Comparably is excited to introduce our all-new Best Brands Award winners
Learn More
Brand Page
Yahoo
Marketing or Exec? Claim Your Free Account

About Yahoo's Brand

Yahoo! is a technology company that is known for its web services and applications. Among its major competitors, Yahoo is ranked in 7th place for NPS while Google is 1st, and Microsoft is 2nd. Overall, Yahoo has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.67M

Brand at a Glance

67%
Customer Loyalty
2.6/5
Product Quality
2.6/5
Pricing
2.5/5
Customer Service

Yahoo Ranking

Yahoo NPS

Yahoo's Net Promoter Score (NPS) is a -20 with 34% Promoters, 12% Passives, and 54% Detractors. Net Promoter Score tracks whether Yahoo's customers would recommend using the product based on a scale of -100 to 100.

Yahoo Overall NPS

-20
NPS
34%Promoters
12%Passives
54%Detractors
Yahoo Overall NPS

Yahoo NPS Trend

-100
-50
0
50
100
Jun 2021
-26
Jun 2021-26
Jul 2021
-25
Jul 2021-25
Aug 2021
-29
Aug 2021-29
Sep 2021
-28
Sep 2021-28
Oct 2021
-27
Oct 2021-27
Nov 2021
-27
Nov 2021-27
Dec 2021
-29
Dec 2021-29
Jan 2022
-25
Jan 2022-25
Feb 2022
-21
Feb 2022-21
Mar 2022
-21
Mar 2022-21
Apr 2022
-21
Apr 2022-21
May 2022
-20
May 2022-20

How Other Brands Compare

Yahoo is ranked #4 for NPS among its competitors. Google and Microsoft come in first and second, with Yelp coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.

Sign Up for Brand Profile PRO to get the full Comparison data of Yahoo vs Competitors.

PRO Demo Our Brand Intelligence Solutions

Yahoo's Logo
Yahoo
Google's Logo
Google
Microsoft's Logo
Microsoft
Yelp's Logo
Yelp
Global Ranking#-#9#22#280
NPS-2049444
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$13.67M$1.42T$1.91T$3.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Yahoo NPS by Gender

Female customers rated Yahoo's NPS 34 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full NPS by Gender data of Yahoo.

Male

-58

Yahoo's NPS was rated -58 by Male customers on Comparably.

Sign Up to learn about Yahoo's NPS Score rated by Male customers on Comparably.
15%
Promoters
12%
Passives
73%
Detractors

Female

-24

Yahoo's NPS was rated -24 by Female customers on Comparably.

Sign Up to learn about Yahoo's NPS Score rated by Female customers on Comparably.
38%
Promoters
0%
Passives
62%
Detractors

Yahoo NPS by Ethnicity

Yahoo's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Yahoo.
-100
-50
0
50
100
Caucasian
-67
Caucasian-67
Hispanic or Latino
-34
Hispanic or Latino-34
African American/Black
-75
African American/Black-75
Asian or Pacific Islander
-50
Asian or Pacific Islander-50
Other
-34
Other-34

Yahoo NPS by Age

Yahoo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Yahoo.
0
20
40
60
80
100
Promoters
60%
Passives
10%
Detractors
30%
18-2560%10%30%
Promoters
25%
Passives
25%
Detractors
50%
26-3025%25%50%
Promoters
33%
Passives
0%
Detractors
67%
31-3533%0%67%
Promoters
0%
Passives
0%
Detractors
100%
36-400%0%100%
Promoters
33%
Passives
0%
Detractors
67%
41-4533%0%67%
Promoters
0%
Passives
20%
Detractors
80%
46-500%20%80%
Promoters
0%
Passives
25%
Detractors
75%
51-550%25%75%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Yahoo NPS by Usage

Yahoo's NPS was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Yahoo.
-100
-50
0
50
100
Less than 1 Year
-14
Less than 1 Year-14
1 to 2 Years
-75
1 to 2 Years-75
2 to 5 Years
-28
2 to 5 Years-28
5 to 10 Years
-25
5 to 10 Years-25
Over 10 Years
-70
Over 10 Years-70

Yahoo NPS vs. Competitors

Compared to its competitors, Yahoo's NPS is rated right above AOL, and is preceded by Quora.

COMPANYNPS Score
Google
49
Microsoft
44
Baidu
10
Yelp
4
Owler, Inc.
0
Quora
-7
Yahoo
-20
AOL
-49

Unlock Yahoo NPS vs. Competitors Data

Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Baidu's Logo
Yelp's Logo
Owler, Inc. Logo
Quora's Logo
AOL's Logo

Sign Up for Brand Profile PRO to get the full Yahoo NPS vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

Yahoo Customer Reviews

Out of the 4 Yahoo customer reviews 1 was positive and 3 were constructive. Yahoo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Anarchy. Chickens without heads. Irresponsible for anything and with zero accountability. Any manager can get away with anything.
Review from Female / African American/Black / 36-40
What can this brand most improve?
Web articles are too opinionated / biased. More neutral presentation of articles needed.
Review from San Francisco, CA / Male / African American/Black / 46-50
What do you value most about this brand?
I am satisfied with yahoo services
Review from San Francisco, CA / Female / Asian or Pacific Islander / 26-30
What can this brand most improve?
more relevant info when searching
Review from San Francisco, CA / Male / Hispanic or Latino / 18-25

Yahoo Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Yahoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

PRO Demo Our Brand Intelligence Solutions

67
67%
33
33%
Yahoo Customer Loyalty

Yahoo Customer Loyalty Score by Gender

Female customers rated Yahoo's Customer Loyalty score 7% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Yahoo.
Male
58%
Yes
Female
65%
Yes

Yahoo Customer Loyalty Score by Ethnicity

Yahoo's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yahoo.
70
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
African American/Black
33
out of 100
Asian or Pacific Islander
70
out of 100
Other

Yahoo Customer Loyalty Score by Age

Yahoo's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Yahoo.
0
20%
40%
60%
80%
100%
18-25
73%
18-2573%
26-30
55%
26-3055%
31-35
40%
31-3540%
36-40
10%
36-4010%
41-45
70%
41-4570%
46-50
64%
46-5064%
51-55
55%
51-5555%
56-60
70%
56-6070%
61-65
100%
61-65100%
66+
40%
66+40%

Yahoo Customer Loyalty Score by Usage

Yahoo's Customer Loyalty score was rated the highest by customers who have used Yahoo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
36%
1 to 2 Years
55%
2 to 5 Years
51%
5 to 10 Years
55%
Over 10 Years
85%

Yahoo Customer Loyalty Score by Industry

Yahoo's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
63%
Accounting
50%
Business and Consumer Services
40%
Education
82%
Healthcare, Hospitals and Medicine
40%

Yahoo Customer Loyalty vs. Competitors

Compared to its competitors, Yahoo's Customer Loyalty score is rated right below Quora.

COMPANYCustomer Loyalty Score
Owler, Inc.100%
Google88%
Microsoft84%
Yelp73%
AOL73%
Baidu72%
Quora69%
Yahoo67%

Unlock Yahoo Customer Loyalty vs. Competitors Data

Yahoo's Logo
VS
Owler, Inc. Logo
Google's Logo
Microsoft's Logo
Yelp's Logo
AOL's Logo
Baidu's Logo
Quora's Logo

Sign Up for Brand Profile PRO to get the full Yahoo Customer Loyalty vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

Yahoo Product Quality

2.6/5

Yahoo has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Yahoo's overall Product Quality score rated by its users and customers.

Yahoo Product Information

Yahoo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Yahoo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Yahoo’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Yahoo's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Yahoo the lowest at 1.5.

Website
http://www.yahoo.com
Company Size
10,000+ Employees

Industry

Tech
Accounting
Banking and Financial Services
AdTech
Content
Enterprise
FinTech
On Demand
Productivity
SaaS
Sports & Entertainment

Languages Supported

English

Product Type

Mobile Analytics Software

Quick Insights into Yahoo Product Quality

Yahoo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up Sign Up to unlock insights into how customers have ranked Yahoo's Product Quality.

Ranked Yahoo Product Quality the Highest

18-25
3.5
Business and Consumer Services
3.5
1 to 2 Years
3.2

Ranked Yahoo Product Quality the Lowest

Over 10 Years
1.8
66+
1.5
Healthcare, Hospitals and Medicine
1.5

Yahoo Product Quality Score by Gender

Female customers rated Yahoo's Product Quality score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Yahoo.

Male

2.2/5

Female

2.4/5

Yahoo Product Quality Score by Ethnicity

Yahoo's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Yahoo.
0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
3
Hispanic or Latino3
African American/Black
1.9
African American/Black1.9
Asian or Pacific Islander
2.1
Asian or Pacific Islander2.1
Other
2.1
Other2.1

Yahoo Product Quality Score by Age

Yahoo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Yahoo.
0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.7
26-302.7
31-35
2
31-352
36-40
1.5
36-401.5
41-45
1.6
41-451.6
46-50
1.8
46-501.8
51-55
3
51-553
56-60
1.5
56-601.5
61-65
1.6
61-651.6
66+
1.5
66+1.5

Yahoo Product Quality Score by Usage

Yahoo's Product Quality score was rated the highest by customers who have used Yahoo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3
1 to 2 Years
3.2
2 to 5 Years
2.2
5 to 10 Years
2.7
Over 10 Years
1.8

Yahoo Product Quality Score by Industry

Yahoo's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
2.2
Accounting
2.3
Business and Consumer Services
3.5
Education
2.5
Healthcare, Hospitals and Medicine
1.5

Yahoo Product Quality vs. Competitors

Compared to its competitors, Yahoo's Product Quality score is rated right above AOL, and is preceded by Quora.

COMPANYProduct Quality Score
Google4.3/5
Microsoft4.2/5
Owler, Inc.4/5
Baidu3.6/5
Yelp3.5/5
Quora3.4/5
Yahoo2.6/5
AOL2.1/5

Unlock Yahoo Product Quality vs. Competitors Data

Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Owler, Inc. Logo
Baidu's Logo
Yelp's Logo
Quora's Logo
AOL's Logo

Sign Up for Brand Profile PRO to get the full Yahoo Product Quality vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

Yahoo Pricing

Yahoo ROI & Value For Money

2.6/5

Yahoo has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Yahoo's overall ROI score rated by its users and customers.

Yahoo Pricing Plans

Yahoo has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Yahoo.

Who Uses Yahoo?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Yahoo ROI

Yahoo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up Sign Up to unlock insights into how customers have ranked Yahoo's ROI score.

Ranked Yahoo ROI the Highest

18-25
3.8
Less than 1 Year
3.8
Hispanic or Latino
3.3

Ranked Yahoo ROI the Lowest

Over 10 Years
1.7
66+
1.5
Healthcare, Hospitals and Medicine
1.5

Yahoo ROI Score by Gender

Yahoo's ROI score was rated 2.3 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Yahoo.

Male

2.3/5

Female

2.3/5

Yahoo ROI Score by Ethnicity

Yahoo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Yahoo.
0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
1.9
African American/Black1.9
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Other
2
Other2

Yahoo ROI Score by Age

Yahoo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Yahoo.
0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
2.7
26-302.7
31-35
1.5
31-351.5
36-40
1.7
36-401.7
41-45
3.5
41-453.5
46-50
1.6
46-501.6
51-55
2.5
51-552.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Yahoo ROI Score by Usage

Yahoo's ROI score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.8
1 to 2 Years
3.1
2 to 5 Years
2.1
5 to 10 Years
2.5
Over 10 Years
1.7

Yahoo ROI Score by Industry

Yahoo's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
1.9
Accounting
2.8
Business and Consumer Services
3
Education
2.4
Healthcare, Hospitals and Medicine
1.5

Yahoo Pricing vs. Competitors

Compared to its competitors, Yahoo's ROI score is rated right above AOL, and is preceded by Quora.

COMPANYPricing Score
Google4.1/5
Microsoft4/5
Owler, Inc.3.7/5
Baidu3.6/5
Yelp3.5/5
Quora3.2/5
Yahoo2.6/5
AOL1.9/5

Unlock Yahoo ROI vs. Competitors Data

Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Owler, Inc. Logo
Baidu's Logo
Yelp's Logo
Quora's Logo
AOL's Logo

Sign Up for Brand Profile PRO to get the full Yahoo ROI vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

Yahoo Customer Service

2.5/5

Yahoo has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Yahoo's overall Customer Service score rated by its users and customers.

About Yahoo's Customer Service

Address

701 First Avenue, Sunnyvale, CA 94089


Website

http://www.yahoo.com


Phone Number

(408) 349-3300

Quick Insights into Yahoo Customer Service

Yahoo's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up Sign Up to unlock insights into how customers have ranked Yahoo's Customer Service score.

Ranked Yahoo Customer Service the Highest

18-25
3.8
Less than 1 Year
3.8
Hispanic or Latino
3.3

Ranked Yahoo Customer Service the Lowest

Over 10 Years
1.7
66+
1.5
Healthcare, Hospitals and Medicine
1.5

Yahoo Customer Service Score by Gender

Yahoo's Customer Service score was rated 2.4 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Yahoo.

Male

2.4/5

Female

2.4/5

Yahoo Customer Service Score by Ethnicity

Yahoo's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Yahoo.
0
1
2
3
4
5
Caucasian
2
Caucasian2
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
2.1
African American/Black2.1
Asian or Pacific Islander
3
Asian or Pacific Islander3
Other
2.3
Other2.3

Yahoo Customer Service Score by Age

Yahoo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Yahoo.
0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
2.7
26-302.7
31-35
1.6
31-351.6
36-40
1.7
36-401.7
41-45
3.1
41-453.1
46-50
1.9
46-501.9
51-55
2.5
51-552.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Yahoo Customer Service Score by Usage

Yahoo's Customer Service score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.8
1 to 2 Years
2.9
2 to 5 Years
2.3
5 to 10 Years
2.4
Over 10 Years
1.7

Yahoo Customer Service Score by Industry

Yahoo's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2
Accounting
2.9
Business and Consumer Services
3
Education
2.5
Healthcare, Hospitals and Medicine
1.5

Yahoo Customer Service vs. Competitors

Compared to its competitors, Yahoo's Customer Service score is rated right above AOL, and is preceded by Quora.

COMPANYCustomer Service Score
Google4.1/5
Microsoft4.1/5
Baidu3.8/5
Owler, Inc.3.5/5
Yelp3.4/5
Quora3/5
Yahoo2.5/5
AOL1.9/5

Unlock Yahoo Customer Service vs. Competitors Data

Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Baidu's Logo
Owler, Inc. Logo
Yelp's Logo
Quora's Logo
AOL's Logo

Sign Up for Brand Profile PRO to get the full Yahoo Customer Service vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

Yahoo as an Employer

3.8/5

Yahoo has a 3.8/5 stars for its overall company culture rated by their employees

  Yahoo CEO
bottom
35%
CEO of Yahoo

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Yahoo scored a -20 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Yahoo would recommend the brand to a friend. ENPS measures how likely Yahoo employees would recommend working at Yahoo to a friend.

Net Promoter Score

-20
NPS Score
34%Promoters
12%Passive
54%Detractors

Employee Net Promoter Score

-25
eNPS Score
30%Promoters
15%Passive
55%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty