

At Green Mountain Coffee(R), a ""good"" quality coffee just isn't good enough. Among its major competitors, Green Mountain Coffee Roasters is ranked in 4th place for NPS while Keurig Dr Pepper is 1st, and Peet's Coffee & Tea is 2nd.
Green Mountain Coffee Roasters's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Green Mountain Coffee Roasters's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -100 | Jul 2022 | -100 |
Green Mountain Coffee Roasters is ranked #4 for NPS among its competitors. Keurig Dr Pepper and Peet's Coffee & Tea come in first and second, with Whole Foods Market coming in at third.
![]() Green Mountain Coffee Roasters | ![]() Whole Foods Market | ![]() Keurig Dr Pepper | ![]() Peet's Coffee & Tea | |
| Global Ranking | #- | #68 | #- | #- |
| NPS | -100 | 21 | 34 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $43.63B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Green Mountain Coffee Roasters's NPS is rated right below Whole Foods Market.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Keurig Dr Pepper | 34 |
![]() | Peet's Coffee & Tea | 28 |
![]() | Whole Foods Market | 21 |
![]() | Green Mountain Coffee Roasters | -100 |
Green Mountain Coffee Roasters has a 3.3/5 stars for its overall company culture rated by their employees

In the Bottom 5% of Similar Sized Companies on Comparably.
Green Mountain Coffee Roasters scored a -100 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Green Mountain Coffee Roasters would recommend the brand to a friend. ENPS measures how likely Green Mountain Coffee Roasters employees would recommend working at Green Mountain Coffee Roasters to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |