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VIPKid
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About VIPKid's Brand

Brand at a Glance

47%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3/5
Customer Service

VIPKid NPS

VIPKid's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether VIPKid's customers would recommend using the product based on a scale of -100 to 100.

VIPKid Overall NPS

-40
NPS
20%Promoters
20%Passives
60%Detractors
VIPKid Overall NPS

VIPKid NPS Trend

-100
-50
0
50
100
Feb 2021
-100
Feb 2021-100
Aug 2021
-100
Aug 2021-100
Sep 2021
-50
Sep 2021-50
Jan 2022
-40
Jan 2022-40

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

VIPKid Customer Loyalty

47%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

47% of VIPKid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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47
47%
53
53%
VIPKid Customer Loyalty

VIPKid Product Quality

3.2/5

VIPKid has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock VIPKid's overall Product Quality score rated by its users and customers.

VIPKid Product Information

VIPKid’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website
https://t.vipkid.com.cn/login
Company Size
10,000+ Employees

VIPKid Pricing

VIPKid ROI & Value For Money

3.1/5

VIPKid has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock VIPKid's overall ROI score rated by its users and customers.

VIPKid Customer Service

3/5

VIPKid has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

Sign Up to unlock VIPKid's overall Customer Service score rated by its users and customers.

About VIPKid's Customer Service

Website

https://t.vipkid.com.cn/login

VIPKid as an Employer

4.7/5

VIPKid has a 4.7/5 stars for its overall company culture rated by their employees

  VIPKid CEO
top
5%
CEO of VIPKid

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

VIPKid scored a -40 for Net Promoter Score and a 70 for Employee Net Promoter Score. NPS gauges how likely a customer of VIPKid would recommend the brand to a friend. ENPS measures how likely VIPKid employees would recommend working at VIPKid to a friend.

Net Promoter Score

-40
NPS Score
20%Promoters
20%Passive
60%Detractors

Employee Net Promoter Score

70
eNPS Score
78%Promoters
14%Passive
8%Detractors

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