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Workday is
Ranked
#80
in
Tech Brands
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Workday is ranked #80 in Tech Brands

About Workday's Brand

Workday is a provider of cloud based enterprise applications for finance and human resources management services. Workday’s brand is ranked #298 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Workday. When compared to other organizations within the Tech industry, Workday is ranked #80. Among its major competitors, Workday is ranked in 3rd place for NPS while VMware is 1st, and Adobe is 2nd. Overall, Workday has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $49.74B

Brand at a Glance

81%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Workday CMO
  Workday CMO

Christine Cefalo

Christine Cefalo serves as the Chief Marketing Officer of Workday. Christine started at Workday in May of 2008. Christine currently resides in the San Francisco Bay Area.

Workday Ranking

Workday NPS

Workday's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether Workday's customers would recommend using the product based on a scale of -100 to 100.

Workday Overall NPS

34
NPS
57%Promoters
20%Passives
23%Detractors
Workday Overall NPS

Workday NPS Trend

-100
-50
0
50
100
Jun 2021
40
Jun 202140
Jul 2021
39
Jul 202139
Aug 2021
39
Aug 202139
Sep 2021
40
Sep 202140
Oct 2021
36
Oct 202136
Nov 2021
31
Nov 202131
Dec 2021
32
Dec 202132
Jan 2022
33
Jan 202233
Feb 2022
34
Feb 202234
Mar 2022
34
Mar 202234
Apr 2022
32
Apr 202232
May 2022
34
May 202234

How Other Brands Compare

Workday is ranked second for NPS among its competitors. Adobe and IBM come in first and third, with Oracle coming in at #4. Among those competitors, it is the lowest valued company behind Adobe.

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Workday's Logo
Workday
Adobe's Logo
Adobe
IBM's Logo
IBM
Oracle's Logo
Oracle
Global Ranking#298#66#106#173
NPS34353019
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies$49.74B$228.04B$119.05B$207.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Workday NPS by Gender

Male customers rated Workday's NPS 24 points higher than Female customers.

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Male

49

Workday's NPS was rated 49 by Male customers on Comparably.

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68%
Promoters
13%
Passives
19%
Detractors

Female

25

Workday's NPS was rated 25 by Female customers on Comparably.

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48%
Promoters
29%
Passives
23%
Detractors

Workday NPS by Ethnicity

Workday's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.

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-100
-50
0
50
100
Caucasian
28
Caucasian28
African American/Black
17
African American/Black17
Asian or Pacific Islander
46
Asian or Pacific Islander46
Other
71
Other71

Workday NPS by Age

Workday's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
Promoters
57%
Passives
0%
Detractors
43%
18-2557%0%43%
Promoters
45%
Passives
28%
Detractors
27%
26-3045%28%27%
Promoters
61%
Passives
22%
Detractors
17%
31-3561%22%17%
Promoters
57%
Passives
22%
Detractors
21%
36-4057%22%21%
Promoters
58%
Passives
25%
Detractors
17%
41-4558%25%17%
Promoters
71%
Passives
0%
Detractors
29%
46-5071%0%29%
Promoters
67%
Passives
33%
Detractors
0%
51-5567%33%0%

Workday NPS by Usage

Workday's NPS was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
1 to 2 Years
28
1 to 2 Years28
2 to 5 Years
50
2 to 5 Years50
5 to 10 Years
23
5 to 10 Years23
Over 10 Years
34
Over 10 Years34

Workday NPS vs. Competitors

Compared to its competitors, Workday's NPS is rated right above SAP, and is preceded by Adobe.

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Workday's Logo
VS
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Adobe's Logo
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Salesforce's Logo
Symantec's Logo
IBM's Logo
UKG's Logo
Oracle's Logo
Workiva's Logo

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Workday NPS vs Companies in Tech

In the Tech industry, Workday's NPS is rated right below ROBLOX.

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Workday's Logo
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Peloton's Logo
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Apple's Logo
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Google's Logo
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Workday Customer Reviews

Out of the 13 Workday customer reviews 11 were positive and 2 were constructive. Workday customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
It is a wonderful service with everything that my business needs.
Review from San Francisco, CA / Female / African American/Black / 26-30Posted 14 days ago
What do you value most about this brand?
Innovation in the higher Ed space
Review from San Francisco, CA / Female / Asian or Pacific Islander / 41-45Posted 23 days ago
What do you value most about this brand?
The capaility of workday to be the power of 1
Review from San Francisco, CA / Female / Asian or Pacific Islander / 26-30Posted a month ago
What do you value most about this brand?
just so nothing special here
Review from San Francisco, CA / Female / Asian or Pacific Islander / 26-30
What do you value most about this brand?
The system is running stable.
Review from San Francisco, CA / Male / Other / 46-50

Workday Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Workday users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
Workday Customer Loyalty

Workday Customer Loyalty Score by Gender

Female customers rated Workday's Customer Loyalty score 7% higher than Male customers.

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Male
80%
Yes
Female
87%
Yes

Workday Customer Loyalty Score by Ethnicity

Workday's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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83
out of 100
Caucasian
85
out of 100
African American/Black
92
out of 100
Asian or Pacific Islander
87
out of 100
Other

Workday Customer Loyalty Score by Age

Workday's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
61%
18-2561%
26-30
75%
26-3075%
31-35
90%
31-3590%
36-40
87%
36-4087%
41-45
93%
41-4593%
46-50
87%
46-5087%
51-55
70%
51-5570%

Workday Customer Loyalty Score by Usage

Workday's Customer Loyalty score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
68%
1 to 2 Years
73%
2 to 5 Years
97%
5 to 10 Years
82%
Over 10 Years
100%

Workday Customer Loyalty Score by Industry

Workday's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
88%
Accounting
85%
Aerospace and Aviation
64%
Banking and Financial Services
82%
Consulting
70%
Education
78%
Healthcare, Hospitals and Medicine
100%
Logistics and Supply Chain
70%

Workday Customer Loyalty vs. Competitors

Compared to its competitors, Workday's Customer Loyalty score is rated right above Adobe, and is preceded by UKG.

COMPANYCustomer Loyalty Score
UKG86%
Workday81%
Adobe80%
SAP80%
VMware79%
IBM79%
Oracle73%
Salesforce68%
Workiva68%
Symantec58%

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Symantec's Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Workday's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify87%
Workday81%

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Spotify's Logo

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Workday Product Quality

4/5

Workday has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Workday Product Information

Workday serves markets in the United States, Asia, Europe, Japan, Australia, Canada, United Kingdom, and Germany. Workday supports iOS and Android devices and offers products for small, medium, and large sized businesses.

Workday’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Workday's product the highest. Reviewers from the Consulting industry rated Workday the lowest at 4.

Website
http://www.workday.com
Company Size
5,001-10,000 Employees

Industry

Tech
Big Data
Business Services
SaaS

Languages Supported

English
Dutch
French
German
Spanish
Japanese

Quick Insights into Workday Product Quality

Workday's Product Quality score was rated highest by customers who have used Workday's products/services for Over 10 Years, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Workday Product Quality the Highest

Over 10 Years
4.6
Retail
4.6
Asian or Pacific Islander
4.3

Ranked Workday Product Quality the Lowest

1 to 2 Years
3.5
51-55
3.5
Aerospace and Aviation
2.5

Workday Product Quality Score by Gender

Female customers rated Workday's Product Quality score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

Workday Product Quality Score by Ethnicity

Workday's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
3.8
Other3.8

Workday Product Quality Score by Age

Workday's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.5
26-303.5
31-35
4.1
31-354.1
36-40
3.7
36-403.7
41-45
3.9
41-453.9
46-50
3.5
46-503.5
51-55
3.5
51-553.5

Workday Product Quality Score by Usage

Workday's Product Quality score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
3.5
2 to 5 Years
4.2
5 to 10 Years
3.7
Over 10 Years
4.6

Workday Product Quality Score by Industry

Workday's Product Quality score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.9
Accounting
4.4
Aerospace and Aviation
2.5
Banking and Financial Services
3.7
Consulting
4
Education
4
Healthcare, Hospitals and Medicine
4.3
Insurance
4.2
Logistics and Supply Chain
3.1
Manufacturing and Machinery
4.2
Marketing, Advertising and Research
4.5
Retail
4.6

Workday Product Quality vs. Competitors

Compared to its competitors, Workday's Product Quality score is rated right above Symantec, and is preceded by IBM.

COMPANYProduct Quality Score
Adobe4.2/5
Salesforce4.2/5
VMware4.1/5
SAP4.1/5
IBM4/5
Workday4/5
Symantec4/5
Oracle3.9/5
Workiva3.8/5
UKG3.8/5

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Product Quality for Other Tech Brands

In the Tech industry, Workday's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
Workday4/5

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Workday Pricing

Workday ROI & Value For Money

3.9/5

Workday has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Workday Pricing Plans

Workday has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Workday.

Who Uses Workday?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Workday ROI

Workday's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Workday ROI the Highest

Marketing, Advertising and Research
4.8
2 to 5 Years
4
41-45
3.9

Ranked Workday ROI the Lowest

Other
3.5
5 to 10 Years
3.4
Aerospace and Aviation
3.2

Workday ROI Score by Gender

Female customers rated Workday's ROI score 0.2 stars higher than Male customers.

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Male

3.6/5

Female

3.8/5

Workday ROI Score by Ethnicity

Workday's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
3.5
Other3.5

Workday ROI Score by Age

Workday's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.7
26-303.7
31-35
3.8
31-353.8
36-40
3.6
36-403.6
41-45
3.9
41-453.9
46-50
3.5
46-503.5
51-55
3.8
51-553.8

Workday ROI Score by Usage

Workday's ROI score was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.4
2 to 5 Years
4
5 to 10 Years
3.4
Over 10 Years
3.8

Workday ROI Score by Industry

Workday's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.8
Accounting
3.9
Aerospace and Aviation
3.2
Banking and Financial Services
3.8
Consulting
3.7
Education
3.7
Healthcare, Hospitals and Medicine
4.5
Insurance
4
Logistics and Supply Chain
3.5
Manufacturing and Machinery
3.4
Marketing, Advertising and Research
4.8
Mechanical, Civil or Industrial Engineering
3.3
Retail
4.4

Workday Pricing vs. Competitors

Compared to its competitors, Workday's ROI score is rated right above SAP, and is preceded by Adobe.

COMPANYPricing Score
Salesforce4.1/5
IBM4/5
VMware4/5
Adobe3.9/5
Workday3.9/5
SAP3.9/5
Symantec3.9/5
UKG3.9/5
Oracle3.8/5
Workiva3.7/5

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ROI for Other Tech Brands

In the Tech industry, Workday's ROI score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Google4.1/5
Netflix4/5
Workday3.9/5
ROBLOX3.9/5

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Workday Customer Service

4/5

Workday has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Workday's Customer Service

Address

6230 Stoneridge Mall Road, Pleasanton, CA 94588


Website

http://www.workday.com


Phone Number

1-925-951-9000

Quick Insights into Workday Customer Service

Workday's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Workday Customer Service the Highest

Healthcare, Hospitals and Medicine
4.6
2 to 5 Years
4.1
41-45
4.1

Ranked Workday Customer Service the Lowest

46-50
3.5
1 to 2 Years
3.3
Aerospace and Aviation
3.3

Workday Customer Service Score by Gender

Female customers rated Workday's Customer Service score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

Workday Customer Service Score by Ethnicity

Workday's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.7
Other3.7

Workday Customer Service Score by Age

Workday's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.7
26-303.7
31-35
3.9
31-353.9
36-40
4
36-404
41-45
4.1
41-454.1
46-50
3.5
46-503.5
51-55
3.8
51-553.8

Workday Customer Service Score by Usage

Workday's Customer Service score was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
3.3
2 to 5 Years
4.1
5 to 10 Years
3.7
Over 10 Years
4

Workday Customer Service Score by Industry

Workday's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.9
Accounting
3.6
Aerospace and Aviation
3.3
Banking and Financial Services
3.4
Consulting
4.1
Education
3.9
Healthcare, Hospitals and Medicine
4.6
Logistics and Supply Chain
3.5

Workday Customer Service vs. Competitors

Compared to its competitors, Workday's Customer Service score is rated right above SAP, and is preceded by VMware.

COMPANYCustomer Service Score
Salesforce4.2/5
IBM4.1/5
VMware4/5
Workday4/5
SAP4/5
Adobe3.9/5
UKG3.9/5
Oracle3.8/5
Workiva3.7/5
Symantec3.4/5

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Customer Service for Other Tech Brands

In the Tech industry, Workday's Customer Service score is rated right above ROBLOX, and is preceded by Nintendo.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Netflix4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Workday4/5
ROBLOX3.7/5

Unlock Workday Customer Service vs. Companies in Tech Data

Workday's Logo
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Workday as an Employer

4.7/5

Workday has a 4.7/5 stars for its overall company culture rated by their employees

  Workday CEO
top
5%
CEO of Workday

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Workday scored a 34 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Workday would recommend the brand to a friend. ENPS measures how likely Workday employees would recommend working at Workday to a friend.

Net Promoter Score

34
NPS Score
57%Promoters
20%Passive
23%Detractors

Employee Net Promoter Score

49
eNPS Score
64%Promoters
21%Passive
15%Detractors

Global Ranking Snapshot

Workday is ranked #298 in the Global Top 100 Brands. It ranks just behind Cargill and just ahead of Chubb.

RANKCOMPANYCEOINDUSTRY
296
Duracell  Duracell CEO
Lukma Hakim
Consumer Goods
297
Cargill  Cargill CEO
David MacLennan
Food and Beverages
298
Workday  Workday CEO
Chano Fernandez
Tech
299
Chubb  Chubb CEO
Evan Greenberg
Business and Consumer Services
300
Humana  Humana CEO
Bruce Broussard
Health and Wellness
301
Jacobs  Jacobs CEO
Steve Demetriou
Tech
302
AIG  AIG CEO
Brian Duperreault
Business and Consumer Services

Tech Ranking Snapshot

Workday is ranked #80 in the Tech Industry. It ranks just behind Overstock.com and just ahead of Jacobs.

RANKCOMPANYLocation
78
LogMeIn
Boston, MA
79
Overstock.com
Midvale, UT
80
Workday
Pleasanton, CA
81
Jacobs
Dallas, TX
82
UKG
Weston, FL
83
Jet.com
84
GitHub
San Francisco, CA