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Whole Foods Market is
Ranked
#68
in
Global Top 100 Brands
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Whole Foods Market
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Whole Foods Market is ranked #68 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021

About Whole Foods Market's Brand

Whole Foods Market is synonymous with impeccable standards and the highest quality products available. Whole Foods Market’s brand is ranked #68 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Whole Foods Market. When compared to other organizations within the Retail industry, Whole Foods Market is ranked #13. Among its major competitors, Whole Foods Market is ranked in 4th place for NPS while Trader Joe's is 1st, and ALDI USA is 2nd. Overall, Whole Foods Market has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

81%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Whole Foods Market CMO

Whole Foods Market Ranking

Whole Foods Market NPS

Whole Foods Market's Net Promoter Score (NPS) is a 37 with 59% Promoters, 19% Passives, and 22% Detractors. Net Promoter Score tracks whether Whole Foods Market's customers would recommend using the product based on a scale of -100 to 100.

Whole Foods Market Overall NPS

37
NPS
59%Promoters
19%Passives
22%Detractors
Whole Foods Market Overall NPS

Whole Foods Market NPS Trend

-100
-50
0
50
100
Feb 2021
42
Feb 202142
Mar 2021
44
Mar 202144
Apr 2021
42
Apr 202142
May 2021
43
May 202143
Aug 2021
42
Aug 202142
Sep 2021
43
Sep 202143
Nov 2021
42
Nov 202142
Dec 2021
40
Dec 202140
Jan 2022
39
Jan 202239
Feb 2022
38
Feb 202238
Mar 2022
36
Mar 202236
Apr 2022
37
Apr 202237

How Other Brands Compare

Whole Foods Market is ranked second for NPS among its competitors. Trader Joe's and Walmart come in first and third, with Kroger coming in at #4.

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Whole Foods Market's Logo
Whole Foods Market
Trader Joe's' Logo
Trader Joe's
Walmart's Logo
Walmart
Kroger's Logo
Kroger
Global Ranking#68#11#104#151
NPS3754146
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-Negative-
Valuation Updated every 24 hours for public companies--$382.64B$27.03B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Whole Foods Market NPS by Gender

Female customers rated Whole Foods Market's NPS 21 points higher than Male customers.

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Male

43

Whole Foods Market's NPS was rated 43 by Male customers on Comparably.

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56%
Promoters
31%
Passives
13%
Detractors

Female

64

Whole Foods Market's NPS was rated 64 by Female customers on Comparably.

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76%
Promoters
12%
Passives
12%
Detractors

Whole Foods Market NPS by Ethnicity

Whole Foods Market's NPS was rated 36 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
36
Caucasian36

Whole Foods Market NPS by Age

Whole Foods Market's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Whole Foods Market.
0
20
40
60
80
100
Promoters
91%
Passives
0%
Detractors
9%
18-2591%0%9%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
55%
Passives
45%
Detractors
0%
31-3555%45%0%
Promoters
37%
Passives
38%
Detractors
25%
36-4037%38%25%
Promoters
80%
Passives
0%
Detractors
20%
41-4580%0%20%
Promoters
80%
Passives
20%
Detractors
0%
46-5080%20%0%

Whole Foods Market NPS by Usage

Whole Foods Market's NPS was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
100
Less than 1 Year100
1 to 2 Years
64
1 to 2 Years64
2 to 5 Years
26
2 to 5 Years26
5 to 10 Years
52
5 to 10 Years52
Over 10 Years
17
Over 10 Years17

Whole Foods Market NPS vs. Competitors

Compared to its competitors, Whole Foods Market's NPS is rated right above The Fresh Market, and is preceded by Publix Super Markets.

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Whole Foods Market's Logo
VS
Trader Joe's' Logo
ALDI USA's Logo
Publix Super Markets' Logo
The Fresh Market's Logo
Albertsons Companies' Logo
Walmart's Logo
Sprouts Farmers Market's Logo
Kroger's Logo

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Whole Foods Market NPS vs Companies in Retail

In the Retail industry, Whole Foods Market's NPS is rated right below Bath & Body Works.

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Whole Foods Market's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
Target's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Whole Foods Market Customer Reviews

Out of the 3 Whole Foods Market customer reviews 2 were positive and 1 was constructive. Whole Foods Market customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I admire the commitment Whole Foods has to providing high quality products and high quality service to their customers.
Review from Charlotte, NC / Male / African American/Black / 46-50
What do you value most about this brand?
everything is Organic and fresh
Review from Austin, TX / Female / Asian or Pacific Islander / 18-25
What can this brand most improve?
Management needs to improve badly!
Review from Austin, TX / Non-Binary / Other / 51-55

Whole Foods Market Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Whole Foods Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
Whole Foods Market Customer Loyalty

Whole Foods Market Customer Loyalty Score by Gender

Female customers rated Whole Foods Market's Customer Loyalty score 5% higher than Male customers.

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Male
84%
Yes
Female
89%
Yes

Whole Foods Market Customer Loyalty Score by Ethnicity

Whole Foods Market's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

Whole Foods Market Customer Loyalty Score by Age

Whole Foods Market's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
100%
26-30100%
31-35
84%
31-3584%
36-40
78%
36-4078%
41-45
82%
41-4582%
46-50
100%
46-50100%

Whole Foods Market Customer Loyalty Score by Usage

Whole Foods Market's Customer Loyalty score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
78%
1 to 2 Years
92%
2 to 5 Years
76%
5 to 10 Years
79%
Over 10 Years
85%

Whole Foods Market Customer Loyalty Score by Industry

Whole Foods Market's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.

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Tech
82%
Arts and Entertainment
100%
Education
100%
Healthcare, Hospitals and Medicine
100%
Hospitality
70%
Retail
55%

Whole Foods Market Customer Loyalty vs. Competitors

Compared to its competitors, Whole Foods Market's Customer Loyalty score is rated right above Kroger, and is preceded by ALDI USA.

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Whole Foods Market's Logo
VS
Trader Joe's' Logo
Publix Super Markets' Logo
ALDI USA's Logo
Kroger's Logo
Albertsons Companies' Logo
Walmart's Logo
The Fresh Market's Logo
Sprouts Farmers Market's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Whole Foods Market's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

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Whole Foods Market's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Target's Logo
Chipotle's Logo

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Whole Foods Market Product Quality

4.1/5

Whole Foods Market has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Whole Foods Market Product Information

Whole Foods Market’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Whole Foods Market's product the highest. Reviewers from the Hospitality industry rated Whole Foods Market the lowest at 4.1.

Website
http://www.wholefoodsmarket.com/
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into Whole Foods Market Product Quality

Whole Foods Market's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Whole Foods Market's products/services for Over 10 Years.

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Ranked Whole Foods Market Product Quality the Highest

26-30
5
Tech
4.9
1 to 2 Years
4.7

Ranked Whole Foods Market Product Quality the Lowest

Hospitality
4.1
36-40
4
Over 10 Years
3.9

Whole Foods Market Product Quality Score by Gender

Female customers rated Whole Foods Market's Product Quality score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

Whole Foods Market Product Quality Score by Ethnicity

Whole Foods Market's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3

Whole Foods Market Product Quality Score by Age

Whole Foods Market's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
5
26-305
31-35
4.8
31-354.8
36-40
4
36-404
41-45
4.8
41-454.8
46-50
4.6
46-504.6

Whole Foods Market Product Quality Score by Usage

Whole Foods Market's Product Quality score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.7
2 to 5 Years
4
5 to 10 Years
4.3
Over 10 Years
3.9

Whole Foods Market Product Quality Score by Industry

Whole Foods Market's Product Quality score was rated the highest by Tech industry customers, and the lowest by Hospitality industry customers.

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Tech
4.9
Arts and Entertainment
4.6
Education
4.7
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.1
Retail
4.5

Whole Foods Market Product Quality vs. Competitors

Compared to its competitors, Whole Foods Market's Product Quality score is rated right above Albertsons Companies, and is preceded by ALDI USA.

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Whole Foods Market's Logo
VS
Trader Joe's' Logo
Publix Super Markets' Logo
ALDI USA's Logo
Albertsons Companies' Logo
The Fresh Market's Logo
Sprouts Farmers Market's Logo
Walmart's Logo
Kroger's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Whole Foods Market's Product Quality score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Whole Foods Market4.1/5
Bath & Body Works4.1/5

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Whole Foods Market's Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Whole Foods Market Pricing

Whole Foods Market ROI & Value For Money

3.8/5

Whole Foods Market has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Whole Foods Market Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Retail industry think that they had the lowest ROI from Whole Foods Market.

Quick Insights into Whole Foods Market ROI

Whole Foods Market's ROI score was rated highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and rated lowest by customers ages 36-40.

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Ranked Whole Foods Market ROI the Highest

Less than 1 Year
4.9
Healthcare, Hospitals and Medicine
4.7
18-25
4.4

Ranked Whole Foods Market ROI the Lowest

Male
3.7
2 to 5 Years
3.2
36-40
3.2

Whole Foods Market ROI Score by Gender

Female customers rated Whole Foods Market's ROI score 0.4 stars higher than Male customers.

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Male

3.7/5

Female

4.1/5

Whole Foods Market ROI Score by Ethnicity

Whole Foods Market's ROI score was rated 3.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9

Whole Foods Market ROI Score by Age

Whole Foods Market's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.3
26-304.3
31-35
4.2
31-354.2
36-40
3.2
36-403.2
41-45
4.1
41-454.1
46-50
4.2
46-504.2

Whole Foods Market ROI Score by Usage

Whole Foods Market's ROI score was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.9
1 to 2 Years
4.4
2 to 5 Years
3.2
5 to 10 Years
3.9
Over 10 Years
3.3

Whole Foods Market ROI Score by Industry

Whole Foods Market's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech
3.9
Arts and Entertainment
4.3
Education
4
Healthcare, Hospitals and Medicine
4.7
Hospitality
4.5
Retail
3.9

Whole Foods Market Pricing vs. Competitors

Compared to its competitors, Whole Foods Market's ROI score is rated right above Albertsons Companies, and is preceded by Publix Super Markets.

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Whole Foods Market's Logo
VS
ALDI USA's Logo
Trader Joe's' Logo
Publix Super Markets' Logo
Albertsons Companies' Logo
The Fresh Market's Logo
Walmart's Logo
Sprouts Farmers Market's Logo
Kroger's Logo

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ROI for Other Retail Brands

In the Retail industry, Whole Foods Market's ROI score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

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Whole Foods Market's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Target's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Whole Foods Market Customer Service

4/5

Whole Foods Market has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Whole Foods Market's Customer Service

Address

550 Bowie St, Austin, TX 78703


Website

http://www.wholefoodsmarket.com/


Phone Number

512-477-4455

Quick Insights into Whole Foods Market Customer Service

Whole Foods Market's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Whole Foods Market's products/services for Over 10 Years.

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Ranked Whole Foods Market Customer Service the Highest

26-30
5
Less than 1 Year
4.9
Arts and Entertainment
4.6

Ranked Whole Foods Market Customer Service the Lowest

Hospitality
4.1
36-40
3.6
Over 10 Years
3.3

Whole Foods Market Customer Service Score by Gender

Male customers rated Whole Foods Market's Customer Service score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Whole Foods Market Customer Service Score by Ethnicity

Whole Foods Market's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9

Whole Foods Market Customer Service Score by Age

Whole Foods Market's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
5
26-305
31-35
4.3
31-354.3
36-40
3.6
36-403.6
41-45
4.8
41-454.8
46-50
4.7
46-504.7

Whole Foods Market Customer Service Score by Usage

Whole Foods Market's Customer Service score was rated the highest by customers who have used Whole Foods Market's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.9
1 to 2 Years
4.6
2 to 5 Years
3.5
5 to 10 Years
4.2
Over 10 Years
3.3

Whole Foods Market Customer Service Score by Industry

Whole Foods Market's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.

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Tech
4.4
Arts and Entertainment
4.6
Education
4.6
Healthcare, Hospitals and Medicine
4.2
Hospitality
4.1
Retail
4.4

Whole Foods Market Customer Service vs. Competitors

Compared to its competitors, Whole Foods Market's Customer Service score is rated right above Albertsons Companies, and is preceded by ALDI USA.

Unlock Whole Foods Market Customer Service vs. Competitors Data

Whole Foods Market's Logo
VS
Trader Joe's' Logo
Publix Super Markets' Logo
ALDI USA's Logo
Albertsons Companies' Logo
The Fresh Market's Logo
Sprouts Farmers Market's Logo
Walmart's Logo
Kroger's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Whole Foods Market's Customer Service score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Whole Foods Market4/5
Bath & Body Works3.9/5

Unlock Whole Foods Market Customer Service vs. Companies in Retail Data

Whole Foods Market's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Whole Foods Market as an Employer

4.5/5

Whole Foods Market has a 4.5/5 stars for its overall company culture rated by their employees

  Whole Foods Market CEO
top
30%
CEO of Whole Foods Market

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Whole Foods Market scored a 37 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Whole Foods Market would recommend the brand to a friend. ENPS measures how likely Whole Foods Market employees would recommend working at Whole Foods Market to a friend.

Net Promoter Score

37
NPS Score
59%Promoters
19%Passive
22%Detractors

Employee Net Promoter Score

22
eNPS Score
47%Promoters
28%Passive
25%Detractors

Global Ranking Snapshot

Whole Foods Market is ranked #68 in the Global Top 100 Brands. It ranks just behind Square and just ahead of Unilever.

RANKCOMPANYCEOINDUSTRY
66
Adobe  Adobe CEO
Shantanu Narayen
Tech
67
Square  Square CEO
Jack Dorsey
Tech
68
Whole Foods Market  Whole Foods Market CEO
John Mackey
Retail
69
Unilever  Unilever CEO
Alan Jope
Consumer Goods
70
USAA  USAA CEO
Wayne Peacock
Banking and Financial Services
71
Cisco  Cisco CEO
Chuck Robbins
Tech
72
JPMorgan Chase & Co  JPMorgan Chase & Co CEO
Jamie Dimon
Banking and Financial Services

Retail Ranking Snapshot

Whole Foods Market is ranked #13 in the Retail Industry. It ranks just behind Versace and just ahead of The Home Depot.

RANKCOMPANYLocation
11
SEPHORA
San Francisco, CA
12
Versace
Austin
13
Whole Foods Market
Austin, TX
14
The Home Depot
Atlanta, GA
15
7-Eleven
Dallas, TX
16
Nordstrom
Seattle, WA
17
Foot Locker
New York City, NY