Green Mountain Coffee Roasters NPS & Customer Reviews | Comparably
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Green Mountain Coffee Roasters
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About Green Mountain Coffee Roasters' Brand

At Green Mountain Coffee(R), a ""good"" quality coffee just isn't good enough. Among its major competitors, Green Mountain Coffee Roasters is ranked in 4th place for NPS while Keurig Dr Pepper is 1st, and Peet's Coffee & Tea is 2nd.

Green Mountain Coffee Roasters Ranking

Green Mountain Coffee Roasters NPS

Green Mountain Coffee Roasters's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Green Mountain Coffee Roasters's customers would recommend using the product based on a scale of -100 to 100.

Green Mountain Coffee Roasters Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Green Mountain Coffee Roasters Overall NPS

Green Mountain Coffee Roasters NPS Trend

-100
-50
0
50
100
Jul 2022
-100
Jul 2022-100

How Other Brands Compare

Green Mountain Coffee Roasters is ranked #4 for NPS among its competitors. Keurig Dr Pepper and Peet's Coffee & Tea come in first and second, with Whole Foods Market coming in at third.

Green Mountain Coffee Roasters' Logo
Green Mountain Coffee Roasters
Whole Foods Market's Logo
Whole Foods Market
Keurig Dr Pepper's Logo
Keurig Dr Pepper
Peet's Coffee & Tea's Logo
Peet's Coffee & Tea
Global Ranking#-#68#-#-
NPS-100213428
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies--$43.63B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Green Mountain Coffee Roasters NPS vs. Competitors

Compared to its competitors, Green Mountain Coffee Roasters's NPS is rated right below Whole Foods Market.

Green Mountain Coffee Roasters as an Employer

3.3/5

Green Mountain Coffee Roasters has a 3.3/5 stars for its overall company culture rated by their employees

  Green Mountain Coffee Roasters CEO
bottom
5%
CEO of Green Mountain Coffee Roasters

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Green Mountain Coffee Roasters scored a -100 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Green Mountain Coffee Roasters would recommend the brand to a friend. ENPS measures how likely Green Mountain Coffee Roasters employees would recommend working at Green Mountain Coffee Roasters to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

25
eNPS Score
50%Promoters
25%Passive
25%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
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Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail