and Planning
100%
Banking and Financial Services
82%
Business and Consumer Services
92%
Consulting
100%
Education
74%
Marketing, Advertising and Research
70%

Uber Customer Loyalty vs. Competitors

Compared to its competitors, Uber's Customer Loyalty score is rated right above Lyft, and is preceded by Grab.

COMPANYCustomer Loyalty Score
Grab83%
Uber76%
Lyft76%
Turo65%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Uber's Customer Loyalty score is rated right above Chipotle, and is preceded by Starbucks.

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Uber's Logo
VS
In-N-Out Burger's Logo
Southwest Airlines' Logo
Delta Air Lines' Logo
Ritz-Carlton's Logo
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Starbucks' Logo
Chipotle's Logo
Airbnb's Logo

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Uber Product Quality

4/5

Uber has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Uber Product Information

Uber’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Uber's product the highest. Reviewers from the Fashion and Beauty industry rated Uber the lowest at 3.8.

Website
https://www.uber.com
Company Size
10,000+ Employees

Industry

Tech
On Demand
Travel

Quick Insights into Uber Product Quality

Uber's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Uber Product Quality the Highest

Banking and Financial Services
4.6
Asian or Pacific Islander
4.5
26-30
4.3

Ranked Uber Product Quality the Lowest

Male
4
51-55
3.7
Aerospace and Aviation
3.2

Uber Product Quality Score by Gender

Female customers rated Uber's Product Quality score 0.2 stars higher than Male customers.

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Male

4/5

Female

4.2/5

Uber Product Quality Score by Ethnicity

Uber's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5

Uber Product Quality Score by Age

Uber's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.3
26-304.3
31-35
4
31-354
36-40
4.1
36-404.1
41-45
3.9
41-453.9
51-55
3.7
51-553.7

Uber Product Quality Score by Usage

Uber's Product Quality score was rated the highest by customers who have used Uber's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.1
2 to 5 Years
4.1
5 to 10 Years
4
Over 10 Years
4.3

Uber Product Quality Score by Industry

Uber's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.2
Accounting
4.3
Aerospace and Aviation
3.2
Fashion and Beauty
3.8
Architecture and Planning
3.5
Banking and Financial Services
4.6
Business and Consumer Services
4.5
Consulting
4.5
Education
4.3
Marketing, Advertising and Research
4.3

Uber Product Quality vs. Competitors

Compared to its competitors, Uber's Product Quality score is rated right above Turo, and is preceded by Grab.

COMPANYProduct Quality Score
Grab4/5
Uber4/5
Turo2.8/5
Lyft2.6/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Uber's Product Quality score is rated right above Dunkin', and is preceded by Ritz-Carlton.

COMPANYProduct Quality Score
In-N-Out Burger4.5/5
Southwest Airlines4.3/5
Chipotle4.3/5
Delta Air Lines4.3/5
Starbucks4.2/5
Ritz-Carlton4.2/5
Uber4/5
Dunkin'4/5
Airbnb3.8/5

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In-N-Out Burger's Logo
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Uber Pricing

Uber ROI & Value For Money

3.8/5

Uber has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Uber Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Uber.

Quick Insights into Uber ROI

Uber's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Uber ROI the Highest

31-35
4.4
Consulting
4.4
5 to 10 Years
4

Ranked Uber ROI the Lowest

51-55
3.6
Less than 1 Year
3.5
Architecture and Planning
3.1

Uber ROI Score by Gender

Female customers rated Uber's ROI score 0.1 stars higher than Male customers.

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Male

3.8/5

Female

3.9/5

Uber ROI Score by Ethnicity

Uber's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7

Uber ROI Score by Age

Uber's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.9
26-303.9
31-35
4.4
31-354.4
36-40
4.1
36-404.1
41-45
4.1
41-454.1
51-55
3.6
51-553.6

Uber ROI Score by Usage

Uber's ROI score was rated the highest by customers who have used Uber's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.9
2 to 5 Years
3.9
5 to 10 Years
4
Over 10 Years
4

Uber ROI Score by Industry

Uber's ROI score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
3.8
Accounting
4
Aerospace and Aviation
4.2
Fashion and Beauty
3.6
Architecture and Planning
3.1
Banking and Financial Services
4.1
Business and Consumer Services
4.3
Consulting
4.4
Education
4.3
Marketing, Advertising and Research
4

Uber Pricing vs. Competitors

Compared to its competitors, Uber's ROI score is rated right above Turo, and is preceded by Grab.

COMPANYPricing Score
Grab3.8/5
Uber3.8/5
Turo2.8/5
Lyft2.4/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Uber's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.

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In-N-Out Burger's Logo
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Uber Customer Satisfaction (CSAT)

Uber Customer Satisfaction (CSAT) Score

75 / 100

Uber has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied35%
Satisfied40%
Neither Satisfied nor Dissatisfied10%
Dissatisfied10%
Very Dissatisfied5%
Very Satisfied
35%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Uber Customer Satisfaction

Uber's Customer Satisfaction score was rated highest by Male customers.

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Ranked Uber Customer Satisfaction the Highest

Male
100%
Tech
100%

Uber Customer Satisfaction Score by Gender

Uber's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100
Male
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Uber Customer Satisfaction Score by Industry

Uber's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech
100

Uber Customer Satisfaction vs. Competitors

Compared to its competitors, Uber's Customer Satisfaction score is rated right above Lyft, and is preceded by Grab.

COMPANYCustomer Satisfaction (CSAT) Score
Grab85%
Uber75%
Lyft40%
Turo34%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Uber's Customer Satisfaction score is rated right above Dunkin', and is preceded by Airbnb.

COMPANYCustomer Satisfaction (CSAT) Score
Starbucks88%
Delta Air Lines86%
In-N-Out Burger85%
Southwest Airlines85%
Chipotle80%
Ritz-Carlton80%
Airbnb77%
Uber75%
Dunkin'74%

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Uber Customer Service

3.8/5

Uber has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Uber's Customer Service

Address

1455 3rd St, San Francisco, CA 94105


Website

https://www.uber.com

Quick Insights into Uber Customer Service

Uber's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Uber Customer Service the Highest

Consulting
4.6
41-45
4.3
Caucasian
4.3

Ranked Uber Customer Service the Lowest

51-55
3.6
Asian or Pacific Islander
3.5
Architecture and Planning
2.6

Uber Customer Service Score by Gender

Uber's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

Uber Customer Service Score by Ethnicity

Uber's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
4.3
Caucasian4.3
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5

Uber Customer Service Score by Age

Uber's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.7
18-253.7
26-30
4
26-304
31-35
4.2
31-354.2
36-40
4
36-404
41-45
4.3
41-454.3
51-55
3.6
51-553.6

Uber Customer Service Score by Usage

Uber's Customer Service score was rated the highest by customers who have used Uber's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
3.9
5 to 10 Years
4
Over 10 Years
4.3

Uber Customer Service Score by Industry

Uber's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
3.8
Accounting
4.4
Aerospace and Aviation
4.2
Fashion and Beauty
3.7
Architecture and Planning
2.6
Banking and Financial Services
3.7
Business and Consumer Services
4.4
Consulting
4.6
Education
4.2
Marketing, Advertising and Research
3

Uber Customer Service vs. Competitors

Compared to its competitors, Uber's Customer Service score is rated right above Lyft, and is preceded by Grab.

COMPANYCustomer Service Score
Grab3.9/5
Uber3.8/5
Lyft2.5/5
Turo2.4/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Uber's Customer Service score is rated right above Dunkin', and is preceded by Ritz-Carlton.

COMPANYCustomer Service Score
In-N-Out Burger4.5/5
Southwest Airlines4.3/5
Chipotle4.2/5
Delta Air Lines4.2/5
Starbucks4.1/5
Ritz-Carlton4.1/5
Uber3.8/5
Dunkin'3.8/5
Airbnb3.6/5

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Uber's Logo
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In-N-Out Burger's Logo
Southwest Airlines' Logo
Chipotle's Logo
Delta Air Lines' Logo
Starbucks' Logo
Ritz-Carlton's Logo
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Uber as an Employer

4.7/5

Uber has a 4.7/5 stars for its overall company culture rated by their employees

  Uber CEO
top
5%
CEO of Uber

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Uber scored a 27 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Uber would recommend the brand to a friend. ENPS measures how likely Uber employees would recommend working at Uber to a friend.

Net Promoter Score

27
NPS Score
51%Promoters
25%Passive
24%Detractors

Employee Net Promoter Score

43
eNPS Score
58%Promoters
27%Passive
15%Detractors

Global Ranking Snapshot

Uber is ranked #90 in the Global Top 100 Brands. It ranks just behind Johnson & Johnson and just ahead of Twitter.

RANKCOMPANYCEOINDUSTRY
88
Mastercard  Mastercard CEO
Michael Miebach
Banking and Financial Services
89
Johnson & Johnson  Johnson & Johnson CEO
Alex Gorsky
Consumer Goods
90
Uber  Uber CEO
Dara Khosrowshahi
Travel and Hospitality
91
Twitter  Twitter CEO
Paraj Agrawal
Tech
92
Procter & Gamble  Procter & Gamble CEO
David Taylor
Consumer Goods
93
7-Eleven  7-Eleven CEO
Joseph M. DePinto
Retail
94
Coinbase  Coinbase CEO
Brian Armstrong
Tech

Travel and Hospitality Ranking Snapshot

Uber is ranked #12 in the Travel and Hospitality Industry. It ranks just behind Baskin Robbins and just ahead of Domino's Pizza.

RANKCOMPANYLocation
10
Hilton
Mclean, VA
11
Baskin Robbins
Canton, MA
12
Uber
San Francisco, CA
13
Domino's Pizza
Ann Arbor, MI
14
Six Flags
Grand Prairie, TX
15
American Airlines
Fort Worth, TX
16
JetBlue Airways
Long Island City, NY