-20
NPS
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About Yahoo's Brand
Yahoo! is a technology company that is known for its web services and applications. Among its major competitors, Yahoo is ranked in 7th place for NPS while Google is 1st, and Microsoft is 2nd. Overall, Yahoo has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.67M
Brand at a Glance
67%
Customer Loyalty
2.6/5
Product Quality
2.6/5
Pricing
2.5/5
Customer Service
Yahoo Ranking
- #4 / 4 of its competitors
Yahoo NPS
Yahoo's Net Promoter Score (NPS) is a -20 with 34% Promoters, 12% Passives, and 54% Detractors. Net Promoter Score tracks whether Yahoo's customers would recommend using the product based on a scale of -100 to 100.
Yahoo Overall NPS
| 34% | Promoters |
|---|---|
| 12% | Passives |
| 54% | Detractors |
Yahoo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 -26 | Jun 2021 | -26 |
Jul 2021 -25 | Jul 2021 | -25 |
Aug 2021 -29 | Aug 2021 | -29 |
Sep 2021 -28 | Sep 2021 | -28 |
Oct 2021 -27 | Oct 2021 | -27 |
Nov 2021 -27 | Nov 2021 | -27 |
Dec 2021 -29 | Dec 2021 | -29 |
Jan 2022 -25 | Jan 2022 | -25 |
Feb 2022 -21 | Feb 2022 | -21 |
Mar 2022 -21 | Mar 2022 | -21 |
Apr 2022 -21 | Apr 2022 | -21 |
May 2022 -20 | May 2022 | -20 |
How Other Brands Compare
Yahoo is ranked #4 for NPS among its competitors. Google and Microsoft come in first and second, with Yelp coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yahoo NPS by Gender
Female customers rated Yahoo's NPS 34 points higher than Male customers.
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Male
-58
Yahoo's NPS was rated -58 by Male customers on Comparably.
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15%
Promoters
12%
Passives
73%
Detractors
Female
-24
Yahoo's NPS was rated -24 by Female customers on Comparably.
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38%
Promoters
0%
Passives
62%
Detractors
Yahoo NPS by Ethnicity
Yahoo's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -75 | African American/Black | -75 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other -34 | Other | -34 |
Yahoo NPS by Age
Yahoo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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Yahoo NPS by Usage
Yahoo's NPS was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years -75 | 1 to 2 Years | -75 |
2 to 5 Years -28 | 2 to 5 Years | -28 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -70 | Over 10 Years | -70 |
Yahoo NPS vs. Competitors
Compared to its competitors, Yahoo's NPS is rated right above AOL, and is preceded by Quora.
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Yahoo Customer Reviews
Out of the 4 Yahoo customer reviews 1 was positive and 3 were constructive. Yahoo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Yahoo Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Yahoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Yahoo Customer Loyalty Score by Gender
Female customers rated Yahoo's Customer Loyalty score 7% higher than Male customers.
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Male
58%
Yes
Female
65%
Yes
Yahoo Customer Loyalty Score by Ethnicity
Yahoo's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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70
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
African American/Black
33
out of 100
Asian or Pacific Islander
70
out of 100
Other
Yahoo Customer Loyalty Score by Age
Yahoo's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 55% | 26-30 | 55% |
31-35 40% | 31-35 | 40% |
36-40 10% | 36-40 | 10% |
41-45 70% | 41-45 | 70% |
46-50 64% | 46-50 | 64% |
51-55 55% | 51-55 | 55% |
56-60 70% | 56-60 | 70% |
61-65 100% | 61-65 | 100% |
66+ 40% | 66+ | 40% |
Yahoo Customer Loyalty Score by Usage
Yahoo's Customer Loyalty score was rated the highest by customers who have used Yahoo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Yahoo Customer Loyalty Score by Industry
Yahoo's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Yahoo Customer Loyalty vs. Competitors
Compared to its competitors, Yahoo's Customer Loyalty score is rated right below Quora.
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Yahoo Product Quality
2.6/5
Yahoo has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Yahoo Product Information
Yahoo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Yahoo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Yahoo’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Yahoo's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Yahoo the lowest at 1.5.
- Website
- http://www.yahoo.com
- Company Size
- 10,000+ Employees
Industry
Tech
Accounting
Banking and Financial Services
AdTech
Content
Enterprise
FinTech
On Demand
Productivity
SaaS
Sports & Entertainment
Languages Supported
English
Product Type
Mobile Analytics Software
Quick Insights into Yahoo Product Quality
Yahoo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Yahoo Product Quality the Highest
Ranked Yahoo Product Quality the Lowest
Yahoo Product Quality Score by Gender
Female customers rated Yahoo's Product Quality score 0.2 stars higher than Male customers.
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Male
2.2/5
Female
2.4/5
Yahoo Product Quality Score by Ethnicity
Yahoo's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 2.1 | Other | 2.1 |
Yahoo Product Quality Score by Age
Yahoo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2 | 31-35 | 2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.8 | 46-50 | 1.8 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Yahoo Product Quality Score by Usage
Yahoo's Product Quality score was rated the highest by customers who have used Yahoo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Yahoo Product Quality Score by Industry
Yahoo's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Yahoo Product Quality vs. Competitors
Compared to its competitors, Yahoo's Product Quality score is rated right above AOL, and is preceded by Quora.
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Yahoo Pricing
Yahoo ROI & Value For Money
2.6/5
Yahoo has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Yahoo Pricing Plans
Yahoo has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Yahoo.
Who Uses Yahoo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Yahoo ROI
Yahoo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Yahoo ROI the Highest
Ranked Yahoo ROI the Lowest
Yahoo ROI Score by Gender
Yahoo's ROI score was rated 2.3 by both Female and Male customers on Comparably.
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Male
2.3/5
Female
2.3/5
Yahoo ROI Score by Ethnicity
Yahoo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2 | Other | 2 |
Yahoo ROI Score by Age
Yahoo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.7 | 26-30 | 2.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 3.5 | 41-45 | 3.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Yahoo ROI Score by Usage
Yahoo's ROI score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Yahoo ROI Score by Industry
Yahoo's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Yahoo Pricing vs. Competitors
Compared to its competitors, Yahoo's ROI score is rated right above AOL, and is preceded by Quora.
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Yahoo Customer Service
2.5/5
Yahoo has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Yahoo's Customer Service
Address
701 First Avenue, Sunnyvale, CA 94089
Website
http://www.yahoo.com
Phone Number
(408) 349-3300
Quick Insights into Yahoo Customer Service
Yahoo's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Yahoo Customer Service the Highest
Ranked Yahoo Customer Service the Lowest
Yahoo Customer Service Score by Gender
Yahoo's Customer Service score was rated 2.4 by both Female and Male customers on Comparably.
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Male
2.4/5
Female
2.4/5
Yahoo Customer Service Score by Ethnicity
Yahoo's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Yahoo.
0
1
2
3
4
5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.3 | Other | 2.3 |
Yahoo Customer Service Score by Age
Yahoo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.7 | 26-30 | 2.7 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.7 | 36-40 | 1.7 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Yahoo Customer Service Score by Usage
Yahoo's Customer Service score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Yahoo Customer Service Score by Industry
Yahoo's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Yahoo Customer Service vs. Competitors
Compared to its competitors, Yahoo's Customer Service score is rated right above AOL, and is preceded by Quora.
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Yahoo as an Employer
Consumer vs. Employees
Yahoo scored a -20 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Yahoo would recommend the brand to a friend. ENPS measures how likely Yahoo employees would recommend working at Yahoo to a friend.
Net Promoter Score
-20
NPS Score
| 34% | Promoters |
|---|---|
| 12% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 30% | Promoters |
|---|---|
| 15% | Passive |
| 55% | Detractors |
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