10
NPS
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Ranked
#9
Banking and Financial Services Brands
Brand Page
Wells Fargo
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Wells Fargo is ranked #9 in Banking and Financial Services Brands
Wells Fargo is ranked #9 in Banking and Financial Services Brands
About Wells Fargo's Brand
Wells Fargo’s brand is ranked #139 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wells Fargo. When compared to other organizations within the Banking and Financial Services industry, Wells Fargo is ranked #9. Among its major competitors, Wells Fargo is ranked in 6th place for NPS while Provident Credit Union is 1st, and Zions Bancorporation is 2nd.Their current market cap is $156.41B
Brand at a Glance
72%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
Wells Fargo CMO
Devika Mathrani
Devika Mathrani serves as the Executive Vice President/Chief Marketing Officer, Payments, Virtual Solutions and Innovation of Wells Fargo. Devika started at Wells Fargo in March of 2018. Devika currently resides in the Greater New York City Area.
Wells Fargo Ranking
- #139 in Global Best Brands
- #9 in Banking and Financial Services
- #3 / 4 of its competitors
Wells Fargo NPS
Wells Fargo's Net Promoter Score (NPS) is a 10 with 43% Promoters, 24% Passives, and 33% Detractors. Net Promoter Score tracks whether Wells Fargo's customers would recommend using the product based on a scale of -100 to 100.
Wells Fargo Overall NPS
| 43% | Promoters |
|---|---|
| 24% | Passives |
| 33% | Detractors |
Wells Fargo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 11 | Jun 2021 | 11 |
Jul 2021 12 | Jul 2021 | 12 |
Aug 2021 13 | Aug 2021 | 13 |
Sep 2021 14 | Sep 2021 | 14 |
Oct 2021 14 | Oct 2021 | 14 |
Nov 2021 13 | Nov 2021 | 13 |
Dec 2021 11 | Dec 2021 | 11 |
Jan 2022 12 | Jan 2022 | 12 |
Feb 2022 14 | Feb 2022 | 14 |
Mar 2022 13 | Mar 2022 | 13 |
Apr 2022 10 | Apr 2022 | 10 |
May 2022 10 | May 2022 | 10 |
How Other Brands Compare
Wells Fargo is ranked third for NPS among its competitors. JPMorgan Chase & Co and Citi come in first and second, with Bank of America coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.
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Wells Fargo |  JPMorgan Chase & Co |  Bank of America |  Citi | |
| Global Ranking | #139 | #72 | #152 | #402 |
| NPS | 10 | 36 | -3 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Negative |
| Valuation Updated every 24 hours for public companies | $156.41B | $451.20B | $298.80B | $152.62B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wells Fargo NPS by Gender
Male customers rated Wells Fargo's NPS 24 points higher than Female customers.
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Male
16
Wells Fargo's NPS was rated 16 by Male customers on Comparably.
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37%
Promoters
42%
Passives
21%
Detractors
Female
-8
Wells Fargo's NPS was rated -8 by Female customers on Comparably.
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40%
Promoters
12%
Passives
48%
Detractors
Wells Fargo NPS by Ethnicity
Wells Fargo's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Wells Fargo NPS by Age
Wells Fargo's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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Wells Fargo NPS by Usage
Wells Fargo's NPS was rated the highest by customers who have used Wells Fargo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
5 to 10 Years 9 | 5 to 10 Years | 9 |
Over 10 Years 0 | Over 10 Years | 0 |
Wells Fargo NPS vs. Competitors
Compared to its competitors, Wells Fargo's NPS is rated right above Bank of China, and is preceded by State Street.
| COMPANY | NPS Score | |
|---|---|---|
 | Provident Credit Union | 100 |
 | Zions Bancorporation | 60 |
| JPMorgan Chase & Co | 36 |
| Citi | 34 |
 | State Street | 15 |
| Wells Fargo | 10 |
 | Bank of China | 10 |
 | Credorax | N/A |
| Bank of America | -3 |
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Wells Fargo NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, Wells Fargo's NPS is rated right below PayPal.
| COMPANY | NPS Score | |
|---|---|---|
 | Square | 46 |
 | Visa | 39 |
| JPMorgan Chase & Co | 36 |
 | American Express | 31 |
 | Mastercard | 30 |
 | Stripe | 29 |
 | USAA | 28 |
 | PayPal | 16 |
| Wells Fargo | 10 |
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Wells Fargo Customer Reviews
Out of the 11 Wells Fargo customer reviews 7 were positive and 4 were constructive. Wells Fargo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Wells Fargo Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Wells Fargo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wells Fargo Customer Loyalty Score by Gender
Female customers rated Wells Fargo's Customer Loyalty score 3% higher than Male customers.
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Male
72%
Yes
Female
75%
Yes
Wells Fargo Customer Loyalty Score by Ethnicity
Wells Fargo's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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68
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
61
out of 100
Asian or Pacific Islander
Wells Fargo Customer Loyalty Score by Age
Wells Fargo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 49% | 26-30 | 49% |
31-35 74% | 31-35 | 74% |
41-45 100% | 41-45 | 100% |
46-50 55% | 46-50 | 55% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 64% | 61-65 | 64% |
66+ 85% | 66+ | 85% |
Wells Fargo Customer Loyalty Score by Usage
Wells Fargo's Customer Loyalty score was rated the highest by customers who have used Wells Fargo's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Wells Fargo Customer Loyalty Score by Industry
Wells Fargo's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Wells Fargo Customer Loyalty vs. Competitors
Compared to its competitors, Wells Fargo's Customer Loyalty score is rated right above State Street, and is preceded by Zions Bancorporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Provident Credit Union | 100% |
| JPMorgan Chase & Co | 83% |
| Bank of America | 83% |
| Citi | 80% |
| Bank of China | 76% |
| Zions Bancorporation | 73% |
| Wells Fargo | 72% |
| State Street | 64% |
| Credorax | N/A |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Wells Fargo's Customer Loyalty score is rated right below Square.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 92% |
| Visa | 87% |
| American Express | 84% |
| JPMorgan Chase & Co | 83% |
| Mastercard | 80% |
| PayPal | 78% |
| Stripe | 78% |
| Square | 77% |
| Wells Fargo | 72% |
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Wells Fargo Product Quality
3.5/5
Wells Fargo has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Wells Fargo Product Information
Wells Fargo’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Wells Fargo's product the highest. Reviewers from the Consulting industry rated Wells Fargo the lowest at 2.3.
- Website
- https://www.wellsfargo.com
- Company Size
- 10,000+ Employees
Industry
Financial Services
FinTech
Quick Insights into Wells Fargo Product Quality
Wells Fargo's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Consulting industry.
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Ranked Wells Fargo Product Quality the Highest
Ranked Wells Fargo Product Quality the Lowest
Wells Fargo Product Quality Score by Gender
Female customers rated Wells Fargo's Product Quality score 0.1 stars higher than Male customers.
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Male
3.2/5
Female
3.3/5
Wells Fargo Product Quality Score by Ethnicity
Wells Fargo's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Wells Fargo Product Quality Score by Age
Wells Fargo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.3 | 26-30 | 2.3 |
31-35 3.8 | 31-35 | 3.8 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.4 | 56-60 | 2.4 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.9 | 66+ | 2.9 |
Wells Fargo Product Quality Score by Usage
Wells Fargo's Product Quality score was rated the highest by customers who have used Wells Fargo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Wells Fargo Product Quality Score by Industry
Wells Fargo's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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Wells Fargo Product Quality vs. Competitors
Compared to its competitors, Wells Fargo's Product Quality score is rated right above State Street, and is preceded by Bank of America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Provident Credit Union | 5/5 |
| Zions Bancorporation | 4.3/5 |
| JPMorgan Chase & Co | 4.1/5 |
| Citi | 4/5 |
| Bank of China | 3.7/5 |
| Bank of America | 3.6/5 |
| Wells Fargo | 3.5/5 |
| State Street | 3.2/5 |
| Credorax | N/A |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Wells Fargo's Product Quality score is rated right below PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.2/5 |
| JPMorgan Chase & Co | 4.1/5 |
| Square | 4.1/5 |
| Mastercard | 4/5 |
| Stripe | 3.9/5 |
| American Express | 3.8/5 |
| USAA | 3.8/5 |
| PayPal | 3.7/5 |
| Wells Fargo | 3.5/5 |
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Wells Fargo Pricing
Wells Fargo ROI & Value For Money
3.4/5
Wells Fargo has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Wells Fargo Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Consulting industry think that they had the lowest ROI from Wells Fargo.
Quick Insights into Wells Fargo ROI
Wells Fargo's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.
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Ranked Wells Fargo ROI the Highest
Ranked Wells Fargo ROI the Lowest
Wells Fargo ROI Score by Gender
Male customers rated Wells Fargo's ROI score 0.3 stars higher than Female customers.
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Male
3.4/5
Female
3.1/5
Wells Fargo ROI Score by Ethnicity
Wells Fargo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Wells Fargo ROI Score by Age
Wells Fargo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.7 | 31-35 | 3.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2 | 56-60 | 2 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.5 | 66+ | 2.5 |
Wells Fargo ROI Score by Usage
Wells Fargo's ROI score was rated the highest by customers who have used Wells Fargo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Wells Fargo ROI Score by Industry
Wells Fargo's ROI score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
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Wells Fargo Pricing vs. Competitors
Compared to its competitors, Wells Fargo's ROI score is rated right above State Street, and is preceded by Citi.
| COMPANY | Pricing Score | |
|---|---|---|
| Provident Credit Union | 5/5 |
| Zions Bancorporation | 4.2/5 |
| JPMorgan Chase & Co | 4/5 |
| Bank of China | 3.9/5 |
| Citi | 3.9/5 |
| Wells Fargo | 3.4/5 |
| State Street | 3.2/5 |
| Bank of America | 3.1/5 |
| Credorax | N/A |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Wells Fargo's ROI score is rated right below PayPal.
| COMPANY | Pricing Score | |
|---|---|---|
| Square | 4.1/5 |
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.9/5 |
| American Express | 3.6/5 |
| USAA | 3.6/5 |
| PayPal | 3.6/5 |
| Wells Fargo | 3.4/5 |
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Wells Fargo Customer Service
3.6/5
Wells Fargo has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Wells Fargo's Customer Service
Address
San Francisco, CA
Website
https://www.wellsfargo.com
Phone Number
(480) 814-2820
Quick Insights into Wells Fargo Customer Service
Wells Fargo's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.
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Ranked Wells Fargo Customer Service the Highest
Ranked Wells Fargo Customer Service the Lowest
Wells Fargo Customer Service Score by Gender
Male customers rated Wells Fargo's Customer Service score 0.4 stars higher than Female customers.
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Male
3.8/5
Female
3.4/5
Wells Fargo Customer Service Score by Ethnicity
Wells Fargo's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Wells Fargo Customer Service Score by Age
Wells Fargo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
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5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.9 | 31-35 | 3.9 |
41-45 2.3 | 41-45 | 2.3 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
Wells Fargo Customer Service Score by Usage
Wells Fargo's Customer Service score was rated the highest by customers who have used Wells Fargo's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Wells Fargo Customer Service Score by Industry
Wells Fargo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
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Wells Fargo Customer Service vs. Competitors
Compared to its competitors, Wells Fargo's Customer Service score is rated right above Bank of America, and is preceded by Bank of China.
| COMPANY | Customer Service Score | |
|---|---|---|
| Provident Credit Union | 5/5 |
| Zions Bancorporation | 4.2/5 |
| JPMorgan Chase & Co | 4.2/5 |
| Citi | 3.9/5 |
| Bank of China | 3.7/5 |
| Wells Fargo | 3.6/5 |
| Bank of America | 3.4/5 |
| State Street | 3.3/5 |
| Credorax | N/A |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, Wells Fargo's Customer Service score is rated right above PayPal, and is preceded by American Express.
| COMPANY | Customer Service Score | |
|---|---|---|
| JPMorgan Chase & Co | 4.2/5 |
| Visa | 4.1/5 |
| Square | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| USAA | 3.7/5 |
| American Express | 3.7/5 |
| Wells Fargo | 3.6/5 |
| PayPal | 3.4/5 |
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Wells Fargo as an Employer
4.1/5
Wells Fargo has a 4.1/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Wells Fargo scored a 10 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Wells Fargo would recommend the brand to a friend. ENPS measures how likely Wells Fargo employees would recommend working at Wells Fargo to a friend.
Net Promoter Score
10
NPS Score
| 43% | Promoters |
|---|---|
| 24% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 48% | Promoters |
|---|---|
| 18% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
Wells Fargo is ranked #139 in the Global Top 100 Brands. It ranks just behind American Airlines and just ahead of General Motors.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
137 |  | Pixar Animation Studios |  | Jim Morris | Media and Entertainment |
138 |  | American Airlines |  | Doug Parker | Automotive and Transportation |
139 | | Wells Fargo | | Charles Scharf | Banking and Financial Services |
140 |  | General Motors |  | Mary Barra | Automotive and Transportation |
141 |  | Nestle USA |  | Steve Presley | Food and Beverages |
142 |  | JetBlue Airways |  | Robin Hayes | Automotive and Transportation |
143 |  | Taco Bell |  | Mark King | Travel and Hospitality |
Banking and Financial Services Ranking Snapshot
Wells Fargo is ranked #9 in the Banking and Financial Services Industry. It ranks just behind Stripe and just ahead of Goldman Sachs.
| RANK | COMPANY | Location | |
|---|---|---|---|
7 | | PayPal | San Jose, CA |
8 | | Stripe | San Francisco, CA |
9 | | Wells Fargo | San Francisco, CA |
10 |  | Goldman Sachs | New York City, NY |
11 |  | Western Union | Englewood, CO |
12 | | Bank of America | Charlotte, NC |
13 |  | Fidelity Investments | Boston, MA |
Popular Brands in the Industry
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