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Wells Fargo is
Ranked
#9
in
Banking and Financial Services Brands
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Wells Fargo is ranked #9 in Banking and Financial Services Brands

About Wells Fargo's Brand

Wells Fargo’s brand is ranked #139 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wells Fargo. When compared to other organizations within the Banking and Financial Services industry, Wells Fargo is ranked #9. Among its major competitors, Wells Fargo is ranked in 6th place for NPS while Provident Credit Union is 1st, and Zions Bancorporation is 2nd.Their current market cap is $156.41B

Brand at a Glance

72%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
Wells Fargo CMO
  Wells Fargo CMO

Devika Mathrani

Devika Mathrani serves as the Executive Vice President/Chief Marketing Officer, Payments, Virtual Solutions and Innovation of Wells Fargo. Devika started at Wells Fargo in March of 2018. Devika currently resides in the Greater New York City Area.

Wells Fargo Ranking

Wells Fargo NPS

Wells Fargo's Net Promoter Score (NPS) is a 10 with 43% Promoters, 24% Passives, and 33% Detractors. Net Promoter Score tracks whether Wells Fargo's customers would recommend using the product based on a scale of -100 to 100.

Wells Fargo Overall NPS

10
NPS
43%Promoters
24%Passives
33%Detractors
Wells Fargo Overall NPS

Wells Fargo NPS Trend

-100
-50
0
50
100
Jun 2021
11
Jun 202111
Jul 2021
12
Jul 202112
Aug 2021
13
Aug 202113
Sep 2021
14
Sep 202114
Oct 2021
14
Oct 202114
Nov 2021
13
Nov 202113
Dec 2021
11
Dec 202111
Jan 2022
12
Jan 202212
Feb 2022
14
Feb 202214
Mar 2022
13
Mar 202213
Apr 2022
10
Apr 202210
May 2022
10
May 202210

How Other Brands Compare

Wells Fargo is ranked third for NPS among its competitors. JPMorgan Chase & Co and Citi come in first and second, with Bank of America coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

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Wells Fargo's Logo
Wells Fargo
JPMorgan Chase & Co's Logo
JPMorgan Chase & Co
Bank of America's Logo
Bank of America
Citi's Logo
Citi
Global Ranking#139#72#152#402
NPS1036-334
Social Sentiment Calculated by analyzing social media and other online mentions--NeutralNegative
Valuation Updated every 24 hours for public companies$156.41B$451.20B$298.80B$152.62B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wells Fargo NPS by Gender

Male customers rated Wells Fargo's NPS 24 points higher than Female customers.

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Male

16

Wells Fargo's NPS was rated 16 by Male customers on Comparably.

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37%
Promoters
42%
Passives
21%
Detractors

Female

-8

Wells Fargo's NPS was rated -8 by Female customers on Comparably.

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40%
Promoters
12%
Passives
48%
Detractors

Wells Fargo NPS by Ethnicity

Wells Fargo's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Wells Fargo.
-100
-50
0
50
100
Caucasian
-14
Caucasian-14
Hispanic or Latino
100
Hispanic or Latino100
African American/Black
-25
African American/Black-25
Asian or Pacific Islander
13
Asian or Pacific Islander13

Wells Fargo NPS by Age

Wells Fargo's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Wells Fargo.
0
20
40
60
80
100
Promoters
62%
Passives
25%
Detractors
13%
18-2562%25%13%
Promoters
28%
Passives
29%
Detractors
43%
26-3028%29%43%
Promoters
29%
Passives
57%
Detractors
14%
31-3529%57%14%
Promoters
0%
Passives
33%
Detractors
67%
41-450%33%67%
Promoters
50%
Passives
25%
Detractors
25%
46-5050%25%25%
Promoters
75%
Passives
0%
Detractors
25%
51-5575%0%25%
Promoters
0%
Passives
50%
Detractors
50%
56-600%50%50%
Promoters
20%
Passives
40%
Detractors
40%
61-6520%40%40%
Promoters
16%
Passives
17%
Detractors
67%
66+16%17%67%

Wells Fargo NPS by Usage

Wells Fargo's NPS was rated the highest by customers who have used Wells Fargo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-26
Less than 1 Year-26
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
-10
2 to 5 Years-10
5 to 10 Years
9
5 to 10 Years9
Over 10 Years
0
Over 10 Years0

Wells Fargo NPS vs. Competitors

Compared to its competitors, Wells Fargo's NPS is rated right above Bank of China, and is preceded by State Street.

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Wells Fargo's Logo
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Provident Credit Union's Logo
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State Street's Logo
Bank of China's Logo
Credorax's Logo
Bank of America's Logo

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Wells Fargo NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Wells Fargo's NPS is rated right below PayPal.

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Wells Fargo's Logo
VS
Square's Logo
Visa's Logo
JPMorgan Chase & Co's Logo
American Express' Logo
Mastercard's Logo
Stripe's Logo
USAA's Logo
PayPal's Logo

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Wells Fargo Customer Reviews

Out of the 11 Wells Fargo customer reviews 7 were positive and 4 were constructive. Wells Fargo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Try being customer focused and not being rude.
Review from Phoenix, AZ / Female / Caucasian / 56-60
What can this brand most improve?
They are crooks with no integrity
Review from San Francisco, CA / Female / Caucasian / 61-65
What do you value most about this brand?
I HAVE A GOOD RELATIONSHIP
Review from San Francisco, CA / Male / African American/Black / 61-65
What do you value most about this brand?
Trust in the acility ti deliver
Review from San Francisco, CA / Non-Binary / African American/Black / 31-35
What do you value most about this brand?
People customer Service is supportive & pleasant
Review from San Francisco, CA / Female / Other / 66+

Wells Fargo Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Wells Fargo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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72
72%
28
28%
Wells Fargo Customer Loyalty

Wells Fargo Customer Loyalty Score by Gender

Female customers rated Wells Fargo's Customer Loyalty score 3% higher than Male customers.

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Male
72%
Yes
Female
75%
Yes

Wells Fargo Customer Loyalty Score by Ethnicity

Wells Fargo's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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68
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
61
out of 100
Asian or Pacific Islander

Wells Fargo Customer Loyalty Score by Age

Wells Fargo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
55%
18-2555%
26-30
49%
26-3049%
31-35
74%
31-3574%
41-45
100%
41-45100%
46-50
55%
46-5055%
51-55
100%
51-55100%
56-60
78%
56-6078%
61-65
64%
61-6564%
66+
85%
66+85%

Wells Fargo Customer Loyalty Score by Usage

Wells Fargo's Customer Loyalty score was rated the highest by customers who have used Wells Fargo's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
37%
2 to 5 Years
72%
5 to 10 Years
75%
Over 10 Years
92%

Wells Fargo Customer Loyalty Score by Industry

Wells Fargo's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.

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Tech
82%
Accounting
51%
Aerospace and Aviation
100%
Banking and Financial Services
65%
Consulting
70%

Wells Fargo Customer Loyalty vs. Competitors

Compared to its competitors, Wells Fargo's Customer Loyalty score is rated right above State Street, and is preceded by Zions Bancorporation.

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Wells Fargo's Logo
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Provident Credit Union's Logo
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Bank of America's Logo
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Bank of China's Logo
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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Customer Loyalty score is rated right below Square.

COMPANYCustomer Loyalty Score
USAA92%
Visa87%
American Express84%
JPMorgan Chase & Co83%
Mastercard80%
PayPal78%
Stripe78%
Square77%
Wells Fargo72%

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Square's Logo

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Wells Fargo Product Quality

3.5/5

Wells Fargo has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Wells Fargo Product Information

Wells Fargo’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Wells Fargo's product the highest. Reviewers from the Consulting industry rated Wells Fargo the lowest at 2.3.

Website
https://www.wellsfargo.com
Company Size
10,000+ Employees

Industry

Financial Services
FinTech

Quick Insights into Wells Fargo Product Quality

Wells Fargo's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Consulting industry.

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Ranked Wells Fargo Product Quality the Highest

Hispanic or Latino
5
18-25
4
Aerospace and Aviation
4

Ranked Wells Fargo Product Quality the Lowest

Caucasian
3
26-30
2.3
Consulting
2.3

Wells Fargo Product Quality Score by Gender

Female customers rated Wells Fargo's Product Quality score 0.1 stars higher than Male customers.

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Male

3.2/5

Female

3.3/5

Wells Fargo Product Quality Score by Ethnicity

Wells Fargo's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3
Caucasian3
Hispanic or Latino
5
Hispanic or Latino5
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
3.3
Asian or Pacific Islander3.3

Wells Fargo Product Quality Score by Age

Wells Fargo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
4
18-254
26-30
2.3
26-302.3
31-35
3.8
31-353.8
41-45
2.8
41-452.8
46-50
3.6
46-503.6
51-55
3.9
51-553.9
56-60
2.4
56-602.4
61-65
3.2
61-653.2
66+
2.9
66+2.9

Wells Fargo Product Quality Score by Usage

Wells Fargo's Product Quality score was rated the highest by customers who have used Wells Fargo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.2
2 to 5 Years
3.2
5 to 10 Years
3.2
Over 10 Years
3.6

Wells Fargo Product Quality Score by Industry

Wells Fargo's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.

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Tech
3.5
Accounting
3.4
Aerospace and Aviation
4
Banking and Financial Services
3.6
Consulting
2.3

Wells Fargo Product Quality vs. Competitors

Compared to its competitors, Wells Fargo's Product Quality score is rated right above State Street, and is preceded by Bank of America.

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Wells Fargo's Logo
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Provident Credit Union's Logo
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JPMorgan Chase & Co's Logo
Citi's Logo
Bank of China's Logo
Bank of America's Logo
State Street's Logo
Credorax's Logo

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Product Quality score is rated right below PayPal.

COMPANYProduct Quality Score
Visa4.2/5
JPMorgan Chase & Co4.1/5
Square4.1/5
Mastercard4/5
Stripe3.9/5
American Express3.8/5
USAA3.8/5
PayPal3.7/5
Wells Fargo3.5/5

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Wells Fargo Pricing

Wells Fargo ROI & Value For Money

3.4/5

Wells Fargo has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Wells Fargo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Consulting industry think that they had the lowest ROI from Wells Fargo.

Quick Insights into Wells Fargo ROI

Wells Fargo's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.

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Ranked Wells Fargo ROI the Highest

Hispanic or Latino
5
18-25
4.2
Accounting
4

Ranked Wells Fargo ROI the Lowest

Caucasian
2.8
Consulting
2.5
56-60
2

Wells Fargo ROI Score by Gender

Male customers rated Wells Fargo's ROI score 0.3 stars higher than Female customers.

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Male

3.4/5

Female

3.1/5

Wells Fargo ROI Score by Ethnicity

Wells Fargo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
5
Hispanic or Latino5
African American/Black
3
African American/Black3
Asian or Pacific Islander
4
Asian or Pacific Islander4

Wells Fargo ROI Score by Age

Wells Fargo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
3.1
26-303.1
31-35
3.7
31-353.7
41-45
2.3
41-452.3
46-50
3.7
46-503.7
51-55
3.9
51-553.9
56-60
2
56-602
61-65
2.8
61-652.8
66+
2.5
66+2.5

Wells Fargo ROI Score by Usage

Wells Fargo's ROI score was rated the highest by customers who have used Wells Fargo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.4
2 to 5 Years
3.2
5 to 10 Years
3.2
Over 10 Years
3.2

Wells Fargo ROI Score by Industry

Wells Fargo's ROI score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.

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Tech
3.2
Accounting
4
Aerospace and Aviation
3.3
Banking and Financial Services
3.3
Consulting
2.5

Wells Fargo Pricing vs. Competitors

Compared to its competitors, Wells Fargo's ROI score is rated right above State Street, and is preceded by Citi.

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Wells Fargo's Logo
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Provident Credit Union's Logo
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Bank of China's Logo
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State Street's Logo
Bank of America's Logo
Credorax's Logo

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's ROI score is rated right below PayPal.

COMPANYPricing Score
Square4.1/5
Visa4.1/5
JPMorgan Chase & Co4/5
Mastercard4/5
Stripe3.9/5
American Express3.6/5
USAA3.6/5
PayPal3.6/5
Wells Fargo3.4/5

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Wells Fargo Customer Service

3.6/5

Wells Fargo has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Wells Fargo's Customer Service

Address

San Francisco, CA


Website

https://www.wellsfargo.com


Phone Number

(480) 814-2820

Quick Insights into Wells Fargo Customer Service

Wells Fargo's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.

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Ranked Wells Fargo Customer Service the Highest

Hispanic or Latino
5
18-25
4.2
Accounting
4.1

Ranked Wells Fargo Customer Service the Lowest

Consulting
2.8
African American/Black
2.7
41-45
2.3

Wells Fargo Customer Service Score by Gender

Male customers rated Wells Fargo's Customer Service score 0.4 stars higher than Female customers.

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Male

3.8/5

Female

3.4/5

Wells Fargo Customer Service Score by Ethnicity

Wells Fargo's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
5
Hispanic or Latino5
African American/Black
2.7
African American/Black2.7
Asian or Pacific Islander
4
Asian or Pacific Islander4

Wells Fargo Customer Service Score by Age

Wells Fargo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
3.5
26-303.5
31-35
3.9
31-353.9
41-45
2.3
41-452.3
46-50
4.2
46-504.2
51-55
3.9
51-553.9
56-60
2.7
56-602.7
61-65
2.9
61-652.9
66+
2.6
66+2.6

Wells Fargo Customer Service Score by Usage

Wells Fargo's Customer Service score was rated the highest by customers who have used Wells Fargo's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.4
2 to 5 Years
3.5
5 to 10 Years
3.4
Over 10 Years
3.6

Wells Fargo Customer Service Score by Industry

Wells Fargo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.

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Tech
3.4
Accounting
4.1
Aerospace and Aviation
3.6
Banking and Financial Services
3.5
Consulting
2.8

Wells Fargo Customer Service vs. Competitors

Compared to its competitors, Wells Fargo's Customer Service score is rated right above Bank of America, and is preceded by Bank of China.

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Wells Fargo's Logo
VS
Provident Credit Union's Logo
Zions Bancorporation's Logo
JPMorgan Chase & Co's Logo
Citi's Logo
Bank of China's Logo
Bank of America's Logo
State Street's Logo
Credorax's Logo

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Wells Fargo's Customer Service score is rated right above PayPal, and is preceded by American Express.

COMPANYCustomer Service Score
JPMorgan Chase & Co4.2/5
Visa4.1/5
Square4/5
Mastercard4/5
Stripe3.8/5
USAA3.7/5
American Express3.7/5
Wells Fargo3.6/5
PayPal3.4/5

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Square's Logo
Mastercard's Logo
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PayPal's Logo

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Wells Fargo as an Employer

4.1/5

Wells Fargo has a 4.1/5 stars for its overall company culture rated by their employees

  Wells Fargo CEO
top
35%
CEO of Wells Fargo

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wells Fargo scored a 10 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Wells Fargo would recommend the brand to a friend. ENPS measures how likely Wells Fargo employees would recommend working at Wells Fargo to a friend.

Net Promoter Score

10
NPS Score
43%Promoters
24%Passive
33%Detractors

Employee Net Promoter Score

14
eNPS Score
48%Promoters
18%Passive
34%Detractors

Global Ranking Snapshot

Wells Fargo is ranked #139 in the Global Top 100 Brands. It ranks just behind American Airlines and just ahead of General Motors.

RANKCOMPANYCEOINDUSTRY
137
Pixar Animation Studios  Pixar Animation Studios CEO
Jim Morris
Media and Entertainment
138
American Airlines  American Airlines CEO
Doug Parker
Automotive and Transportation
139
Wells Fargo  Wells Fargo CEO
Charles Scharf
Banking and Financial Services
140
General Motors  General Motors CEO
Mary Barra
Automotive and Transportation
141
Nestle USA  Nestle USA CEO
Steve Presley
Food and Beverages
142
JetBlue Airways  JetBlue Airways CEO
Robin Hayes
Automotive and Transportation
143
Taco Bell  Taco Bell CEO
Mark King
Travel and Hospitality

Banking and Financial Services Ranking Snapshot

Wells Fargo is ranked #9 in the Banking and Financial Services Industry. It ranks just behind Stripe and just ahead of Goldman Sachs.

RANKCOMPANYLocation
7
PayPal
San Jose, CA
8
Stripe
San Francisco, CA
9
Wells Fargo
San Francisco, CA
10
Goldman Sachs
New York City, NY
11
Western Union
Englewood, CO
12
Bank of America
Charlotte, NC
13
Fidelity Investments
Boston, MA