34
NPS
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Workday is ranked #80 in Tech Brands
Workday is ranked #80 in Tech Brands
About Workday's Brand
Workday is a provider of cloud based enterprise applications for finance and human resources management services. Workday’s brand is ranked #298 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Workday. When compared to other organizations within the Tech industry, Workday is ranked #80. Among its major competitors, Workday is ranked in 3rd place for NPS while VMware is 1st, and Adobe is 2nd. Overall, Workday has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $49.74B
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Workday CMO
Christine Cefalo
Christine Cefalo serves as the Chief Marketing Officer of Workday. Christine started at Workday in May of 2008. Christine currently resides in the San Francisco Bay Area.
Workday Ranking
- #80 in Tech
- #2 / 4 of its competitors
Workday NPS
Workday's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether Workday's customers would recommend using the product based on a scale of -100 to 100.
Workday Overall NPS
| 57% | Promoters |
|---|---|
| 20% | Passives |
| 23% | Detractors |
Workday NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 40 | Jun 2021 | 40 |
Jul 2021 39 | Jul 2021 | 39 |
Aug 2021 39 | Aug 2021 | 39 |
Sep 2021 40 | Sep 2021 | 40 |
Oct 2021 36 | Oct 2021 | 36 |
Nov 2021 31 | Nov 2021 | 31 |
Dec 2021 32 | Dec 2021 | 32 |
Jan 2022 33 | Jan 2022 | 33 |
Feb 2022 34 | Feb 2022 | 34 |
Mar 2022 34 | Mar 2022 | 34 |
Apr 2022 32 | Apr 2022 | 32 |
May 2022 34 | May 2022 | 34 |
How Other Brands Compare
Workday is ranked second for NPS among its competitors. Adobe and IBM come in first and third, with Oracle coming in at #4. Among those competitors, it is the lowest valued company behind Adobe.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Workday NPS by Gender
Male customers rated Workday's NPS 24 points higher than Female customers.
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Male
49
Workday's NPS was rated 49 by Male customers on Comparably.
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68%
Promoters
13%
Passives
19%
Detractors
Female
25
Workday's NPS was rated 25 by Female customers on Comparably.
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48%
Promoters
29%
Passives
23%
Detractors
Workday NPS by Ethnicity
Workday's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 46 | Asian or Pacific Islander | 46 |
Other 71 | Other | 71 |
Workday NPS by Age
Workday's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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Workday NPS by Usage
Workday's NPS was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 23 | 5 to 10 Years | 23 |
Over 10 Years 34 | Over 10 Years | 34 |
Workday NPS vs. Competitors
Compared to its competitors, Workday's NPS is rated right above SAP, and is preceded by Adobe.
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Workday NPS vs Companies in Tech
In the Tech industry, Workday's NPS is rated right below ROBLOX.
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Workday Customer Reviews
Out of the 13 Workday customer reviews 11 were positive and 2 were constructive. Workday customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Workday Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Workday users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Workday Customer Loyalty Score by Gender
Female customers rated Workday's Customer Loyalty score 7% higher than Male customers.
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Male
80%
Yes
Female
87%
Yes
Workday Customer Loyalty Score by Ethnicity
Workday's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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83
out of 100
Caucasian
85
out of 100
African American/Black
92
out of 100
Asian or Pacific Islander
87
out of 100
Other
Workday Customer Loyalty Score by Age
Workday's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 75% | 26-30 | 75% |
31-35 90% | 31-35 | 90% |
36-40 87% | 36-40 | 87% |
41-45 93% | 41-45 | 93% |
46-50 87% | 46-50 | 87% |
51-55 70% | 51-55 | 70% |
Workday Customer Loyalty Score by Usage
Workday's Customer Loyalty score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Workday Customer Loyalty Score by Industry
Workday's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Customer Loyalty vs. Competitors
Compared to its competitors, Workday's Customer Loyalty score is rated right above Adobe, and is preceded by UKG.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Workday's Customer Loyalty score is rated right below Spotify.
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Workday Product Quality
4/5
Workday has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Workday Product Information
Workday serves markets in the United States, Asia, Europe, Japan, Australia, Canada, United Kingdom, and Germany. Workday supports iOS and Android devices and offers products for small, medium, and large sized businesses.
Workday’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Workday's product the highest. Reviewers from the Consulting industry rated Workday the lowest at 4.
- Website
- http://www.workday.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Big Data
Business Services
SaaS
Languages Supported
English
Dutch
French
German
Spanish
Japanese
Quick Insights into Workday Product Quality
Workday's Product Quality score was rated highest by customers who have used Workday's products/services for Over 10 Years, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Workday Product Quality the Highest
Ranked Workday Product Quality the Lowest
Workday Product Quality Score by Gender
Female customers rated Workday's Product Quality score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Workday Product Quality Score by Ethnicity
Workday's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
Workday Product Quality Score by Age
Workday's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.5 | 51-55 | 3.5 |
Workday Product Quality Score by Usage
Workday's Product Quality score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday Product Quality Score by Industry
Workday's Product Quality score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Product Quality vs. Competitors
Compared to its competitors, Workday's Product Quality score is rated right above Symantec, and is preceded by IBM.
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Product Quality for Other Tech Brands
In the Tech industry, Workday's Product Quality score is rated right below ROBLOX.
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Workday Pricing
Workday ROI & Value For Money
3.9/5
Workday has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Workday Pricing Plans
Workday has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Workday.
Who Uses Workday?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Workday ROI
Workday's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Workday ROI the Highest
Ranked Workday ROI the Lowest
Workday ROI Score by Gender
Female customers rated Workday's ROI score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Workday ROI Score by Ethnicity
Workday's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.5 | Other | 3.5 |
Workday ROI Score by Age
Workday's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.8 | 51-55 | 3.8 |
Workday ROI Score by Usage
Workday's ROI score was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Workday ROI Score by Industry
Workday's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Pricing vs. Competitors
Compared to its competitors, Workday's ROI score is rated right above SAP, and is preceded by Adobe.
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ROI for Other Tech Brands
In the Tech industry, Workday's ROI score is rated right above ROBLOX, and is preceded by Netflix.
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Workday Customer Service
4/5
Workday has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Workday's Customer Service
Address
6230 Stoneridge Mall Road, Pleasanton, CA 94588
Website
http://www.workday.com
Phone Number
1-925-951-9000
Workday's Social Links
Quick Insights into Workday Customer Service
Workday's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Workday Customer Service the Highest
Ranked Workday Customer Service the Lowest
Workday Customer Service Score by Gender
Female customers rated Workday's Customer Service score 0.3 stars higher than Male customers.
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Male
3.7/5
Female
4/5
Workday Customer Service Score by Ethnicity
Workday's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.7 | Other | 3.7 |
Workday Customer Service Score by Age
Workday's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.8 | 51-55 | 3.8 |
Workday Customer Service Score by Usage
Workday's Customer Service score was rated the highest by customers who have used Workday's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday Customer Service Score by Industry
Workday's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Customer Service vs. Competitors
Compared to its competitors, Workday's Customer Service score is rated right above SAP, and is preceded by VMware.
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Customer Service for Other Tech Brands
In the Tech industry, Workday's Customer Service score is rated right above ROBLOX, and is preceded by Nintendo.
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Workday as an Employer
4.7/5
Workday has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Workday scored a 34 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Workday would recommend the brand to a friend. ENPS measures how likely Workday employees would recommend working at Workday to a friend.
Net Promoter Score
34
NPS Score
| 57% | Promoters |
|---|---|
| 20% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 64% | Promoters |
|---|---|
| 21% | Passive |
| 15% | Detractors |
Global Ranking Snapshot
Workday is ranked #298 in the Global Top 100 Brands. It ranks just behind Cargill and just ahead of Chubb.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
296 |  | Duracell | Lukma Hakim | Consumer Goods | |
297 |  | Cargill |  | David MacLennan | Food and Beverages |
298 | | Workday | | Chano Fernandez | Tech |
299 |  | Chubb |  | Evan Greenberg | Business and Consumer Services |
300 |  | Humana |  | Bruce Broussard | Health and Wellness |
301 |  | Jacobs |  | Steve Demetriou | Tech |
302 |  | AIG |  | Brian Duperreault | Business and Consumer Services |
Popular Brands in the Industry
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