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Xerox Corporation is
Ranked
#42
in
Tech Brands
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Xerox Corporation is ranked #42 in Tech Brands

About Xerox Corporation's Brand

American global corporation that sells print and digital document solutions, services and document technology products in more than 160 countries Xerox Corporation’s brand is ranked #169 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Xerox Corporation. When compared to other organizations within the Tech industry, Xerox Corporation is ranked #42. Among its major competitors, Xerox Corporation is ranked in 4th place for NPS while HPE is 1st, and Dell Technologies is 2nd. Overall, Xerox Corporation has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.85B

Brand at a Glance

75%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
2.6/5
Customer Service

Xerox Corporation Ranking

Xerox Corporation NPS

Xerox Corporation's Net Promoter Score (NPS) is a 1 with 43% Promoters, 15% Passives, and 42% Detractors. Net Promoter Score tracks whether Xerox Corporation's customers would recommend using the product based on a scale of -100 to 100.

Xerox Corporation Overall NPS

1
NPS
43%Promoters
15%Passives
42%Detractors
Xerox Corporation Overall NPS

Xerox Corporation NPS Trend

-100
-50
0
50
100
Jun 2021
20
Jun 202120
Jul 2021
18
Jul 202118
Aug 2021
14
Aug 202114
Sep 2021
11
Sep 202111
Oct 2021
9
Oct 20219
Nov 2021
6
Nov 20216
Dec 2021
7
Dec 20217
Jan 2022
7
Jan 20227
Feb 2022
3
Feb 20223
Mar 2022
3
Mar 20223
Apr 2022
2
Apr 20222
May 2022
0
May 20220

How Other Brands Compare

Xerox Corporation is ranked third for NPS among its competitors. Dell Technologies and Lenovo come in first and second, with HP Inc. coming in at #4. Among those competitors, it is the lowest valued company behind Dell Technologies.

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Xerox Corporation's Logo
Xerox Corporation
Dell Technologies' Logo
Dell Technologies
HP Inc. Logo
HP Inc.
Lenovo's Logo
Lenovo
Global Ranking#169#121#180#211
NPS131-314
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNegativeNegativeNeutral
Valuation Updated every 24 hours for public companies$4.85B$58.48B$39.95B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Xerox Corporation NPS by Gender

Female customers rated Xerox Corporation's NPS 53 points higher than Male customers.

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Male

-63

Xerox Corporation's NPS was rated -63 by Male customers on Comparably.

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16%
Promoters
5%
Passives
79%
Detractors

Female

-10

Xerox Corporation's NPS was rated -10 by Female customers on Comparably.

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40%
Promoters
10%
Passives
50%
Detractors

Xerox Corporation NPS by Ethnicity

Xerox Corporation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-80
Caucasian-80
Asian or Pacific Islander
50
Asian or Pacific Islander50
Other
-50
Other-50

Xerox Corporation NPS by Age

Xerox Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Xerox Corporation.
0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
18-2567%0%33%
Promoters
50%
Passives
0%
Detractors
50%
26-3050%0%50%
Promoters
25%
Passives
50%
Detractors
25%
46-5025%50%25%
Promoters
0%
Passives
14%
Detractors
86%
51-550%14%86%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%

Xerox Corporation NPS by Usage

Xerox Corporation's NPS was rated the highest by customers who have used Xerox Corporation's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
13
Less than 1 Year13
1 to 2 Years
28
1 to 2 Years28
2 to 5 Years
-20
2 to 5 Years-20
5 to 10 Years
30
5 to 10 Years30
Over 10 Years
-62
Over 10 Years-62

Xerox Corporation NPS vs. Competitors

Compared to its competitors, Xerox Corporation's NPS is rated right above HP Inc., and is preceded by Lenovo.

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Xerox Corporation NPS vs Companies in Tech

In the Tech industry, Xerox Corporation's NPS is rated right below ROBLOX.

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Xerox Corporation Customer Reviews

Out of the 10 Xerox Corporation customer reviews 2 were positive and 8 were constructive. Xerox Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
The Head of the organisation doesn't know how the end customers are being handled by the Xerox officials. The queries are not solved or responded properly even by the middle and/or above level managers.
Review from Bridgeport, CT / Male / Asian or Pacific Islander / 46-50
What can this brand most improve?
Yo u no longer provide SERVICE? ONLY PARTS? What the heck? Will you be refunding a portion of amount for service that we already paid for the year? BADLY DONE.
Review from Male / Caucasian / 56-60Posted 8 days ago
What can this brand most improve?
Xerox has the worst customer service
Review from Bridgeport, CT / Male / Other / 56-60
What can this brand most improve?
An inspiring vision statement like" To be the most valued innovator in technologies that transform documentation and processes for organizations around the world."
Review from Bridgeport, CT / Male / African American/Black / 61-65
What can this brand most improve?
Local office not providing a pleasant customer experience
Review from Bridgeport, CT / Female / Caucasian / 51-55

Xerox Corporation Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Xerox Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
Xerox Corporation Customer Loyalty

Xerox Corporation Customer Loyalty Score by Gender

Female customers rated Xerox Corporation's Customer Loyalty score 10% higher than Male customers.

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Male
72%
Yes
Female
82%
Yes

Xerox Corporation Customer Loyalty Score by Ethnicity

Xerox Corporation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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64
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Other

Xerox Corporation Customer Loyalty Score by Age

Xerox Corporation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
85%
26-3085%
46-50
55%
46-5055%
51-55
74%
51-5574%
61-65
70%
61-6570%

Xerox Corporation Customer Loyalty Score by Usage

Xerox Corporation's Customer Loyalty score was rated the highest by customers who have used Xerox Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
85%
1 to 2 Years
78%
2 to 5 Years
23%
Over 10 Years
100%

Xerox Corporation Customer Loyalty Score by Industry

Xerox Corporation's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Printing industry customers.

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Tech
100%
Business and Consumer Services
100%
Printing
74%
Real Estate
100%

Xerox Corporation Customer Loyalty vs. Competitors

Compared to its competitors, Xerox Corporation's Customer Loyalty score is rated right above HP Inc., and is preceded by Lenovo.

COMPANYCustomer Loyalty Score
HPE85%
Dell Technologies79%
Lenovo75%
Xerox Corporation75%
HP Inc.72%

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Customer Loyalty for Other Tech Brands

In the Tech industry, Xerox Corporation's Customer Loyalty score is rated right below Spotify.

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Xerox Corporation Product Quality

3.3/5

Xerox Corporation has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Xerox Corporation Product Information

Xerox Corporation serves markets in the United States. Xerox Corporation supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Xerox Corporation’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Xerox Corporation's product the highest. Reviewers from the Printing industry rated Xerox Corporation the lowest at 1.5.

Website
http://www.xerox.com
Company Size
10,000+ Employees

Industry

Tech
Business Services
Enterprise
Hardware and Devices

Languages Supported

English
French
German
Portuguese
Spanish
Italian

Product Type

Document Management Software
Digital Asset Management Software
Content Management System (CMS) Software
Enterprise Content Management Software

Quick Insights into Xerox Corporation Product Quality

Xerox Corporation's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Printing industry.

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Ranked Xerox Corporation Product Quality the Highest

Education
4.6
18-25
4.3
Asian or Pacific Islander
3.9

Ranked Xerox Corporation Product Quality the Lowest

Caucasian
1.8
51-55
1.6
Printing
1.5

Xerox Corporation Product Quality Score by Gender

Female customers rated Xerox Corporation's Product Quality score 1.4 stars higher than Male customers.

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Male

2/5

Female

3.4/5

Xerox Corporation Product Quality Score by Ethnicity

Xerox Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
2.1
Other2.1

Xerox Corporation Product Quality Score by Age

Xerox Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
3.3
26-303.3
46-50
2
46-502
51-55
1.6
51-551.6
61-65
2
61-652

Xerox Corporation Product Quality Score by Usage

Xerox Corporation's Product Quality score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.7
2 to 5 Years
3.1
5 to 10 Years
3
Over 10 Years
2.5

Xerox Corporation Product Quality Score by Industry

Xerox Corporation's Product Quality score was rated the highest by Education industry customers, and the lowest by Printing industry customers.

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Tech
4.5
Banking and Financial Services
4.3
Biotech and Pharmaceuticals
3
Business and Consumer Services
3.8
Education
4.6
Printing
1.5
Real Estate
2.8
Government & Legal
3

Xerox Corporation Product Quality vs. Competitors

Compared to its competitors, Xerox Corporation's Product Quality score is rated right above HP Inc., and is preceded by Lenovo.

COMPANYProduct Quality Score
HPE4.1/5
Dell Technologies3.8/5
Lenovo3.7/5
Xerox Corporation3.3/5
HP Inc.3.3/5

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Product Quality for Other Tech Brands

In the Tech industry, Xerox Corporation's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Nintendo4.5/5
Zoom Video Communications4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5
Xerox Corporation3.3/5

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Xerox Corporation Pricing

Xerox Corporation ROI & Value For Money

3/5

Xerox Corporation has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Xerox Corporation Pricing Plans

Xerox Corporation has a pricing structure that accommodates small, medium, and large businesses. Starting from $2000/month, Xerox Corporation uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Printing industry think that they had the lowest ROI from Xerox Corporation.

Who Uses Xerox Corporation?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Xerox Corporation ROI

Xerox Corporation's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Real Estate industry.

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Ranked Xerox Corporation ROI the Highest

Accounting
4.1
18-25
3.6
Asian or Pacific Islander
3.6

Ranked Xerox Corporation ROI the Lowest

Caucasian
1.6
51-55
1.5
Real Estate
1.5

Xerox Corporation ROI Score by Gender

Female customers rated Xerox Corporation's ROI score 1 stars higher than Male customers.

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Male

1.9/5

Female

2.9/5

Xerox Corporation ROI Score by Ethnicity

Xerox Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
1.7
Other1.7

Xerox Corporation ROI Score by Age

Xerox Corporation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
2.6
26-302.6
46-50
3
46-503
51-55
1.5
51-551.5
61-65
2.6
61-652.6

Xerox Corporation ROI Score by Usage

Xerox Corporation's ROI score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.9
1 to 2 Years
2.9
2 to 5 Years
2.8
Over 10 Years
2

Xerox Corporation ROI Score by Industry

Xerox Corporation's ROI score was rated the highest by Accounting industry customers, and the lowest by Real Estate industry customers.

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Tech
3.9
Accounting
4.1
Business and Consumer Services
3.5
Education
4
Printing
1.5
Real Estate
1.5

Xerox Corporation Pricing vs. Competitors

Compared to its competitors, Xerox Corporation's ROI score is rated right below HP Inc..

COMPANYPricing Score
HPE3.8/5
Dell Technologies3.7/5
Lenovo3.6/5
HP Inc.3.1/5
Xerox Corporation3/5

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ROI for Other Tech Brands

In the Tech industry, Xerox Corporation's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Google4.1/5
Netflix4/5
ROBLOX3.9/5
Xerox Corporation3/5

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Xerox Corporation Customer Service

2.6/5

Xerox Corporation has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Xerox Corporation's Customer Service

Address

45 Glover Ave PO Box 4505, Norwalk, CT 06856


Website

http://www.xerox.com


Phone Number

9724202354

Quick Insights into Xerox Corporation Customer Service

Xerox Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.

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Ranked Xerox Corporation Customer Service the Highest

18-25
4
Asian or Pacific Islander
3.6
Tech
3.6

Ranked Xerox Corporation Customer Service the Lowest

51-55
1.5
Caucasian
1.5
Real Estate
1.5

Xerox Corporation Customer Service Score by Gender

Female customers rated Xerox Corporation's Customer Service score 1.4 stars higher than Male customers.

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Male

1.6/5

Female

3/5

Xerox Corporation Customer Service Score by Ethnicity

Xerox Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
1.6
Other1.6

Xerox Corporation Customer Service Score by Age

Xerox Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4
18-254
26-30
2.7
26-302.7
46-50
2.7
46-502.7
51-55
1.5
51-551.5
61-65
1.8
61-651.8

Xerox Corporation Customer Service Score by Usage

Xerox Corporation's Customer Service score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.5
2 to 5 Years
2.3
Over 10 Years
1.9

Xerox Corporation Customer Service Score by Industry

Xerox Corporation's Customer Service score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.

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Tech
3.6
Business and Consumer Services
3.5
Printing
1.5
Real Estate
1.5

Xerox Corporation Customer Service vs. Competitors

Compared to its competitors, Xerox Corporation's Customer Service score is rated right below HP Inc..

COMPANYCustomer Service Score
HPE3.9/5
Dell Technologies3.7/5
Lenovo3.4/5
HP Inc.3/5
Xerox Corporation2.6/5

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Customer Service for Other Tech Brands

In the Tech industry, Xerox Corporation's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Netflix4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
ROBLOX3.7/5
Xerox Corporation2.6/5

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Xerox Corporation as an Employer

2.4/5

Xerox Corporation has a 2.4/5 stars for its overall company culture rated by their employees

  Xerox Corporation CEO
bottom
5%
CEO of Xerox Corporation

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Xerox Corporation scored a 1 for Net Promoter Score and a -52 for Employee Net Promoter Score. NPS gauges how likely a customer of Xerox Corporation would recommend the brand to a friend. ENPS measures how likely Xerox Corporation employees would recommend working at Xerox Corporation to a friend.

Net Promoter Score

1
NPS Score
43%Promoters
15%Passive
42%Detractors

Employee Net Promoter Score

-52
eNPS Score
16%Promoters
16%Passive
68%Detractors

Global Ranking Snapshot

Xerox Corporation is ranked #169 in the Global Top 100 Brands. It ranks just behind Abbott and just ahead of Hyatt.

RANKCOMPANYCEOINDUSTRY
167
Western Digital Corporation  Western Digital Corporation CEO
David Goeckeler
Consumer Goods
168
Abbott  Abbott CEO
Robert Ford
Health and Wellness
169
Xerox Corporation  Xerox Corporation CEO
John Visentin
Tech
170
Hyatt  Hyatt CEO
Mark Hoplamazian
Travel and Hospitality
171
Caterpillar Inc.  Caterpillar Inc. CEO
Jim Umpleby
Energy and Manufacturing
172
WebMD  WebMD CEO
Steven Zatz
Health and Wellness
173
Oracle  Oracle CEO
Safra Catz
Tech

Tech Ranking Snapshot

Xerox Corporation is ranked #42 in the Tech Industry. It ranks just behind Western Digital Corporation and just ahead of Oracle.

RANKCOMPANYLocation
40
Sonos
Santa Barbara, CA
41
Western Digital Corporation
Irvine, CA
42
Xerox Corporation
Norwalk, CT
43
Oracle
Redwood Estates, CA
44
HP Inc.
Palo Alto, CA
45
Dyson
Chicago, IL
46
Instacart
San Francisco, CA