37
NPS
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Ranked
#68
Global Top 100 Brands
Brand Page
Whole Foods Market
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Whole Foods Market is ranked #68 in Global Top 100 BrandsAwards & Recognition
Whole Foods Market is ranked #68 in Global Top 100 Brands
Awards & Recognition
About Whole Foods Market's Brand
Whole Foods Market is synonymous with impeccable standards and the highest quality products available. Whole Foods Market’s brand is ranked #68 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Whole Foods Market. When compared to other organizations within the Retail industry, Whole Foods Market is ranked #13. Among its major competitors, Whole Foods Market is ranked in 4th place for NPS while Trader Joe's is 1st, and ALDI USA is 2nd. Overall, Whole Foods Market has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Whole Foods Market CMO
Whole Foods Market Ranking
- #68 / 100 in Global Best Brands
- #13 in Retail
- #2 / 4 of its competitors
Whole Foods Market NPS
Whole Foods Market's Net Promoter Score (NPS) is a 37 with 59% Promoters, 19% Passives, and 22% Detractors. Net Promoter Score tracks whether Whole Foods Market's customers would recommend using the product based on a scale of -100 to 100.
Whole Foods Market Overall NPS
| 59% | Promoters |
|---|---|
| 19% | Passives |
| 22% | Detractors |
Whole Foods Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 42 | Feb 2021 | 42 |
Mar 2021 44 | Mar 2021 | 44 |
Apr 2021 42 | Apr 2021 | 42 |
May 2021 43 | May 2021 | 43 |
Aug 2021 42 | Aug 2021 | 42 |
Sep 2021 43 | Sep 2021 | 43 |
Nov 2021 42 | Nov 2021 | 42 |
Dec 2021 40 | Dec 2021 | 40 |
Jan 2022 39 | Jan 2022 | 39 |
Feb 2022 38 | Feb 2022 | 38 |
Mar 2022 36 | Mar 2022 | 36 |
Apr 2022 37 | Apr 2022 | 37 |
How Other Brands Compare
Whole Foods Market is ranked second for NPS among its competitors. Trader Joe's and Walmart come in first and third, with Kroger coming in at #4.
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Whole Foods Market |  Trader Joe's |  Walmart |  Kroger | |
| Global Ranking | #68 | #11 | #104 | #151 |
| NPS | 37 | 54 | 14 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Negative | - |
| Valuation Updated every 24 hours for public companies | - | - | $382.64B | $27.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Whole Foods Market NPS by Gender
Female customers rated Whole Foods Market's NPS 21 points higher than Male customers.
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Male
43
Whole Foods Market's NPS was rated 43 by Male customers on Comparably.
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56%
Promoters
31%
Passives
13%
Detractors
Female
64
Whole Foods Market's NPS was rated 64 by Female customers on Comparably.
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76%
Promoters
12%
Passives
12%
Detractors
Whole Foods Market NPS by Ethnicity
Whole Foods Market's NPS was rated 36 points by Caucasian customers on Comparably.
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-100
-50
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Whole Foods Market NPS by Age
Whole Foods Market's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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Whole Foods Market NPS by Usage
Whole Foods Market's NPS was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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-100
-50
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| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 64 | 1 to 2 Years | 64 |
2 to 5 Years 26 | 2 to 5 Years | 26 |
5 to 10 Years 52 | 5 to 10 Years | 52 |
Over 10 Years 17 | Over 10 Years | 17 |
Whole Foods Market NPS vs. Competitors
Compared to its competitors, Whole Foods Market's NPS is rated right above The Fresh Market, and is preceded by Publix Super Markets.
| COMPANY | NPS Score | |
|---|---|---|
| Trader Joe's | 54 |
 | ALDI USA | 49 |
 | Publix Super Markets | 39 |
| Whole Foods Market | 37 |
 | The Fresh Market | 25 |
 | Albertsons Companies | 21 |
| Walmart | 14 |
 | Sprouts Farmers Market | 11 |
| Kroger | 6 |
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Whole Foods Market NPS vs Companies in Retail
In the Retail industry, Whole Foods Market's NPS is rated right below Bath & Body Works.
| COMPANY | NPS Score | |
|---|---|---|
 | Costco | 59 |
 | REI | 56 |
| Trader Joe's | 54 |
 | Amazon | 53 |
 | Target | 49 |
 | American Eagle Outfitters | 49 |
 | Chipotle | 47 |
 | Bath & Body Works | 41 |
| Whole Foods Market | 37 |
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Whole Foods Market Customer Reviews
Out of the 3 Whole Foods Market customer reviews 2 were positive and 1 was constructive. Whole Foods Market customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Whole Foods Market Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Whole Foods Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Whole Foods Market Customer Loyalty Score by Gender
Female customers rated Whole Foods Market's Customer Loyalty score 5% higher than Male customers.
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Male
84%
Yes
Female
89%
Yes
Whole Foods Market Customer Loyalty Score by Ethnicity
Whole Foods Market's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Whole Foods Market Customer Loyalty Score by Age
Whole Foods Market's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 100% | 26-30 | 100% |
31-35 84% | 31-35 | 84% |
36-40 78% | 36-40 | 78% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
Whole Foods Market Customer Loyalty Score by Usage
Whole Foods Market's Customer Loyalty score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Whole Foods Market Customer Loyalty Score by Industry
Whole Foods Market's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
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Whole Foods Market Customer Loyalty vs. Competitors
Compared to its competitors, Whole Foods Market's Customer Loyalty score is rated right above Kroger, and is preceded by ALDI USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trader Joe's | 87% |
| Publix Super Markets | 84% |
| ALDI USA | 83% |
| Whole Foods Market | 81% |
| Kroger | 81% |
| Albertsons Companies | 74% |
| Walmart | 74% |
| The Fresh Market | 73% |
| Sprouts Farmers Market | 73% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Whole Foods Market's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 91% |
| Amazon | 90% |
| REI | 89% |
| American Eagle Outfitters | 88% |
| Trader Joe's | 87% |
| Bath & Body Works | 86% |
| Target | 85% |
| Whole Foods Market | 81% |
| Chipotle | 77% |
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Whole Foods Market Product Quality
4.1/5
Whole Foods Market has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Whole Foods Market Product Information
Whole Foods Market’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Whole Foods Market's product the highest. Reviewers from the Hospitality industry rated Whole Foods Market the lowest at 4.1.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Whole Foods Market Product Quality
Whole Foods Market's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Whole Foods Market's products/services for Over 10 Years.
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Ranked Whole Foods Market Product Quality the Highest
Ranked Whole Foods Market Product Quality the Lowest
Whole Foods Market Product Quality Score by Gender
Female customers rated Whole Foods Market's Product Quality score 0.2 stars higher than Male customers.
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Male
4.3/5
Female
4.5/5
Whole Foods Market Product Quality Score by Ethnicity
Whole Foods Market's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Whole Foods Market Product Quality Score by Age
Whole Foods Market's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 5 | 26-30 | 5 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4 | 36-40 | 4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.6 | 46-50 | 4.6 |
Whole Foods Market Product Quality Score by Usage
Whole Foods Market's Product Quality score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Whole Foods Market Product Quality Score by Industry
Whole Foods Market's Product Quality score was rated the highest by Tech industry customers, and the lowest by Hospitality industry customers.
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Whole Foods Market Product Quality vs. Competitors
Compared to its competitors, Whole Foods Market's Product Quality score is rated right above Albertsons Companies, and is preceded by ALDI USA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trader Joe's | 4.3/5 |
| Publix Super Markets | 4.2/5 |
| ALDI USA | 4.1/5 |
| Whole Foods Market | 4.1/5 |
| Albertsons Companies | 4/5 |
| The Fresh Market | 3.9/5 |
| Sprouts Farmers Market | 3.8/5 |
| Walmart | 3.6/5 |
| Kroger | 3.6/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Whole Foods Market's Product Quality score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.4/5 |
| REI | 4.4/5 |
| Target | 4.3/5 |
| Trader Joe's | 4.3/5 |
| Chipotle | 4.3/5 |
| Amazon | 4.3/5 |
| American Eagle Outfitters | 4.2/5 |
| Whole Foods Market | 4.1/5 |
| Bath & Body Works | 4.1/5 |
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Whole Foods Market Pricing
Whole Foods Market ROI & Value For Money
3.8/5
Whole Foods Market has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Whole Foods Market Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Retail industry think that they had the lowest ROI from Whole Foods Market.
Quick Insights into Whole Foods Market ROI
Whole Foods Market's ROI score was rated highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and rated lowest by customers ages 36-40.
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Ranked Whole Foods Market ROI the Highest
Ranked Whole Foods Market ROI the Lowest
Whole Foods Market ROI Score by Gender
Female customers rated Whole Foods Market's ROI score 0.4 stars higher than Male customers.
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Male
3.7/5
Female
4.1/5
Whole Foods Market ROI Score by Ethnicity
Whole Foods Market's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Whole Foods Market ROI Score by Age
Whole Foods Market's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.2 | 46-50 | 4.2 |
Whole Foods Market ROI Score by Usage
Whole Foods Market's ROI score was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Whole Foods Market ROI Score by Industry
Whole Foods Market's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Whole Foods Market Pricing vs. Competitors
Compared to its competitors, Whole Foods Market's ROI score is rated right above Albertsons Companies, and is preceded by Publix Super Markets.
| COMPANY | Pricing Score | |
|---|---|---|
| ALDI USA | 4.2/5 |
| Trader Joe's | 4.2/5 |
| Publix Super Markets | 3.8/5 |
| Whole Foods Market | 3.8/5 |
| Albertsons Companies | 3.7/5 |
| The Fresh Market | 3.7/5 |
| Walmart | 3.6/5 |
| Sprouts Farmers Market | 3.5/5 |
| Kroger | 3.4/5 |
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ROI for Other Retail Brands
In the Retail industry, Whole Foods Market's ROI score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.3/5 |
| Trader Joe's | 4.2/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 4/5 |
| American Eagle Outfitters | 3.9/5 |
| Whole Foods Market | 3.8/5 |
| Bath & Body Works | 3.7/5 |
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Whole Foods Market Customer Service
4/5
Whole Foods Market has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Whole Foods Market's Customer Service
Address
550 Bowie St, Austin, TX 78703
Website
http://www.wholefoodsmarket.com/
Phone Number
512-477-4455
Whole Foods Market's Social Links
Quick Insights into Whole Foods Market Customer Service
Whole Foods Market's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Whole Foods Market's products/services for Over 10 Years.
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Ranked Whole Foods Market Customer Service the Highest
Ranked Whole Foods Market Customer Service the Lowest
Whole Foods Market Customer Service Score by Gender
Male customers rated Whole Foods Market's Customer Service score 0.1 stars higher than Female customers.
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Male
4.3/5
Female
4.2/5
Whole Foods Market Customer Service Score by Ethnicity
Whole Foods Market's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Whole Foods Market Customer Service Score by Age
Whole Foods Market's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 5 | 26-30 | 5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.7 | 46-50 | 4.7 |
Whole Foods Market Customer Service Score by Usage
Whole Foods Market's Customer Service score was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Whole Foods Market Customer Service Score by Industry
Whole Foods Market's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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Whole Foods Market Customer Service vs. Competitors
Compared to its competitors, Whole Foods Market's Customer Service score is rated right above Albertsons Companies, and is preceded by ALDI USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trader Joe's | 4.3/5 |
| Publix Super Markets | 4.1/5 |
| ALDI USA | 4/5 |
| Whole Foods Market | 4/5 |
| Albertsons Companies | 3.9/5 |
| The Fresh Market | 3.7/5 |
| Sprouts Farmers Market | 3.7/5 |
| Walmart | 3.5/5 |
| Kroger | 3.4/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Whole Foods Market's Customer Service score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.3/5 |
| Trader Joe's | 4.3/5 |
| Amazon | 4.2/5 |
| Chipotle | 4.2/5 |
| Target | 4.2/5 |
| American Eagle Outfitters | 4.1/5 |
| Whole Foods Market | 4/5 |
| Bath & Body Works | 3.9/5 |
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Whole Foods Market as an Employer
4.5/5
Whole Foods Market has a 4.5/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Whole Foods Market scored a 37 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Whole Foods Market would recommend the brand to a friend. ENPS measures how likely Whole Foods Market employees would recommend working at Whole Foods Market to a friend.
Net Promoter Score
37
NPS Score
| 59% | Promoters |
|---|---|
| 19% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 47% | Promoters |
|---|---|
| 28% | Passive |
| 25% | Detractors |
Global Ranking Snapshot
Whole Foods Market is ranked #68 in the Global Top 100 Brands. It ranks just behind Square and just ahead of Unilever.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
66 |  | Adobe |  | Shantanu Narayen | Tech |
67 |  | Square |  | Jack Dorsey | Tech |
68 | | Whole Foods Market | | John Mackey | Retail |
69 |  | Unilever |  | Alan Jope | Consumer Goods |
70 |  | USAA |  | Wayne Peacock | Banking and Financial Services |
71 |  | Cisco |  | Chuck Robbins | Tech |
72 |  | JPMorgan Chase & Co |  | Jamie Dimon | Banking and Financial Services |
Retail Ranking Snapshot
Whole Foods Market is ranked #13 in the Retail Industry. It ranks just behind Versace and just ahead of The Home Depot.
| RANK | COMPANY | Location | |
|---|---|---|---|
11 |  | SEPHORA | San Francisco, CA |
12 |  | Versace | Austin |
13 | | Whole Foods Market | Austin, TX |
14 |  | The Home Depot | Atlanta, GA |
15 |  | 7-Eleven | Dallas, TX |
16 |  | Nordstrom | Seattle, WA |
17 |  | Foot Locker | New York City, NY |
Popular Brands in the Industry
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