-40
NPS
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VIPKid
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About VIPKid's Brand
Brand at a Glance
47%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
VIPKid NPS
VIPKid's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether VIPKid's customers would recommend using the product based on a scale of -100 to 100.
VIPKid Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
VIPKid NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 -100 | Feb 2021 | Feb 2021 |
Aug 2021 -100 | Aug 2021 | Aug 2021 |
Sep 2021 -50 | Sep 2021 | Sep 2021 |
Jan 2022 -40 | Jan 2022 | Jan 2022 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VIPKid Customer Loyalty
47%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
47% of VIPKid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
VIPKid Product Quality
3.2/5
VIPKid has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock VIPKid's overall Product Quality score rated by its users and customers.
VIPKid Product Information
VIPKid’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
VIPKid Pricing
VIPKid ROI & Value For Money
3.1/5
VIPKid has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock VIPKid's overall ROI score rated by its users and customers.
VIPKid Customer Service
3/5
VIPKid has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock VIPKid's overall Customer Service score rated by its users and customers.
About VIPKid's Customer Service
Website
https://t.vipkid.com.cn/login
Consumer vs. Employees
VIPKid scored a -40 for Net Promoter Score and a 70 for Employee Net Promoter Score. NPS gauges how likely a customer of VIPKid would recommend the brand to a friend. ENPS measures how likely VIPKid employees would recommend working at VIPKid to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
70
eNPS Score
| 78% | Promoters |
|---|---|
| 14% | Passive |
| 8% | Detractors |
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