Bluefly Cultura da Companhia

Mr. James G. Gallagher has been Chief Financial Officer of Bluefly Inc since November 29, 2012 and also serves as its Principal Accounting Officer. Mr. Gallagher came to Bluefly with over 33 years of extensive financial, strategic and operations experience with growth oriented international, entrepreneurial and corporate entities across a broad range of industries, including Internet focused marketing, e-commerce, entertainment, and technology companies. He owned and operated Gallagher Enterprises. He served as Chief Financial Officer of Vertro, Inc. since June 2010 and served as its Principal Accounting Officer. Mr. Gallagher has extensive financial, strategic and operational experience. He joined Vertro from Gallagher Enterprises which he founded in 2001. Prior to Gallagher Enterprises, Mr. Gallagher served as Vice President, Chief Financial Officer and Secretary at VRex, Inc., and Chief Financial Officer at Vizrt, Inc. Mr. Gallagher has also held senior level financial positions at companies including Infocus Employee Services (a XEROX spin-off), Medsite, Inc., Sony Music Entertainment, Inc., and Reiss Media Enterprises, Inc. He also spent 10 years as a Senior Audit Manager at the international accounting and consulting firm of Arthur Andersen LLP.

Mr. Martin Keane has been Senior Vice President, E-Commerce of Bluefly Inc. since September 2004. Mr. Keane served as Vice President of Product Development and E-Commerce from January 1999 through September 2004. From 1997 to 1999, Mr. Keane was the Design Director for Music Boulevard, an E-Commerce site owned by N2K, Inc. From 1990 to 1997, Mr. Keane served as Regional Manager for APCO Graphics.